Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.
The State of the Campus Visit with Jeff Kallay
The campus visit is a make-or-break moment for traditional undergrads, but as campuses have emerged from the pandemic, the return to campus tours has been anything but business as usual. In this episode, we talk with leading campus visit consultant, Jeff Kallay, about the current state of the campus visit and what's on his mind for the road ahead.
How pandemic fatigue has impacted students and the way they view the residential experience Strategies for recruiting and retaining campus tour guides What prospective families are most eager to learn about on your tour (it's academics) The trend towards fewer pre-app visits.
Making DEI Practical at University of St. Thomas
Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of applying DEI concepts to the actual creative work marketing teams produce is often easier said than done. In this episode, we'll hear from two marketing leaders at the University of St. Thomas - Minnesota who have a unique perspective on how to make it less intimidating and more actionable.
Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio
Marketing leaders at the University of Texas-San Antonio share how innovations they made during COVID ended up transforming the way their university's decentralized marketing teams work.
Differentiating Your School Through Smart Strategy
We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded marketplace.
Managing a Team That Spans Four Generations
In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.
How to Win Faculty and Influence Staff (and Athletics)
In part three of our VP Summer Series, we talk with Brad Pochard, AVP for Enrollment and Dean of Admissions at Furman University, about building collaborative relationships with colleagues across the campus.
Associate Vice Chancellor of Marketing and Community Relations
Great quality podcast with topics that are relevant for both leaders and practitioners in Marketing. Its rare to find a source that has content that is appealing to both. Great resource for professionals in college marketing!
You work in higher ed for 30-some years and you feel like you hear the same things over and over again. What a breath of fresh air. Solid quality, right to the point interviews, and topics that help me make sense of a changing, digital world.
Taking a Different Approach
I find their insight to be valuable because unlike the traditional, narrow-minded marketing approaches, this information presents insightful tactics from other industries that work well in higher ed too.