Higher Ed Marketing Lab Echo Delta

The campus visit is a make-or-break moment for traditional undergrads, but as campuses have emerged from the pandemic, the return to campus tours has been anything but business as usual. In this episode, we talk with leading campus visit consultant, Jeff Kallay, about the current state of the campus visit and what's on his mind for the road ahead. 

We discuss: 
How pandemic fatigue has impacted students and the way they view the residential experience Strategies for recruiting and retaining campus tour guides What prospective families are most eager to learn about on your tour (it's academics) The trend towards fewer pre-app visits.  
 
 
 

Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of applying DEI concepts to the actual creative work marketing teams produce is often easier said than done. In this episode, we'll hear from two marketing leaders at the University of St. Thomas - Minnesota who have a unique perspective on how to make it less intimidating and more actionable.

Marketing leaders at the University of Texas-San Antonio share how innovations they made during COVID ended up transforming the way their university's decentralized marketing teams work.

We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded marketplace. 

In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.

In part three of our VP Summer Series, we talk with Brad Pochard, AVP for Enrollment and Dean of Admissions at Furman University, about building collaborative relationships with colleagues across the campus.