Grow Your Independent Consulting Business Melisa Liberman

Are you struggling to get in front of decision-makers? 

Are you landing meetings with potential clients but then getting stuck because the people you're talking to don’t have a budget or decision-making authority.


This is a common problem for independent consultants, but there are ways to make it easier. 


In this episode, Melisa Liberman discusses strategies for getting in front of the elusive decision-maker so you can effectively sell your consulting work.  


Melisa explains the importance of understanding both the 'why' and 'why not' of reaching out to decision-makers and provides insights into common obstacles that could be hindering your success.


You will learn Melisa’s prerequisites for getting in front of consulting buyers, including strategic relationship building with influencers and creating compelling entry offers. 


Do you want to enhance your overall consulting lead generation strategy? Download the companion resource for this episode and read Chapter 9 of Melisa's book for a deeper understanding. Available at consultingbusinessbook.com.


Full show notes and additional information can be found here: https://shownotes.melisaliberman.com/episode-165/


Ready for coaching tailored to you as an independent consulting business owner? Let’s talk!
https://www.melisaliberman.com/coaching-for-consultants
Click here for more on coaching tailored to you as an independent consulting business owner.

Are you feeling behind in your consulting business? 

Beware, the “I’m behind” thought process can limit your business growth. It might feel like the truth, that you’re just stating a fact. But, it’s actually a dangerous mindset that’s important to watch out for as in independent consultant.

In today’s episode, Melisa explains how your mindset can slow down or even halt your progress and success as an independent consultant. 

Then, Melisa shares two examples of consultants who felt behind on revenue and lead generation and how they were able to shift their mindset and overcome this feeling. 

She emphasizes the importance of regularly reviewing the facts, measuring success in your business, and redirecting your thought patterns. 

Melisa wraps up the episode with the “fix” you can leverage to feel behind. The fix is likely not what you’re expecting it to be.

Click here for the full show notes and more information.


Click here for more on coaching tailored to you as an independent consulting business owner.

Are you a consultant who frequently hears “I’ll keep you in mind” at the end of a networking call?
Networking is an effective strategy for building a consulting pipeline. 

But, many consultants struggle to convert networking calls into potential opportunities.

In this episode, Melisa shares an actionable tool consultants can leverage to achieve concrete results from a networking call. 

Melisa empathizes with consultants who find themselves in networking conversations that lead nowhere beyond vague promises like "I'll keep you in mind." She offers a practical strategy to avoid dead-end calls and take control of networking outcomes.

Melisa introduces the three-way mental model evaluation, a tool designed to help consultants analyze their thoughts about the person they're speaking with, their mindset during the call, and their approach to the networking process. 

Drawing from real-life examples and case studies, Melisa illustrates how the three-part evaluation can significantly improve the outcomes of networking calls. 

By taking responsibility for these interactions' results and implementing practical mental shifts, consultants will improve call conversions and generate more income. This comprehensive discussion gives consultants a must-have tool for transforming networking conversations into meaningful consulting opportunities.

Click here for the full show notes and more information.

Then, click here for more on coaching tailored to you as an independent consulting business owner.
Click here for more on coaching tailored to you as an independent consulting business owner.

When you start thinking about your independent consulting business as a center of excellence, the level of impact, fulfillment, and growth provided to your clients can dramatically shift.
You’re an expert and thought leader in your field. By thinking of your consulting business as a Center of Excellence, you can set yourself up to generate more inbound leads and offer higher-paying consulting services.


In this episode, Melisa offers a detailed and actionable framework to help consultants transform their solo consultancy business into a Center of Excellence. 


Using real-life examples, Melisa clearly defines how the Center of Excellence concept and shares the benefits of implementing this concept into your independent consulting business. 


She outlines six critical elements for establishing a thriving Center of Excellence in a solo consultancy, emphasizing clarity, innovation, and client-centricity. 


Finally, Melisa concludes with an important warning and shares a series of questions to help consultants transform their independent consulting practice into a center of excellence. 


Click here for the full show notes and more information.


Then, click here for more on coaching tailored to you as an independent consulting business owner.
Click here for more on coaching tailored to you as an independent consulting business owner.

Every consulting business experiences peaks and valleys. One minute, you feel confident and successful; the next, you are ghosted by a new lead or lose a client and feel discouraged. The volatile nature of owning a consulting business might have you wondering if all the obstacles are worth it.
In today's episode, Melisa shares her five-step formula for overcoming discouragement in your consulting business. 


She encourages consultants to embrace and normalize periods of discouragement and offers a practical guide for overcoming self-doubt and getting back on track to meet your goals. 


By proactively addressing discouragement, consultants can stop relying on landing a new client or closing a big deal to improve their mindset and boost confidence.


Melisa provides a comprehensive framework for consultants to navigate and overcome feelings of discouragement, break the discouragement cycle, and replace negativity with motivation and momentum.


Click here for the full show notes and more information.


Then, click here for more on coaching tailored to you as an independent consulting business owner.


Click here for more on coaching tailored to you as an independent consulting business owner.

Streamlining the lead generation process helps independent consultants build their consulting pipeline quicker and more effectively. In episode 159: Shorten the Consulting Sales Cycle by Offering a Diagnostic, consultants learned how offering a diagnostic will improve conversation rates by shortening the sales cycle. 
Today's episode continues the conversation by explaining how to leverage diagnostics to uncover client leads. Melisa's practical approach focuses on implementing diagnostics as a means to streamline the lead generation process for independent consultants.


Melisa presents three compelling case studies illustrating diverse scenarios where diagnostics can be effectively leveraged to generate leads. These examples range from networking interactions and speaking engagements to follow-up strategies with past clients. By demonstrating how diagnostics can be integrated seamlessly into various business contexts, Melisa underscores its versatility as a powerful tool for consultants seeking to expand their client base.


In closing, Melisa outlines a four-step implementation plan for effectively integrating diagnostics into a consulting business. From defining desired services and crafting diagnostics to offering them strategically to potential clients, Melisa provides actionable guidance for consultants looking to enhance their business development efforts. This episode equips independent consultants with practical insights, actionable strategies, and the tools and knowledge necessary to leverage diagnostics effectively in uncovering consulting leads and driving business growth.


Click here for the full show notes and more information.


Then, click here for more on coaching tailored to you as an independent consulting business owner.


Click here for more on coaching tailored to you as an independent consulting business owner.