10/10 GTM Accord

Our guest for Episode 30 is David Priemer, Founder & Chief Sales Scientist at Cerebral Selling. David began his career as a research scientist before pivoting to sales. He brings more than 20 years of sales experience to the conversation. 

In this episode, Ross and David discuss why it’s important to nail the problem rather than jumping to solutions, the art of asking great discovery questions, and strategies to eliminate confirmation bias. 

Our guest for Episode 29  is Paul Snelson, SVP of Global Sales at SysAid. Before joining SysAid, Paul held leadership roles at Meal Ticket, TouchBistro, and Salesforce. He brings more than two decades of experience to the conversation. 

In this episode, Ross and Paul discuss why effort is not optional, the critical role of mutual plans, and the benefit of being the paranoid sales rep. 

In an era marked by market volatility, bringing in new business has become increasingly challenging. With larger buying committees, extended deal cycles, and stricter budgets, the landscape of selling has evolved. To navigate the complexities of this new world, there’s one essential tool in your sales stack you can count on: the fundamentals.  

In this masterclass, revenue leaders from SEON, Rev, and Sales Assembly share what sales teams need to do to close more deals in today’s challenging environment.

They cover:


Core sales skills
Building a culture of excellence 
Frequently overlooked sales skills 

Welcome to Season 3 of 10/10 GTM: The Podcast for Revenue Leaders!

Our guest for Episode 27 is Peter Borkovich, SVP of Sales at Yotpo. With a wealth of experience spanning two decades, Peter has held leadership positions at InVision and Salesforce before joining Yotpo.

In this episode, Ross and Peter discuss the why behind deals, the 3 levels of a sale, and how to make it easier for buyers to buy and sellers to sell. 

Our guest for Episode 26 is Chloe Stewart, Fractional CRO, and former CRO at Pilot.com. Chloe is an accomplished revenue leader who builds and executes GTM models for high-growth companies. She brings more than 15 years of sales experience to the conversation. 

In this episode, Ross and Chloe discuss the importance of being someone customers want to buy from, the necessity of holding yourself accountable to outcomes and benchmarks, and why you have to be ruthless with qualification criteria. 

Our guest for Episode 25 is Mark Wayland, CRO at Box. Before joining Box in 2019, Mark held leadership positions at Tanium, Salesforce, and Gartner, Inc. He brings more than three decades of experience to the conversation. 

In this episode, Ross and Mark discuss the importance of codifying deal excellence, partnering with frontline managers, and implementing effective strategies to measure, celebrate, and course-correct sales initiatives.