Your Digital Marketing Coach with Neal Schaffer Neal Schaffer

Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing wizardry.  This episode is jam-packed with transformative strategies and the latest trends that are shaping the digital marketing landscape.
We’ll explore everything from the importance of understanding your audience’s psychographics to effectively leveraging TikTok for business growth. You’ll hear from experts like Abigail Pumphrey and Michael Stelzner on creating impactful digital products and the challenges of keeping up with changing algorithms. Plus, we'll discuss the critical role of AI in content creation and how it can enhance efficiency and quality.
My adventure yielded an abundance of insights—from AI's role in honing business efficiency to the subtle art of engaging your audience with digital products. You'll discover how leveraging tools like Guidde's AI for SOPs and Creator.io's smart chatbots can redefine your online engagement, and how embracing the 'no rules, just vibes' approach might be the game-changer you've been seeking.

Let's navigate the dynamic tides of TikTok together, where I unpack the secret behind Kenya Kelly's meteoric rise and lay bare the content strategies that resonate across ages and cultures. I'll walk you through TikTok Shop's success saga and share how starting small with digital products can lead to grand victories. With anecdotes from Teachable's and Thinkific's mavens to Justin Welsh's incremental approach for LinkedIn mastery, you'll learn the mantra of engaging your audience with content that promises quick wins.
As we draw the curtains on this episode, I'm left with more than just a hoarse voice—I'm buzzing with the drive to share techniques that keep you ahead of the digital marketing curve. Whether you're seeking to fine tune your strategies or dive headfirst into the digital realm, remember my virtual door is always open for your queries and epiphanies. So, until next time, keep pushing the boundaries and remember that every voice, every story, and every follower counts in the grand theater of digital marketing.
Learn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic and partnership alchemy, transforming how you connect with consumers and amplify your brand's authenticity. As we navigate the Partnership Economy, you'll be fascinated by the story of Ticketmaster's Michael Chua and his innovative API integrations that connect music fans with live events through platforms they love, like Spotify and YouTube.

Prepare to shift your perspective on traditional digital advertising as we pull back the curtain on its inherent shortcomings and illuminate the emergence of customer acquisition channels that truly resonate with user interests. You'll hear first-hand my critical thoughts on the evolving role of AI in content creation, underpinned by the need for expertise, authority, trustworthiness, and experience. Learn how Impact.com and other forward-thinking businesses are creating a single platform for various partnership types, turning the voices of creators and influencers into powerful tools for genuine consumer engagement.

Finally, discover why brands like Avocado are turning to niche content creators for authentic connections and the compelling reasons why transparency in these partnerships is non-negotiable. We highlight the growing trend towards hybrid compensation models, offering stability and performance incentives for a win-win scenario. By the end of our insightful conversation, you'll be inspired to forge a community of engaged customers and passionate partners, building new marketing muscles by embracing the transformative power of the partnership economy.
Learn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it's the right approach to TikTok amidst potential bans or understanding the diminished role of backlinks in SEO. I also discuss the importance of enriching your content beyond SEO-focused writing, emphasizing quality and relevance to meet human needs rather than just algorithms. Tune in as we explore these dynamic changes and how small yet strategic pivots can significantly enhance your digital marketing effectiveness.
Learn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth.
In this episode, "Marketing Automation Simplified: How to Level Up Your Digital Business," Amanda unveils the secrets behind successful email sequences, the significance of serving with a sales mindset, and the transformative power of automating customer interactions. Whether you're a small business or on the cusp of hitting seven figures, you'll learn why marketing automation is your untapped asset, operating tirelessly to connect, serve, and elevate your customer's journey.
Prepare to challenge misconceptions as we discuss the accessible future of AI in marketing automation, the strategic shift from one-to-one to one-to-many sales approaches, and the importance of building trust through each stage of that automated journey. Further, we'll delve into the critical step of mapping customer experiences and using data-driven insights to fine-tune your marketing automation efforts for maximum impact and sustainable growth.
Tune in to learn how to leverage marketing automation to not only solve your customer's most pressing problems but also to guide them lovingly through their buying journey, increasing conversions, customer lifetime value, and referrals. Let's simplify the complex and make marketing automation your powerhouse for success. Now, let's get started!

Guest Information
Level Up CreatorsAmanda Northcutt on LinkedInLearn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a business to understanding the power of personal branding, this episode is packed with actionable advice that can transform your digital marketing strategy. If you're juggling with limited resources, my insights on amplifying your marketing strategies are precisely what you need.

AI TOOL
FraseLearn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In today's episode,  we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries.
Anthony will delve into their journey from farmers markets to building a robust online presence, revealing how focusing on non-branded keywords and constructing a valuable content library can elevate your SEO game. We'll uncover the tactics they used to rank for "macarons near me," the strategic use of the SEO tool SEMrush, and how they crafted authentic blog posts that responded directly to their customers' curiosities.
We'll also touch on the synergistic role of social media, especially Instagram, and how their organic growth to 100,000 followers fueled both brand legitimacy and business growth - including virtual classes that became a sensation during COVID.
Anthony also plans to share insights on transitioning their marketing efforts to target corporate events and gifting. We'll even get a sneak peek into their success with email marketing, the importance of non-discount promotions, and a fascinating shift from B2C to B2B.
So get ready to be inspired and learn how to sweeten your digital marketing strategy with the insights from Anthony Rosemond's journey from in-person sales to dominating the online French pastry market. Don't go anywhere, because this episode will be as insightful as it is flavorful!

GUEST LINKS
Pastreez WebsitePastreez on InstagramOTHER LINKS MENTIONED
Adobe ExpressSEMrushLearn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com