58 episodes

Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo Alex Membrillo

    • Business
    • 5.0 • 10 Ratings

Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.

    How Top-Performing Websites Drive Conversions

    How Top-Performing Websites Drive Conversions

    Want more conversions from your website? You might have implemented some of the best practices like fast page speed, a clear path for visitors, and a mobile experience. But for top-converting websites, these best practices only scratch the surface. For a deeper dive, join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddock, on this episode of Ignite. You’ll learn more about why authority and credibility matter, simple changes that drive big results, and why mobile is essential; more now than ever before. With your healthcare consumer top of mind, these website changes will drive more conversions and create a better user experience at the

    • 10 min
    6 SEO Principles That Make It Easy for Healthcare Consumers to Find You

    6 SEO Principles That Make It Easy for Healthcare Consumers to Find You

    Today’s healthcare consumers rely on search engines to find providers that can help improve their quality of life. And where are they looking to find these providers? The first page of Google.
    It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO).
    Wondering how you can do this? Join our experts, CEO, Alex Membrillo, and SEO Director, John McAlpin as they discuss the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance.
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    • 11 min
    How to Get Patients To Your Door - Developing Your Healthcare Offer

    How to Get Patients To Your Door - Developing Your Healthcare Offer

    What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s).
    No doubt, you need to stand out above the rest. Not only do you have to provide an offer that your patients care about, but you need something to differentiate your organization. Why? To be compelling and to get patients thinking that you might be the best provider for their needs.
    Join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddock, on this episode of Ignite to hear their tips on how to create compelling healthcare offers.
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    • 14 min
    # 31 - Top Healthcare Marketing Investments and Priorities for 2022

    # 31 - Top Healthcare Marketing Investments and Priorities for 2022

    Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. Your competitors certainly are. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on.
    Our hosts, CEO, Alex Membrillo, SVP of Performance Marketing, Rich Briddock, and SVP of Healthcare Marketing, Lauren Leone, discuss what organizations are investing in to remain competitive, as well as the best marketing strategies for driving growth.
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    https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
     

    • 14 min
    Top Challenges Healthcare Marketers Faced in 2021

    Top Challenges Healthcare Marketers Faced in 2021

    Marketing for healthcare organizations and medical practices presents a set of challenges unlike any other industry. A thorough understanding of how to overcome these hurdles is required for success in healthcare marketing.
    Tune in to our 30th episode of Ignite as our hosts, CEO, Alex Membrillo, SVP of Healthcare Marketing, Lauren Leone, and VP of Performance Marketing, Rich Briddock discuss: how the iOS14 update affected healthcare marketers and Facebook Ads; the hiccups high-growth healthcare organizations face while factoring in local-level needs; and why you should use healthcare marketing best practices to scale your business to new heights in 2022.
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    https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
     

    • 12 min
    Coffee Break Discussion: Healthcare Marketing Trends Continuing in 2022

    Coffee Break Discussion: Healthcare Marketing Trends Continuing in 2022

    The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022, what marketing practices should they adopt, and what should they leave in 2021?
    On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP Healthcare Marketing, Lauren Leone, and VP of Performance Marketing, Rich Briddock, take this time to reflect on the past 9 months and make predictions for 2022 that will help healthcare marketers prepare for what is to come.
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    • 10 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Jwill531 ,

Quick and to the point.

Really great, short episodes, packed with information.

DrDelish ,

Glad I subscribed

Short episodes share marketing strategies and ideas that I can easily implement at my medical practice.

Current Marketer ,

A must-listen if you’re in marketing!

All guests are well-versed in the latest marketing trends & I learn something new every single episode!

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