72 episodes

Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo Alex Membrillo

    • Business
    • 5.0 • 10 Ratings

Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.

    Healthcare Recruitment Strategies to Grow Your Provider Pipeline

    Healthcare Recruitment Strategies to Grow Your Provider Pipeline

    Due to nationwide staffing shortages, the healthcare industry continues to struggle with provider recruitment. An organization's ability to attract and retain skilled physicians and healthcare workers impacts its growth and the patient experience. The first step in developing a solid talent pipeline is creating a strong outreach program.
    On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss:
    - What you CAN and CANNOT do when acquiring clinicians
    - How marketing can support the outreach team and bring in more applications
    - Best practices for targeting potential applicants
    - How to create an appealing careers webpage
    - How to evaluate the success of your recruitment campaigns

    ADDITIONAL RESOURCES:
    5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors-
    https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-dsos-can-build-better-relationships-with-affiliates/
    How DSOs Can Build Better Practice-Patient Relationships-
    https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dsos-build-better-practice-patient-relationships/
    Twitter https://twitter.com/CardinalDM

    Facebook https://www.facebook.com/CardinalDigitalMarketing

    LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
     

    • 13 min
    Demand Capture vs Demand Generation: When to Make the Switch

    Demand Capture vs Demand Generation: When to Make the Switch

    To meet ambitious growth goals, healthcare groups need to invest in demand generation media strategies. But before healthcare groups can begin demand generation efforts, they must first have a strong demand capture strategy.
    On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock discuss:
    - The difference between between demand generation and demand capture
    - When and where to start demand generation efforts
    - How to generate demand in the healthcare space
    - Why demand generation is essential for growth
    - Why you still need to focus on demand generation, even during economic slowdowns
    ADDITIONAL RESOURCES:
    Performance Branding for Healthcare: A Breakthrough Strategy to Increase Patient Volume - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-performance-branding/
    How to Engage Patients with a Full-Funnel Facebook Ads Strategy-
    https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/
    Twitter https://twitter.com/CardinalDM

    Facebook https://www.facebook.com/CardinalDigitalMarketing

    LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
     

    • 14 min
    Healthcare Marketing Analytics: How to Track Growth

    Healthcare Marketing Analytics: How to Track Growth

    When a multi-location healthcare group is trying to grow, having an effective marketing analytics framework is essential. How can organizations with ambitious growth goals set themself up for good reporting?
    On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock, dive into the marketing analytics and reporting best practices for multi-location healthcare organizations that are trying to grow.
    Twitter
    https://twitter.com/CardinalDM

    Facebook
    https://www.facebook.com/CardinalDigitalMarketing

    LinkedIn
    https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
     

    • 21 min
    How to Navigate Budget Cuts and Economic Uncertainty

    How to Navigate Budget Cuts and Economic Uncertainty

    No matter the economic climate, there is value in understanding potential economic pressures and market challenges, as well as having a plan in place to overcome them. How can healthcare marketers create a business strategy that will maximize their budget and keep them aligned with leadership?
    On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, provide insight on where to focus, where to cut budgets and how to protect the patient pipeline.
    Twitter https://twitter.com/CardinalDM
    Facebook https://www.facebook.com/CardinalDigitalMarketing
    LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
     

    • 10 min
    Scaling MSOs Post-Acquisition: How to Build A Repeatable Marketing Strategy

    Scaling MSOs Post-Acquisition: How to Build A Repeatable Marketing Strategy

    When bringing a new MSO online, private equity groups and their partners need a repeatable marketing strategy that they can easily scale across acquisitions. Proper planning at this stage ensures that they’ll have a digital marketing foundation that can grow with them and allow them to maximize efficiencies.
    On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, break down our playbook for building a digital marketing foundation that effectively scales MSOs post-acquisition.
    Twitter https://twitter.com/CardinalDM
    Facebook https://www.facebook.com/CardinalDigitalMarketing
    LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
     

    • 15 min
    De Novo Marketing Strategy to Maximize Profitability on Day One

    De Novo Marketing Strategy to Maximize Profitability on Day One

    As your healthcare group expands, you need de novo offices to be profitable from day one. This means it is imperative to have an effective marketing strategy before your new office opens. But where do you start?
    On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss how to develop a de novo marketing strategy that will help your multi-location healthcare group establish a digital presence, attract-high quality traffic, and maximize profitably on day one.
    Twitter https://twitter.com/CardinalDM
    Facebook https://www.facebook.com/CardinalDigitalMarketing
    LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
     

    • 10 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Jwill531 ,

Quick and to the point.

Really great, short episodes, packed with information.

DrDelish ,

Glad I subscribed

Short episodes share marketing strategies and ideas that I can easily implement at my medical practice.

Current Marketer ,

A must-listen if you’re in marketing!

All guests are well-versed in the latest marketing trends & I learn something new every single episode!

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