Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo Alex Membrillo

Join us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conversion rates.
ADDITIONAL RESOURCES:
How to Engage Patients with a Full-Funnel Facebook Ads Strategy- https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ 
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - 
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

We are halfway through Q4 and 2024 is right on the horizon, which means it’s time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like the shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alternative analytic solutions, the importance of a full-funnel approach in advertising, and why healthcare groups should prioritize patient retention and reactivation. So tune in as Lauren and Alex dive into the major themes and trends shaping the healthcare industry. 
ADDITIONAL RESOURCES:
2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/ 
2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/ 
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - 
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 
How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - 
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ 

Explore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tune in to learn how the SEO landscape is evolving and the importance of adapting to it.
ADDITIONAL RESOURCES:
2024 Healthcare SEO Insights: 7 Trends to Watch -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/ 
7 Easy Healthcare SEO Optimizations to Improve Your Rankings -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/easy-healthcare-seo-optimizations-improve-rankings/ 
Healthcare SEO Guide + Fundamentals for Growth - 
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/
Local SEO Ranking Factors for Healthcare - 
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/local-seo-ranking-factors-healthcare/ 

In this episode of the Ignite, Chief Growth Officer, Lauren Leone, and Director of Patient Retention, Jordan Parrish, stress the significance of patient retention in the healthcare industry. They emphasize the cost-effectiveness of retaining existing patients and tackle common challenges, such as appointment cancellations. The discussion underscores the role of pre-appointment automation, personalized communication, and AI technology in improving patient engagement.
RELATED RESOURCES
5 Communication Best Practices That Build Patient Loyalty - 
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/communication-best-practices-healthcare/
How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - 
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ 
Don’t Turn Your Back on Existing Patients: How to Boost Revenue with Reactivation -
https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-to-boost-revenue-with-reactivation/ 
 

This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the challenges and strategies that come into play.
RELATED RESOURCES
How to Build Data-Driven Marketing for Your DSO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/build-data-driven-marketing-dso/  
How the Digital Dental Transformation Can Grow Your Patient Pipeline  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-digital-transformation-marketing-strategy/
How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/alleviate-dso-staffing-shortages-marketing-technology/
Top Dental & DSO Marketing Trends for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2023/

On this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking conversions that impact revenue, such as new patient acquisitions and booked appointments. So tune-in to gain valuable insights and make the most of your media budget.
RELATED RESOURCES
Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal -
https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/balancing-volume-and-cpa-priorities/
ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/
6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-optimizations-to-maximize-your-healthcare-budget/