Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.
Google Plans Big Moves in 2021: Are You Ready?
Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut. Cardinal’s Director of SEO, John McAlpin, reviews Google’s mobile-first indexing and ranking shift and the upcoming Core Web Vitals update. Both will impact healthcare organizations and you need to get your website ready if you want to maintain your rankings. John shares some tips on how to evaluate your current website and what you can do to mitigate the impact—and even get a ranking boost over your competitors.
How To Dominate Google With PPC + SEO
Smart marketers know it’s not SEO versus PPC; you need both. Alex and Lauren discuss how these two foundational tactics work together to increase brand awareness and your visibility on search. They answer the top question people ask: Where do I start? And outline an approach that marketers can use to build their SEO and PPC foundation and prioritize their digital investments. Lastly, they share ways you can glean insights from your Google Ads campaigns to improve your SEO and content strategies.
Are Your Facebook Ad Campaigns Ready for iOS14?
The battle that has been brewing between Apple and Facebook is coming to a head and marketers need to prepare their digital advertising campaigns. As Apple’s iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads. Our Director of Paid Social, Landon Daugherty, reviews the changes and shares recommendations to mitigate any negative impact.
The Rise of Digital in Healthcare Marketing
This episode of Ignite takes a look at the biggest changes that have occurred in healthcare marketing in the past year. Alex Membrillo and Lauren Leone, SVP of Healthcare Marketing, discuss how the pandemic has accelerated virtual care adoption, shifted marketing messaging, and pushed more healthcare organizations online as they try to recoup patient volume.
Healthcare Marketing Insights from Cardinal’s Experts
Welcome to the new Ignite Digital Marketing Podcast. We’re bringing together Cardinal’s top healthcare marketing experts to share the high-level digital strategies and tactical advice that will help you reach more patients and grow your organization.
How Amy Marshall, Director of Business Development at Ohio Health, details how digital & traditional marketing combined with boots on the ground has helped ignite growth in their partner network
Amy Marshall walks us through how the healthcare industry must pivot business to provide COVID services to increase revenue through trying times. The willingness to change your business model within healthcare marketing will help keep your business afloat.
Customer ReviewsSee All
Glad I subscribed
Short episodes share marketing strategies and ideas that I can easily implement at my medical practice.
A must-listen if you’re in marketing!
All guests are well-versed in the latest marketing trends & I learn something new every single episode!
Engaging, knowledgeable - great listen!
Love this podcast so much! The content is amazing, it’s real, and it’s extremely useful. I really enjoyed how in-depth these conversations are and how up to date they stay with topics and marketing trends. Highly recommend!