100 episodes

Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo Alex Membrillo

    • Business
    • 4.6 • 18 Ratings

Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.

    Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with Steve Estévez

    Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with Steve Estévez

    Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a robust online presence. The two also explore the challenges and opportunities in content creation, the role of social media as a key distribution channel, and the necessity of understanding the business side of marketing. Steve's expertise in the dermatology space shines as he discusses the intricate balance between general and cosmetic dermatology, and how it's captivating the attention of private equity groups and marketers alike. Tune in to Ignite for an enlightening conversation that will leave you with actionable insights and a fresh perspective on the future of dermatology marketing in 2024 and beyond!
    RELATED RESOURCES
    Dermatology Marketing Guide: Strategies to Help You Grow - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-dermatology/ 
    Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ 
    MSO Brand Management: One House vs. House of Brands? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-strategies-branded-house-vs-house-of-brands/ 
    Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

    • 34 min
    Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience

    Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience

    Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost reach, visibility, and reduce acquisition costs. Stay ahead in 2024 by integrating SEO into your marketing mix for sustainable growth.
    RELATED RESOURCES
    2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/ 
    Healthcare SEO Guide + Fundamentals for Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/ 
    SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-ranking-factor-thin-content/ 
    Driving Growth with Better Patient Experiences - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/patient-experience/ 

    • 18 min
    Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare

    Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare

    Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states.  Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is crafted to shepherd individuals through their distinct paths to healing. Join us to uncover how Odyssey is reshaping healthcare marketing, ensuring accessible support for those in need.
    RELATED RESOURCES
    Top Marketing Strategies & Guide for Mental Health Services - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-behavioral-and-mental-health-services/ 
    Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/behavioral-health-marketing-trends-strategies-part-1/ 
    Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2 - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/behavioral-health-marketing-trends-strategies-part-2/ 
    Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

    • 21 min
    Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack

    Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack

    Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a stack enhances lead quality, compliance, patient insights, and revenue growth, ensuring alignment with legal and ethical boundaries. So tune in as our hosts reveal the secrets to building a robust, HIPAA-compliant martech stack that not only protects you from legal woes but also streamlines your operations and maximizes your marketing efforts.
    RELATED RESOURCES
    Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 
    2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/ 
    How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 
    ROI Tracking Demystified: How to Measure Performance in a HIPAA World  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ 

    • 19 min
    Innovative Marketing in Addiction Treatment: Insights from BrightView's Kevin Dugan

    Innovative Marketing in Addiction Treatment: Insights from BrightView's Kevin Dugan

    Unlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centric approach, breaking stigmas and fostering community connections. This episode offers tactical insights and heartfelt stories that inspire and inform marketing professionals and those passionate about making a difference. Don't miss out on this compelling conversation that's changing the face of addiction treatment marketing.
    RELATED RESOURCES
    Marketing Guide & Strategies for Addiction Treatment Centers - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-addiction-treatment-rehab-centers/  
    6 Strategies to Improve Patient Retention  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/ 
    From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/ctv-ott-advertising-in-healthcare/ 
    Patient-Centric Marketing: How to Define and Reach Your Ideal Audience - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/ 

    • 24 min
    Exploring Scaling Up and The Future of Healthcare Marketing in 2024

    Exploring Scaling Up and The Future of Healthcare Marketing in 2024

    Step into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergence of marketing maestros sharing deep dives into their strategies for the upcoming year. Missed out? Fear not! Tune in to hear all the juicy details, from the power of MOPS—marketing and operations unity—to the art of omni-channel mastery and more!
    ADDITIONAL RESOURCES:
    How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 
    What is a Patient Journey? Examples to Grow Your Practice - 
    https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 
    How to Build A Scalable MSO Marketing Strategy  -
    https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/
    2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance -
    https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/ 

    • 13 min

Customer Reviews

4.6 out of 5
18 Ratings

18 Ratings

Marshall R. ,

Everything Healthcare Marketing wrapped into a podcast

Love that these are fast-paced and each episodes gives takeaways that I can implement immediately. High energy and knowledgeable!

@coreyquinn ,

Finally!! Relevant healthcare marketing content

I just listened to the episode on healthcare marketing on TikTok and learned so much. I’m a new subscriber and I’m looking forward to listening to more episodes.

Jwill531 ,

Quick and to the point.

Really great, short episodes, packed with information.

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