MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners Dr. Mary Frances Duncan

SUMMARY

In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners,  Dr. Duncan discusses five vendors that every chiropractic practice owner should have from the very beginning of practice ownership. She emphasizes the importance of building relationships with these vendors and highlights why they are absolutely necessary to have. Chiropractors go to school to learn how to adjust and care for patients, and thus need to outsource tasks that are vital to running their practices but that do not fall within their skillset. Dr. Duncan ends the episode by sharing when it’s time to add additional vendors once your practice starts to grow.

If you want to learn more about ways to make your chiropractic practice run smoothly on the administrative side, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You

 

TAKEAWAYS


Having an account representative at a local bank is crucial for chiropractic practice owners to secure funding and establish a good relationship with the bank.
A bookkeeper is essential for managing the financial aspects of the practice and ensuring proper categorization of expenses.
A CPA is invaluable for handling taxes and providing guidance on financial matters.
Cleaners play a vital role in maintaining a clean and professional environment for patients.
A website and SEO manager can help improve online visibility and attract more patients to the practice. Outsourcing tasks to vendors allows practice owners to focus on activities that will grow the practice and produce revenue.
 As your practice grows, it is important to outsource additional marketing tasks, such as social media management and digital advertising.
Adding new vendors, such as a financial planner and a handyman, can further support the growth and efficiency of the practice as you begin to scale.

Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

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SUMMARY

In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners, Dr. Mary Frances Duncan and her executive assistant Kelsey discuss the importance of giving your patients the Walt Disney World experience when they’re visiting your office. In many towns and cities, prospective patients have numerous choices when it comes to chiropractic care, and the customer experience is what can set your office apart from others. Dr. Duncan shares actionable ideas that practice owners can implement immediately in their offices to give all of their patients the red carpet treatment every visit.

If you want to learn more about ways to elevate the experience in your chiropractic office, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You

 

TAKEAWAYS


Exceptional customer service is crucial in the healthcare sector, not just in retail and hospitality.
Acknowledging patients' presence when they arrive into your office is a simple but effective way to make them feel valued. You would be surprised at how many front desk staff at medical practices do not look up from their computer screens when a human being walks in the door.
Implementing the “three-name rule”, where staff members address patients by their first name at least three times while in your office, is something you can start doing immediately in your office to elevate your patients' experience.
Taking notes about life events helps chiropractors remember important details about their patients' lives.
Learning from successful businesses with exceptional customer service, such as Publix, Chick-fil-A, and of course Walt Disney World, can help improve customer service in a chiropractic office.
Specific customer service strategies, such as sending handwritten letters to new patients and sending flowers for referrals, can make a significant impact

Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

LET’S GET SOCIAL!

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SUMMARY

In this week’s episode, Dr. Duncan and Kelsey discuss five reasons why your chiropractic practice may not be thriving. Some of the reasons include running a personal injury (PI) only or PI-heavy practice, not hiring effectively, and not maintaining a professional image. Dr. Duncan gives actionable advice on changes you can make NOW to take your practice from failing to thriving. It may take time to build a thriving practice, but focusing on wellness-based care and serving the community is key.

TAKEAWAYS


Running a personal injury (PI) only or PI-heavy practice can be unreliable and take years to collect payment.
PI patients typically do not see the value in ongoing chiropractic care and are unlikely to become maintenance patients once they have to pay for treatment.
Educating patients on the importance of chiropractic care and maintenance is crucial. Chiropractic care can prevent and fix root problems, especially when started early.
Discuss maintenance care with patients from the beginning of their initial treatment plan to educate them on the benefits of ongoing chiropractic care.
Building a thriving practice takes time, but focusing on wellness-based care and serving the community is key. Be open and available for patients, even during non-traditional hours, to cater to their schedules and provide the best care.
Work-life balance may be challenging for business owners in the early years, but being open and dedicated to the practice is crucial for success.
Enforce a cancellation policy and have a card on file to protect your practice and ensure patients are committed to their appointments.
Dressing professionally and creating a good first impression is crucial. First impressions are lasting impressions!
Avoid discussing sensitive topics like politics and vaccines with patients.
Hire competent staff with good customer service skills.
Establish efficient systems and procedures to streamline operations and enhance patient experience.
Continuously improve clinical skills and stay updated with the latest advancements in chiropractic care.

Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

LET’S GET SOCIAL!

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SUMMARY

In this podcast episode, Dr. Iva Hughes, former president of the South Carolina Chiropractic Association, discusses the key benefits of joining a state chiropractic association. She emphasizes the importance of associations in protecting your right to practice and the power of numbers in advocating for chiropractors. Dr. Hughes also highlights the networking and collaboration opportunities provided by associations, as well as the professional development resources, such as conventions and seminars, that help chiropractors stay updated with industry trends. Additionally, she discusses how being part of a state association contributes to credibility and trustworthiness in the eyes of patients.

 

TAKEAWAYS


Joining a chiropractic association helps protect the right to practice and gives chiropractors a stronger voice in advocating for their profession.
 Associations provide networking and collaboration opportunities, allowing chiropractors to connect with like-minded professionals and learn from each other.
Chiropractic associations offer professional development resources, such as conventions and seminars, to help chiropractors stay updated with industry trends and advancements.
Being part of an association contributes to credibility and trustworthiness in the eyes of patients, as it shows a commitment to professional standards and accountability.

Ready to take your business or chiropractic practice to the next level? Enroll in our course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

 

LET’S GET SOCIAL!

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SUMMARY

This week, Dr. Mary Frances Duncan sits down with chiropractor and former South Carolina Chiropractic Association President, Dr. Iva Hughes! Dr. Hughes shares her journey as a chiropractor and a business owner. Dr. Hughes emphasizes the importance of joining your state chiropractic association and highlights the benefits of being a member, such as access to legal and legislative support. She also discussed the South Carolina Chiropractic Association's (SCCA) role in keeping chiropractors open during the COVID-19 pandemic and the strong relationship the SCCA has with South Carolina's governor, Henry McMaster. Dr. Hughes shares some helpful advice for chiropractors who may be struggling at the beginning of their career and how the chiropractic community is here to support them!

TAKEAWAYS


Joining a state chiropractic association is important for chiropractors as it provides access to legal and legislative support.
The SCCA has strong relationships with government officials, which helped keep chiropractic offices open during the COVID-19 pandemic.
Dr. Iva Hughes emphasizes the value of chiropractic care and the importance of protecting the right to practice.
The association provides updates and information to its members to keep them informed about changes in regulations and policies.
The South Carolina Chiropractic Association, along with Governor Henry McMaster, played a crucial role in keeping chiropractic practices open during the COVID-19 pandemic.
Owning a practice comes with challenges, but seeking help and support from successful practitioners can make a difference.

Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

 

LET’S GET SOCIAL!

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TikTok @milliondollarchiro

SUMMARY

In this week’s episode, Dr. Duncan is joined by her friend and local elementary school teacher, Ms. Kirby-Annah Philpot, to discuss how school teachers can greatly benefit from chiropractic care. They discuss how teaching, especially young children, can be a very physically demanding job, which can be a source of neck and back pain. Dr. Duncan and Ms. Philpot break down some of the reasons why teachers may be hesitant to initially start seeing a chiropractor, and she shares her story about how chiropractic care helps her stay mobile and pain-free after being on her feet with her students all day.

TAKEAWAYS


 Chiropractic care can help alleviate physical challenges faced by teachers, such as neck and shoulder tension from bending forward and looking down at students.
Stress from teaching can contribute to physical discomfort and pain, highlighting the need for proactive self-care.
Chiropractic care is not a quick fix but requires ongoing maintenance to prevent future issues and promote overall health.
Teachers can benefit from flexible chiropractic care schedules that accommodate their busy lives. Chiropractic offices that are open past 5:00 pm and on Saturdays are helpful. Regular chiropractic care is important for maintaining spinal health and preventing future issues.
 Chiropractic adjustments can provide relief and a sense of calmness, much like a visit to the spa, which is much deserved for hard-working teachers.
 Investing in chiropractic care early can help prevent unnecessary surgeries and medication later.
Open communication with chiropractors can address concerns and ensure personalized treatment, especially if someone is scared of having their neck manually adjusted.

 

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