208 episodes

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

Imperfect Marketing Kendra Corman

    • Business
    • 5.0 • 11 Ratings

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

    206: Mastering Video Content: Strategies for Engagement and Growth with Guest Atiba de Souza

    206: Mastering Video Content: Strategies for Engagement and Growth with Guest Atiba de Souza

    Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.Topics Discussed:Importance of Video MarketingImpact of Video on SEOBuilding Parasocial RelationshipsThe Illusion of ...

    • 33 min
    205: From Name vs. Subject Line: What Wins in Email Marketing with Host Kendra Corman

    205: From Name vs. Subject Line: What Wins in Email Marketing with Host Kendra Corman

    Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line?Main Topics:Importance of From Name: Trust and familiarityPower of Subject Line: Engagement and curiosityCase Studies and Stats: Impact on open ratesBest Practices: Consistency and personalizationTools and Techniques: Leveraging subscriber dataEpisode Resources:Guide to Subject Lines and my List of 27 Top-Performing Email Subject Lines: https://kendracorman....

    • 9 min
    204: Building Unshakable Trust with Guest Natalie Oldfield

    204: Building Unshakable Trust with Guest Natalie Oldfield

    Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching the dynamics of trust in business relationships.Topics Discussed:Importance of Trust in BusinessImpact of Trust on Sales RecoveryPrinciples of Building TrustInsights from ...

    • 26 min
    203: Making Peace with the Gmail Promotions Tab with Host Kendra Corman

    203: Making Peace with the Gmail Promotions Tab with Host Kendra Corman

    Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab.Episode Highlights:About the Promotions TabFactors for Email CategorizationBenefits of the Promotions TabBest Practices for Email DesignResources Mentioned:Kendra's Subject Line Tips: https://kendracorman.com/subjectlinesThank you for joining Kendra on the Imperfect Marketing Podcast. Be sure to tune in every Tuesday and Thursday for more helpful episodes...

    • 12 min
    202: Incentive-Based Marketing with Guest Marco Torres

    202: Incentive-Based Marketing with Guest Marco Torres

    Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com.Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing, Marco teaches entrepreneurs how to boost their sales without resorting to discounts. He has built a community of over 27,000 active business owners who have significantly ...

    • 27 min
    201: AI-Assisted Customer Service: Enhancing Your Brand's Responsiveness with Host Kendra Corman

    201: AI-Assisted Customer Service: Enhancing Your Brand's Responsiveness with Host Kendra Corman

    Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer service.Key Takeaways:24/7 Availability: AI's capability to offer round-the-clock supportPersonalization: Leveraging AI for tailored customer support...

    • 9 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Seize This ,

Great Premise

Kendra provides such great information and facilitates wonderful conversations with her guests. The goal - help others succeed without feeling like they have to be perfect.

BookGuy96 ,

Imperfect Marketing is Perfect for Biz Owners

Wow! I love the concept behind Kendra's show, Imperfect Marketing! And what a great host! Kendra looks at marketing through a different lens, one that is super valuable for business owners!

Mom not in the middle ,

Amazing Conversations! 💛✨

I love the quick hits from Kendra’s solo episodes, these are helpful reminders and tips.
The conversations are honest and Kendra has a way of drawing out helpful ideas from different guests.

Thank you!
Avi

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