19 episodes
Inside Google Ads with Jyll Saskin Gales Jyll Saskin Gales
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- Business
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3.0 • 3 Ratings
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
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Do I need to run a Brand campaign in Google Ads?
Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand campaigns and share some real-world examples.In Episode 19, you'll learn:- What are Brand campaigns in Google Ads?- Why should you run a Brand campa...
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What is a good ROAS in Google Ads?
Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and how to analyze clic...
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Google Marketing Live 2024 Recap & Analysis
Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search. Plus, get Jyll's top three recommendations for what you should be focusing on in your Google Ads strategy.The episode also features exclusive pers...
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Why are my Google Ads spending more than my budget?
In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight.Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs. billed cost – you'll love this one!Key Topics Covered:Daily vs. Monthly Spending Limits in Google AdsHow Changing Budgets Affects Your SpendingThe...
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Should you use Maximize Conversions bidding?
Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads.In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers:The benefits of Maximize Conversions Bidding, even for small businessesWhy Maximize Conversions might be a better choice than Maximize Clicks, even for beginnersWhen to consider switching from Maximize Conversions to Target CPA or Target ROAS BiddingAs an added bonus, this...
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Which keyword match type is best in Google Ads?
Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns.Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok about Broad Match with Smart Bidding, and Yhlbill and aprilrainbolt on TikTok & Threads about negative keywords in brand campaigns.Learn how to ad...
Customer Reviews
Just Ok IMO
Granted I’ve been doing google ads for 10+ years. I’ve never been fond of Google reps and there recommendations. Only working for P&G did I actually get a taste of having my own Google team problem solving for me on the daily. Most reco broad match/pmax and the most budget possible.
This series although very small business based provides great answers for beginners and people getting started which was quite enjoyable to test my knowledge as she answered the questions.
I went into this series hoping to learn something. And came out of it only being reminded of all that Google has to offer and different ways I can solve my problems and track my conversions.
Def a good pick me up but not something I would listen to for cutting edge knowledge.
Keep evolving and I’ll keep listening.