Take It Personally Maddie Peschong

Cassie Beech, owner of Made with Grace and Grit, is a brand photography client of mine and joined me for a conversation about the significance of brand photography in business.
Cassie shares her initial struggles with DIY brand content and the transformation after adopting a strategic approach to brand photography, which includes collaboration and planning, professional hair and makeup, and selecting optimal locations. We delve into how strategic, professional brand photos can boost business image, attract the ideal clients, and provide a bank of quality content for various marketing needs. Here are the highlights from this episode:
00:32 The Power of Interior Design and Personal Connections
01:18 Interior Design vs. Interior Decorating: Cassie's Expertise
02:36 Strategic Brand Photography and Interior Design Synergy
03:52 Elevating Business with Strategic Brand Photography
15:50 Maximizing Brand Potential with Professional Photography
23:11 The Strategic Edge in Brand Photography
 
CONNECT WITH CASSIE:
Instagram
Website
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Sign up for the free training: Plan a Strategic Brand Session on May 21st at 12pm CST
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

Rachel, of Rhody Ray, shares her journey from having a scattered approach to photography to niching down and strategizing her brand photography business. Through the Build a Strategic Brand Session training and Rebrand coaching, Rachel was able to have a plan to transition from wedding photography to brand photography, while keeping her clients top of mind.
Rachel discusses the challenges of shifting her brand's focus, the importance of strategic planning and client questionnaires, and how pitching to potential clients has enhanced her business and confidence. Her experience with returning clients since her strategic pivot showcases the long-term benefits and growth opportunities in brand photography. Here are the episode highlights:
00:34 Rachel's Journey Before and After Rebrand
04:03 Transitioning from Wedding to Brand Photography
06:25 The Power of Pitching and Embracing Rejection
11:27 Gaining Confidence and Strategy Through Training
19:47 Evolving Brand Photography with Strategy
25:46 Attracting and Retaining Dream Clients
 
CONNECT WITH RACHAEL:
Instagram
Website
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Sign up for the free training: Plan a Strategic Brand Session on May 21st at 12pm CST
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

So often I hear from other photographers that their mini sessions were a failure. When asking them about it, they share they only promoted it a few times but because no one was booking, they stopped sharing about it. This mistake of essentially quitting before starting is something I commonly see with mini sessions.
The only way to fill your mini sessions though is to talk about them! Many photographers get really in their head about marketing their mini sessions, but their mindset around it is so important, which is the topic of this episode. Any time you are struggling to market your mini sessions, it feels like a failure, or it feels like you're being annoying - come back to this episode! Here are the highlights:
00:44 The Power of Persistence in Marketing
02:23 Switching to a Launch Mindset for Mini Sessions
03:40 Understanding Audience Engagement and Frequency
05:08 Pricing Strategies for Mini Sessions
07:24 Handling Unsubscribes and Unfollows Positively
11:17 Adopting a Business Mindset for Success
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Make 4-Figures with Mini Sessions Free Live Training on April 25 at 12pm CST: Sign up now!
The Ultimate Personal Brand Session Shot List: 10 must-have images
 
FULL SHOW NOTES HERE

In this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the Make Four Figures with Mini Sessions training. Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode delves into how this approach not only built their portfolio rapidly but also significantly increased their client base by booking 30 families during a single weekend.
Sean discusses the importance of marketing, branding consistency, and the value of community building. He reflects on how mini sessions became a key component for business growth, client satisfaction, and a means to efficiently showcase their work and get referrals. This story is a testament to the power of mini sessions in kickstarting and expanding a photography business.
00:12 The Journey to Unique Unicorn Photography
00:37 Discovering Mini Sessions: A Game Changer
04:01 The Impact of Training on Business Strategy
10:43 The Success Story: Booking 30 Families
18:12 Marketing Strategies and Building a Client Base
19:44 The Future of Mini Sessions
21:58 Wrapping Up: The Power of Mini Sessions
 
CONNECT WITH SEAN
Instagram | Website
 
CONNECT WITH MADDIE:
Instagram | Website
 
LINKS:
Make 4-Figures with Mini Sessions Free Training on April 25, 2024 at 12pm CST: Sign up now!
Brand Session Shot List: 10 must-have images
 
FULL SHOW NOTES here

In this episode, I share my successful strategy for conducting high-4-figure mini session days! Since starting mini sessions in 2020, I have seen significant revenue growth and average $7,000 on these mini session days. I'll be sharing an overview of the simple strategy I have in my business that allows me to accomplish this. Here are the main highlights from this episode:
00:52 My Mini Session Journey: From Start to Success
01:58 Strategic Insights: Transforming Mini Sessions into Brand Builders
03:29 Yearly Growth: A Deep Dive into My Mini Session Evolution
05:55 Maximizing Profits with Smart Mini Session Strategies
10:59 The Power of Limitations: Crafting the Perfect Mini Session Offer
15:24 Marketing Mastery: How to Promote Your Mini Sessions Effectively
16:14 Next Steps & Free Training
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Make 4-Figures with Mini Sessions Free Live Training on April 25 at 12pm CST: Sign up now!
The Ultimate Personal Brand Session Shot List: 10 must-have images
 
FULL SHOW NOTES HERE

The topic of email marketing seems to be coming up more and more both inside of Rebrand, my group coaching program, and just in general. When I am talking to other creatives, it's always things like, "Do I really need an email list? Should I start using email as opposed to social media?"
I've utilized email marketing in my business and am a huge believer in it. But I personally have a few issues with how email is being sold to a lot of creative entrepreneurs, specifically local service providers, like photographers who serve a local market.
If that is you and you've had related questions about email before, this episode focuses on the power and nuances of email marketing. Here are highlights from this episode:
01:00 The Rising Importance of Email Marketing in Creative Industries
03:25 The Misconceptions and Realities of Email Marketing for Local Service Providers
06:43 Navigating the Challenges of Email List Building and Marketing Strategies
11:20 Determining if Email Marketing is the Right Strategy for You
16:49 Lazy Email List Growth: A Game-Changer for Local Service Providers
26:40 Maximizing Your Business with Effective Email Marketing Techniques and Waitlists
27:40 Exclusive Training Opportunity: Elevate Your Mini Session Game
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Make 4-Figures with Mini Sessions Free Live Training on April 25 at 12pm CST: Sign up now!
Flodesk Email Marketing (50% off your first year with this link)
 
FULL SHOW NOTES HERE