Is a plastic-free routine possible? Ericka Rodriguez, Founder of Axiology Beauty shares her POV, tips & more | ep. 45 Britt Witkin

Today I'm sitting down with Ericka Rodriguez, founder of one of my favorite beauty brands, Axiology. Those 'balmies' were one of the first products I reviewed on my YouTube channel years ago! I'm currently on a journey to have plastic play a much smaller role in my everyday life, so I was even more excited to get tips from Ericka since she's a pioneer in the industry when it comes to consciously created products. We dive into:- how & why Axiology started- how she built the brand...