Keep Hustling

Aaron Gordon

Keep Hustling with Aaron Gordon (aka @nyriskadvisor) inspires listeners to keep hustling everyday. Guests are pushed to get past their WHY to the HOW. Episodes focus on the personal and professional challenges and successes of guests and the importance of embracing the hustle to overcoming challenges.

  1. Surviving, Healing, Hustling with Shaun Free

    6D AGO

    Surviving, Healing, Hustling with Shaun Free

    In this episode of Keep Hustling, Aaron Gordon sits down with Kyle Bailey, an Austin-based entrepreneur whose journey spans from lumberjack and tradesman to digital marketing agency owner. Kyle Bailey shares how his hands-on beginnings in the trades prepared him for a pivotal career shift into online marketing after the 2009 housing crash. The conversation dives deep into the impact of AI on the trades and digital marketing, the importance of adaptability, and why embracing change is vital for long-term success. Kyle Bailey discusses the evolving landscape of online lead generation and offers insightful advice for tradespeople and hustlers everywhere. The episode wraps up with motivational wisdom on growth, resilience, and "the work working on you," making this a must-listen for anyone navigating career pivots or seeking inspiration to keep moving forward. Get To Know Shaun Free Shaun Free is a renowned burn survivor, keynote speaker, and accomplished operations manager. As a burn survivor, Shaun has transformed personal adversity into a powerful message of resilience, inspiring audiences as a keynote speaker across the country. He serves as an Idaho STAR instructor, MSF Rider Coach, and is deeply involved in peer support through the Phoenix SOAR program. Additionally, Shaun represents burn survivors as an MSKTC Ambassador, advocating for research and awareness. Currently, Shaun leads operations for Idaho STAR motorcycle training, drawing on a decade of expertise with the Idaho STAR curriculum and five years as a certified MSF Rider Coach. He brings over 20 years of proven leadership in driver sales, logistics, and fleet management, with extensive experience overseeing DOT compliance and refrigerated trailer operations. Burn Survivor keynote speaker with a message of overcoming adversity and making the most out of this experience. Phoenix Society Peer Support member MSKTC ambassador for burn survivor research.   LinkedIn Instagram Idaho Stars Follow Shaun on Instagram, Facebook, and TikTok: @Manonfiremoto 3 Episode Key Takeaways   1. Build Unshakeable Foundations: Life's biggest challenges are rarely announced in advance. Shaun Free emphasizes that his "hustle" mentality, commitment to fitness, and support network were built long before the crisis struck, giving him the strength to survive and thrive.
 2. From Victim to Thriver: The true transformation happens when you draw a line in the sand and refuse to let outside events define you. This episode highlights how shifting from a victim mindset to an empowered, "thriver" perspective is a conscious, daily decision—one that unlocks growth and possibility.
 3. Give Back, Before You Need Support: Success is rarely a solo mission. Throughout his recovery, Shaun Free's existing relationships and willingness to give to others fueled his comeback. The lesson: invest in your community, because those connections may be the scaffolding that lifts you during your lowest moments.
 Show Overview 00:00 From Farm Life to Wrestling  04:25  Surreal Brush with Disaster  06:16  Inspiration Found in Others  09:39  Resilience Starts Before Adversity  14:38  Success Sometimes Requires Ego  15:38  Keep Hustling: Overcoming Doubt  21:52  Surviving, Healing, and Gratitude  23:58  Stay Curious, Keep Hustling

    25 min
  2. The Modern Trades Hustle with Kyle Bailey

    FEB 19

    The Modern Trades Hustle with Kyle Bailey

    In this episode of Keep Hustling, Aaron Gordon sits down with Kyle Bailey, an Austin-based entrepreneur whose journey spans from lumberjack and tradesman to digital marketing agency owner. Kyle Bailey shares how his hands-on beginnings in the trades prepared him for a pivotal career shift into online marketing after the 2009 housing crash. The conversation dives deep into the impact of AI on the trades and digital marketing, the importance of adaptability, and why embracing change is vital for long-term success. Kyle Bailey discusses the evolving landscape of online lead generation and offers insightful advice for tradespeople and hustlers everywhere. The episode wraps up with motivational wisdom on growth, resilience, and "the work working on you," making this a must-listen for anyone navigating career pivots or seeking inspiration to keep moving forward. Get To Know Kyle Bailey Kyle Bailey is the Managing Director and a results-driven SEO expert at Frontburner Marketing, renowned for helping small business owners achieve measurable growth through innovative online strategies. Before launching his marketing career, Kyle spent decades immersed in the construction and home service industries, performing hands-on labor on job sites across Texas from a young age. His early years were defined by hard work, crawling under houses, working in extreme heat, and mastering every aspect of home construction. This extensive blue-collar background gave Kyle an authentic understanding of the challenges small business owners face in the trades. LinkedIn X - @burnermarketing YouTube Facebook Website 3 Episode Key Takeaways 1. The Power of Strategic Adaptability: Kyle Bailey's journey from lumberjack and tradesman to digital marketing agency owner demonstrates the value of flexibility and adaptation. Rather than sticking to a single path, he continually sought new skills and opportunities, ultimately leveraging his hands-on experience in the trades to carve out a niche in online lead generation for service businesses.
 2. Winning in the Age of AI: The conversation between Aaron Gordon and Kyle Bailey dispels fears about AI replacing human trades, instead highlighting the evolving importance of digital presence. Tradespeople who embrace online optimization and AI-driven search changes outperform those who ignore these trends, proving that blending craft mastery with digital strategy is essential for future success.
 3. Resilience and Growth through Failure: Kyle Bailey stresses the necessity of self-belief and reframing setbacks as learning opportunities. He encourages listeners to see every problem as a chance for growth, reminding us that you don't truly fail until you quit. The episode champions a mindset of perseverance, humility, and viewing the "work" as a process that shapes personal and professional evolution.
 Show Overview 00:00  Early Start in Construction 03:30  From Trades to Online Marketing 07:05  Clear Business Listings Matter 12:56  Balancing AI and Skilled Trades 13:49  Modern Plumber Referrals Process 19:12  Success Through High-End Sales 21:27  Embracing Pivot for Success 23:23  Flat Tire: Mindset Shift 26:31  The Work Works on You

    28 min
  3. Hustling Through Divorce with Morgan Murray

    FEB 12

    Hustling Through Divorce with Morgan Murray

    In this episode of Keep Hustling, host Aaron Gordon sits down with Morgan Murray, a financial advisor who specializes in divorce financial planning. Morgan Murray shares her personal journey from early marriage and divorce to rebuilding her life and career, highlighting the importance of financial literacy and open communication in relationships. The conversation explores why so many people avoid learning about their finances, how to prevent financial ignorance, and practical steps to foster financial health in marriage. Morgan Murray also discusses her leap into entrepreneurship, the value of resilience, and offers actionable advice for anyone starting out or facing major life changes. The episode wraps up with an inspiring quote about the everyday discipline behind true greatness. Get To Know Morgan Murray Morgan Murray is a Certified Financial Planner™ and Certified Divorce Financial Analyst® who helps individuals navigate the financial realities of divorce and confidently rebuild their lives. After experiencing her own unexpected divorce and becoming a single mom, Morgan turned a deeply personal challenge into a mission-driven career—supporting others through one of life's most financially and emotionally complex transitions. Through her firm, Abri (pronounced "uh-bree"), Morgan serves clients all over the country, providing clarity, advocacy, and a steady hand during the storm of divorce. She works closely with family law attorneys in high-conflict cases and also helps amicably divorcing couples create fair, forward-looking financial settlements. Named after the French word for "shelter," Abri reflects Morgan's core philosophy: everyone deserves a safe place to land and a clear financial path forward when life changes unexpectedly. LinkedIn Instagram Financial Advice for Divorced Women 3 Episode Key Takeaways 1. Build Financial Awareness Early: Morgan Murray stresses the life-changing impact of understanding your finances before marriage and throughout your relationship. Open communication and curiosity about money matters can prevent much larger problems down the line, reducing vulnerability in times of crisis and setting a foundation for partnership and independence.
 2. Use Setbacks as a Springboard: Turning difficult personal experiences, such as divorce, into sources of professional purpose and personal empowerment is a hallmark of Morgan Murray's story. Rather than succumbing to adversity, embracing it as fuel for new directions can unlock resilience and unexpected opportunities for growth.
 3. Commit Fully, Burn the Ships: When launching her career as a financial advisor, Morgan Murray adopted a "no turning back" mindset, diving all in to pursue her purpose. Her story illustrates the power of decisive action, especially when coupled with support and strategic risk-taking, as the real engine behind sustainable change and long-term personal success.
 Show Overview 00:00 Keep Hustling Podcast 04:59 Finding Passion Over Career Plans 06:59 Redefining Hustle and Passion 10:02 Choosing Seasons Over Relocation 13:38 Trust and Rapport Drive Sales 17:55 Personal Connection Through Audio 19:33 Theater of the Mind 25:38 Guiding Clarity to Solutions

    26 min
  4. Embracing the Journey And Hustle with Erik Johnson

    FEB 5

    Embracing the Journey And Hustle with Erik Johnson

    In this episode of Keep Hustling, host Aaron Gordon sits down with podcast coach Erik Johnson to explore the art of pursuing your passion and sharing your story through podcasting. Erik Johnson discusses his journey from hustling as a young magician to building a business helping others leverage podcasts for personal and professional growth. The conversation dives into mastering trust, building authentic relationships, and why embracing curiosity and courage are key traits of successful podcasters. Packed with insights about overcoming fear, learning to pivot, and "enjoying the journey" rather than just chasing the destination, this episode will inspire anyone looking to level up their hustle — in podcasting and beyond. Plus, Erik Johnson shares his favorite motivational quote and practical wisdom for helping others get what they want. Get To Know Erik Johnson Erik K. Johnson is a renowned radio talent coach and podcasting strategist with over 25 years of industry expertise. Since 1995, Erik has empowered broadcasters and podcasters to captivate audiences, leading numerous radio stations and shows to #1 ratings. His proven methods help transform information into dynamic entertainment and foster lasting, profitable listener relationships. Through his coaching, writing, and workshops, Erik equips creators with actionable strategies to elevate their content and grow their influence. Website Podcast Talent Coach Podcast 3 Episode Key Takeaways 
1. Pursue Passion Early and Fearlessly: Erik Johnson and Aaron Gordon both highlight the advantages of identifying and acting on your passions as early as possible. The episode underscores that making bold career pivots sooner—rather than later—can prevent years spent in unfulfilling jobs, and that today's interconnected world offers more opportunities than ever to chase what excites you.
 2. Build Genuine Trust in Relationships: The conversation explores the critical importance of mastering trust—not as a tactic, but as an authentic process of sharing yourself and building rapport. Erik Johnson reveals that real connection and long-term success, in both sales and podcasting, come from transparency and earning trust through sustained, sincere engagement rather than transactional interactions.
 3. Lean Into Curiosity and Courage: Success in podcasting and beyond is rooted in insatiable curiosity and the willingness to act despite fear. Erik Johnson points out that impactful podcasters ask meaningful questions, listen actively, and are unafraid to polarize. Instead of striving for universal approval, they lean into vulnerability, take risks, and most importantly, enjoy the journey, rather than obsess over the destination. Show Overview 04:59 Finding Passion Over Career Plans 06:59 Redefining Hustle and Passion 10:02 Choosing Seasons Over Relocation 13:38 Trust and Rapport Drive Sales 17:55 Personal Connection Through Audio 19:33 Theater of the Mind 25:38 Guiding Clarity to Solutions

    28 min
  5. Designing the Hustle with Joseph Binelli

    JAN 29

    Designing the Hustle with Joseph Binelli

    On this episode of Keep Hustling, Aaron Gordon welcomes Joseph Binelli, a Brooklyn-based entrepreneur with roots in Georgian culture and the custom kitchen cabinet industry. Joseph Binelli shares how his passion for food and family shaped his unique path from an aspiring chef to an expert in kitchen design, emphasizing the importance of kitchens as communal spaces that bring people together. The conversation explores how growing up surrounded by the values of first-generation immigrants instilled a strong work ethic, resilience, and appreciation for familial support. Aaron Gordon and Joseph Binelli discuss practical tips for kitchen renovations, the pitfalls of prioritizing aesthetics over functionality, and the invaluable lesson of owning up to mistakes in service businesses. The episode also dives into personal stories about family, the challenges of entrepreneurship, and strategies for nurturing deep family connections. Joseph Binelli closes with his motivating philosophy: "Don't compare yourself to who you were yesterday. Look forward to who you're going to be tomorrow." This insightful conversation is packed with authenticity, practical advice, and inspiration for anyone hustling to build a meaningful life and career.


 Get To Know Joseph Binelli  Joseph Binelli is a visionary leader and the CEO of Binelli Kitchen Designs, renowned for his exceptional expertise in luxury kitchen design and project logistics. With over a decade of industry experience, Joseph has earned a reputation for delivering exquisite, functional, and timeless spaces that set new standards in the field. Driven by an unwavering commitment to excellence, Joseph blends creativity with meticulous attention to detail, overseeing every project from concept to completion. His portfolio spans high-end residential developments, sophisticated urban homes, and collaborations with prominent architects and interior designers. Joseph's approach is rooted in understanding each client's unique vision, ensuring every space is both a work of art and a model of practicality. Under Joseph's leadership, Binelli Kitchen Designs has grown into a recognized authority in the industry, known for its seamless project delivery, innovative solutions, and enduring client relationships. He is celebrated not only for his technical acumen but also for his personable, collaborative style, which fosters trust and inspires teams to deliver exceptional results. Outside of his professional achievements, Joseph is passionate about mentoring emerging talent, staying ahead of design trends, and advocating for sustainable practices. His dedication and forward-thinking perspective continue to raise the bar for luxury kitchen design worldwide.     LinkedIn
 Instagram 
   3 Episode Key Takeaways

 1. Embrace Your Roots: Growing up with both parents and grandparents close by deeply shaped Joseph Binelli's values, work ethic, and approach to business. His story highlights how appreciating family heritage and learning from previous generations can provide powerful motivation and direction in your hustle.
 2. Function Over Flash in Business and Design: When it comes to kitchens—and by extension, any business or product—Joseph Binelli stresses the importance of prioritizing practical function over superficial trends. Avoid getting caught up in Instagram-worthy features if they don't serve your real needs. This mindset is a game-changer for long-term satisfaction and success.
 3. Own Your Mistakes: Both speakers reinforce that in service businesses, honesty and transparency are everything. Joseph Binelli recounts learning the hard way: admitting errors and making things right builds trust, whereas hiding mistakes erodes client relationships. Authenticity and accountability are invaluable assets for every hustler's journey.

 Show Overview

 00:00 From Food Passion to Kitchens 04:16 Rediscovering Togetherness and Connection 08:31 Kitchens as Social Spaces 11:39 Lessons in Resilience and Growth 15:42 Drawer Installation Mishap Explained 18:52 Reinventing Cabinet Utility 20:18 3D Kitchen Design Process

    27 min
  6. Capturing Hustle with Tyler Caisse

    JAN 22

    Capturing Hustle with Tyler Caisse

    In this episode of Keep Hustling, host Aaron Gordon sits down with photographer Tyler Caisse for an inspiring look at what it means to build a career behind the lens. Tyler shares how his journey started in high school, finding passion and purpose in photography as an escape and later a vocation, especially during the challenges of Covid and personal struggles. He opens up about the unique mindset required to thrive in a role that's often invisible, the pride and humility he feels when his work is displayed without recognition, and the intense drive to capture fleeting moments, whether at motocross events or NFL games. With stories of cross-country tours, long nights, and the realities of the business, Tyler demystifies the photographer's life and emphasizes the importance of hard work, resilience, and adaptability. The episode closes with Tyler's motivational mantra, "Just Do It," urging listeners to passionately pursue their dreams, regardless of age or circumstance. Get To Know Tyler Caisse Tyler Caisse, I was born in 2003 and grew up in the San Francisco Bay Area of California. Growing up I was always camera-shy, and so the younger me would be very glad to discover that my true calling was behind the lens, not in front of it. I am a firm believer in, you have one life, so live it. This is one thing that truly inspired me to follow my dream of becoming a professional photographer. Once I answered the call to be behind the lens, there's been no looking back, and it's been full throttle ever since. The experiences I have faced throughout my photography career have brought tears of joy, sadness, confusion, and above all loads of pride in the work I have accomplished. This is one of many ways I know there is nothing I'd rather be doing. I've gotten to make friendships with some of the best professionals, families, and artists there are. Through them, I get to display my passion and voice in such a creative way while also traveling and appreciating God's amazing design of our Earth. While also maintaining my career I strive to live my life to the fullest and explore what's around me and beyond. I enjoy working out in the gym, the thrill of riding dirt bikes, being out with friends, and my oh my do I love the blessing that is food! Website Photography Website LinkedIn Instagram Facebook 3 Episode Key Takeaways 1. Find Your Unique Path: Tyler Caisse inspires listeners by sharing how he chose a less-traveled road in photography, forging ahead while his peers followed more traditional routes. His journey demonstrates the value of carving your own path, trusting your instincts, and embracing a career, even if it means being the first or only one in your circle to do so.
 2. Turn Adversity Into Motivation: Both Aaron Gordon and Tyler Caisse discuss how life's challenges, including personal struggles and the disruptions of COVID, can become sources of strength and introspection. Tyler Caisse's story highlights how overcoming tough times can fuel creativity, define character, and ultimately drive personal and professional growth. 3. Mastery Takes More Than Passion: The episode uncovers the realities behind the lens, showing that being a successful photographer isn't just about taking photos. Tyler Caisse explains that the bulk of his work is about editing, business management, and developing a deep knowledge of his tools, reminding us that mastery in any field requires commitment to the unseen and unglamorous parts of the craft. Show Overview 00:00  Gratitude for Behind-the-Camera Talent 03:29  Unexpected Recognition Feels Rewarding 06:17  Discovering Passion Through Photography 11:00 Young Photographer's Hard-Earned Pride 14:55  Long-Distance Love Beginnings 18:48  Mastering Your Camera Instincts

    23 min
  7. A.Y.! Hustle with Ernest Smith

    JAN 15

    A.Y.! Hustle with Ernest Smith

    In this episode of Keep Hustling, host Aaron Gordon welcomes real estate entrepreneur Ernest Smith for an insightful dive into the realities of building success through grit, relentless learning, and integrity. Ernest Smith shares how he began house hacking at just 22, funded by his parents, and mastered the fundamentals of real estate by moving 12 times in six years. He reflects on leaving the traditional nine-to-five to pursue his passion for property investment and entrepreneurship. Throughout the conversation, Ernest Smith emphasizes the importance of hands-on experience, strong relationships, and doing things the right way—even when no one is watching. The episode is peppered with stories about learning from every opportunity, prioritizing fairness, and building a reputation for accountability. Ernest Smith's mantra "Amaze Yourself" encourages listeners to challenge themselves every week and keep pushing boundaries in business and life. The show closes with a reminder that continuous growth and honest hustle are key to lasting success. Get To Know Ernest Smith Ernest Smith is a real estate entrepreneur, licensed General Contractor, and investor who built his career the hard way—through action, discipline, and relentless learning. With a background in Drafting and Design Engineering, Ernest combines technical skill with real-world execution to create value in every deal he touches. After walking away from the traditional 9–5, he purchased his first property at 22 and began house hacking long before it was mainstream, moving 12 times in six years while mastering the fundamentals of real estate from the inside out. Today, Ernest actively acquires buy-and-hold rentals and completes high-margin flips in strategic markets, guided by data, integrity, and long-term vision. He believes success is built through relationships, accountability, and doing things the right way—especially when no one is watching. As the host of the Ernest Goes To Network Podcast, he connects with elite entrepreneurs and industry leaders to share real stories, real lessons, and real strategies—proving that your network truly is your net worth. Ernest Smith Official LinkedIn Youtube Instagram   3 Episode Key Takeaways 1. Master by Doing: Ernest Smith illustrates that true expertise comes from hands-on experience, not just book knowledge. By moving 12 times in 6 years and diving into every aspect of real estate "from the inside out," he highlights how real-world execution and relentless curiosity build both technical skill and confidence, ultimately leading to long-term mastery.
 2. Build Relationships with Integrity: Both Aaron Gordon and Ernest Smith stress that success in business, and life, comes from cultivating genuine relationships and always operating with ethics, especially when no one is watching. Treating people fairly, being accountable, and upholding your word protect your reputation and open doors for future opportunities.
 3. Amaze Yourself by Taking Action: The recurring "A.Y.! - Amaze Yourself" philosophy is about stretching your limits every week, whether in personal growth, business, or life experiences. Ernest Smith encourages listeners to take bold steps outside their comfort zones, reinforcing that steady progress and facing fears, rather than procrastination, are the keys to continuous learning and accomplishment.   Show Overview 00:00  Mastering Real Estate Through Moves  04:41  Daniel Sung's Inspiring Journey  09:31  Real-World Insights on Housing  10:16  Budgeting and Negotiation for Renovations 14:47  Value Relationships Over Short-Term Gains  18:50  Continuous Learning Is Essential  22:31  Skydiving Choices and Control  24:13  Driven and Inspired by A.Y.!

    29 min
  8. Fempreneur Hustle with Jennifer Yeh

    JAN 8

    Fempreneur Hustle with Jennifer Yeh

    In this episode Keep Hustling, host Aaron Gordon welcomes Toronto-based entrepreneur Jennifer Yeh, aka The Fempreneur Babe, to discuss her journey from a corporate career to helping women embrace relentless, unapologetic passion in business. Jennifer Yeh shares her insights on overcoming self-imposed limitations, the power of manifestation at "hyper-speed," and why adaptability, gratitude, and taking action are key for entrepreneurs. She emphasizes that success comes from following curiosity and creating opportunities, not waiting for the perfect moment. The episode wraps with Jennifer Yeh's inspiring quote: "Leaders are bridges, and bridges are tested." Tune in for a motivating conversation about turning passion into purpose and embracing the hustle, on your own terms. Get To Know Jennifer Yeh Jennifer Yeh is an internationally recognized entrepreneur, business mentor, and passionate advocate for feminine magnetism. Renowned for her dynamic approach to business and personal growth, Jennifer empowers women and entrepreneurs to pursue their missions with relentless courage and authenticity. As the visionary behind "Fempreneur Babe," she specializes in helping women harness their feminine energetics to unlock creativity, ignite passion, and transform purpose into profit. Jennifer's mentorship is rooted in the belief that women can create it all on their own terms by unapologetically living out their soul's calling. Her expertise spans hyperspeed manifestation, innovative business strategy, and the art of turning passion into thriving enterprises. Jennifer is celebrated for her ability to inspire, uplift, and guide others to embrace their fullest potential while making a meaningful impact in the world. Fempreneur Babe Instagram Facebook 3 Episode Key Takeaways 1. Follow the Breadcrumbs of Curiosity: Jennifer Yeh shares how her journey from a corporate career to entrepreneurship began by simply making space to explore what truly excites her. Rather than needing absolute clarity, taking small steps and allowing curiosity to guide you can open unexpected doors.
 2. Manifestation Is About Alignment, Not Waiting: The concept of manifestation at hyper-speed is unpacked as Jennifer Yeh explains that success isn't always slow, being ready and aligned with your goals allows opportunities to unfold quickly. It's not time, it's preparation and decisive action that truly accelerate growth.
 3. Gratitude Grounds the Hustle: Maintaining gratitude for every part of your journey, whether that's a day job or a side hustle, helps build resilience and keeps you focused. Jennifer Yeh emphasizes that recognizing the magic in your present circumstances is key to staying grounded, adaptable, and passionately pursuing your vision. Jennifer's favorite motivational quote from her mentor: "Leaders are bridges and bridges are tested." Show Overview 00:00 Taking the Leap 05:06 Manifestation at Hyper-speed 09:59 Flow, Don't Overthink It 13:07 Creating Your Unapologetic Reality 16:06 Success Favors Flexibility Over Perfection 19:52 Gratitude Grounds and Grows Life 20:51 Embrace the Magic Within

    23 min
5
out of 5
12 Ratings

About

Keep Hustling with Aaron Gordon (aka @nyriskadvisor) inspires listeners to keep hustling everyday. Guests are pushed to get past their WHY to the HOW. Episodes focus on the personal and professional challenges and successes of guests and the importance of embracing the hustle to overcoming challenges.