129 episodes
Keep Optimising eCommerce Podcast Network
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- Business
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5.0 • 15 Ratings
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We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = CX - Customer Experience
- Next month = Content Marketing
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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Customer Experience on your Product Pages with Adam Pearce
Adam Pearce is the host of the Shopify Across the Pond Podcast, co-founder of the eCom Collab Club, AND Co-founder at Shopify Agency Blend Commerce – who describe themselves as the Customer Experience Agency – a perfect fit for this episode!
We are exploring how to improve the experience on your product pages to give the customer the information they need in the right place on the page. including tweaks to your templates, and how to improve the pages of your bestsellers - no stone unturned!
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Customer Experience on your website by improving your copy
Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards.
We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work out what you should be saying, and moving into where to make the tweaks for the maximum impact.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Customer Experience in Delivery with The Postal Hub Podcast's Ian Kerr
Ian Kerr is the founder and host of the Postal Hub Podcast and somewhat obsessed with delivery.
We're continuing our exploration of the different facets of improving customer experience - this time diving into delivery that all important step of getting the parcel into your customers hands.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Customer Experience in your Email Marketing Automations with Greg Zakowicz from omnisend
Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast.
We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention.
Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
TikTok Organic 101 with Cal Devine
Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world.
Chloe and Cal discuss everything you need to know to set up and grow the visibilty of your brand's TikTok profile - including Tools, Post Frequency, Content Ideas, how to engage, building your followers, AND what's working right now.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
TikTok Advertising 101 with expert Sven Muchow
Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel.
Chloe asks Sven all the questions you want answers to about this new platform - budget, timescales, optimisation tips, likely performance, what's working? what isn't? and lots, lots more.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Customer Reviews
Great resource
No matter what level of eCommerce expertise or where you are in your career, there is plenty to learn from every episode.
Helpful tips for the busy Marketer
The show does a great job at having guests from a wide variety of marketing disciplines. It’s always good to get little nuggets of wisdom from those on the ground.
An essential resource for digital marketers
Chloe’s podcast is a tool every digital marketer should have in their toolbox. The show does a great job at providing details that go above and beyond the typical canned responses.
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