Keep Optimising eCommerce Podcast Network

Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement.
In this episode you will learn:
How Katrina helps her clients generate more traffic through content marketingWhat impact does visual content have on SEO?How to use Generative AI to speed up the creation process without sacrificing originalityThe team's writing process and a production line approachAdvice on outsourcing content creation to virtual assistants in different countriesHow does "fun drunk auntie content" stand out?
[07:14] Blogging is more challenging, but still possible.
[13:40] AI used for idea generation, and not just writing.
[16:15] A team of experts to create articles efficiently.
[23:04] Insider tips on content marketing.
[27:37] Stolen content led to sharing decisions.
[30:30] Using AI to improve SEO content creation.
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Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay and TikTok Shop.
Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling.
In this episode we discuss:
Use LinkedIn as a resource for learning more about TikTok strategiesWhy is SEO becoming more important on TikTok?Generating original content is necessary for successHow will the Shop tab on TikTok become more important for product search?Where to get started on the affiliate side of TikTok shopHow to layer your Affiliate offerings to maximise sales
[03:06] TikTok addiction led to business opportunities.
[07:19] Finding relevant videos and engaging creators.
[12:53] Potential abuse of TikTok button and brand control.
[14:57] Directly send invites to promote products.
[19:45] TikTok offers opportunities for direct purchasing.
[24:37] Platform changes and competitive brands.
Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.
In this episode we discuss:
What makes TikTok's creative offering unique?Why TikTok is more of an awareness platform than a platform for direct salesHow can brands effectively test TikTok advertising?What percentage of ad spend do brands typically allocate to TikTok?Some potential ROI that brands could expect from TikTok advertising in the future
[04:37] TikTok offers unique content that appeals to youth.
[08:33] Test TikTok, but limit the budget.
[10:27] Similarity between Meta and TikTok misunderstood.
[15:47] TikTok demands valuable content and unique branding messages.
[19:11] Paid social shifting and creative focus are now crucial.
[20:32] TikTok shop competing with Google.
Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales.
In this episode we discuss:
How can businesses maximise their sales potential on TikTok Shop?What are the benefits of using live streams to drive sales?How to determine the success of influencer collaborationsStrategies for gaining initial followers and growing a brand's presence on TikTokWhat are the advantages of using the Affiliate Center on TikTok Shop for brand promotion?
[05:06] Why getting followers on TikTok can be challenging.
[08:59] Posting 5 times a day… now once.
[12:43] Creators can request samples and earn commissions.
[14:03] TikTok's algorithm matters more than followers. 
[18:27] Testing 2-hour live breaks creates suspense.
[21:20] TikTok ads deliver crazy ROAS..
[23:09] Ads and tips on TikTok.
[29:17] Live streams drive sales and require moderator presence.
[29:55] Delegate admin, build data for better ads.
Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17.
They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September.
By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!!
In this episode we discuss:
How to set up fulfilment for TikTok ShopHow to drive sales on TikTok ShopWhat incentives does TikTok Shop offer?How to effectively track revenue and payouts from TikTokWhat are the benefits of incorporating live selling strategies?AI and automation tools that streamline eCommerce operations on TikTok Shop
[04:05] Improved infrastructure integrates order data with ERP
[09:35] Infrastructure, creativity, sales, live selling, omnichannel expansion.
[12:04] Lack of a system creates uncertainty in payments.
[14:39] Technology helps become a successful omnichannel retailer.
[17:46] Beauty is a prominent category, including trying on products and discussing their qualities.
[21:40] TikTok needs sellers and live content.
[24:20] Understanding browser buyers and TikTok's audience.
[28:20] Testing new products and offers for optimisation.
[31:10] AI will handle customer service within a year.
[34:15] Incentives and reduced barriers.
Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth.
Going from zero to 33,000 followers in that time, with a low-cost strategy.
In this episode we discuss:
Selling via methods OTHER than TikTok ShopOrganic TikTokCreator TikTokStrategies to engage with influencers and ensure better outreach and engagementThe balance between perfection in content creation and the need for consistent outputWhere do you start with TikTok?How do posts on TikTok drive engagement, followers, and website traffic?
[01:12] Thomas J Vosper shares their TikTok growth strategy.
[05:06] TikTok helped build an audience quickly, unlike other channels.
[09:14] TikTok offers a vast audience for content creators.
[11:03] Marketplace strives for brand approval on TikTok.
[19:19] Bypassed creator marketplace, and did targeted outreach instead.
[24:35] Posts with high engagement drive sign-ups.
[25:55] In-house team created majority of content.
[30:51] Consistency is key for optimizing content.
[33:56] The future of TikTok is uncertain with many alternatives.
Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor