84 episodes

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = How to Market Your Business in a Post-Cookie World
- Next month = Offline Marketing (yes, direct mail and more)

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Keep Optimising Chloe Thomas

    • Business
    • 5.0 • 12 Ratings

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = How to Market Your Business in a Post-Cookie World
- Next month = Offline Marketing (yes, direct mail and more)

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Post-Cookie Marketing: How to make Facebook Ads work for you

    Post-Cookie Marketing: How to make Facebook Ads work for you

    Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what’s working on Facebook Ads right now.
    Antoine outlines the 2 campaigns that are working REALLY well in eCommerce right now, how to deal with the conversion tracking issues, AND why creative is now king.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min
    Post-Cookie Marketing: SMS Marketing for Beginners with Elena from SMS Bump

    Post-Cookie Marketing: SMS Marketing for Beginners with Elena from SMS Bump

    Elena Kostova has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans.
    She's sharing all the latest tips for launching and growing SMS marketing campaigns for your brand. Including growing your list, triggered/automated campaigns, and the blast sends that work.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 31 min
    Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI

    Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI

    Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.
    This month, to kick off 2022 in style – we’re focusing in on how you deal with the cookie-apocalypse that started in 2021 and will continue this year.
    What new marketing methods do you need to deploy? What do you need to do with your old marketing methods to keep the working? And how do we need to shift focus.
    Over the next 4 episodes we’re going to be exploring the online side of it all.
    Then next month we’ll be looking at the offline marketing methods that many DTC brands trialled in Q4 2021.
    Today we’re kicking off with Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it?
    I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min
    Content Marketing: Interactive Content, TikTok, and the Attention Economy

    Content Marketing: Interactive Content, TikTok, and the Attention Economy

    We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention.
    Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney.
    That means that Marcus and his team are constantly pushing the boundaries of what digital PR, content marketing, and events look like, and he's come on the podcast to give us the insight on how we can create the marketing that's going to make the difference in 2022.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 43 min
    Content Marketing: UGC Masterclass in Customer Reviews

    Content Marketing: UGC Masterclass in Customer Reviews

    Tomasz Sadowski is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing. He's sharing brilliant tips based on all he and his team learn from looking across what's working for their customers. Prepare for a full on masterclass as we learn the latest tips on Collecting Reviews, Using Reviews to improve conversion rates, AND Using Reviews to improve your marketing performance.
    UGC is super important for 2022 and beyond - so you really need to be deploying all Tomasz's advice.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 40 min
    Content Marketing: Purpose Driven Marketing - how do you shout with confidence? 077 Content Marketing: Purpose Driven Marketing - how do you shout with confidence?

    Content Marketing: Purpose Driven Marketing - how do you shout with confidence? 077 Content Marketing: Purpose Driven Marketing - how do you shout with confidence?

    Maria Soleil is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people and the planet as equally as profit.
    We're discussing two BIG topics (1) how to give yourself the confidence to shout about the great things your business is doing with confidence (including the UK's new Green Claims Code legislation) and (2) what does it mean to be an ethical marketer.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 28 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

maddie@podcastingyou ,

Great podcast!

Chloe is highly knowledgeable and each of her conversations with guests reveals incredibly valuable insights and practical advice to help you truly grow your online business! Highly recommend!

Redsgonegreen ,

Love this podcast!

This is by far my favorite biz podcast to listen to. Full of actionable tips that I can implement right away. Also, Chloe asks such great questions to the guests and then clarifies the answers, so that there is no confusion on the listener’s part.

CJThomas6 ,

Fantastic marketing show

Great show for marketing methods and tactics. Love the guests and monthly focus.

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