Keep Optimising Chloe Thomas

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what’s working on Facebook Ads right now.
Antoine outlines the 2 campaigns that are working REALLY well in eCommerce right now, how to deal with the conversion tracking issues, AND why creative is now king.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Elena Kostova has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans.
She's sharing all the latest tips for launching and growing SMS marketing campaigns for your brand. Including growing your list, triggered/automated campaigns, and the blast sends that work.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.
This month, to kick off 2022 in style – we’re focusing in on how you deal with the cookie-apocalypse that started in 2021 and will continue this year.
What new marketing methods do you need to deploy? What do you need to do with your old marketing methods to keep the working? And how do we need to shift focus.
Over the next 4 episodes we’re going to be exploring the online side of it all.
Then next month we’ll be looking at the offline marketing methods that many DTC brands trialled in Q4 2021.
Today we’re kicking off with Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it?
I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention.
Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney.
That means that Marcus and his team are constantly pushing the boundaries of what digital PR, content marketing, and events look like, and he's come on the podcast to give us the insight on how we can create the marketing that's going to make the difference in 2022.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Tomasz Sadowski is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing. He's sharing brilliant tips based on all he and his team learn from looking across what's working for their customers. Prepare for a full on masterclass as we learn the latest tips on Collecting Reviews, Using Reviews to improve conversion rates, AND Using Reviews to improve your marketing performance.
UGC is super important for 2022 and beyond - so you really need to be deploying all Tomasz's advice.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Maria Soleil is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people and the planet as equally as profit.
We're discussing two BIG topics (1) how to give yourself the confidence to shout about the great things your business is doing with confidence (including the UK's new Green Claims Code legislation) and (2) what does it mean to be an ethical marketer.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy