44 episodes
Keep Optimising Chloe Thomas
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- Marketing
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5.0 • 11 Ratings
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We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = Email marketing
- Next month = Affiliate Marketing
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media - including Influencer Marketing & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains
Ami is the Chief Operations Officer at Webgains the hi-performance affiliate marketing network. She’s been at Webgains for over 4 years helping their international growth by connecting the right publishers and advertisers. Before that, she spent 5 years at Vouchercloud so it would be fair to say Ami REALLY knows her Affiliate marketing!
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis
Rick has been in affiliate marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCatMedia an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. AND he’s recently run a whole event sharing affiliate marketing best practices called Affiliate Management Expo.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
SMS Marketing - should you? how do you? with Corinne Watson from Postscript
Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier this year – so when I decided we should bring SMS into our email marketing month there was only one person to call on.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Email: Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell
Kunle is an eCommerce obsessive, an ‘outsourced CMO’ and advisor to a range of D2C product businesses. He’s been involved in eCommerce and online marketing since the early 2000s, and is now best known at the host of the 2x eCommerce Podcast. It's always great to catch up with him, and this time we're talking about the best ways to segment your email data AND how to then use those same segmentations to improve your social media advertising.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Email: The Latest List Growth Tips with Gabe Macaluso from Omnisend
Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! We get into the latest tips and tricks around email sign ups - including Wheels of Fortune, Quizzes, to discount or not to discount?, and pop up testing.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Email: Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler
Val is the founder and Chief Email Optimizer at Fix My Churn. AND an email obsessive. Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade. In this episode she shares her 'Dinner Party Strategy' an easy to follow template for structuring the perfect 6-part Email Welcome Campaign. It's possible to build and put live within just 24 hours of learning about it - so if you've been struggling to create a Welcome Campaign that turns your email sign ups into buyers - you really need to listen to this one!
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Between recording and releasing this episode Val's become a Customer Evangelist at Klaviyo - how cool is that!?
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Customer Reviews
Love this podcast!
This is by far my favorite biz podcast to listen to. Full of actionable tips that I can implement right away. Also, Chloe asks such great questions to the guests and then clarifies the answers, so that there is no confusion on the listener’s part.
Fantastic marketing show
Great show for marketing methods and tactics. Love the guests and monthly focus.
Great
Good podcast with helpful content.
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