Keep Optimising

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Meta Ads - Next Mini-Series = Customer Retention - Last Mini-Series = AI that works in eCommerce Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

  1. 5 DAYS AGO

    Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital

    Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again.    In this episode, we discuss:  Why outdated targeting methods could be costing you conversions The hidden risks of relying solely on dynamic catalog ads How your messaging might be sabotaging your Meta ad success The #1 budgeting mistake that’s crippling your campaigns Sneaky Meta settings that could be derailing your ads without you knowing    Dive in:  [05:02] Effectiveness of ad targeting strategies.  [09:57] Dynamic catalog ads: missed opportunities.  [11:03] Separate catalog and creative ads.  [16:29] Simplifying ad content approaches.  [18:06] Stagger launches for better optimisation.  [23:35] Ad copy disruption alert.  [25:37] Convincing stakeholders in ad strategy.  [28:49] Insider Tips from Aggie!    Find the notes here: https://keepopt.com/242 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    42 min
  2. JAN 15

    Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever

    Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions.    In this episode, we discuss:  How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience The secret to building a lean, high-impact in-house creative team Why experimentation is the key to digital advertising success How tailoring ads to unique customer needs can unlock new markets    Dive in:  [07:19] Agency handles account admin; brand manages budgets.  [09:57] Increased creative volume reduces fatigue, boosts performance.  [15:42] Community self-runs, shares content; fosters discussions, UGC.  [17:27] Creative processes have become more streamlined, inclusive.  [21:53] How is in-house sign-off process managed?  [25:27] Experimentation is crucial for continuous marketing success.  [29:08] Insider Tips from Janis!    Find the notes here: https://keepopt.com/239 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    39 min
  3. 12/25/2024

    AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann

    Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She’s run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she’s building her own business AND helping others to embrace AI Marketing automation.    In this episode, we discuss:  How to pinpoint tasks you must automate with a simple time audit The real difference between AI and automation—and why it matters Tools and tips to save hours without sacrificing quality Why automation can boost productivity and build stronger customer relationships    Dive in:  [05:09] Conduct a time audit before considering automation.  [07:27] AI isn't always intelligent or problem-solving.  [12:12] Automate non-human tasks; prioritize customer interaction.  [14:08] Automate repetitive, teachable tasks first.  [16:57] Hustle culture criticized; business overwhelm issues highlighted.  [20:19] Insider Tips from Jameela!    Find the notes here: https://keepopt.com/236   Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    30 min
  4. 12/18/2024

    AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer

    Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s.    In this episode, we discuss:  The secret to writing AI-powered product descriptions that actually convert Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce How to use AI to uncover hidden customer desires and boost engagement The future of copywriting: Will AI replace human writers?    Dive in:  [05:23] Improving AI for better product descriptions.  [09:25] Start with clear direction; quality input yields success.  [13:02] Ensuring data quality for AI requires depth.  [16:36] Use Descriptomizer; track and analyze engagement metrics.  [17:32] Score product descriptions using "emphasis analysis".  [21:43] AI reshapes copywriting, humans remain essential.  [24:50] Insider Tips from Thomas!    Find the notes here: https://keepopt.com/235 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    36 min
5
out of 5
18 Ratings

About

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Meta Ads - Next Mini-Series = Customer Retention - Last Mini-Series = AI that works in eCommerce Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

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