Beyond Private Practice

Liz Fernandez, Business Coach for Therapists
  • 5.0 (23)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Beyond Private Practice

Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists. This show is created for therapists who want to expand beyond therapy, It’s a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health and well being, I'm on a mission to help every therapists and that you create more options, time and wealth. Join me every week as I will provide you with actionable tips to break free of cultural conditioning that limits therapists from maximizing their earning potential. Find Liz on Instagram @lifewithhliz and her new website www.thelizfernandez.com/podcast

  1. 4 DAYS AGO

    EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra

    Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the “golden handcuffs,” and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting. She dives into the workplace abuse cycle, the emotional and physical toll of burnout, and the mindset shifts that helped her step into her expertise as a consultant and leader. If you’ve ever felt trapped in a toxic work environment or wondered if you could build something on your own, this episode is your sign that a new path is possible. Thinking about leaving your 9-5 but unsure how to make it sustainable? Work with Liz 1:1 to create a custom roadmap, mindset support, and business strategy designed just for you. Apply for Private Coaching here. About Alexis Becerra Alexis Becerra is a Leadership Coach for Latina professionals, helping Latinas heal and rebuild after unhealthy and toxic work environments. She is on a mission to uplift the community by helping Latina game changers and disruptors reclaim their power and build careers that honor their well-being. As a Mexican-American, first-gen, bicultural Latina leader, Alexis knows firsthand the challenges of navigating systems that don’t always see or support you. With over a decade of experience as a Licensed Marriage and Family Therapist and leader, she specializes in trauma-informed coaching to help women break free from toxic workplaces and step into leadership with confidence and self-trust. Now, Alexis runs a thriving coaching and consulting business, supporting professionals in career transitions, leadership development, and workplace healing. Her mission is to ensure that no Latina struggles in silence and that every woman she works with knows her worth. Timestamps: 00:01 – Alexis’ Story: The Breaking Point That Led to Her Career Pivot 03:08 – How Burnout and Toxic Workplaces Affect Women of Color 04:25 – The Red Flags of a Toxic Work Environment 10:27 – The Workplace Abuse Cycle and Why It’s Hard to Leave 12:04 – Choosing Herself Over a Pension: The Mindset Shift That Changed Everything 19:43 – Rebuilding After Leaving: Rest, Travel, and Reclaiming Her Life 28:07 – How She Built a Business and Landed $50K in Contracts in Her First Few Months 35:15 – Overcoming Fear of Charging and Owning Her Expertise as a Consultant 43:30 – The Freedom of Being Your Own Boss: Life as a Digital Nomad 50:05 – Advice for Women in Toxic Workplaces Who Want to Break Free Episode Highlights The Hidden Workplace Abuse Cycle – How toxic jobs manipulate employees into staying through guilt, gaslighting, and false hope. Burnout Isn’t Just Mental—It’s Physical – How Alexis' body started breaking down before she realized how serious her situation was. Breaking Free from Golden Handcuffs – Why financial fears keep professionals stuck and how Alexis made the leap despite them. Mindset Shifts for Leaving a 9-5 – The exact reframes that helped Alexis confidently step into her new career. Making Your Own Money – How Alexis replaced her salary and built a business from scratch in just a few months. Category Latina Entrepreneurs | Career Transitions | Workplace Healing | Business and Mindset Keywords career burnout, leaving a toxic job, workplace trauma, Latina entrepreneurs, career transition coaching, quitting 9-5, consulting business, therapist to coach, leadership development, workplace abuse Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Apply for Private Coaching: Learn More and Book a Consultation Therapist to Coach Collective: Learn More and Enroll Connect with Alexis Becerra Instagram: @itsalexisbecerra Website: www.itsalexisbecerra.com LinkedIn: www.linkedin.com/in/itsalexis-becerra Loved this episode? Take a screenshot, share it on Instagram, and tag us. And don’t forget to leave a review—it helps more women break free from toxic workplaces and create their own success stories.

    1h 11m

  2. FEB 11

    EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days

    Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence through private coaching with Liz. If you’re a therapist or service provider wondering if now is the right time to go all-in on working for yourself, this episode will not only inspire you—but show you what’s possible when you have the right support and strategy in place. Ready to make your own transition out of the 9-5? Work with Liz 1:1 and get a custom roadmap, mindset coaching, and a strategy designed just for you. Apply for Private Coaching here: https://thelizfernandez.com/privatecoaching About Katherine Rodriguez Katherine Rodriguez is a bilingual Licensed Marriage and Family Therapist, Self-Worth Coach, and Relationship Coach based in California with 15 years of experience as a clinician in education. Specializing in life transitions and self-worth, she helps individuals navigate major changes while building confidence and resilience. Based in the Bay Area, Katherine has had the unique privilege of serving diverse populations, including children, teens, and families from various cultural and socioeconomic backgrounds. In 2024, she launched Inner Me Therapy, a private practice dedicated to supporting children, teenagers, and first-generation adults through life transitions. Her approach is rooted in compassion and cultural awareness, creating a safe and welcoming space where clients can explore their challenges and build the resilience needed to thrive. With a passion for creating safe and inclusive spaces, Katherine works to foster environments where individuals feel seen, heard, and valued. She is deeply committed to empowering underrepresented communities to use their voices, prioritize their mental health, and embrace their authentic selves. Katherine’s work is guided by the belief that every person has the innate capacity for resilience and the power to grow into the best version of themselves. Timestamps: 00:01 – Katherine’s Journey: From 11 Years in Education to Private Practice 03:08 – The Mindset Shifts That Helped Her Trust Herself & Take the Leap 04:25 – How She Overcame Imposter Syndrome & Built Confidence as a Business Owner 10:27 – The Exact Steps She Took to Transition to Private Practice 12:04 – Why She Thought She Needed More Time—But Actually Needed Mindset Support, a Nervous System-Aligned Plan, & the Right Strategy 19:43 – The Moment She Knew She Was Ready (Even When It Felt Scary!) 28:07 – Her Biggest Lessons from Becoming 9-5 Optional So Quickly 🔥 Episode Highlights: Mindset Over Time: Katherine initially thought she needed more time to feel ready, but in reality, she needed mindset support and a plan that worked with her nervous system. From Fear to Fully Booked: How shifting her self-belief helped her book out her private practice in just 30 days. Creating Financial Safety: The strategy that helped Katherine leave her 9-5 without financial panic. Identity Shifts: Stepping into the role of a business owner and CEO—without guilt. Category: Latinas in Business, Private Practice Growth, Therapist to Coach, Business & Mindset Keywords: private practice success, leaving 9-5, therapist entrepreneurship, business mindset shifts, booking out private practice, Latina therapists, therapist to coach transition, financial planning for private practice Connect & Work with Liz Fernandez: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Apply for Private Coaching: Learn More & Book a Consultation Therapist to Coach Collective: Learn More & Enroll From Therapist to Coach Weekly Email Series: Click Here – Connect with Katherine Rodriguez: Private Practice (Therapy): @intermetherapy_ Coaching: @innerheartcoach Website: www.intermetherapy.com If you're navigating life transitions or working on self-worth, Katherine is the therapist & coach you need. 🔥 Loved this episode? Take a screenshot, share it on Instagram, and tag us! And don’t forget to leave a review—it helps more therapists & coaches find this podcast and create their own success stories!

    55 min

  3. FEB 4

    EP 122. How to Bring Your Dreams to Life Right Now

    Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC   Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt. Liz shares personal stories and actionable steps to help you start embodying the person you want to become right now. Whether your dream is to start a podcast, launch a business, or make time for your passions, Liz shows you how to align your vision with your calendar and take consistent, small steps to bring it to life. This episode will inspire you to: ❤️‍🔥 Reflect on your values and prioritize your dreams unapologetically. ❤️‍🔥 Align your time and actions with your long-term vision. ❤️‍🔥 Take messy, imperfect steps toward creating the life you want. ❤️‍🔥 Start embodying the identity of the person you aspire to be. This episode is packed with tough love, practical advice, and inspiration to help you claim your dreams and take the first step—no matter how small. Timestamps: 00:01 – Why your wildest dreams are closer than you think 01:30 – The power of aligning your time with your priorities 03:15 – Why taking imperfect action is the key to progress 05:00 – Liz’s journey to launching her podcast and breaking limiting beliefs 08:00 – Breaking cycles as Latinas and embracing big dreams 10:45 – Small, actionable steps to start embodying your dreams 12:30 – How to work with Liz to create freedom and impact Episode Highlights: Aligning Your Calendar with Your Dreams: Liz shares why your schedule reflects your priorities and how to shift it to align with your vision. Breaking Cycles for Future Generations: By prioritizing your dreams, you inspire others in your community to dream bigger. Embracing Imperfect Action: You don’t have to wait for the perfect time—start small and build evidence for your new identity. Liz’s Personal Journey: From procrastination to launching her podcast, Liz explains how she turned her vision into a reality. Category: Latinas in Business, Goal Setting, Identity Work, Personal Growth   Keywords: Bring dreams to life, prioritize your goals, break cultural cycles, Latina entrepreneurs, imperfect action, mindset shifts, identity work Join Our Community: Email Community: Subscribe for updates and exclusive resources! Follow Liz on Instagram: @thelizfernandez Website: https://thelizfernandez.com/

    17 min

  4. JAN 27

    Ep. 121: Behind the Scenes: Wedding Reflections, Breaking Hustle Cycles, and the Future Direction of the Podcast

    Work with Liz: Private Coaching: Learn More & Book a Consultation Therapist to Coach Collective: Learn More & Enroll Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles, embracing rest as resistance, and what it means to live with true freedom. Liz also reveals the exciting new direction for the podcast—leaning into storytelling and bringing a more personal, lifestyle-focused format while still delivering the business insights and coaching strategies you love. If you’ve ever struggled with balancing your career, relationships, and joy, this episode will inspire you to dream big and build a life where freedom and success coexist. Timestamps: 00:01 – Liz’s Wedding Reflection: A Pause for Freedom & Joy 01:50 – Why Rest is a Form of Resistance for Women of Color 03:30 – Overcoming Fear of Taking Time Off as a Business Owner 06:15 – Redefining Freedom in Life and Business 08:45 – The Meaning Behind Liz’s Wedding & Breaking Generational Cycles 12:30 – Mindset Shifts: Believing You Can Have It All 15:50 – Behind the Scenes: How Liz Planned Her Wedding & Managed Financials 20:05 – Client Wins: Creating $50K Months & Thriving as Entrepreneurs 25:00 – The Future Direction of the Podcast: More Storytelling, Lifestyle, and Growth Episode Highlights: Rest as Resistance: Liz explains how pausing isn’t a luxury but a necessity for breaking cycles of hustle culture. Breaking Generational Cycles: Liz’s wedding was a symbol of breaking patterns of survival and stepping into joy. Building a Freedom-Centered Life: Learn how intentional business planning allowed Liz to fund her wedding, take time off, and live her dream life in Mexico City. New Podcast Direction: Liz is bringing a fresh, storytelling-focused format to the podcast while continuing to provide actionable coaching insights.   Category: Latinas in Business, Rest as Resistance, Freedom Lifestyle, Coaching for Therapists Keywords: Wedding reflections, breaking hustle cycles, podcast storytelling, redefining freedom, Latinas in coaching, therapist to coach, business growth Join Our Community: Email List: Subscribe for updates and exclusive resources! Follow Liz on Instagram: @thelizfernandez Website: https://thelizfernandez.com/

    20 min

  5. 12/19/2024

    EP. 120: Redefining Success and Creating Freedom in 2025 Without Hustling

    Inquire about working with Liz in Private Coaching: Schedule a Complimentary Consultation Call Join the Therapist to Coach Collective: Learn More Here Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a freedom-focused life in 2025. She reflects on breaking free from traditional expectations of success and embracing values-driven goals, a shift that has transformed her personal and professional life. Liz discusses how redefining success starts with getting clear on what you truly want, visualizing your ideal day, and aligning your goals with your values. She also shares how coaching can help you create more freedom and impact while avoiding hustle and burnout. If you’ve been feeling stuck chasing external definitions of success, this episode is here to inspire and empower you to dream bigger and live boldly. This episode is perfect for therapists, coaches, and entrepreneurs looking to create a fulfilling life of income, impact, and time freedom. Timestamps: 00:00 - Welcome & Life Updates: Turning 30, Getting Married, and Exciting Growth 02:01 - How to Work with Liz in 2025: Private Coaching & Therapist to Coach Collective 03:52 - The Problem with Traditional Definitions of Success 07:07 - How to Redefine Success and Align with Your Values 11:26 - Visualizing Your Ideal Day: A Key Exercise for Change 13:17 - How Coaching Can Help You Create Freedom & Impact 16:54 - Steps to Build a Coaching Business Aligned with Your Vision 18:40 - How to Work with Liz: Private Coaching Details Category: Entrepreneurship, Coaching for Therapists, Success Mindset Keywords: Redefining success, freedom-focused life, coaching business, therapist to coach, entrepreneurship, mindset shift, Latinas in business, work-life balance   Join Our Email List for Updates, Resources, and Offerings: Subscribe Here Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez 🎙 Enjoyed this episode? Share it with a friend, subscribe to the podcast, and leave a review to let Liz know your biggest takeaway!

    23 min

  6. 11/05/2024

    EP. 119 Doors Are Open to The Therapist to Coach Collective - Webinar Replay: How to Start A Successful Coaching Business Alongside Therapy Now, Increase Your Income & Freedom

    If you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight.  Learn More and Enroll Here: Join the Therapist to Coach Collective Questions? Book a free consultation call or email me directly (liz@thelizfernandez.com) Episode Description: In today’s episode, I’m excited to share the replay of my recent webinar, How to Start a Successful Coaching Business Alongside Therapy. This training is packed with insights for therapists who want to expand their practice, add coaching services ethically, and increase their income and freedom without compromising their therapy work. If you’re looking to make an extra $5-10K per month in coaching, this episode will guide you through the exact steps to get started. Enrollment is now open for my Therapist to Coach Collective, a 12-month program created specifically for therapists ready to launch their coaching business and escape burnout. Join during our bonus period and receive an exclusive one-on-one strategy call with me to help you kickstart your coaching offer or design a burnout recovery plan to start 2025 with energy and clarity. What You’ll Learn in This Episode: Mindset Shifts for Adding Coaching to Your Practice Understand the mindset barriers that often hold therapists back from launching a coaching business and how to embrace the role of a coach with confidence. The 5-10K Monthly Formula & CEO Schedule Discover my formula for earning an additional $5-10K per month with a streamlined, five-hour-per-week coaching schedule that complements your therapy work without adding to burnout. Ethical, Heart-Centered Selling Get an introduction to my Selling as Serving method, which will help you market your coaching services authentically and enroll clients in a way that feels aligned with your values. Inside the Therapist to Coach Collective: Therapist to Coach Collective is a year-long program designed to help therapists transition into coaching, creating more income and time freedom. Here’s what’s included: Weekly Group Coaching Calls: Receive personalized support, guidance, and community connection every week. Comprehensive Curriculum: Access training on setting up a coaching business, ethical marketing, pricing strategies, and balancing therapy and coaching work. Private Community Access: Join a network of like-minded therapists and coaches for support, feedback, and accountability between sessions. Templates & Resources: Get access to client agreements, consultation scripts, and other resources to make your coaching business setup seamless. Guest Expert Sessions: Learn from experts on topics like marketing, taxes, and legal considerations tailored to therapists. Connect with Liz: https://www.instagram.com/thelizfernandez/

    1h 11m

  7. 11/03/2024

    EP 118: Will I Lose My Therapist Identity If I Become a Coach?

    Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for many: “Does calling myself a coach mean I’m losing my therapist identity?” Therapists often fear that embracing a coaching role will diminish the professional identity they worked so hard to build. Liz explains why this fear is rooted in a misunderstanding and how coaching can actually enhance your work as a therapist. Liz shares how coaching is not a replacement for therapy but an extension of your skill set. It allows you to serve clients in new, goal-oriented ways without compromising the values and expertise you bring from your therapy background. By thinking of coaching as an additional way to support clients’ growth, you can confidently own both identities. Liz also shares her own experience of grappling with this fear and offers actionable advice to help you embrace both roles. This episode wraps up the myth-busting series with a powerful perspective shift, encouraging you to see coaching as a natural and valuable addition to your practice. Timestamps: 00:02 - Welcome & Free Webinar Reminder 01:22 - The Fear of Losing Your Therapist Identity 01:59 - Why Coaching Doesn’t Diminish Your Identity as a Therapist 03:37 - How Coaching Expands Your Skill Set and Impact 04:11 - Actionable Steps to Embrace Both Roles Confidently 05:38 - The Flexibility of Titles: You Don’t Have to Call Yourself a “Coach” 06:31 - Series Wrap-Up & Encouragement to Get Started Key Takeaways: Coaching Is an Extension, Not a Replacement: Viewing coaching as an additional skill set will help you feel more confident about embracing both roles. Actionable Tips for Confidence: Reflect on how your therapy skills can enrich your coaching and define a coaching niche that complements your deeper work as a therapist. Flexibility with Identity: You don’t have to call yourself a “coach” if it doesn’t feel right; other titles like “guide” or “mentor” can work just as well. Category: Therapist to Coach, Professional Identity, Coaching Business, Therapist Growth Keywords: Therapist identity, coaching vs. therapy, professional identity in coaching, therapist to coach transition, embracing dual roles, Therapist to Coach Collective, starting a coaching business Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

    9 min

  8. 11/03/2024

    EP 117: How Can I Ethically Market My Coaching Services as a Therapist?

    Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as inauthentic. Liz debunks this myth and explains how marketing can actually be an extension of your purpose, rather than a compromise of your ethics. Liz emphasizes that marketing isn’t about being salesy or pushy; it’s about creating awareness and making it easy for people who need your help to find you. She introduces the concept of ethical marketing and how it can serve your community by inviting people to access the support they’re seeking. She also shares her “Invitation to Launch” method, reframing marketing as an opportunity to host a welcoming space, like a party, for those who need your services. Liz offers practical strategies, including reconnecting with your purpose and creating value-driven content. These methods will help you market authentically, without feeling pressured or disconnected from your core values. This episode is a must-listen for therapists who are ready to embrace marketing as a means to serve and grow their coaching business with integrity. Timestamps: 00:04 - Welcome & Free Webinar Reminder 01:31 - Debunking the Myth: Is Marketing Yourself as a Coach Unethical? 03:37 - Reframing Marketing as an Invitation to Serve Your Community 05:38 - How to Ethically Promote Your Coaching Services 07:42 - The Power of Reconnecting with Your Purpose 09:29 - Creating Value-Driven Content & Practical Marketing Tips 10:45 - Invitation to Join the Therapist to Coach Collective & Wrap-Up Key Takeaways: Marketing Is About Connection, Not Persuasion: When you lead with genuine intent to help, your marketing efforts feel aligned and ethical. Reframe Marketing as an Invitation: Think of promoting your services as inviting people to access the help they need, not as a hard sell. Stay Purpose-Driven: Grounding your marketing in your why and creating content that adds value to your audience will keep you feeling authentic. Category: Therapist to Coach, Ethical Marketing, Purpose-Driven Business, Coaching Promotion Keywords: Ethical marketing for therapists, therapist to coach marketing, value-driven marketing, marketing without being salesy, invitation to launch method, Therapist to Coach Collective, coaching business strategies Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

    14 min
See All (125)

Trailer

5
out of 5
23 Ratings

About

Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists. This show is created for therapists who want to expand beyond therapy, It’s a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health and well being, I'm on a mission to help every therapists and that you create more options, time and wealth. Join me every week as I will provide you with actionable tips to break free of cultural conditioning that limits therapists from maximizing their earning potential. Find Liz on Instagram @lifewithhliz and her new website www.thelizfernandez.com/podcast

Information

  • Creator
    Liz Fernandez, Business Coach for Therapists
  • Years Active
    2022 - 2025
  • Episodes
    125
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Beyond Private Practice

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada