22 episodes

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance.

That is why I created Launch Your Box!

Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love.

I will help you...

Take your first steps and know where to start.
Figuring out the logistics: packing, shipping, boxes, oh my!
Learn how to launch, from idea to sales.
Scale that box to the next level, go big or go home!

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box Sarah Williams

    • Business
    • 5.0 • 81 Ratings

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance.

That is why I created Launch Your Box!

Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love.

I will help you...

Take your first steps and know where to start.
Figuring out the logistics: packing, shipping, boxes, oh my!
Learn how to launch, from idea to sales.
Scale that box to the next level, go big or go home!

    Sarah’s Framework for a Live Unboxing

    Sarah’s Framework for a Live Unboxing

    One of my favorite things that I get to do with my subscription box each month is a live unboxing video. It’s a super fun way to engage with your audience and show not only your subscribers but also potential subscribers what kind of products are coming in your box and why you personally selected them. It can be a great community event that everyone can be involved in through comments and questions.
     
    If you’ve never done one before, hosting a live event can seem a little scary especially if you don’t know where to even begin. In today's episode, I’m going to share with you a step-by-step process on how to create an unboxing live event and take out the uncertainty so you can focus on having fun!
     
    Prep Work:
    Set a Date: By setting a firm time for your live session it lets your audience know when to expect the event and allows you to set reminders to help build interest. I use a program called Stream Yard to pre-schedule my events through Facebook and helps me stay in contact with my followers through reminders, which you can also use to show sneak peaks of what to expect to help generate excitement for the event.  
    Setting the Stage: Create an active background with good lighting for your video so that you’re not just broadcasting from a blank room. You can use stacks of your boxes or strategically placed products or really whatever you can to make your video interesting. If you have a shirt or clothing item in your box, wear it!  
    Create a Hook: You should be able to tell your audience what the video is about and what to expect in the first 15 seconds of the video. The purpose of your hook is to stop your audience from scrolling past the video and pique their interest. Don’t try to wing it! Spend a little time writing it out so that you’re on point and the most effective you can be.  
    During the Video:
    Encourage Engagement with your Audience: As soon as you hit that live button and deliver your hook, start interacting with your audience even if there’s nobody in your chat. This is very important! Most of your views will come from replays, so don’t be afraid to ask some questions to the chat and have fun because that will help generate FOMO to get people to log on for the next live unboxing.  
    Tell the Story of Your Box: Give the inspiration behind your subscription box, the story of how you put all these things together and why they all fit. Get your audience invested in the box before they see it.  
    Show off Your Ultimate Box with all the things! If you have different levels of your subscription box, explain the differences between the boxes but lead with your ultimate box. Going with your top-level box lets you show off what you’re really capable of and gets people interested who might have gotten a lower-level box.  
    Call to Action: Choose one call to action at the end of your video. You should be asking your audience to subscribe, sign up for a waitlist, or direct them to a freebie. Giving your audience something to do after the video keeps them engaged when they have the most goodwill toward you and your subscription box.  
    Conclude and Follow Up with Everyone: Remember to put your items back in the box and to thank your audience for participating in the video. Use this time to go over what you talked about and restate your call to action. Your video should be at least 20 to 30 minutes long, but don’t be afraid to go a little longer if you have good engagement. Finally, as soon as you’re finished, make sure you put the video into an email and prepare to send it to your mailing list. This way, you can snag some of your audience that didn’t watch the live session and gives you another chance to push that call to action!  
    Follow these steps and remember to have fun with it! Remember, this is your chance to show off the box you’ve put so much time into and

    • 19 min
    Create Ads that Stop the Scroll

    Create Ads that Stop the Scroll

    A huge part of running a successful subscription box business is marketing yourself through effective online ads. Many of us turn to Facebook to run ads, but it can be frustrating to try and read through the data to see if those ads you paid for are actually working for you. On this week’s podcast joining me is my biz bestie Susan Bradley, owner of the Social Sales Girls, to help us figure out what works with ads and teach us that a successful ad doesn’t always equal a sale.
     
    “You Need 3000 Web Visitors a Month to Get One Sale” - Susan
     
    The whole point of running Facebook ads is not “run an ad, get a sale.” It’s to keep your brand and your business at the top of people’s minds and drive them to your store page. A successful ad is one that gets people to stop scrolling and read the copy that accompanies it and attracts them to click through and go to your store site.
     
    There are three types of Ads that are the most important for product sellers, and each have a different role to play in attracting people to your product.
     
    Engagement Ads: These ads are successful when they build your audience and extend your reach with a cold audience. These ads help spread the word of your brand with those audiences that will potentially like or share the ad because it has piqued their interest.  
    Conversion Ads: When you’re ready for people to take action on your product, like when your cart is open and you’re in the middle of building a sale, conversion ads should help drive those engaged customers to your site over and over and start looking at signing up for your list or start thinking hard about buying your product.  
    Lead Ads: This is when your customers are at their warmest, they know about you, they’ve seen the product, and they’ve signed up for your email list. You want to be sending them content that will engage them with your product and your site, and really help them make that last leap and make them part of your audience that’s ready to subscribe.  
    It’s important to remember that not all ads are created equally, and success is more than an ad for a sale! They each have a purpose in getting potential customers to your website and warming them up to becoming a return subscriber. Having a strategy behind your ad buys is going to give you that peace of mind you need about the future of your business, and keep your audience growing and your sales increasing.
     
    Traffic Bootcamp Live with Susan Bradley
    Get your ideal audience excited & clicking on a budget that won’t break the bank.
    Live Event Starts June 13th 
    Sign up at:https://classroom.thesocialsalesgirls.com/a/2147488425/zgW6HoFL 
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

    • 41 min
    250 Subscribers in 2 Months with an “Ugly” Box

    250 Subscribers in 2 Months with an “Ugly” Box

    This week I’m joined by Amy Baughman, founder of the Power Serging Subscription Box, who was so kind to talk with me about her box and realizing that things don’t need to be perfect to launch. Sometimes we get into our own heads about when is the perfect time to launch, or that the box isn’t ready, or whatever reason you might come up with. With these things rolling around in our heads making us crazy, it might just be time to launch “ugly,” or to put yourself and your box out there and keep moving forward.
     
    The Riches are In the Niches
     
    Amy has been in business for 30 years and has been an expert in her industry for a long time. She saw a need in her community for Serger Machine education and materials and created her Power Serging box to help fill that need. “I did a little bit of research. There are tons of quilt quilting boxes out there or fabric boxes out there; even on the embroidery side, there's some powerful embroidery people out there that have a great online business that are now sending kits. And I thought, well, let's go where nobody else has gone.”
     
    Amy identified a need and built a box around that need. She built an audience out of that and was able to leverage that into a waitlist that was eager to get started with her box. That’s an incredible amount of progress, but with that progress can come doubt on whether you’re really ready, or if there really is the demand out there that you think there is.
     
    Perfection can be the Enemy of Progress
     
    The need to have everything be perfect can almost be like a stop sign to the progress we’ve already made. It’s that drive for perfection that makes us the successful entrepreneurs we are, but the key is not to let it slow you down. Amy put herself out there not knowing how things might go and jumped from 150 subscribers in her first month to 250 in her second month. “I thought, well, let's just stick a landing page out there and see who wants to sign up. I thought it would just be my local people, but they posted to their Facebook groups, and all of a sudden, there was like 100 people, 120 people, 150 people.”
     
    Remember, if you’ve done the legwork and built the audience, they’ll tell you what they’re interested in if you’re willing to listen. Even an “ugly” launch can be successful, so get moving on your own idea!
     
    You can find Amy and the Power Serging Box at:
    https://www.amybaughman.com/ and https://amysews.com/
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

    • 23 min
    Protecting Your Energy

    Protecting Your Energy

    When running your own business, it’s a guarantee that you’re going to get cancellations and negative feedback. Unfortunately, you can’t please all of the people all of the time, and some of those people are only more than willing to let you know how much they didn’t like your product, your service, or whatever might be on their mind at that moment. Managing these kinds of customer service issues can get inside your brain and make you doubt yourself and your business, sapping away the mental energy that you need to run your business successfully.
     
    Looking for my Retention Rate Calculator? Access it here: https://www.launchyourboxwithsarah.com/blog/6-tips-to-navigate-cancellations-in-a-subscription-box-business 
     
    Managing Cancellations and Negative Feedback
     
    As Business owners, it’s up to us to deal with things like cancellations and negative feedback professionally as well as take care of ourselves and our mental well-being. Here are some tips to managing negative feedback and protecting your energy to keep you positive:
     
    Give it to Someone Else. If you’re at the point in your business where you have a VA or assistant you can delegate responses to, do so. Putting a buffer between yourself and those kinds of customer service issues can help keep it impersonal but professional.  
    Reset Yourself. If you feel that negativity getting to you mentally, step away from it physically. Take a walk, run a bath, do something that helps you disconnect from the stress of work. Sometimes we just need a moment away for our brain to reset and get us back to our best self.  
    Remember: It’s Not about You, It’s about Them. You never know what a person is dealing with, especially in these situations. They might feel they need to cancel because of any number of reasons, and for those negative comments that get sent your way, you might just be an easy target for them to vent frustration that they otherwise feel they can’t express. Use that perspective to try not to take these issues personally.  
    Keep Reminders of Positive Feedback Visible. Remember, for every negative review there are multiple satisfied customers who are excited to see what’s next. Keep those positive reviews where you can see them to help remind you about what’s important: delivering a VIP experience your subscribers appreciate.  
    Cancellations and negative feedback are a fact of life as a business owner, but they don’t need to be something that you dread getting. They always feel like there are more than there actually are, so keep focused on your growth, because that’s what’s going to make you successful. The reality is that if you are professional in your responses and positive in your outlook, there might be a good chance that those people might be return customers in the end.
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

    • 19 min
    Progress over Perfection – Creative Indulgence Box

    Progress over Perfection – Creative Indulgence Box

    Joining me on the podcast this week is Alexis with her Creative Indulgence Box to talk about the idea of progress over perfection. Have you heard the saying “you are your own worst critic?” When you’re building your first subscription box for launch, we want everything to be perfect. Part of the drive to create a box in the first place is to give your subscribers that VIP experience they’ve come to expect, and we want to make that experience as perfect as possible. But you shouldn’t let that drive for perfection stop you from launching in the first place!
     
    Always Remember to Listen to Your Audience
     
    One of the most important steps in starting a subscription box is generating interest and creating a subscriber base. You can’t send out a box if nobody knows about it! But once you’ve done this, you’ve curated an audience and are connecting with them and generating that interest, at that point it’s only a matter of letting them know that a box is on the way.
     
    When Alexis was thinking about all the things she needed to do before she could launch her box, she was already engaging with her audience but still had doubts about how much interest there was for her box.
     
    “I mentioned the subscription box here and there when I was live and in my membership group and just kind of like building the buzz, but not like any kind of commitment. I was nervous about the whole process.”
     
    She knew she needed an extra push to get over that fear that not everything was perfect, so she put up the question to her audience: were they ready for her box? The response was overwhelmingly positive.
    She created a text list to be informed of when the box would be available and told herself 30 responses would be an accomplishment. “We launched (the list) on April 8th and closed on April 12th at 142 members. I was blown away!”
     
    Remember, there are always going to be challenges to getting your box out that make us doubt ourselves. The important thing to remember is to keep charging forward, problem solve those issues, keep the faith and focus on progress over perfection!
     
    You can find Alexis and the Creative Indulgence box at:
    Facebook: https://www.facebook.com/purposefulindulgence
    Instagram: https://www.instagram.com/purposefulindulgence/
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

    • 38 min
    Afraid of Having 700 Subscribers?

    Afraid of Having 700 Subscribers?

    When you’re first starting out with your subscription box, you might feel like you’ll take all the subscribers you can get. But that feeling changes when you hit your first hundred and keeps growing. What might have worked for your business at 50 subscribers might not work at 250, let alone 700! Such tremendous and scary growth happened to Cheryl Ham, founder of yARnaBLE subscription box, who is my guest this week to talk about how to approach sudden growth and how to avoid getting overwhelmed by success.
     
    Be Ready to be Caught Off Guard
     
    Having rapid success may seem like a problem you would like to have but believe me when I say that even if you are happy when it happens, it can seem so overwhelming that you might want to try and stop the orders from coming in. That’s how Cheryl felt when more orders came in than she had prepared for, because she was afraid that she couldn’t maintain the type of service she wanted for her subscribers. “What I was really afraid of was letting my subscribers down. I was afraid I wasn’t going to be able to figure it out.”
     
    When running your business, you’re going to run into situations like this from time to time. It could be a huge jump in subscribers, or it could be an item not being ready for a launch, or really any number of things! In these situations, it’s first important to stay calm and don’t stress yourself out. In her situation, Cheryl reached out to the Launch Your Box community and even chatted with me about what was happening. Seek out support where you can because we’re all ready to help!
     
    Second, you’re going to have to stretch out those problem-solver muscles we’ve been talking about. The truth is that with success comes challenges, and the thing about challenges is that they’re only waiting for a creative solution. Be flexible with your operations, be ready to change things that aren’t working, and reach out to your community if you need that added support. And remember, communication with your subscribers is always a must!
     
    “When things go wrong, and spoiler alert, that's probably a lot of the time! You know, it's never perfect, it's always a little bit messy, especially at the beginning. So, if you find people that want to go on the journey with you, it's the best thing you can do.” – Cheryl
     
    You can find Cheryl and her yARNaBLE Box at https://www.instagram.com/hypnoticyarn/
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

    • 33 min

Customer Reviews

5.0 out of 5
81 Ratings

81 Ratings

Mjoseph07 ,

Love this podcast

Sarah’s podcasts are great. She has wonderful guests that give us so much great info. Always learning something here!

AlexAunt ,

Sarah is so warm, knowledgeable

I love the Launch Your Box podcast because Sarah gives SO much value! I’ve listened to every episode and I learn something new each time. I can’t wait to join Sarah’s membership the next time she opens it! It’s so hard to find information about starting subscription boxes online. So glad I found Sarah! I highly recommend this podcast to anyone who wants a behind the scenes look at lunching their subscription box!

Behealthybestrong ,

Thank you!

I absolutely love listening to this podcast. I’ve learned so much that I can use to start my subscription box. The possibilities are endless!

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