99 episodes

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

Lean Out Your Business Podcast Crista Grasso

    • Business
    • 5.0 • 54 Ratings

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

    E99 | Leading Change with Ingagement with Evan Hackel

    E99 | Leading Change with Ingagement with Evan Hackel

    In today’s episode, we are diving into all things Ingagement and leadership with Evan Hackel. He is an experienced business leader, author, entrepreneur, and creator of Ingaged Leadership. Evan’s focus is creating a culture of partnership with a common purpose, in order to help employees dramatically improve their performance. He has helped hundreds of organizations make major system-wide changes and build “ingagement,” teamwork, in order to achieve growth and success.
    The “I” stands for a higher level of engagement, which is referred to as involvement. Because when you involve people, and make them part of the process, then you will have a clear vision of your company that can provide you with a sense of purpose and direction for the future. This vision may become a blueprint or a roadmap to your success. 
    Remember most successful and profitable ventures did not get to where they are today without ingagement and a vision of their business. So, tap into this episode to learn more!
     
    Show topics include:
     
    (2:35) The importance of Ingagement
    (4:46) A manager doesn’t have to be an expert in all the business fields
    (7:57) The importance of having a vision, and making people a part of the solution 
    (10:07) What you can do when a shared vision doesn’t exist in a company
    (13:13) Helping people understand that their work has a ripple effect on the vision and growth of the company
    (18:12) How to lead change instead of reacting
    (22:41) Evan’s work and books
    (23:36) Evan’s contact info
    (26:35) How to work smarter not harder and keep things lean
     
    Links From This Episode:
    Website: https://www.evanhackelspeaks.com LinkedIn: https://www.linkedin.com/in/evanhackel Work with Crista:
    Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast 
    Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat
     
    Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale
     
    Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
     

    • 27 min
    E98 |Making a Bigger Impact Through Video with Rebecca Saunders

    E98 |Making a Bigger Impact Through Video with Rebecca Saunders

    As we all know, our social media feeds are filling up with video content. And videos generate an enormous amount of engagement among target users, which means more and more people are consuming video content on different social media channels right now. So how can we bring impact to our business and the world using video content?


    Rebecca Saunders has the answer to this! And I am very delighted to have her in today’s episode where we will be talking about how video creation is a powerful method of communication and how it is a great way to build your business, reach out to your audience and develop their trust by getting your knowledge and message out there.


    Rebecca Saunders is a sought-after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world through video creation. Everything she teaches and offers has been designed to save you time, save you money and remove the stress when making videos.


     So, tap into the episode to know how you can leverage making videos in this digital world. 
     
    Show topics included:
    (2:05) Leveraging video to make an impact in your business
    (3:04) Common things that you see people do or don't do with video
    (4:31) Planning and getting the video done
    (6:58) Crista’s viral YouTube video
    (10:10) Being confident in yourself when you are in front of a camera
    (13:48) Rebecca’s story about gaining confidence and being comfortable with who she is
    (18:48) The two camps of video specification
    (23:11) Tips for making videos
    (26:00) How to work smarter and not harder and keep things lean
     
    Links From This Episode:
    Website: https://www.rebeccasaunders.com/
    Video Academy Program: https://www.rebeccasaunders.com/thevideoacademy
    Instagram: http://instagram.com/therebeccasaunders
     
    Work with Crista:
    Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast
     
    Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat
     
    Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale
     
    Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
     
     
     

    • 28 min
    E97 | Saying No to Create Space for Something New

    E97 | Saying No to Create Space for Something New

    Do you ever feel overwhelmed? Or sometimes feel like there is too much on your plate?
    Being an entrepreneur makes it easy to feel overwhelmed. Events for networking, partnership opportunities, training sessions, company ideas, new projects, innovative activities, and many more…
    That is why knowing how to say no and what to say no to is essential to our business success. We have to remember that your success no longer depends on your ability to prove yourself, but rather on your ability to prioritize your plan and ensure that it's aligned with that next-level evolution of your business.
    In today’s episode of the Lean Out Your Business Podcast, I'm going to discuss things that are really helpful when you're looking at creating space for your business and making tough decisions to let things go. The first is getting clear on what's working and what's not in your business, so you know which things to start with by saying no to. The second thing that we're going to dive into is how you make those tough trade-offs when the reality is that there's something new you want to do. And then the third is time creep, which is something that leads to overworking and can end up wreaking havoc on your schedule and on your commitments.
    Listen to the full episode to learn the importance of saying no and what to say no to, to gain back your valuable time & energy for your top business plans or priorities.
     
    Topics discussed:
    (3:02) Creating space in your business
    (3:46) Three things that are helpful when you're looking at creating space
    (5:02) Techniques to identify what's not working in your business
    (7:56) Steps and tips in making tough tradeoffs and learning what to say no in your business
    (15:10) Two common causes of time creep
     
    Work with Crista:
    Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast
     
    Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat
     
    Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale
     
    Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
     
     

    • 25 min
    E96 | Turning Financial Mystery into Mastery with Geneve Huxley

    E96 | Turning Financial Mystery into Mastery with Geneve Huxley

    Do your numbers sometimes feel like a mystery to you? 
    It is critical as a business owner that we know our numbers so we can make the best decisions, but unless numbers are a natural strength or we have a financial background, our numbers can often feel a bit overwhelming to understand. 
    In episode 96 of the Lean Out Your Business Podcast, we discuss how to turn financial mystery into mastery with our special guest and financial expert, Geneve Huxley.
    Geneve is a CPA with over 20 years of experience. She's a whiz at decoding and unraveling complicated financial mysteries and her superpower is helping clients gain clarity in their business financials so they can improve their bottom line.
    She understands the stories behind the numbers and has saved her clients the cost of a full-time CPA on staff without sacrificing the financial guidance they need to successfully run their business, figure out (and increase!) their profit margin, forecast and budget, and interpret their financial reports.
    In this episode, we explore:
    (1:53) The biggest mistakes with financials that business owners make
    (4:52) How finances are different for a product-based vs. a service-based business
    (8:13) The importance of having a bookkeeper
    (10:20) The different types of financial experts and who you need when
    (15:30) Why you should be leveraging value-based pricing 
    (17:55) Determining the right time to hire your next employee
    (20:47) Knowing when to bring on a Fractional CFO 



    Links From This Episode:
    www.huxleycpa.com https://www.linkedin.com/in/genevehuxley/  
     
    Work with Crista:
    Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast
     
    Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat
     
    Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale
     
    Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
     

    • 30 min
    E95 | Supercharge Your Sales with Quantum Copy with Crystal Adair-Benning

    E95 | Supercharge Your Sales with Quantum Copy with Crystal Adair-Benning

    We know the importance of copywriting in our business, but how do you write copy that doesn't sound like everyone else and that stands out from the noise?
    In episode 95 of the Lean Out Your Business Podcast, I'm joined by Crystal Adair-Benning. Crystal is best known for being not known at all. She is a secret weapon amongst successful entrepreneurs who covet her Quantum Copy Method - which combines the science of writing with the spirituality of creativity. She is a multiple New York Times Bestselling ghostwriter and former highly sought-after luxury event planner.
    Crystal shares with us the fundamentals of well-written copy and how it can help you accelerate your success. 
    Show topics include:
    (2:27): The importance of copyrighting and how it helps us from a sales conversion perspective
    (3:16): Ways to prove that words have magic
    (6:25): Mistakes entrepreneurs make when writing their own copy
    (11:05): Tips on how you can write your copy that is authentic
    (22:30): What the quantum copy method is and how it helps connect and convert
     
    Links From This Episode:
    Web: http://wordmagiccopywriting.com
    Instagram: http://instagram.com/wordmagiccopywriting
    Twitter: http://twitter.com/wordmagiccopy
     
    Work with Crista:
    Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast
     
    Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat
     
    Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale
     
    Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
     

    • 33 min
    E94 | Holiday Promo Strategies for Service Based Businesses

    E94 | Holiday Promo Strategies for Service Based Businesses

    Are you planning to do any holiday promos for your business?
    I find that many coaching, consulting, and service-based business either skip holiday promos entirely, thinking that they are only for product-based businesses, or they immediately default to discounting their programs and services.
    The holiday buying season presents a great opportunity to bring in additional revenue in your business so I highly encourage my clients to offer a promotion.
    But I also encourage them to think of ways to offer BONUSES instead of discounts.
    While having sales and offering discounts is common for product-based businesses (and something I do every year for my jewelry brand Criscara), they can actually be damaging for a service-based business.
    In episode 94 of the Lean Out Your Business Podcast, I share why you want to avoid discounting and some highly effective strategies you can leverage instead that do not include discounting (plus the one exception to this advice).
    I also dive into how to prepare your offer suite for 2023 and how to leverage the holiday buying season when retiring or reimagining any of your offers.
     
    Show topics included:

    (00:58) Getting clear on your 2023 offer suite
    (08:30) Holiday promotion strategies
    (09:21) Why discounting is not a sustainable strategy for service-based businesses
    (12:32) Types of irresistible bonuses to offer instead of discounting
    (22:18) When you should start your holiday promotions
     
     
    Work with Crista:
    Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast
     
    Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat
     
    Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale
     
    Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
     

    • 26 min

Customer Reviews

5.0 out of 5
54 Ratings

54 Ratings

agamonkey711 ,

Genius!!!

Crista is a genius and I love this podcast!!! Not only has she helped me tremendously with my business but all of her guests are amazing as well. Thank you Crista for creating this podcast and sharing your genius with us!!!

Winecheesequichelady21 ,

Great tip from guest Danielle Mulvey

This was an excellent episode with Danielle Mulvey. She shared such practical advice that I can use today. One thing she said stood out to me, to cast a wider net when recruiting and posting on multiple job boards. Brilliant!

BizownerX3 ,

Ho-Hum Employees No More!

I enjoyed your conversation with your guest on Episode #84. Danielle knows her stuff when it comes to employee and hiring issues.

I know I am not the only who has tried to get an employee to improve their performance by motivating them with money.

It works for a minute – but soon they are back to their old, bad performance. What she said reinforces the fact we all need to make better hires in the first place versus just filling a seat with a warm body.

I’m sure she has great employees and a great company with her mindset. Thanks for being a great host!

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