177 episodes

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

Lean Out Your Business Podcast Crista Grasso

    • Business
    • 5.0 • 60 Ratings

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

    E177 | Becoming a Safe & Secure AI-Enabled Business - Part 2

    E177 | Becoming a Safe & Secure AI-Enabled Business - Part 2

    Have you ever considered what happens to your data and intellectual property when you enter it into an AI tool?

    Or how your clients may be using AI with your proprietary data from your courses or programs?
     AI is an incredible tool but it's important to understand how to protect your intellectual property and ensure your contracts reflect this new reality. In today’s episode, I dive into the evolving role of AI within business operations. I break down the mistakes that businesses make with AI and share insights on how to leverage it effectively to simplify processes, save time, and cut costs.
    I also share practical AI applications for strategic planning, systems creation, team enhancement, and gaining business insights. Whether you’re a founder or a team member, this episode is packed with actionable tips and essential considerations for integrating AI into your business operations.
     
    In this episode, you’ll discover:
    Key areas where AI can improve business operations Things to consider to protect your intellectual property The importance of updating contracts for AI use How to educate your team about safe and secure AI usage Time and money saving ways to leverage AI beyond content  
    Ready to simplify and streamline how you scale your business?
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
    For full show notes and more visit https://www.leanoutmethod.com/podcast
     
     
     
     
     
     

    • 21 min
    E176 | How to Grow Your Money Smartly, Safely, & Significantly with Anna Felix

    E176 | How to Grow Your Money Smartly, Safely, & Significantly with Anna Felix

     In this episode, I sit down with Anna Felix, a leading money strategist with a background in education and linguistic intelligence. We dive deep into the intricacies of financial planning and tax strategies, especially in the context of retirement and entrepreneurship.

    Anna analyzes the benefits of structuring retirement savings to be flexible and tax-efficient, leveraging the stability of growth tied to the S&P 500. She also shares valuable insights on how entrepreneurs can optimize their tax situations through proactive expense tracking and strategic use of Roth IRAs.
     Moving to a more personal vibe, Anna shares her journey from becoming a widow to empowering herself and other women in the realm of financial literacy. She emphasizes the importance of financial knowledge, advocating for its inclusion in educational curriculums, and highlights common financial missteps entrepreneurs often make. She empowers her clients to figure out the best way to grow their money using the 3 S's (Smartly, Safely, and Significantly).
     
    In this episode, we explore:
    Understanding your financial health importance Spotting common entrepreneurial finance mistakes Smart tax planning strategies Insights into non-traditional retirement savings Learning to grow money tax-free How to feel empowered about financial decisions  
     "When you understand and control your finances, you’re not just planning for tomorrow; you’re securing your ability to make choices for your future."
    - Anna Felix
     
    LINKS:
    www.annafelix.com
    https://www.linkedin.com/in/annafelix-smartmoney/
     
    Ready to simplify and streamline how you scale your business?
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
    For full show notes and more visit https://www.leanoutmethod.com/podcast
     
     
     

    • 31 min
    E175 | Transitioning from AI-Created to AI-Enabled - Part 1

    E175 | Transitioning from AI-Created to AI-Enabled - Part 1

    Are you finding AI helpful or distracting in your business?

    No matter how helpful and time-saving AI (or any tool and technology) can be, it can also run the risk of becoming a bright shiny object and distraction without the right intentionality and strategic focus.

    So, how do we leverage AI in a meaningful way that allows us to become more efficient, productive, and increase quality without losing our focus (or our brand voice) in the process?
    In this episode, I'm diving deep into how Artificial Intelligence is revolutionizing the business world! AI isn't just a trend—it's a game-changer. From simplifying tasks to automating processes and scaling operations, AI is the ultimate sidekick for business growth. 
    But it's not just about plugging in any random AI tool and hoping for the best. I'll emphasize the importance of customizing AI solutions to fit a business's unique personality and goals. By investing in premium AI solutions, businesses can stand out from the crowd while maintaining top-notch content.

    I share the very big difference between what I call "AI-created" and "AI-enabled" and what to watch out for to avoid adding to the noise online and getting penalized by Google for doing so, plus:
    The 2 (and only 2) use cases for AI to ensure its adding value Tips to automate and streamline with AI, not add complexity Tools that bring out the best in your content and simplify repurposing How to maintain and even strengthen your brand voice when using AI What NOT to do if you want to avoid damaging your brand Things you may not realize AI can do that will save you time and money

    Ready to simplify and streamline how you scale your business?
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at  https://www.leanoutmethod.com/scale
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at  https://www.leanoutmethod.com/retreat
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
    For full show notes and more visit https://www.leanoutmethod.com/podcast
     
     
     
     

    • 29 min
    E174 | High-Converting Messaging for Authentic Selling with Justine Beauregard

    E174 | High-Converting Messaging for Authentic Selling with Justine Beauregard

    Why is it important to customize sales messaging for different audiences? What are the key elements of a high-converting sales message, and how should these elements be adapted when dealing with diverse customer personas?
    In this insightful episode I am joined by sales coach Justine Beauregard to dive deep into the art of authentic sales and crafting high-converting messages. Justine is a Sales Coach + Trainer who helps people grow businesses and have objection-free sales conversations that are enjoyable from start to finish. Since 2008, she has trained thousands of people how to sell and helped nearly 600 clients worldwide reach up to 2,300% higher revenue using proven, feel-good sales strategies.
    Together, we unpack the do's and don'ts of sales conversations, emphasizing the importance of avoiding common mistakes like overselling and unselling. Justine, with her expertise, explains how curiosity can become a powerful tool to ensure alignment in potential partnerships, providing valuable advice on building confidence and adaptability in sales dialogue. Also, we share relatable experiences, and we highlight the significance of creating tailored and adaptable messaging, rather than resorting to a one-size-fits-all strategy.
     
    "Lead with value, not just a sales pitch. Authentic connection is key for successful conversations."
    -           - Justine Beauregard
     
    In this episode, we explore: 


    - The art of authentic selling techniques
    - Why specificity in your pitch can make or break a sale
    - Adjusting your message for clarity and impact
    - The importance of understanding your audience's needs
    - Using curiosity as a tool in sales conversations

     
    Links:
    Website: https://www.justinebeauregard.com/ 
    Podcast: https://www.justinebeauregard.com/podcast 
    Instagram: https://www.instagram.com/justinebeauregardcoach 
    Facebook: https://www.facebook.com/JustineBeauregardCoach 
    LinkedIn: https://www.linkedin.com/in/justinejbeauregard/ 
     
    Ready to simplify and streamline how you scale your business?
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
    For full show notes and more visit https://www.leanoutmethod.com/podcast
     
     
     

    • 38 min
    E173 | Sales Mistakes That Turn Interested Prospects into Lost Opportunities

    E173 | Sales Mistakes That Turn Interested Prospects into Lost Opportunities

    How can entrepreneurs ensure they aren’t just selling products or services for the sake of financial gain, but are actually providing real value to their clients?

    Do you recall a time when you experienced being on the receiving end of a hard sell? How did it make you feel, and how did it influence your decision?
    In today’s episode, we are going to do something different and fun! We're diving into the world of sales tactics and why authenticity is crucial in building strong business relationships. I'll be sharing some personal stories that shed light on the downside of pushy sales strategies and the disappointment that follows when promises aren't kept.
    Reflecting on my own experiences with coaches who fell short on delivering real value, I'll stress how vital it is for entrepreneurs to prioritize their clients' needs and honor their commitments. Let's admit it, nobody likes being sold something they don't truly need or want!
    I'll also break down some common sales blunders, such as not believing in what you're offering and failing to effectively communicate its benefits. Because, having a tried-and-tested approach is what transforms potential leads into happy, satisfied clients. So, listen in to learn the secrets to building authentic, lasting business connections!
     
    In this episode, you’ll discover:
    How to avoid coming across as opportunistic vs. interested How focusing on the quick win can impact customer lifetime value 3 critical things that erode trust and confidence when missing

    Ready to simplify and streamline how you scale your business?
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at  https://www.leanoutmethod.com/retreat.
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
    For full show notes and more visit https://www.leanoutmethod.com/podcast
     
     
     

    • 40 min
    E172 | Path to a Million: Real Strategies, Real Success with Jennifer Tamborski

    E172 | Path to a Million: Real Strategies, Real Success with Jennifer Tamborski

    What strategies can entrepreneurs and small business owners implement to avoid pitfalls when they are trying to grow their businesses? What are some effective methods for gaining a deeper and more accurate understanding of your target market?
    In this unique two-part episode, I engage in an insightful conversation with Jennifer Tamborski, a seasoned marketing expert. Jennifer, the mastermind behind Virtual Marketing Experts and the Marketing Matchmaker Podcast, brings a wealth of knowledge in simplifying the complexities of digital marketing, crafting impactful branding, and deploying strategies that really work.
    We dive into the nitty-gritty of marketing tactics, focusing on the three pillars of marketing success: visibility, lead generation, and sales. Our conversation illuminates the importance of understanding your audience and the risks of scaling your business without the proper foundation.
    We also share personal stories of rapid business growth, and offer insights into the repercussions of unmanaged expansion, highlighting the value of systems and consistent marketing efforts. We touch upon the critical difference between cash flow and profit, offering a reality check for those who chase the allure of a seven-figure business without the operational readiness to sustain it!
     
    Don’t miss the second part of the episode on Jennifer’s podcast!
     
    'There are only 3 areas of marketing that are important: Visibility, lead generation, and sales. That's pretty much it. It doesn't have to be incredibly complex. It's just getting really good at those three things.’
     
    -           Jennifer Tamborski
     
    In this episode we explore:
     
    The three non-negotiables of marketing
    - How to approach growth without the burnout
    - Why simplicity outshines complexity when scaling
    - How to achieve financial health and profitability
    - Personal stories of rapid business growth mistakes
    - Getting your business ready to sustain 7-figures
     
     
    Links
    ·        https://www.virtualmarketingexpert.com/
    ·        https://www.instagram.com/virtualmarketingexperts
     
    Ready to simplify and streamline how you scale your business?
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
    For full show notes and more visit https://www.leanoutmethod.com/podcast

    • 27 min

Customer Reviews

5.0 out of 5
60 Ratings

60 Ratings

beatebabe ,

Love Crista and her message

As a recent podcast guest and listener to the show I recommend the Lean Out podcast. Her insights on removing unnecessary complexity is simple and powerful. Must listen.

OC MLR ,

Right on point!

Crista shares the right strategies for growing your business.

Eddie J. Soto ,

I love easy it is to listen to this!

Love the Angela Santi discussion and the discussion about La Dolce Vita on how it should be part of everyones mantra!

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