99 episodes

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

Lean Out Your Business Podcast Crista Grasso

    • Business
    • 5.0 • 56 Ratings

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

    E116 | Is It Zone of Genius or Zone of Excellence

    E116 | Is It Zone of Genius or Zone of Excellence

    Are you leveraging your innate abilities to their fullest potential in your work or business? Is your current focus aligned with your zone of genius? 
    Join us for an inspiring and motivating episode of the Lean Out Your Business Podcast, where we'll explore strategies for uncovering your zone of genius. The Zone of Genius refers to the intersection of your skills and passions, where you excel and find fulfillment in your work. Operating within this zone means following your instincts, pursuing your passions, and doing what you genuinely enjoy. When you're working within your zone of genius, your work feels fulfilling, energizing, and enjoyable.
    Are you ready to discover your Zone of Genius and start leveraging it in your work or business? Tune in to this episode to get started!
     
    In this episode, you'll also discover:
    ●       The Big Leap by Gay Hendricks
    ●       Four questions to determine your zone of genius
    ●       Understanding your zone of genius
     
    Ready to simplify and streamline how you scale your business?
     
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
     
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
     
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
     
    For full show notes and more visit leanoutmethod.com/podcast.
     
     

    • 14 min
    E115: How to Boost Your Referrals and Sales with Lynn Whitbeck

    E115: How to Boost Your Referrals and Sales with Lynn Whitbeck

    Why are referrals important in growing a business? How can entrepreneurs effectively ask for referrals and what are the benefits of leveraging referrals for increasing sales?
    On this episode of the Lean Out Your Business Podcast, we are joined by Lynn Whitbeck, known as The Queen of Sales. She shares valuable insights on leveraging referrals for business growth. Lynn emphasizes the importance of having effective follow-up processes with clients to ensure maximum profitability, and provides tips on avoiding missed opportunities due to poor profit processes.
    Lynn Whitbeck is the Queen of Sales. Business Owners and entrepreneurs hire Lynn to ignite winning sales teams, because most are chasing down clients, stuck in a chaotic sales cycle, and lacking client retention, conversions, and profits. 
    She is the Founder and CEO of Petite2Queen, Host of Get More Clients on the Win-Win Women Network, and host of the top podcast, Claim Your Career Crown. She has been seen in USA Today, HuffPost, Chicago Tribune, and more! When she is not working with clients, Lynn loves visiting National Parks, cooking, and playing Pokémon Go.
     
     
    In today’s episode we explore:
    Top ways to boost referrals and sales. How to build a strong referral process Follow-Up strategies Increasing profits and improving client experience  Hidden profit in a business – why people leave profit on the table?  
    Tune in to gain expert advice on how to boost sales and profits through referrals.
     
     
    ” Building a strong referral process in your sales is really important. And the key to that is you need to ask early, and you need to mention it often. It's really about seeding and planting the idea of referrals from that first time”
     
    Links - Petite2Queen:
     
    Website https://petite2queen.com
    Facebook http://www.facebook.com/petite2queen/
    Twitter http://twitter.com/petite2queen/
    Instagram http://www.instagram.com/petite2queen/
    YouTube http://p2q.link/youtube
     
    LinkedIn - Lynn Whitbeck: https://www.linkedin.com/in/lynnwhitbeck
    Free Masterclass: https://petite2queen.com/grow/
     
    Guide: How to Rapidly Improve Sustainable Sales Profits With 5 Proven Strategies
    https://petite2queen.com/brighton/
     
    Ready to simplify and streamline how you scale your business?
     
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
     
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
     
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
     
    For full show notes and more visit leanoutmethod.com/podcast.
     

    • 30 min
    E114 | The Biggest Misperception About Zone of Genius

    E114 | The Biggest Misperception About Zone of Genius

    What is your area of expertise, commonly referred to as your zone of genius? What is that thing that you just do so incredibly well for your clients and is it something that you do as well for yourself?
     
    In this episode of the Lean Out Your Business Podcast, we will talk about the Zone of Genius. Leveraging your zone of genius as a business owner can significantly contribute to your success. Your genius zone is your unique power. It is the thing that we do best. The thing that we love to do most, the thing that our clients look at us like we are magical unicorns. When you are working on your zone of genius, you achieve the best outcomes for your business and the greatest level of long-lasting happiness in your life!
     
    If you are ready to uncover and unlock your zone of genius, then put your headphones up and listen to this episode!
     
    In this episode, you'll also discover:
    ·         The Zone of Genius
    ·         Leveraging your zone of genius for you and your client’s success
    ·         Amplify Retreat
     
    Ready to simplify and streamline how you scale your business?
     
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
     
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
     
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
     
     

    • 9 min
    E113 | Upleveling Your Digital Brand Voice with Keshia Butler-Thomas

    E113 | Upleveling Your Digital Brand Voice with Keshia Butler-Thomas

    Are you wondering what a digital brand voice is and why it's essential for your business? In today's episode, we'll be discussing just that and more with our guest, Keshia Butler-Thomas. Keshia will be sharing valuable insights on how you can develop an authentic brand voice that resonates with your target audience, ultimately driving revenue for your company.
     
    Your digital brand voice is your business personality in the digital marketplace. It's how you present your business to the world, and it needs to be consistent across all your communications to establish authentic connections with your audience. Keshia will be sharing tips and strategies to help you uplevel your digital brand voice and leverage social media to maximize its impact.
     
    She is the founder and CEO of LCK Consulting Services, and she specializes in helping her clients develop digital marketing plans that incorporate the usage of social media. As a brand awareness tool and revenue driver, she has over 10 years of digital marketing and sales experience across various industries, and she was voted one of New Jersey's tops of 40 under 40 executives.
     
    If you're ready to take your brand to the next level and attract more customers, this episode is not to be missed! Join us as we learn from Keshia on how to develop a digital brand voice that truly represents your business.
     
     “When you're in this space of entrepreneurship, remember that you own the entire experience. The entire brand is yours. And it's so important to show up in a way that makes you feel good.” -Keshia Butler-Thomas
     
    In this episode we explore:
    ●         The importance of Digital Brand Voice
    ●         Common brand voice mistakes that businesses do
    ●          Tips on how to be clear on your mission, vision, and values
    ●          Consistently producing compelling content for your audience
    ●          Leveraging and maintaining your authenticity in social media
     
    Learn more and connect with Keshia:
    ●       Visit Keshia’s Website
    ●       Follow Keshia on Instagram
    ●       Follow Keshia on Twitter
    ●       Connect with Keshia on Linkedin
     
    Ready to simplify and streamline how you scale your business?
     
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
     
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
     
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
     
    For full show notes and more visit leanoutmethod.com/podcast.
     

    • 29 min
    E112 | Work Smarter Not Harder Round Up

    E112 | Work Smarter Not Harder Round Up

    In this episode of the Lean Out Your Business podcast, we explore the concept of "Working Smarter not Harder". With a never-ending to-do list, it can be challenging to know where to begin to optimize your business and improve the way you work. To help, we take a look back at some of the best advice from guests in the previous year. These tips and techniques can aid you in getting more done with less effort and time, enabling you to have more freedom while maintaining the quality of your work.
     
    If you're ready to commit to implementing planning systems, strategies, team, and insights to work smarter, not harder, then tune in to this episode.
    -          
    In this episode, you'll also discover:
            Top tactics for working smarter.        The advantages of working smarter         Maximizing your personal productivity Ready to simplify and streamline how you scale your business?
     
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
     
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
     
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
     
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
    For full show notes and more visit leanoutmethod.com/podcast.

    • 20 min
    E111 | How to Become a Powerhouse of Possibility with Hilary DeCesare

    E111 | How to Become a Powerhouse of Possibility with Hilary DeCesare

    Are you feeling stuck in life? Like you are running on autopilot and nothing is changing or evolving?
     
    Don't worry, you're not alone and this is a very common problem. Everyone experiences a sensation of stagnation in life at some time, whether it be due to uninteresting work, a dissatisfying business, or simply a general feeling of disinterest. So, what do we need to do to truly get us on the path of being unstuck to being fulfilled? Listen to this episode to know the secret of how you can regain your sense of purpose and forward momentum.  
     
    On episode 111 of Lean Out Your Business Podcast, I am joined by an award-winning entrepreneur, an international best-selling author, and the host of "The reLaunch Podcast" Hilary DeCesare where we will dive into how we can successfully hit that reset button and relaunch our life to happiness and fulfillment through acquiring the powerhouse of possibility in every aspect of our life.
     
    She is also a relentless philanthropist, as seen on the ABC hit show secret millionaire and an innovator in neuropsychology as it relates to business and life.
     
    “Stop overthinking. Get out of your logical brain. Get out of conscious brain. Get back into the subconscious brain. Tap into what is there.” -Hilary DeCesare
     
    In this episode we explore:
    How to get unstuck and do the big relaunch Intuition in three different levels 3HQ Method Why other people hold themselves back from the significant relaunch The Relaunched effect and how it can affect you  
    Learn more and connect with Hilary:
    Visit Hilary’s Website Follow Hilary on Facebook Follow Hilary on Instagram  
    Ready to simplify and streamline how you scale your business?
     
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
     
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
     
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.


    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
     
    For full show notes and more visit leanoutmethod.com/podcast.

    • 36 min

Customer Reviews

5.0 out of 5
56 Ratings

56 Ratings

Eddie J. Soto ,

I love easy it is to listen to this!

Love the Angela Santi discussion and the discussion about La Dolce Vita on how it should be part of everyones mantra!

agamonkey711 ,

Genius!!!

Crista is a genius and I love this podcast!!! Not only has she helped me tremendously with my business but all of her guests are amazing as well. Thank you Crista for creating this podcast and sharing your genius with us!!!

Winecheesequichelady21 ,

Great tip from guest Danielle Mulvey

This was an excellent episode with Danielle Mulvey. She shared such practical advice that I can use today. One thing she said stood out to me, to cast a wider net when recruiting and posting on multiple job boards. Brilliant!

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