Lean Out Your Business Podcast Crista Grasso

As we go through the rollercoaster ride of entrepreneurship, we may get sidetracked or even forget why we began this journey in the first place - to build a life we truly love.
If you are wondering about the ways that you can take more time off and how to actually make it a reality - this episode is for you.
In this second interview with Sage Polaris she shares valuable insights into business model pivots and how she achieves work-life balance by taking significant time off - all while still growing her business!
Sage has written high converting copy for more than 475+ projects earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.
“Claiming that family time back is so powerful for me because I want to be more present with my kids. They’re only going to be as young as they are for however long.” -Sage Polaris

In this episode we explore:

Prioritizing your time when reimagining your offers The realities of (and how to ) implement a membership model The importance of making decisions from vision, not on our emotion Balancing business and time off (it IS possible!)  Learn and connect with Sage Polaris:
·        Visit Sage’s Website
·        Follow Sage’s Instagram
·        Follow Sage’s Facebook
·        Get the Triple your Open Rate: The Email Template
 
Ready to simplify and streamline how you scale your business?
 


We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale
 
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
 
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
 
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
 
For full show notes and more visit leanoutmethod.com/podcast.
 
 
 
 
 
 
 
 
 
 
 

Why is conversion copywriting important in helping business grow? And how can a clear, compact and concise copy increase your conversion rates and sales? 
Conversion copywriting plays a crucial role in the success of any business. It involves crafting compelling and persuasive content that resonates with your target audience, grabs their attention, and motivates them to take action. A well-written sales page can effectively communicate your brand's value proposition, highlight the benefits of your products or services, and create a sense of trust and credibility. Copywriting also extends to other marketing aspects such as social media, ads, brochures, and blog posts. Each piece of content should be carefully crafted to convey your brand's message, showcase its unique selling points, and prompt the desired action from your audience.
Today, I am joined by Sage Polaris, who I know from a women's networking group. We will explore the impact of copywriting on conversion rates and why it's essential to get it right. 
“Copy conversion means understanding how to write more effective copy and messaging that will land with your audience.” – Sage Polaris
In this episode, you’ll discover: 
· The importance of copy in increasing business conversion 
· Quick tips to have better converting copy and sales page
· Using data sheet to drive decisions and changes into a copy
· Understanding biotypes
· The four central buyer types and its framework
· Copywriting for emails for higher open rate
· How Sage shifted her business model
· Ready to simplify and streamline how you scale your business?
 
 
Learn and connect with Beate:
• Visit Sage’s Website
• Follow Sage’s Instagram
• Follow Sage’s Facebook
• Access the Triple Your Open Rate: The Email Template
 
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale
 
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
 
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
 
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
 
For full show notes and more visit leanoutmethod.com/podcast.

Change is the only constant, and as we step into Fall, the business landscape is shifting once again.  While some companies may see sales resurge, 'business as usual' is evolving, not returning.
As an established business owner well on your journey to scaling your enterprise, and you're likely already acquainted with the ever-changing dynamics of the market. You understand the importance of not just setting realistic expectations but also staying agile in the face of evolving customer behaviors. But as seasoned as we may be, we all need reminders on the factors we need to consider when objectively looking at our business. 
 Of course you have set targets, but if those targets are not achievable, doable, or practical for ourselves, our business and our customers, it can negatively impact us. This underscored the importance of setting realistic expectations, so that we can effectively manage our startup finances and mitigate potential risks. It also allows us to align our offerings with what our customers truly desire, ensuring a positive experience and the profitability of your business.
Tune in to this episode as we provide valuable insights into the importance of setting realistic expectations, adapting to the changing market, and making intentional, evolutionary changes in your business.
In this episode, you’ll discover:
·          Why it is crucial to set up realistic expectation
·          The two different types of buyers
·          How impractical expectations will lead to business failure
·          The buyers’ buying cycle and its effect in your business
·          Leveraging your next level offers and upsell
 
 
Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit leanoutmethod.com/podcast.
 
 
 

What changes have occurred in the field of marketing? What strategies are becoming ineffective, and what's proving to be successful? If you aim to double your business within the next 12 to 18 months, what steps should you take to achieve this objective?
Marketing is evolving because of the digital platforms that allows access to user data and consumer behavior. That is why the things of the past is not working anymore. The most significant change to marketing is our ability to understand customers’ needs and wants, stimulating their demand, and offering a solution that benefits both parties. Analyzing all of this factor before doing the marketing of our product and services, ensures the profitability of our business and enhance our future opportunities.
Today is the Crista and Nikki show where we dive into some juicy conversation on how marketing has shifted in this generation.
Nikki Nash is the co-founder and CEO of The Wealth Builders Collective. She is an experienced business consultant, investor, and the best-selling author of Market Your Genius, which was published by Hay House. She has over 15years of experience in marketing and branding, working with Fortune 100companies and tech startups and is an expert in helping people communicate their value to potential clients, land more dream clients, and build a profitable business that creates generational wealth.
 
“I really think about my thoughts before I take action because one of the things that I believe to be true and have seen to be true is that the way you are seeing yourself and the thoughts and beliefs that you have impact your actions and your feelings impact your actions.”
– Nikki Nash
 
In this episode we explore:
 
· Marketing today and the buyer’s journey
· Marketing to the right person and its effect
· Mistakes people make in marketing
· Making short term or long-term decisions for your business
· When to say yes to an opportunity
· What to take into consideration when you are planning to doubling your business
· The three R’s and its importance in your business
 
 
 
Learn and connect with Nikki Nash:
·        Visit Nikki’s Website
·        Follow Nikki’s Linkedin
·        Listen to Nikki’s Podcast
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit leanoutmethod.com/podcast.
 
 

Is it possible to combine scalability for your business with personalized solutions for your clients?
One of the reasons so many businesses leverage group coaching or digital courses as the core of their business model is for scalability.
And while those approaches are definitely scalable and convenient for the business, the way many people structure them is not always the best solution for your clients.
The client experience can feel transactional instead of transformational.
Consider this…
Have you ever joined a program, showed up for a call, and realized that the "coach" leading it was not at the right level to support you?
Or that they were trained on the person's method (barely!) but had no real world experience so they just robotically went through their set script but couldn't handle any questions or situations outside of their script?
Unfortunately this is super common in most group based experiences and it's time for a different way where transformation comes ahead of the transaction, but without sacrificing scalability.
What if you could offer a truly transformational experience for your clients that is personalized to them and their unique context and have it still be scalable?
What if you could leverage a team of seasoned experts to support your clients instead of someone barely trained and capable of leading a group coaching or 1:1 accountability call?
Wondering how?  That's what Annie P. Ruggles, @anniepreneur, and Crista are exploring on this week's episode of the #LOYBPodcast.
They’ll be taking you behind the scenes of their boutique scaling advisory model and how and why we decided to leverage this business model instead of the standard “one-size-fits-most” model.  They share:
🔹The benefits of a boutique advisory model for business growth
🔹What no one tells you about the “one-size-fits-most” model
🔹Options for scalability when offering personalized solutions
🔹Some of our frustrating experiences in other programs
🔹How to create scalable offers that allow for context and adaptation
 
‘We have to approach things holistically. Because when you're looking at vision, when you're looking at rich fulfilled life, you're looking at their values, their mission, their drive, their family, the whole thing.”
 - Annie P. Ruggles
 
Connect with Annie:
·        Visit Annie's Website
·        Join in Annie's FREE Masterclass
·        Follow Annie on Instagram
 
Is it time to refresh and uplevel your business model for more scalable results? 
Our Business Refresh is a 1-on-1 experience to elevate your offer suite, magnetize your messaging and marketing funnel, and create leverage with your systems and team.  Secure a space at leanoutmethod.com/refresh. 

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit leanoutmethod.com/podcast.
 

What is the underlying meaning of peak performance? How would you characterize it? Does it intersect with our well-being? Why is comprehending and applying this concept valuable? Additionally, how can one cultivate a mindset geared toward achieving peak performance?
Peak performance isn't solely about our strength, determination, perseverance, and resilience. It also encompasses our well-being. This notion is particularly relevant for business owners who often become ensnared in a culture that emphasizes relentless hustle and attaining success at any cost. In the process, they might overlook their own happiness, personal fulfillment, and optimal functioning.
In this episode of the Lean Out Your Business Podcast, I had a valuable conversation with Sacred Walker where she shares the concept and importance of peak performance practice.
Sacred Walker is the founder of Self-Love for Superheroes, which is a mental health and peak performance practice. She transforms lives as a mental health therapist, interfaith minister, and an Ivy League master speaker. She is the host of a talk show called Self-Love Letters for Everyday Superheroes, and she specializes in what she calls Love Medicine coaching, which is a proprietary method of holistic coaching that supports visionaries and executives in high stress work environments.
“Let's make sure that our mind, body, spirit are sustained so that our true peak performance can support our vision for the long haul. Because we're here to build a legacy, not burn out in the process. “
– Sacred Walker
In this episode we explore:
Vices and things that keep people away from achieving peak performance Emotion-based stress that is affecting our performance Creating focused intention and guidance through journaling The incredible transformation that people received when working with Sacred Walker How to work smarter not harder and keep things lean in the business
Learn and connect with Sacred Walker:
·        Visit Sacred Walker’s Website
·        Follow Sacred Walker’s Linkedin
·        Follow Sacred Walker’s Instagram
·        Follow Sacred Walker’s Facebook
·        Listen to Sacred Walker’s Podcast
·        Watch Sacred Walker’s Youtube
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit leanoutmethod.com/podcast.