99 episodes

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

Lean Out Your Business Podcast Crista Grasso

    • Business
    • 5.0 • 55 Ratings

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

    E109 | Creating a 7-Figure Leveraged Business with Fabienne Fredrickson

    E109 | Creating a 7-Figure Leveraged Business with Fabienne Fredrickson

    Are you a business owner managing a 6-figure business who's ready to reach the next growth of 7-figures? But you are still thinking, what does a 7-figure ideal life mean for me?
    A six-figure business is a fantastic achievement, but what if you could accomplish even more?
    What if there was less work involved in your business instead of more? What if you didn't have to do all the job yourself?
    In this episode of the Lean out your business podcast, I will sit down with Fabienne Fredrickson where she shares a lot of golden nuggets on how you can scale your business by leveraging your team to get better results without you being in the day-to-day operations of the business.
     
    Fabienne is a beloved mentor to thousands of women in business. She's the founder of the Leveraged Business Program and she's reversed engineered how to scale her business to several million annually. She is also the author of The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures(and Get Your Life Back) is really a definitive roadmap, showing women how to increase their income, how to increase their impact, and how to do it with heart.
     
    In this episode we will explore: 
    Fabienne’s passion in helping her clients How to leverage your business into 6-Figures to 7-Figures Strategies and insights on how to breakthrough from 6-Figures to 7-Figure business with your life back Fabienne’s Book: The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures(and Get Your Life Back)  How to work smarter, not harder and keep things lean  
    “What I've realized is that when a woman makes her own money and lots of it, she feels safe in her world. She feels safe to leave a toxic corporate job or a toxic situation, and she starts taking care of herself and being bolder and taking more space using her voice bigger. And there's just something that stirs my soul about giving the ability to women throughout the world to make their own money.” - Fabienne Fredrickson
     
    Learn more and connect with Fabienne: 
    Visit Fabienne’s Website Follow Fabienne on Instagram Follow Fabienne on Facebook Connect with Fabienne on Linkedin Buy Fabienne’s Book Ready to simplify and streamline how you scale your business?
     
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at leanoutmethod.com/scale.
     
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
     
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review.
     
    Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/blog/lessonslearnedfromscaling.
     
     

    • 31 min
    E108 | Growth vs. Optimization - Where You Should Focus

    E108 | Growth vs. Optimization - Where You Should Focus

    If you know that your business needs to continue growing, but also to optimize, how would you approach it? How do you know when to start? And how do you address both growth and optimization without so singularly focusing on one that you're actually negatively impacting the other?
     
    As an entrepreneur, planning and implementing the balance of growth and optimization is a great way to build a foundation that supports sustainable development and has lasting business success.  When you're actually doing both the growth and optimization simultaneously, you’re bringing in those new leads. This means that you will end up with a steady stream of high-quality leads, high-quality clients, and the systems and structure to deliver really exceptional experiences and results for those clients.


    If you want to make sure that you will have that balance of growth and optimization in your business while always keeping things lean, then listen to this episode!
     
    In this episode, you'll also discover:
    The difference between growth and optimization The side effects of rapid growth and its negative impact in your business How to implement a system that balances front-end growth with backend optimization via nine engines  
    Ready to simplify and streamline how you scale your business?
     
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
     
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
     
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
     
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

    For full show notes and more visit leanoutmethod.com/podcast.

    • 18 min
    E107 | Business Success Strategies & Trends for 2023

    E107 | Business Success Strategies & Trends for 2023

    Wondering what it will take to scale your business successfully this year given the unique challenges and opportunities that 2023 presents?

    In episode 107 of the Lean Out Your Business Podcast I share my top strategies for success for this new year.

    I also take you behind-the-scenes of some of the changes I made in the Lean Out Method to give you a first look at what I am focused on this year and most importantly WHY... so you can assess if changes to your business model make sense to consider.

    If you have been curious about joining me inside the new cohort of Simplify to Scale kicking off on 2/7, I also give some insight into what to expect and how I elevated the experience to align with what businesses need most right now. 
    In this episode, you'll discover:
    The role social media will play in 2023 Paid advertising, organic marketing, or both? Ways to shorten the buying cycle The importance of differentiation in 2023 The one thing there is no room for this year if you want to scale How to ensure your offers and marketing align what your customers need right now How we elevated Simplify to Scale and WHY A unique hiring opportunity and market trend to leverage How AI is going to play in your business and how you can leverage it
    Ready to simplify and streamline how you scale your business?
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us - leanoutmethod.com/scale.

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreats.
     
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
     
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
     
    For full show notes and more visit leanoutmethod.com/podcast.

    • 28 min
    E106 | Social Media and Publicity Secrets with Blair Kaplan Venables

    E106 | Social Media and Publicity Secrets with Blair Kaplan Venables

    Before digitization, public relations specialists would spread the news via traditional outlets such as newspapers, television or radio. With the rise of the digital age, social media has fundamentally transformed the PR landscape, where brands can leverage their PR through social media channels by telling their story, connecting with their audience, and marketing their product or services. So, how do we engage in social media marketing? How does it help us grow our business and reach our goals? And how do we use social media for PR?
     
    In this episode of the Lean Out Your Business Podcast, I am very excited to be joined by an expert on all social media, Blair Kaplan Venable. She has been featured in media outlets including Forbes, CBC Radio, Entrepreneur and Thrive Global and the New York City Times Square’s Billboard.
     
    Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. She brings fifteen years of experience to her clients. She's the creator of the social media Empowerment Pillars, and she helps her customers grow their followers, and has done so where they have grown tens of thousands of followers in just one month. She's helped her client win Integrative marketing awards and more, and is the co-host of the Dissecting Success podcast. She's an international bestselling author and she has a recently published book, which is her second book called The Global Resilience Project, and it's focused on overcoming life's most difficult moments and sharing some absolutely incredible stories.
     
    Tap into the episode to leverage publicity and social media to expand your influence and grow your reach!
     
    In this episode, we discuss:
    (02:52) The importance of public relation
    (04:32) Leveraging publicity and social media to grow your business
    (09:48) Common mistakes  when you are striving to get visibility
    (11:48) The importance of social media and its impact
    (15:32) Social Media Empowerment Pillars
    (21:19) How to not get caught up with the ever-changing social media algorithm
    (24:37) Blair’s work
    (25:44) Blair’s contact information
    (26:48) How to work smarter, not harder
    (27:11) Tips to leverage social media for PR
     
    Links:
    Download Blair’s Visibility Roadmap (freegift):https://blairkaplan.kartra.com/page/visibilityroadmap
    https://www.blairkaplan.ca/
    https://www.iamresilient.info
    https://www.linkedin.com/in/blairdkaplan/
    https://www.instagram.com/blairfromblairland/
    https://www.facebook.com/blair.kaplan
    https://www.facebook.com/BlairKaplanCommunications
     
    Work with Crista:
    Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast
     
    Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat
     
    Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale
    Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
     

    • 28 min
    E105 | Lessons Learned From Scaling

    E105 | Lessons Learned From Scaling

    Are you focused on scaling your business this year?  
    While growing a business is one thing, scaling it can be a challenging transition.  When done well, scaling give you time freedom and financial freedom - you are able to increase profits and expand your impact without a significant increase to resources. 
    But when scaling isn't done well, it can be expensive, draining, and unsustainable, putting your business at risk.
    So how do you scale in a simple and sustainable way and avoid the common mistakes that businesses make when scaling?
    You learn from other's experience and in this episode, I am sharing my experience scaling one of my first businesses, the avoidable mistakes that I made, and what I did to achieve success. 
    In this episode, you'll discover:
    How I grew my very first jewelry business into multiple six figures. What I did to transition from growing to scaling and break through the multi-six-figure ceiling. One of the biggest scaling mistakes I made that I see other entrepreneurs commonly make. 2 of the critical things I focused on to scale successfully and sustainably.  The important and overlooked role identity evolution plays in scaling success. Why customer-centricity is crucial to scaling up your business. What soldering jumprings has to do with scaling. The best way to avoid the common mistakes businesses make when scaling and to fast track your results is to learn from someone else's journey.  Listen to Episode 105 of the Lean Out Your Business Podcast to learn more.
     
    Ready to simplify and streamline how you scale your business?
    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at leanoutmethod.com/scale.
    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review.  Hit subscribe to be the first to listen to new episodes each Tuesday.
    For full show notes and more visit https://www.leanoutmethod.com/blog/lessonslearnedfromscaling. 

    • 20 min
    E104 | How a TEDx Talk Can Help You Scale with Cathlyn Melvin

    E104 | How a TEDx Talk Can Help You Scale with Cathlyn Melvin

    Well, first of all… Happy New Year! How time flies! A new year has just begun and a new podcast journey for us. A heartfelt thank you to all of you for being part of our journey and we look forward to your support in 2023.
     
    If you're passionate and ready to grow your brand, create authority-building content, and be on the big stage this episode is made for you!
     
    In today’s episode, we're going to be diving into all things TEDx talks and how you can leverage them to help you scale your business with Cathlyn Melvin. She is a TEDx coach and copywriter whose insight has been featured via TEDx, Thrive Global, Fempreneur Online, The Writing Cooperative, and other outlets. She also helps mission-driven personal brands, design and delivers their world-changing messages through TEDx Coaching and done-for-you copywriting services.
     
    Listen to the episode to learn from the finest TEDx coach as she shares strategies and processes on how you can start on TEDx Talk.
     
     
    Show topics include:
    (01:13) About Cathlyn Melvin
    (02:00) TEDx Talk as a smart strategy for entrepreneurs
    (10:29) Timeframe and expectation when applying to TEDx Talk
    (14:03) How to start on TEDx Talk
    (17:21) Biggest mistake people can do in the process of a TEDx Talk
    (20:45) Cathlyn’s work and why she is passionate about it
    (27:38) Cathlyn’s contact info
    (29:39) Tips on how to work smarter, not harder
     
    Links From This Episode:
    Website: www.rightcatcreative.com
    LinkedIn: www.linkedin.com/in/cathlynmelvin/
    Facebook: www.facebook.com/cathlyn.rightcatcreative/
    Freebie: www.rightcatcreative.com/tedxqa



    Work with Crista:
    Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

    Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

    Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

    Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
     

    • 33 min

Customer Reviews

5.0 out of 5
55 Ratings

55 Ratings

agamonkey711 ,

Genius!!!

Crista is a genius and I love this podcast!!! Not only has she helped me tremendously with my business but all of her guests are amazing as well. Thank you Crista for creating this podcast and sharing your genius with us!!!

Winecheesequichelady21 ,

Great tip from guest Danielle Mulvey

This was an excellent episode with Danielle Mulvey. She shared such practical advice that I can use today. One thing she said stood out to me, to cast a wider net when recruiting and posting on multiple job boards. Brilliant!

BizownerX3 ,

Ho-Hum Employees No More!

I enjoyed your conversation with your guest on Episode #84. Danielle knows her stuff when it comes to employee and hiring issues.

I know I am not the only who has tried to get an employee to improve their performance by motivating them with money.

It works for a minute – but soon they are back to their old, bad performance. What she said reinforces the fact we all need to make better hires in the first place versus just filling a seat with a warm body.

I’m sure she has great employees and a great company with her mindset. Thanks for being a great host!

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