88 episodes

Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com

Legal Marketing 101 Rosen Advertising

    • Business
    • 5.0 • 3 Ratings

Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com

    Local SEO: Part 1: What is Local SEO?

    Local SEO: Part 1: What is Local SEO?

    Local SEO: Part 1: What is Local SEO?

    Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO.

    No more guesswork or missed opportunities; we're guiding you through the digital landscape to ensure potential clients find you, right when they need you.

    Visit: Legal Marketing 101 Youtube

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    • 7 min
    A Short Update

    A Short Update

    Today we have a short update in lieu of a full break.

    Visit: Legal Marketing 101 Youtube

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    • 6 min
    Become a Niche Law Practice Ninja: Step 1

    Become a Niche Law Practice Ninja: Step 1

    Narrow Down to Scale Up: Maximizing Law Firm Profitability

    Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices.

    This method isn’t merely theoretical; it’s a practical blueprint for those who want to lead, not bleed, in today’s competitive legal market. By spotlighting high-profit services and using recent successes as a roadmap, we show you how to identify and scale the most lucrative aspects of your practice.

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    • 11 min
    Building the Ultimate Drip Email Sequence

    Building the Ultimate Drip Email Sequence

    Building the Ultimate Drip Email Sequence

    Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes.

    It's not just about sending emails – it's about sending the right ones, at the right time, with the right message. Join us and discover how strategic preparation and savvy automation can revolutionize how you connect with your clients and grow your practice.

    Visit: Legal Marketing 101 Youtube

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    • 10 min
    How to Build Automated Intake

    How to Build Automated Intake

    What should I look for in my email marketing software?

    Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it should be flawless.

    Embracing the future doesn't have to mean overhauling your systems overnight. In this episode, I reveal the magic of pacing your firm's transition to automation, highlighting how a gradual approach minimizes risk and maximizes impact.

    But what's innovation without instruction? I dive into the often-neglected realm of training within legal marketing, revealing how a robust onboarding process can be the difference between a firm that fumbles and one that flourishes. Join me for an episode that promises not just to inform but to transform the way you think about legal marketing and client intake.

    From the episode:
    SetApp
    ActiveCampaign
    Clio 

    EmailToolTester: Email Marketing for Lawyers

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    For more, visit rosenadvertising.com

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    • 20 min
    What should I look for in my email marketing software?

    What should I look for in my email marketing software?

    What should I look for in my email marketing software?

    Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack.

    We zero in on three crucial considerations, from integrations to automation, that will make or break your email marketing efforts. Could your legal firm's marketing strategy use a secret weapon? Let's unlock the potential of email marketing software together.

    Email Tool Tester Smart Finder

    Visit: Legal Marketing 101 Youtube

    For more, visit rosenadvertising.com

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    Support the show

    • 12 min

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