The Law Firm Marketing Minute

Spotlight Marketing + Branding
  • 4.9 (35)
  • MARKETING
  • UPDATED WEEKLY

The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening! 

  1. 21H AGO

    Will Bad Content Hurt Your Law Firm?

    Did you like this episode? Dislike it? 😬 Bad content is not harmless and it can quietly work against your law firm. In this episode of the Law Firm Marketing Minute, Mike, Eddie, and John tackle a question most solo and small firm owners never stop to ask. Is bad or generic content actually worse than having no content at all? They break down how low value posts, inconsistent emails, and check the box marketing waste time, money, and credibility, and share the two simple questions every piece of content should answer before it goes live. 📌 Key Takeaways: Why generic content can hurt more than helpHow inconsistency makes your marketing invisibleThe two questions to ask before posting anything📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok

    2 min

  2. 1D AGO

    Why Your Facebook Ads Aren’t Working

    Did you like this episode? Dislike it? 📉 In this episode of Law Firm Marketing Minute, Danny Decker breaks down one of the most common reasons Facebook ads fail for solo and small law firms. It is usually not the ad copy or the budget. It is the audience. Danny explains how law firms should be using existing email lists, past clients, lookalike audiences, and retargeting to make Facebook ads far more effective. If you have tried Facebook ads before and did not see results, this episode walks through what likely went wrong and how to fix it by getting your ads in front of the right people. 📌 Key Takeaways: Why audience targeting matters more than ad creativeHow email lists and past clients improve Facebook ad performanceThe role of lookalike audiences and retargeting in law firm marketing📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok

    1 min

  3. 4D AGO

    How to Capture Urgent Demand | Marketing Resolution #5

    Did you like this episode? Dislike it? 📞 In the final episode of this Law Firm Marketing Resolution series, Danny Decker breaks down Marketing Resolution #5 and explains how law firms can capture urgent demand from prospects who are ready to hire right now. Danny walks through how a “Call Me Now” campaign works, why it targets high-intent potential clients, and what must be in place for it to actually convert. From clear next steps to landing pages, phone coverage, and online scheduling, this episode shows solo and small law firms how to remove friction and turn urgent searches into booked consultations in 2026. 📌 Key Takeaways: What a Call Me Now campaign is and when law firms should use itWhy urgent leads require a clear and immediate next stepHow landing pages and online scheduling help capture ready-to-hire prospects📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok

    2 min

  4. 5D AGO

    Search Is Changing Fast | Marketing Resolution #4

    Did you like this episode? Dislike it? 🤖 In the final episode of this New Year Law Firm Marketing Resolution series, Danny Decker dives into Marketing Resolution #4 and explains why search is changing faster than most law firms realize. AI search platforms like ChatGPT, Gemini, and Perplexity are no longer just productivity tools. They are becoming real marketing channels where potential clients are actively finding law firms. Danny breaks down why AI search is different from traditional SEO, what still carries over from Google best practices, and why 2026 will be a pivotal year for firms that want to get found early and often in AI-driven search results. 📌 Key Takeaways: Why AI search is becoming a primary way clients find law firmsHow AI search differs from traditional Google SEOWhat law firms should be doing now to prepare for AI search in 2026📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok

    2 min

  5. 6D AGO

    It’s Not About You | Marketing Resolution #3

    Did you like this episode? Dislike it? 🎯 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #3 and challenges law firms to rethink how they talk about themselves. Too many firms lead with credentials, technical expertise, and how the legal work gets done. Danny explains why that approach falls flat and why effective law firm messaging should focus on the client, the problem they are facing, and how their life is better after working with your firm. If your marketing is not resonating or converting, this episode breaks down the simple shift that can make your message far more compelling in 2026. 📌 Key Takeaways: Why clients are not looking for legal process or technical detailsHow client centered messaging builds stronger emotional connectionWhat law firms should focus on instead of credentials and expertise📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok

    2 min

  6. DEC 16

    Stop Renting Your Audience | Marketing Resolution #2

    Did you like this episode? Dislike it? 📧 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #2 and explains why your email list is the most valuable marketing asset your law firm can own. Danny breaks down why relying only on platforms like Google and social media puts your firm at risk, and why growing a targeted email list gives you control, stability, and long-term leverage. He also shares practical ways solo and small law firms can grow their email list in 2026 using simple lead magnets like checklists, webinars, and guides that attract the right prospects and nurture them over time. 📌 Key Takeaways: Why your email list is an asset you own, not rentHow growing a targeted email list protects your firm from platform changesSimple lead magnet ideas law firms can use to grow their list in 2026📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok

    3 min

  7. DEC 15

    Your Marketing Is Incomplete | Marketing Resolution #1

    Did you like this episode? Dislike it? 🎯 In this episode of Law Firm Marketing Minute, Danny Decker kicks off a 4-part New Year marketing series with Marketing Resolution #1 and explains why most law firm marketing strategies are incomplete. Too much focus is placed on generating new leads, and not nearly enough on nurturing those leads, referral sources, and past clients. Danny breaks down how solo and small law firms can use simple, cost-effective tools like email marketing and social retargeting to stay top of mind, move prospects through the pipeline, and turn more leads into paying clients in 2026. 📌 Key Takeaways: Why lead generation alone is not a complete marketing strategyHow email marketing helps law firms nurture leads at scaleWhy social retargeting keeps your firm top of mind without blowing your ad budget📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok

    3 min

  8. DEC 12

    How Law Firms Accidentally Put Themselves Behind

    Did you like this episode? Dislike it? 🔥 In this episode, John, Mike, and Sofia break down the surprisingly common habits that cause law firms to fall behind without even realizing it. From pausing marketing when things get busy to scrambling when the pipeline dries up, they dig into the reactive decisions that create the dreaded feast–or–famine cycle. This conversation is a must-listen if you want steadier growth, more predictable revenue, and a marketing strategy that actually supports your long-term goals. 📌 Key Takeaways: How reactive choices quietly weaken your marketing resultsWhy stopping marketing during busy seasons becomes a costly mistakeHow to break the feast–or–famine cycle for good📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok

    1 min
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4.9
out of 5
35 Ratings

About

The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening! 

Information

  • Creator
    Spotlight Marketing + Branding
  • Years Active
    2015 - 2025
  • Episodes
    1K
  • Rating
    Clean
  • Copyright
    © 2025 Spotlight Marketing + Branding / Law Firm Marketing Minute
  • Show Website
    The Law Firm Marketing Minute

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