65 episodes

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

Lunch Hour Legal Marketing Legal Talk Network

    • Business
    • 4.9 • 22 Ratings

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

    Conrad’s Crystal Ball Returns!

    Conrad’s Crystal Ball Returns!

    Our 50th episode features a deep dive into 2021 legal marketing trends and a look ahead at 2022.
    First, news: With a million new COVID infections nationwide, ALM’s New York Legalweek conference has been postponed to March 8-11. And a report on significant changes to Google’s vicinity advertising algorithm that may affect your firm.
    Gyi and Conrad also discuss interesting statistics from Justia’s annual survey. Most notably, some 17% of surveyed firms are backing away from Google ads. Why? Plus, what’s going on with local service ads and what firms are saying about their overall legal marketing spend. And surprising stats about LinkedIn, websites, and blogs.
    New client intake data from Clio.com’s Legal Trends Report finds prospective clients are turning to video conferencing and texting. Are you?
    And … the return of Conrad’s Crystal Ball. How will shifting economic factors—and, oh yeah, COVID—affect legal marketing? There’s a lot to think about. So how does marketing evolve?
     
    Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

    • 36 min
    Firm Planning and A Year In Review

    Firm Planning and A Year In Review

    The end of the year means the start of new opportunities for next year. It’s time to think about business metrics, what you’ve learned, and how to build on that. It’s never too late to start planning ahead.
    Conrad and Gyi talk about ways to look back not just on last year’s revenue, profitability, retention, but also on team health, team building, and trust. What can you do better?
    Plus, the guys review the year that was for the podcast, recount their favorite episodes from 2021, and share their resolutions for the show for 2022.
     
    Special thanks to our sponsors Alert Communications, LawYaw, and Clio. 

    • 28 min
    Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?

    Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?

    Are you working outside the law and ethical boundaries of Google Business functions? Or are competitors passing you by? 
    Law practice marketing is one of the Internet’s roughest neighborhoods. Google has the tools, but what are the guardrails, and how does Section 230 dictate how far you – or your competitors – can go? Guest Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, digs deep into this fascinating and confusing field. If you haven't already, check out Part 1 of our conversation with Dean Goldman.
    Plus, news: The new Local Search Rankings Factor report is out (hint, maybe geotracking isn’t all that), and maybe a looming trademark fight between law firms Hello Divorce and Hello Prenup. 
    And in the 2021 Clio Legal Trends Report, lawyers say tracking revenue is the most crucial factor for measuring business health and growth. But is it?
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    At the top of the episode, Conrad and Gyi take a moment to share their horror at the tragedy of the November 30th Oxford High School shooting, reflecting on the pain events like this cause not only for the victims, but for their beloved Michigan community at large. The guys, and the producers at Legal Talk Network, invite you to join them in showing your support to the victims of this terrible event by contributing to funds set up for the victims via the links below.
    Gofundme
    Oxford Bank
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    Sponsor music provided by SoundStripe:
    Got Me Like by Dr. Delight
    Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

    • 40 min
    Section 230 and Google My Business

    Section 230 and Google My Business

    How important are online reviews, and what can you do about them? Guest Eric Goldman, legal scholar and expert, explains the intersection of Section 230 and the ethics of online reviews. Tune in next time for part 2 of the conversation.
    And Thanksgiving is a time to remind your clients you appreciate them. In a segment dubbed “Crappy Holiday Promotions,” Conrad and Gyi share thoughts on holiday season communications. Why share the same stock photo and silly platitudes? Get a jump on the season before Thanksgiving and tell clients how thankful you are for them. 
    And, as always, the guys break down the most important news in legal marketing.
     
    Special thanks to our sponsors Alert Communications, LawYaw, and Clio. 

    Mentioned in This Episode:

    Regulation of Lawyers’ Use of Competitive Keyword Advertising by Eric Goldman and Angel Reyes
    An Overview of the United States’ Section 230 Internet Immunity by Eric Goldman
    Previous Lunch Hour Legal Marketing, with guest Carolyn Elefant
    Blog: FindLaw WordPress Websites: A Cynical Middle Finger to Their Clients
    Google Core Updates
    Clio Legal Trends 2021 Report
    Scorpion acquires MediaSmack
    Smokeball-InfoTrack acquires LawLytics
    Google My Business
    Section 230, text

    • 33 min
    Solos v. Google: The Struggle Is Real

    Solos v. Google: The Struggle Is Real

    If it seems like Google favors big firms – with big dollars – over small or solo legal practices, that’s because it does. With an eye on Google My Business (“GMB”) practices, the guys examine a retro approach to marketing that may end-run Google dominance. 
    Guest Carolyn Elefant joins Conrad and Gyi to talk about getting back to basics: rethinking billing practices, and how networking and focusing on “community” instead of “audience” may be a more efficient way to attract clients.
    Also, Clio’s new Legal Trends Report is hot off the presses and they’re showing a spike in consumer interest in remote legal services and electronic payments. But that’s not all that’s changing. Are you keeping up?
     
    Sponsor music provided by SoundStripe:
    Got Me Like by Dr. Delight
     
    Special thanks to our sponsors Alert Communications, LawYaw, and Clio. 
     

    • 34 min
    Special Bonus Episode: The Award Industry and the Constraints for Legal Marketing

    Special Bonus Episode: The Award Industry and the Constraints for Legal Marketing

    It's a special bonus episode. Recently, Conrad appeared on the long running program Lawyer 2 Lawyer and he had loads of fun, so we decided to run it for you here. If you like what you hear, be sure to subscribe to Lawyer 2 Lawyer.
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    Many attorneys have received an offer of an award recognizing them as a distinguished lawyer in your city or state. Perhaps the message, coming as an email or a message on Facebook, offers a custom plaque, an inscribed crystal, and/or an appearance in a publication, and all for the low, low price of the membership fees to the awarding organization. Who would ever pass up such a rare opportunity?
    So are we looking at a pay-to-play here? A scam? What is the application process? And should lawyers beware?! On Lawyer 2 Lawyer, host Craig Williams is joined by Conrad Saam, founder of Mockingbird Marketing, to talk about the award industry, the constraints for legal marketing, and what lawyers should do if they receive a solicitation promising an award for a price.

    • 30 min

Customer Reviews

4.9 out of 5
22 Ratings

22 Ratings

zpousman ,

Legal Marketing Gurus

ALL the smart things I need to stay current and SO much more fun than trying to figure it out myself. Love staying ahead of the curve with you guys! Thanks for all you do!

joni rrr ,

All around great podcast!

I listen to these as soon as they come out and they are always full of good info for law firm owners and they keep it entertaining. I love the intro music!

Hunter Garnett ,

Listened to EVERY episode the month I started my law practice

I started my own law firm on December 3rd, 2021.

On December 26th, I started listening to Lunch Hour Legal Marketing. I didn’t stop until I had listened to every episode. Listening to LHLM before spending my own money on marketing was a great decision.

The hosts do an excellent job of explaining what to watch out for with other legal marketers, legal marketing theory, and practical legal marketing tips.

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