Lunch Hour Legal Marketing Legal Talk Network

Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign?
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As you meet people, either online or out in the wide world, you should be considering each and every new connection as a way to grow your CRM database. It takes time and discipline to do it right, but it’s totally worth it to grow your business. Gyi and Conrad discuss the possibilities that lie within a robust CRM system and how to meaningfully and effectively leverage those connections. 
We’re 90 days in, everyone. How did Q1 go for you? Gyi and Conrad outline all the things lawyers and marketers should start measurably seeing after three months in the full swing of their marketing strategies. Is your target audience working? Are you hitting your priorities? What needs to change? The guys talk through all the questions you should be asking and the benchmarks you should be reaching at this point in the year. 
The News:

So, what should we expect from Google in the next 12 months? Well, Conrad just did a session on it at Mass Torts Made Perfect, so he’ll give you an overview!


Universal Analytics is seriously done-zo on July 1, so if you’re still using it, get out now. 

LocalU is coming to Detroit, and Gyi gets to help! LocalU taps into industry leading experts to teach about stellar SEO content. Check it: LocalU Detroit 2024 

 
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Diverse Marketing || 30 Days In - LHLM Episode
Leave Us an Apple Review 
Lunch Hour Legal Marketing on YouTube 
Lunch Hour Legal Marketing on TikTok

Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar. 
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So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn’t in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts. 
Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system. 
The News:

Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know 


Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it. 

Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference?

Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo


And, we’re excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29.  


This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes. 

*not a real thing

Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Last Episode
How not to use TikTok 
Conversion Confusion Cleared Up - LHLM 
More content, less traffic: part
More content, less traffic: part II
Leave Us an Apple Review 
Lunch Hour Legal Marketing on YouTube 
Lunch Hour Legal Marketing on TikTok

This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list.
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Today’s big thing—The News:

Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google’s Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait.

Disgusting, but predictable––Google’s February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option.

Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don’t seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview.

Conrad rants against Google’s Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land’s What is PPC – Pay-Per-Click marketing?


Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there’s a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid. 
Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte’s books, including Building a Second Brain and The PARA Method for organizing your digital life. 
Mentioned in this Episode:
LHLM Office Hours are coming March 15th! Register or View Here
The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking
Leave Us an Apple Review 
Lunch Hour Legal Marketing on YouTube 
Lunch Hour Legal Marketing on TikTok

Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and create processes and automations that keep your ideal client’s journey in mind and make your law firm more profitable. 
Kim Bennett is CEO and co-founder at Fidu Legal.
Blaine Korte is CTO and co-founder at Fidu Legal.

Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator!
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What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question and dig into how it actually ought to be considered in an entirely different way. Is a cost per acquisition of under $100 the magical threshold everyone thinks it is? Your law firm’s goals might beg to differ. 
Later on, the draft for your marketing dream team is back! The guys talk about the essential role of the off-hours operator. Whether human-powered or fully automated, your firm needs to be able to be communicative with consumers at all times, day and night.
The News:

Google and Reddit are getting together: Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts - CBS News  

Aaand, more Google, as usual—they’re working with machine learning to keep trying to actually be helpful: How machine learning keeps contributed content helpful  

Gyi was on Trial Lawyer Nation, so you better go check that out. 

Mentioned in this Episode:
Reddit Episode
Curtis Boyd - The Transparency Company
Leave Us an Apple Review 
Lunch Hour Legal Marketing now on YouTube 
Lunch Hour Legal Marketing on TikTok

Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all it’s cracked up to be. 
We guarantee (okay, we hope!) that you’ll love this podcast, but what about when an agency guarantees success? Flashy promises from marketing agencies are probably always absolutely sketchy, and Gyi and Conrad want to make sure no one takes advantage of you. The guys share the warning signs you should look for when considering a relationship with a new agency. 
Next, what’s the deal with Google’s new update, Hidden Gems? It’s meant to bring real user experiences and content to the forefront, but is it actually helping? Forums like Reddit and Quora can be a strategic place to put yourself out there as a lawyer, but don’t be a skeezeball about it. Gyi and Conrad talk through unintended problems arising from Hidden Gems—far too often resulting from users manipulating the system.
The News:


Local Service Ad bombings truly suck, and Google needs to prevent business competitors from using these gross tactics. 

AI is coming to Google Maps to help you discover new places through AI Local Guides. Attorneys—pay attention to how this could impact the ways people find your law firm!

Speaking of maps, they’re currently showing up significantly lower in Search Engine Results Pages. How will this affect your business?

Mentioned in this Episode:
What are Hidden Gems? – Google Search ranking improvement aims to surface hidden gems 
It’s Goog Enough! - Blind Five Year Old
Beyond SEO
Leave Us an Apple Review 
Lunch Hour Legal Marketing now on YouTube 
Lunch Hour Legal Marketing on TikTok