Let's Talk Loyalty

Paula Thomas
  • 4.6 (16)
  • MARKETING
  • UPDATED SEMIWEEKLY
Let's Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

  1. #645: Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia

    2 DAYS AGO

    #645: Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world! Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores and a market leadership position particularly in the kids and baby segment. Kanmo Group is the official distributor for Indonesia of multiple world class brands and their portfolio includes global icons such as Mothercare, COACH, Adidas, Havaianas, Liverpool Football Club & Nespresso. Our guest is Rajesh Grover, Kanmo’s Group Vice President of AI, Digital and Omnichannel, which includes responsibility for the Kanmo Circle loyalty programme. Separately, Rajesh has also recently written and published a book called “Start Unselling Now” which introduces his customer-first approach that prioritizes the buying journey over sales targets. Please enjoy this episode from the Kanmo Group in Indonesia. Show notes: 1) Rajesh Grover 2) Kanmo Group 3) Kanmo Circle 4) Start Unselling Now: The Sales Manifesto for Winning Customers (Book) 5) One Click: Jeff Bezos and the Rise of Amazon.com (Book)

    46 min
  2. #644: LATAM Pass– La evolución constante de un Programa de Lealtad (Spanish Episode)

    4 DAYS AGO

    #644: LATAM Pass– La evolución constante de un Programa de Lealtad (Spanish Episode)

    This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. En el episodio de hoy está con nosotros Cristian Ortiz, CEO de LATAM Pass, uno de los programas de viajero frecuente más grande de Latinoamérica con 49 millones de socios. Nos describe cómo ha evolucionado el programa a lo largo de los últimos años, pasando de un modelo de coalición, anteriormente conocido como Multiplus, a lo que es ahora. Nos comentó como conectar con los socios del programa para que se mantengan enganchados con la propuesta de valor y como extenderla para estar presentes con el socio todos los días. Hosted by Alex Saul. Show Notes:- 1) Cristian Ortiz 2) LATAM Pass 3) Start with Why by Simon Sinek  (Book)

    53 min
  3. #643: Wiser Loyalty in 2025: Real-World Strategies from C-Suite Leaders

    FEB 13

    #643: Wiser Loyalty in 2025: Real-World Strategies from C-Suite Leaders

    The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Throughout 2024, WMG CEO Bill Hanifin and CMO Aaron Dauphinee shared their insights on topics inspired by courses from the Loyalty Academy™’ Certified Loyalty Marketing Professional™ (CLMP™) program. In 2025 we shift from this academic focus to seek out insights from practitioners of the trade such as our CLMPs and/or those operating from the C-Suite. Twice a month, we will bring you an interview with an  executive who has transformed strategy into practical application to generate business results. Today’s guest is Dave Sims, a well-known professional in North American loyalty circles. Dave is a Navy veteran who started his career with Proctor & Gamble and had early experiences creating business value using customer data while operating a startup. He has since been in a leadership role in the customer loyalty efforts at notable brands including DSW Shoes, GNC Nutrition, LaQuinta Hotels, and Nordstrom. He most recently served as Chief Marketing Officer for a large franchisee of Orange Theory Fitness. Dave shares insights on the future of loyalty, how to get support from the C-Suite, the tension between acquisition and retention, gamification and more.  Hosted by Bill Hanifin Show Notes: 1) Dave Sims 2) Orange Theory Fitness 3) Bill Hanifin 4) The Wise Marketer.

    38 min
  4. #642: Managing 5 loyalty programmes into a new era of hyper personalisation in India: Arvind Fashions Ltd.

    FEB 11

    #642: Managing 5 loyalty programmes into a new era of hyper personalisation in India: Arvind Fashions Ltd.

    Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes.  Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels and how she sees the role of AI driving faster hyper personalisation to better serve the Indian fashion market. Hosted by Amanda Cromhout Show Notes : 1) Tanya Alexander  2) Arvind Fashions Ltd 3) The Ken 4) Forrester Research 5) Mckinsey Insights

    35 min
  5. #641: NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track

    FEB 6

    #641: NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we’re bringing you an incredibly exciting episode with NASCAR which is otherwise known as The National Association for Stock Car Auto Racing. NASCAR is the sanctioning body for the number one form of motor sports in the United States. Based in Daytona Beach, Florida, NASCAR sanctions more than 1,200 races annually in eleven countries and more than thirty U.S. states. Our guest for today’s episode is Donald Baal, Senior Director of Fan Loyalty for NASCAR Rewards who explains more about the sport, the multi-generational loyalty that already exists with fans and some of the fantastic reasons why the business made the decision to invest in a formal loyalty programme to build that emotional connection even further. Show notes: 1) Donald Baal 2) NASCAR 3) NASCAR Fan Rewards 4) The Ride of a Lifetime: Lessons in Creative Leadership from the CEO of the Walt Disney Company (Book)

    42 min
  6. #640: Comarch Shares Its Customer Loyalty Predictions 2025 Report

    FEB 4

    #640: Comarch Shares Its Customer Loyalty Predictions 2025 Report

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. 2025 is the time of year that leading industry brands share their incredible insights and research as a way to support our industry, so I’m delighted today to be joined by our longest-standing sponsor and partner of the show as one amazing brand that does exactly that. Comarch is a leading global IT company founded in Poland in 1993 which employs over 6,000 people, powering the technology needs of more than 40,000 companies worldwide. Comarch is also one of the most dedicated software companies in the world when it comes to its focus on loyalty marketing software. As part of that focus, I’m thrilled to be today helping them to launch their Customer Loyalty Predictions 2025 Report – focused on AI, Privacy and Sustainability - which was conducted by Comarch in partnership with the Global Loyalty Organisation. Joining me in the studio today to share insights from this global study are Lukasz Dubiel and Joanna Witsch from Comarch. I hope you enjoy their insights on these key loyalty topics which are so relevant for 2025 and beyond! This episode is sponsored by Comarch. Show Notes : 1) a...

    41 min
  7. #639: C-Suite Guest - Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution

    JAN 30

    #639: C-Suite Guest - Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today, we are delighted to be chatting with a leading regional loyalty and lifestyle program in the GCC called Blue Rewards, which is the rewards and lifestyle app for the Al-Futtaim Group. Founded in the 1930s, the Al-Futtaim Group is a family-owned business that has evolved into a leading conglomerate across automotive, retail, real estate, and finance sectors in more than twenty markets. Our guest is Geeta Raghuvanshi, who is the Chief Technology and Data Officer for Blue Rewards, which operates in the GCC, Egypt, Singapore, and Malaysia. In this fun and insightful conversation, Geeta shares with us the overall Blue Rewards Programme and proposition, as well as some major evolutions and enhancements that the Al Futtaim Group have achieved in partnership with our friends in Capillary Technologies. Together, they've grown the program from a simple cash back concept through to a major lifestyle brand which is now operating as an independent business within the group. Please enjoy this conversation with Geeta Raghuvanshi from the Al Futtaim Group. Show notes: 1) Geeta Raghuvanshi 2) Al-Futtaim Group 3) Blue Rewards 4) The Upside of Disruption: The Path to Leading and Thriving in the Unknown (Book)

    34 min
  8. #638: United Airlines Industry-Leading Loyalty Program MileagePlus (Archive Episode)

    JAN 28

    #638: United Airlines Industry-Leading Loyalty Program MileagePlus (Archive Episode)

    Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. United Airlines remains the largest airline in the world with 244.4 billion revenue passenger miles flown in 2023, and their loyalty insights, even though recorded in November 2023 are ever-green. This re-release has also given us the chance to publish this on our dedicated Loyalty TV website (previously just available on Youtube) as well as our usual podcast channel (of course). It comes as United Airlines last week announced record fourth quarter profits for Q4 2024 and when we spoke, our guest Luc Bondar COO and President of MileagePlus shared how they achieved some of their superb results for their 110+ million MileagePlus members. Show Notes: 1) United Airlines 2) MileagePlus® program 3) Luc Bondar, COO and President of MileagePlus

    47 min
See All (646)

4.6
out of 5
16 Ratings

About

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Information

  • Creator
    Paula Thomas
  • Years Active
    2019 - 2025
  • Episodes
    646
  • Rating
    Clean
  • Copyright
    © Paula Thomas
  • Show Website
    Let's Talk Loyalty

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada