Live from the 2020 Sales Success Summit with Jeff Bajorek and Dave Schwartz

Jeff Bajorek is taking over the Sales Success Stories Podcast during the Sales Success Summit, talking to speakers in the virtual hallway. Why is our outreach gross? Despite the documented success of personalized approaches, salespeople everywhere continue to reduce themselves to the lowest common denominator. Dave Schwartz mentioned this in their talk today, and I wanted to know more.