LMA Podcast

LMA Podcast

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

  1. Inside Legal Journalism: What Reporters Really Want

    3D AGO

    Inside Legal Journalism: What Reporters Really Want

    Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines. In this discussion, they’ll unpack fresh survey data revealing: • The biggest pain points reporters face when working with law firms, from generic pitches to slow response times. • What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites. • The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements. • The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world. • How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms. Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.

    25 min
  2. Why Small Talk Should be Part of Your Business Development Strategy

    OCT 23

    Why Small Talk Should be Part of Your Business Development Strategy

    In this episode of the LMA Podcast, business development growth coach and strategist Deb Feder moderates a panel with Chantal Williams and Joy Sperling, exploring the underestimated role of small talk in professional growth and relationship-building. From favorite TV shows to brisket recipes, the panelists illustrate how everyday banter can lead to lasting business opportunities. Whether you're a natural conversationalist or a recovering small talk skeptic, this episode shows how small talk can be the spark that builds trust, deepens rapport and opens unexpected doors. Speakers: Deb Feder, Founder and CEO, Feder Development Joy Sperling, Retired Law Partner, Day Pitney Chantal Williams, BD and Marketing Senior Manager, White & Case

    40 min
  3. Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies

    JUL 9

    Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies

    Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment. Speakers: Amanda Sexton, Founder and Principal, FocusWorks Marketing Natalia Villanueva, Partner, KermaPartners | UpWyse Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    22 min
  4. The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

    JUN 19

    The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

    What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They’ll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive sustained growth. Speakers: Jennifer Ramsey, Co-founder and Principal, stage Megan Senese, Co-founder and Principal, stage Shannon Tatro, Associate Director of Business Development, Munger, Tolles & Olson

    34 min
  5. The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices

    APR 28

    The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices

    Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm’s communications investment. Speakers: Ross Fishman, CEO, Fishman Marketing Michelle Calcote King, President, Reputation Ink Corrina Wright, Director of Marketing Communications, Benesch Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    43 min
  6. Legal Storytelling: Insights, Access and the Power of Perspective

    MAR 27

    Legal Storytelling: Insights, Access and the Power of Perspective

    How can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, exclusivity and access can elevate legal content. They also discuss the power of multi-platform storytelling — especially on LinkedIn — and why consistency and strategy are key. Whether you're a seasoned content creator or just starting out, this conversation will inspire you to share your perspective and strengthen your digital presence. Speakers: Cheryl Bame, Principal, Bame Public Relations Brian Kiefer, Director of Public Relations, Taft Alexandra McCartha, Senior Communications Coordinator, Bryan Cave Leighton Paisner LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    26 min
  7. Law Firm M&A: The Marketer’s Metrics Playbook

    JAN 29

    Law Firm M&A: The Marketer’s Metrics Playbook

    This episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. Their conversation also highlights the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business. Speakers: Ben Chiriboga, Chief Growth Officer, Nexl Jonathan Hawkins, Founder, LawFirm GC Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    30 min
  8. Navigating Communications Through Law Firm Mergers

    12/17/2024

    Navigating Communications Through Law Firm Mergers

    In the latest LMA Podcast episode, we explore the strategic nuances of managing communications during law firm mergers. The conversation covers pre-merger planning — offering insights into building a communications playbook, balancing confidentiality with transparency and ensuring cultural compatibility. Also covered is deal work activity, emphasizing the importance of clear internal messaging, effective external stakeholder communications and proactive media relations. Finally, guests address mid- and post-merger challenges, including leak management, rebranding strategies and maintaining client trust, while reflecting on lessons from past mergers and future industry trends. Speakers: Jamie Diaferia, CEO, Infinite Global Kenny Gary, Founding Partner, LIMELIGHT Ashley Horne, CMO, Womble Bond Dickinson Lisa Smith, Principal, Fairfax Associates Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    38 min
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Ratings & Reviews

4.9
out of 5
7 Ratings

About

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

Information

  • Creator
    LMA Podcast
  • Years Active
    2016 - 2025
  • Episodes
    128
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    LMA Podcast