68 episodes

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks.

LMA Podcast LMA Podcast

    • Education
    • 5.0 • 6 Ratings

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks.

    Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice

    Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice

    Episode 79

    Series: Strategies LIVE!

    Episode Description:
    The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more.

    If you’ve ever wanted to dive into the world of MarTech or just dip your toes in the water, be sure to listen today.

    Speakers:
    Helena Lawrence, owner, Sierra Marketing LLC; co-chair, LMA Marketing Technology Shared Interest Group (SIG)
    Tabitha Sinclair, marketing technology and database coordinator, Jones Walker
    Trina Schultz Vogel, senior digital technology analyst, Hunton Andrews Kurth
    Nicole Goodwin, client development technology and operations, Baker Botts

    Relevant Links:
    Learn more about “Rise of the Legal Marketing Technologist,” an LMA Annual Conference virtual pre-conference program: https://lma21.legalmarketing.org/Rise/Pre-Conference-Programs

    Gain more insights from our podcast guests in a written Q&A on Strategies & Voices: https://strategiesandvoices.org/Article-Details/building-a-martech-career

    Series Description:
    The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

    • 29 min
    The Stress Is Real: A Look at the Legal Marketing Mental Wellness Report (Part 2)

    The Stress Is Real: A Look at the Legal Marketing Mental Wellness Report (Part 2)

    Episode 78

    Series: Well-Being in Legal

    Episode Description:
    As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will feature a discussion with Lynn Foley and Denise Robinson providing tips from a wellness expert on how to manage stress, anxiety and general mental wellbeing.

    Speakers:
    Denise Robinson, JD, RYT 200, Founding Principal, The Still Center LLC
    Lynn Foley, CEO and Co-Founder, fSquared Marketing

    Series Description:
    LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.

    • 35 min
    2021 Next Big Thing: Change Management

    2021 Next Big Thing: Change Management

    Episode 77

    Series: Next Big Thing in Legal

    Episode Description:
    Tune in to the latest LMA Podcast focused on the 2021 Next Big Thing Initiative (NBT), change management. In this episode, NBT Co-Chairs Jill Weber and Ashraf Lakhani sit down with Harvard Law School Executive Education’s Farayi Chipungu to learn how law firms can respond to a market that is demanding change, and how legal marketers at all levels can affect meaningful change.

    Speakers:
    Farayi Chipungu, Adjunct Lecturer in Public Policy at the Harvard Kennedy School of Government and Faculty Chair for Leading Change for Lawyers at Harvard Law School Executive Education
    Ashraf Lakhani, Chief Business Development and Marketing Officer at Porter Hedges LLP
    Jill Weber, Chief Business Development Officer at Quarles & Brady LLP

    Series Description:
    Each year, LMA and subject matter experts come together to identify the "Next Big Thing" in legal marketing. The Next Big Thing in Legal series discusses the latest topics influencing your role as a legal marketing and business development professional.

    LMA members receive 10% off Harvard Law School Executive Education, including the upcoming Leading Change for Lawyers program. Simply answer “LMA Member” when asked about how you heard about the program.

    • 33 min
    Stop Stress Before It Starts: A Look at the Legal Marketing Mental Wellness Report (Part 1)

    Stop Stress Before It Starts: A Look at the Legal Marketing Mental Wellness Report (Part 1)

    Episode 76

    Series: Well-Being in Legal

    Episode Description:
    Today, well-being should be at the top of every legal marketer's mind; however, prioritizing one's mental health often falls to the back burner. As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will focus on some of the reasons behind stress and mental well-being issues that were identified in the survey. Lynn Foley and Trish Lilley will share their experience and tips so legal marketers can lessen stress before it begins. They’ll also discuss why so many respondents (72%) felt that Legal Marketing is far more stressful than marketing in other industries.

    Speakers:
    Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP
    Lynn Foley, CEO and Co-Founder, fSquared Marketing

    Series Description:
    LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.

    • 33 min
    Digital Transformation: Message in the Market

    Digital Transformation: Message in the Market

    Episode 74

    Series: LMA SIG Share-Out

    Episode Description:
    Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like.

    Speakers:
    Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries
    Sue Serna, Founder & CEO, Serna Social
    Vik Gupta, Marketing Technology SIG Co-Chair (moderator)
    Helena Lawrence, Marketing Technology SIG Co-Chair (moderator)

    Series Description:
    The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

    Looking for more insights? Check out the webinar "Digital Transformation Webinar Series: Part I: Message in the Market" here: https://bit.ly/39WN0pF.

    • 29 min
    The Importance of Women in Leadership

    The Importance of Women in Leadership

    Episode 73

    Series: LMA Leaders

    Episode Description:
    In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School.  They discuss the importance of women in leadership and provide tools  to help women strategically navigate their careers.

    Speakers:
    Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin LLP

    Hillary Sale, Faculty Chair, Women’s Leadership Initiative and Women’s Leadership: Adapting and Advocating in a Remote Environment at Harvard Law School; Associate Dean for Strategy, Professor of Law and Professor of Management, Georgetown University

    Series Description:
    The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

    LMA members receive 10% off Harvard Law School Executive Education, including the upcoming Women’s Leadership Program. Simply answer “LMA Member” when asked about how you heard about the program.

    • 30 min

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