94 episodes

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks.

LMA Podcast LMA Podcast

    • Education
    • 4.9 • 7 Ratings

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks.

    Marketing and Technology: How a Communicative Relationship Can Yield Valuable Results

    Marketing and Technology: How a Communicative Relationship Can Yield Valuable Results

    Episode Number: 93

    Episode Description:
    Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects.

    After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your own success.

    Speakers:
    Britton Choi, Chief Information Officer, Sheppard Mullin Richter & Hampton LLP
    Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland
    Tara Patterson, Marketing Technology Manger, Orrick (host)
    Ali Shahidi, Chief Innovation & Client Solutions Officer, Sheppard Mullin Richter & Hampton LLP
    Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

    About LMA's Podcast:
    The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts and Apple Podcasts.

    About This Collaboration
    Both ILTA and LMA recognize that collaboration can only add value and aim to continue this discussion with additional content through the rest of 2022. Keep an eye out, share this podcast with a colleague and let us know what think!

    • 30 min
    How Great Marketers Overcome Attorney Apathy To Win Trust And Deliver Results

    How Great Marketers Overcome Attorney Apathy To Win Trust And Deliver Results

    Episode Number: 92

    Series: SIG Share-Out

    Episode Description:
    Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results.

    Speakers:
    Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator)
    Tony Nasharr, Shareholder, Polsinelli PC
    Debra Pickett, Principal Consultant, Page 2 Communications (moderator)
    Stephen Walton, Regional Marketing Manager, Polsinelli PC

    Series Description:
    The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

    • 31 min
    Implementing A New CRM For Improved Business Development

    Implementing A New CRM For Improved Business Development

    Episode Number: 91

    Series: Strategies LIVE!

    Episode Description:
    For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.

    Speakers:
    James Barclay, CEO, Passle Inc (Host)
    Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

    Series Description:
    The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

    • 35 min
    Solving the Data Conundrums

    Solving the Data Conundrums

    Episode Number: 90

    Series: SIG Share-Out

    Episode Description:
    Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue.

    Speakers:
    Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP
    Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator)
    Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator)
    Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP

    Relevant Link:
    Dive into more marketing technology content. Learn how a firm’s information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens at the Intersection of Marketing Technology and Information Technology?”: https://strategiesandvoices.org/Article-Details/what-happens-at-the-intersection-of-marketing-technology-and-information-technology

    Series Description:
    The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

    • 26 min
    Best Practices for Media Pitching and Building Relationships With Journalists

    Best Practices for Media Pitching and Building Relationships With Journalists

    Episode Number: 89

    Series: Strategies LIVE!

    Episode Description:
    For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.

    Speakers:
    Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications
    Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM

    Series Description:
    The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

    • 30 min
    The Battle for Talent

    The Battle for Talent

    Episode Number: 88

    Series: Strategies LIVE!

    Episode Description:
    The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and share insights into firm financials.

    Speakers:
    Patrick Fuller, Vice President & General Manager, ALM Intelligence
    Gina Passarella, Editor-in-Chief, Global Legal Brands, ALM

    Relevant Link:
    Without a clear understanding of how priorities and partner compensation impact a firm’s strategy, it can be tricky for marketing professionals to know how to help the firm achieve its goals. Take a deep dive into compensation models and learn how you can leverage them to drive business development success in “Understanding Partner Compensation — and the Business of Law — as a Competitive Advantage: A Q&A With Kent Zimmermann, Zeughauser Group”: https://strategiesandvoices.org/Article-Details/understanding-partner-compensation-and-the-business-of-law-as-a-competitive-advantage-a-qa-with-kent-zimmermann-zeughauser-group

    Series Description:
    The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

    • 30 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

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