Practical Ways Legal Comms and Marketing Technology Pros Are Collaborating to Level Up How is AI reshaping legal marketing in practical, day-to-day ways? In the latest episode of the LMA Podcast, hosted by the PR and Communications and Marketing Technology Shared Interest Groups (SIGs), Kali Hammond sits down with Dan Pulka and Mike Vallebuona to move past the “AI is changing everything” narrative and focus on what’s actually working for legal marketing teams today. Tune in to Learn: • Real-world use cases across media monitoring, content development and thought leadership, crisis communications scenario planning, internal communications, and data storytelling for attorneys and clients. • How PR, communications, and marketing technology professionals can stay relevant in an AI-enabled environment. • The skills that matter most now (judgment, storytelling, and strategy). • How to talk about AI with firm leadership. • Quick wins you can put into practice immediately. Kali Hammond, APR, is a managing director at Poston Communications and serves as a senior public relations and communications strategist specializing in media relations for law firms and professional services organizations. She advises firm leadership on reputation management, strategic communications, and thought leadership. She is known for translating complex legal and regulatory topics into clear, compelling messaging that supports clients’ business goals. Dan Pulka is chief business development and marketing officer at Troutman Pepper Locke, where he leads the firm’s marketing, business development, communications, and client experience functions. He is focused on turning AI from a topic of conversation into a working part of the department’s operating model, with an emphasis on adoption, measurable impact, and practical use cases that improve how teams support lawyers, clients, and firm growth. Mike Vallebuona is director of marketing technology at Covington & Burling LLP, where he leads the firm's CRM, analytics, web, and creative teams. He co-chairs the LMA Marketing Technology SIG and is currently focused on putting AI tools — from Copilot to pitch and proposal automation — into the hands of legal marketers in ways that actually change how the work gets done.
