145 episodes

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom.

Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life.

To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com

To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com

Join our new Facebook group to become part of our community of top producers!

Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind

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Loan Officer Marketing with Chris Johnstone Chris Johnstone

    • Business
    • 4.8 • 14 Ratings

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom.

Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life.

To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com

To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com

Join our new Facebook group to become part of our community of top producers!

Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind

Facebook - https://www.facebook.com/cwjohnstone
Instagram - https://www.instagram.com/_chrisjohnstone_/
LinkedIn - https://www.linkedin.com/groups/14111919/
TikTok - https://www.tiktok.com/@chrisjohnstone_

    Converting Online Leads into Deals with A.I.: Insights from Chris Johnstone.

    Converting Online Leads into Deals with A.I.: Insights from Chris Johnstone.

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

    In the latest episode of the Loan Officer Marketing podcast, we dive deep into how AI is changing the game for turning online leads into real business opportunities.
    Chris Johnstone shares some great tips on how to boost your online lead conversion rates.
    During the interview, Chris breaks down the three key things you need to maximize online engagement and conversion.
    He also talks about how The Mortgage Marketing Animals and their AI-powered CRM system seamlessly bring these elements together to ensure top-notch lead conversion success.
    If you’re curious about the future of mortgage lead management, Chris invites you to check out how AI is transforming customer interactions at https://loanofficercrm.ai/.
    Tune in to this episode to learn the strategies that are setting new standards in the mortgage industry.
    To learn more about loan officer training programs and mortgage marketing, visit toploai.com.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 18 min
    Getting More Loans Through SEO

    Getting More Loans Through SEO

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

    In this episode, your hosts Chris Johnstone and Carl White discuss SEO strategies for loan officers and mortgage marketing.
    They cover the importance of SEO in generating more loans, focusing on referral partners, SEO, and online leads.
    They also emphasize the shift towards AI in search engines and the need for proper optimization to rank on Google and AI platforms.
    Additionally, they discuss the significance of content, backlinks, and ratings/reviews in SEO strategies and highlight the benefits of being ranked on Google and AI for loan officers, emphasizing the quality of inbound consumer leads.
    To learn more about loan officer training programs and mortgage marketing, visit toploai.com.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 39 min
    Building Referral Relationships Through Database Marketing

    Building Referral Relationships Through Database Marketing

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

    In this episode, your host Chris Johnstone discusses the importance of effective database marketing for loan officers.
    He emphasizes the significance of utilizing past customers, past leads, and personal connections in your database marketing strategy.
    Chris also introduces a new database marketing campaign within the Loan Officer CRM, designed to enhance communication with past clients and generate referrals.
    He highlights the Daily Success Plan and Mortgage Marketing Animals training as essential tools for loan officers to grow their businesses.
    Additionally, Chris touches on the PowerDialer feature in the Loan Officer CRM, which streamlines outreach to past customers and automates follow-up sequences.
    Don't miss out on this insightful episode and take your mortgage business to the next level with effective database marketing techniques.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 19 min
    From Database Marketing to Social Media: Rebecca Richardson's Journey to Success

    From Database Marketing to Social Media: Rebecca Richardson's Journey to Success

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

    In this episode, your host Chris Johnstone, and guest Rebecca Richardson talk about her journey as a loan officer, starting from her entry into the industry after buying her first house.
    She discusses her growth in the field, emphasizing the importance of building genuine relationships with referral partners like realtors and family law attorneys.
    She also delves into her use of social media, particularly video content, to connect with clients and provide valuable information.
    Additionally, She highlights the significance of purposeful communication and the use of AI tools to enhance customer interactions and streamline processes.
    Tune in to learn how Rebecca uses AI to enhance her communication, create engaging content, and provide exceptional customer service.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 41 min
    The Ultimate Guide to Automated Appointments with Realtors

    The Ultimate Guide to Automated Appointments with Realtors

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

    In this episode, your host Chris Johnstone discusses a revolutionary AI and automation-based system designed for qualified real estate agents.
    The system aims to help loan officers generate appointments with realtor referral partners efficiently. 
    By utilizing the Loan Officer CRM available at loanofficercrm.ai, loan officers can access a comprehensive list of qualified agents and automate their outreach campaigns.
    With a focus on mortgage marketing and loan officer training, this episode provides valuable strategies for loan officers looking to enhance their referral partnerships and generate mortgage leads.

    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 25 min
    The Power of Online Reviews in Mortgage Business

    The Power of Online Reviews in Mortgage Business

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.
    In this episode, your host Chris Johnstone interviews Jeff Schneller, part owner of Corby Mortgage, a top 200 mortgage company in the country.
    Jeff shares insights on his successful business model, which includes generating 50% of his business from past clients and referrals, 35% from real estate partners, and 15% from networking groups like BNI.
    Jeff emphasizes the importance of building strong relationships with clients by providing exceptional service throughout the loan process.
    He highlights the value of staying in touch with past clients through various communication channels, including email, phone calls, and personalized videos.
    He also discusses the significance of educating real estate agents on complex mortgage scenarios and offering solutions for self-employed borrowers and condo buyers.
    For more information about Jeff Schneller and Corby Mortgage, visit their website at corbymortgage.com.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 25 min

Customer Reviews

4.8 out of 5
14 Ratings

14 Ratings

Ls58401635 ,

Great Value Delivery

Chris delivers high-value content in this podcast. You can tell he works to provide relevant content that will resonate with his listeners. His guests offer valuable insight, I highly recommend for the loan officer who is looking to learn and grow!

Tana A. at CMG ,

Tons of value

Nobody has better guest speakers than Chris.
He pulls out gold in everyone he has on.
I often listen to the podcast when I am cooking or getting ready. Just make sure you have a note pad ready!

Bethhh ,

Pre-Booked, Qualified Appointments

Chris Johnstone’s podcast is a wealth of knowledge. I have enjoyed listening to his teaching and my business has benefited greatly from the implementation of his processes. If you want tips for generating more pre-booked, qualified appointments or need help growing your business, I highly recommend!

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