![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
300 episodes
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Mortgage Marketing Radio Mortgage Marketing Radio
-
- Business
-
-
4.9 • 254 Ratings
-
Truth in Mortgage Marketing
-
Building a Genuine Personal Brand on LinkedIn
Raquel Borras, is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature.
Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience.
We also discuss the impact of social media on younger generations and the responsibility of content creators to educate and guide them.
Key Takeaways:
Personal branding on LinkedIn is about sharing who you are in a genuine and authentic way.Being transparent about your journey and starting point can help build trust and engagement with your audience.While LinkedIn allows for a more relaxed and fun approach, it's important to respect the platform's professional nature.Video content is becoming increasingly popular on LinkedIn and allows for a deeper connection with the audience.Finding a balance between educational and entertaining content can help establish credibility and engagement on LinkedIn. Be authentic and in the moment when creating content.
Enjoying the Podcast?
Leave Us a Review Here
Episode Resources:
Connect with Raquel on LinkedIn
Check Out Raquel's YouTube Channel
Ready to Double Your Agent Referrals?
Book a Call With Me Here -
Endure and Thrive! Finish 2024 Strong
Today we're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage, to discuss the keys to success in the mortgage industry, the importance of endurance, and how to thrive in today's market.
Dustin dives deep into the fundamentals of building a successful mortgage career. He emphasizes the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business.
Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space.
Dustin introduces the TLOP MLO Coaching Community and shares how it provides valuable resources and support for mortgage professionals. He explains the concept of the blueprint and how it helps loan officers achieve their goals.
Connect with Dustin Owen:
YouTube: The Loan Officer PodcastWebsite: TLOP OnlineLinkedIn: Dustin Owen on LinkedIn
Enjoying the Podcast? Leave Us a Review!
Are you getting value from the podcast? Please take a moment and leave us a review below.
TAP HERE
Ready to Double Your Agent Referrals Without Cold-Calling
Schedule Your Call With Geoff -
How to Make Social Media Easier
In this episode I meet up with my friend Josh Pitts and discuss the importance of consistent content creation on social media for mortgage professionals. The focus is on personal connections and community engagement rather than constantly promoting mortgage-related content.
We talk about Josh’s new Shredit app, which simplifies the video editing process for social media content. We wrap up with a discussion about Josh's new adventure of sailing around the world with his family. It’s an incredible journey so make sure you listen to the end.
I've been using Josh's new app and it's saving me lots of time and frustration with creating and posting videos to social media.
Check out the new Shredit App: CLICK HERE.
Use the PROMO CODE: RADIO to save 15%
Episode Resources:
Follow Josh on Instagram
Check Out the SHREDit App
*Use PROMO CODE: RADIO to save 15%
Double Your REALTOR Referrals -
Mastermind Summit Key Takeaways
In this episode, I share a few of the biggest takeaways from the recent Mastermind Summit in Las Vegas. I'll discuss strategies and tactics for closing out the year strong in the mortgage industry. We review the importance of executing the fundamentals, such as building relationships with referral partners, having conversations, and staying in front of agents consistently. We also highlight the need to evaluate and improve accountability metrics, focus on controllable factors, and fall in love with the process rather than the outcome.
Highlights:
Implementing classes and education can help generate business and increase realtor referrals.Executing the fundamentals, such as building relationships and having conversations, is crucial for success in the mortgage industry.Evaluating and improving accountability metrics can drive business growth.Focusing on controllable factors and falling in love with the process leads to long-term success.Consistency and persistence are key in achieving desired results.
Episode Resources:
Double Your Agent Referrals in 90 Days
Join the Podcast Facebook Group
Follow Me Online:
YouTube
Instagram -
Building a Memorable Brand
In this episode, we talk with Scott Payne from Shape CRM to discuss the importance of standing out in business and optimizing lead management for loan officers. Scott shares his journey of becoming memorable in the industry through his unique personal branding, which includes wigs, humorous t-shirts, and fitness videos.
**Top 5 Keys You'll Learn**
1. **Being Memorable:** Find out how Scott used unique outfits, including wigs and muscle shirts, to create a personal brand that stands out in business events and conferences.
2. **Serving the Community:** Learn how Scott turned morning school drop-offs into a positive and impactful experience, even involving fun videos with his kids!
3. **Fitness & Business:** Discover the connection between Scott's fitness journey and his professional life. He shares how quitting alcohol and focusing on fitness helped him improve personally and professionally.
4. **Shape CRM:** Get the lowdown on the Shape lead management system and how it prioritizes tasks, saving loan officers two hours per day and significantly boosting efficiency.
5. **Flexibility & Tech Insight:** Understand the diverse uses of CRM systems across industries and the benefits of Shape's flexible, no long-term commitment approach.
**Fun Fact from the Episode:**
Scott's choice to wear a wig and business attire at conferences was inspired by the positive response to his playful "Fun Here Friday" videos. Plus, each wig comes with a touching backstory connected to his father's experiences.
Notable Quotes:
"Being memorable is not just about standing out, it's about making a positive impact on those around you." - Scott Payne
"The right CRM system can give you the most precious resource back—your time." - Geoff Zimpfer
Episode Resources:
Check Out Shape CRM
Double Your Agent Referrals -
How to Become a More Confident Loan Officer
This episode shares key takeaways and frameworks to evaluate your results as a mortgage originator. We discuss the value of feedback and how to sincerely ask your referral partners for feedback.
We also share a cool strategy to talk with your referral partners that creates meaningful connections and lays the foundation for future referrals.
Episode Resources:
The Agent Referral Xcelerator is Launching June 11th
Get on the Waitlist Here
Customer Reviews
Awesome content
Stumbled across his podcast, awesome content that's relevant to the issues originators deal with on a daily basis.
It's become a part of my morning ritual, love it!!
Great podcast for LOs and agents alike!
This podcast is incredibly helpful! I love listening to Jeff’s podcast. He gets great guests who give phenomenal advice and tips. Highly recommend!
One of the best mortgage coaches!
Mortgage Marketing Animals content is entertaining, motivating and educational. Carl is honest and funny and always providing value. I listen to the podcast in the car and watch the YouTube videos during lunch. I highly recommend to LOs and anyone else working in mortgage/real estate!