Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses in the Minneapolis, MN area, so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement to get new customers, and grow their business.
Choosing A Niche Web Designer Or SEO Focused Web Designer
Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you’re looking to rework your website, you may be wondering “Is it better to hire a business with niche experience in your own industry, or a business with SEO experience?” We help you to identify your options, what matters for your website, and what factors determine which direction you should go for updating or replacing your website.
Answering Your Website Schema Questions With Terry Samuels
In this episode, Jesse talks listener questions with returning guest, Schema expert Terry Samuels! This conversations aims to answer your website schema questions. Questions include whether you should reverse engineer competitor Schema, how to use hashtags in URL Schema, and more! This is an excellent opportunity to learn more about an important ranking factor in SEO and to clear up the potential mystery behind this tool!
Should I Stop Getting Reviews For My GMB After I Hit My Target Number?
In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for “enough” GMB reviews, and whether you can reach a point where it would be best to move energy and funding towards other marketing goals. Asking for reviews can often be uncomfortable, but it’s incredibly important to your business! Reviews attract new customers and can positively affect your engagement and SEO.
Getting Our GMB To Rank Higher For Our Local Niche
In today's solo episode, Jesse uses Intrycks as a test case to show the effectiveness of BrightLocal's local search grid tool. He shows that by using BrightLocal's tracking metrics, you can create actionable goals for your SEO and monitor your progress towards those goals. This episode highlights the importance of finding meaningful, actionable metrics for your SEO growth and why it's important to have the right tools to track them. Check this episode out today!
How Can Local SEO Help Large Companies Who Typically Focus On National Branding Campaigns
In today's episode, Bob, Jesse and Sue explain how a local SEO focus can benefit a national (or even global) campaign! Having the ability to deploy a message locally allows you to connect with people your larger message may have missed, allowing you to "think globally and act locally."
Breaking Down The Google Page Experience Update and What It Means For Your Website
The Google page experience update is upcoming, and Bob and Jesse are here to help you understand what that means for you, your website, and your SEO! The Google page experience algorithm update focuses on a number of factors for your website, including website speed, security, and mobile compatibility, that could potentially affect your Google rankings! Jesse and Bob offer a number of insights and tips to prepare you for the changes and make sure that your SEO continues to be optimized for the future.
Please up the volume
Useful and friendly SEO experts...but if I’m on public transit or anywhere with ambient noise I miss half of the content
Best thus far
I’m building up my seo business by listening to the local seo tactics. These guys give so much in-site to everything and I’m always tuned in. I missed the class but I definitely will be waiting on that.
Have been listening to the podcast on my way to work and working on the website and see when I get in. Thanks guys!