36 episodes

THE podcast for craftypreneurs who handmake products and want to turn their crafts into cash by selling online with less fear and more freedom

By the creators of Deco Exchange, Damon Oates Coaching, and more

Hosted by Damon Oates and Parker Stelly

Makers Mean Business with Damon Oates and Parker Stelly of DecoExchange Damon Oates & Parker Stelly

    • Business
    • 4.9 • 242 Ratings

THE podcast for craftypreneurs who handmake products and want to turn their crafts into cash by selling online with less fear and more freedom

By the creators of Deco Exchange, Damon Oates Coaching, and more

Hosted by Damon Oates and Parker Stelly

    Episode 034: Optimize Your Etsy Listings Using Keywords | SEO Basics for Creative Entrepreneurs with Physical Product Businesses with Damon Oates of DecoExchange

    Episode 034: Optimize Your Etsy Listings Using Keywords | SEO Basics for Creative Entrepreneurs with Physical Product Businesses with Damon Oates of DecoExchange

    This week we are talking to all of you selling on Etsy! It's important that you understand how to use SEO (Search Engine Optimization) to help your customers find your products.
    So what is SEO, anyway? It's how customers are searching for you online! 
    Here are the main tips that Damon covers in this episode:
    1. Understand who you're selling to! You need to identify your "perfect person" or ideal customer. If you need some help with this, check out our training at WIMPPS.com (WIMPPS stands for Who is My Perfect Person)
    2. Identify how your customer speaks and searches. You want to use the same words and phrases they do! (For example, would they call it "rustic" or "farmhouse?")
    3. Brainstorm how they would describe your product to determine your title. Keep it simple! They don't know the technical details of all your materials. What are they looking for? 
    4. The big kahuna: Damon is breaking down all the Etsy lingo... from categories, to attributes, to titles, tags, and more! You don't want to miss this.
     
    In order to start with step 1: knowing your ideal customer, we've created an awesome training just for you called Who is My Perfect Person. Check it out at WIMPPS.com! 
    You can also text the word "resources" to 504-553-3451 to get our free Getting Started checklist!
    ---------------------
    Are you following Damon & Parker on social media, too?
    Facebook: https://www.facebook.com/decoexchange 
    Instagram: https://www.instagram.com/decoexchange/ 
    YouTube: https://www.youtube.com/channel/UCJAN_9Npn3LIbe2klovUbUA
    Pinterest: https://www.pinterest.com/Decoexchange/_shop/ 
    Get Business Coaching from Damon: https://damonsbusinesscoaching.safechkout.net/
    Shop DecoExchange: https://www.decoexchange.com/
    Parker's Scaling Your Business with Assistants e-book: https://www.decoexchange.com/products/scaling-your-business-with-assistants-by-parker-stelly 
    Don't forget that you can text Damon directly at 504-553-3451

    • 7 min
    Episode 033: Authenticity in Business | No B******t with Damon Oates of DecoExchange

    Episode 033: Authenticity in Business | No B******t with Damon Oates of DecoExchange

    We're back with Episode 33... and an explanation of where we've been. 
    Have you ever felt inauthentic in your business? That's how Damon felt about his podcast presence. So, for season 2, he's back with a new fervor for authenticity. And, in this first episode, he is giving you his 5 best tips for authenticity in YOUR business!
    1. Love what you do - passion trumps skills every time
    2. Hire authentic people - surround yourself with a team as passionate about your community and value as you are
    3. Acknowledge your weaknesses - list them out and be honest about the fact that YOU don't have to do EVERYTHING in your business yourself
    4. Talk to everyone - your entire business matters at all levels, so you need to be in touch with every person who works in your business
    5. Make customer connections - show up where your customers are, talk to them, hear their concerns, and build your own reputation
    Most importantly: Be Yourself. Stop trying to be a cookie cutter business. The key to being successful is to just be yourself.
    If you liked this episode, we want to hear from you. Text Damon directly at 504-553-3451. 
    ---------------
    Are you following Damon & Parker on social media, too?
    Facebook: https://www.facebook.com/decoexchange 
    Instagram: https://www.instagram.com/decoexchange/ 
    YouTube: https://www.youtube.com/channel/UCJAN_9Npn3LIbe2klovUbUA
    Pinterest: https://www.pinterest.com/Decoexchange/_shop/ 
    Get Business Coaching from Damon: https://damonsbusinesscoaching.safechkout.net/
    Shop DecoExchange: https://www.decoexchange.com/
    Parker's Scaling Your Business with Assistants e-book: https://www.decoexchange.com/products/scaling-your-business-with-assistants-by-parker-stelly 
    Don't forget that you can text Damon directly at 504-553-3451

    • 6 min
    Episode 032: Let's RECAP the Makers Mean Business Podcast | A Check-In with Parker Stelly

    Episode 032: Let's RECAP the Makers Mean Business Podcast | A Check-In with Parker Stelly

    Can you believe this is already EPISODE 32?! Y'all, time flies when you're having fun.
    Parker sat down to recap all the amazing content that has been covered so far in the podcast. Here's a quick reference in case there's an episode you want to go back and check out (or listen again!):
    Episode 001 - 6 Tips to Battle Impostor Syndrome
    Episode 002 - Getting Started, Failure, and the BIGGEST Myth about Business that NEEDS to be Busted!
    Episode 003 - Introduction to Subscription Boxes (Sarah Williams)
    Episode 004 - Story of a Maker (Kari Gustafson)
    Episode 005 - Story of a Maker (Clara-Nicole)
    Episode 006 - Intro to Facebook Ads (Gretchen Wheeler)
    Episode 007 - How to Sell More on Etsy (Lauren Kilgore)
    Episode 008 - Who is my Perfect Person? (WIMPPs)
    Episode 009 - Let Making Bring You Joy (Andrea Brown)
    Episode 010 - Building a Community on Instagram (Warren Carlyle)
    Episode 011 - Story of a Maker (Rhonda Nickerson) 
    Episode 012 - Scaling Your Business with Assistants
    Episode 013 - Story of a Maker (Christine Jerry)
    Episode 014 - Intro to SEO (Christine Jerry)
    Episode 015 - Story of a Maker (Mellie Mel)
    Episode 016 - Creating Quality Video Content
    Episode 017 - Community over Competition (Tamara Bennett)
    Episode 018 - Quick Win Weekend
    Episode 019 - Story of a Maker (Amy Smith)
    Episode 020 - SIO (Simplify, Implement, Optimize)
    Episode 021 - Story of a Maker (Zach Hufnagel)
    Episode 022 - 3 Keys to Selling Online
    Episode 023 - Parker's Tips for Youtube Success
    Episode 024 - Community of Customers
    Episode 025 - Create with Your Customers (Jillian Leslie)
    Episode 026 - Making Content for the Platform (Facebook, Instagram, Youtube, TikTok, Pinterest, Blogging)
    Episode 027 - Using Live Video & Embracing Imperfection (Brooke Riley)
    Episode 028 - Makers and Trademarks (Emily D. Baker)
    Episode 029 - All Things MLM (Marissa Sayers)
    Episode 030 - Maximize the Power of Relationships (Roberto Candelaria)
    Episode 031 - Selling Digital Products (Joy)
     
    Are you following Damon & Parker on social media, too?
    Facebook: https://www.facebook.com/decoexchange 
    Instagram: https://www.instagram.com/decoexchange/ 
    YouTube: https://www.youtube.com/channel/UCJAN_9Npn3LIbe2klovUbUA
    Pinterest: https://www.pinterest.com/Decoexchange/_shop/ 
    Get Business Coaching from Damon: https://damonsbusinesscoaching.safechkout.net/
    Shop DecoExchange: https://www.decoexchange.com/
    Parker's Scaling Your Business with Assistants e-book: https://www.decoexchange.com/products/scaling-your-business-with-assistants-by-parker-stelly 

    • 26 min
    Episode 031: Story of a Maker | Selling Digital Products | Running a Multi 6-Figure Business | Interview with Joy from Alphalicious Designs

    Episode 031: Story of a Maker | Selling Digital Products | Running a Multi 6-Figure Business | Interview with Joy from Alphalicious Designs

    Today's interview is with Joy from Alphalicious Designs. She's a maker with a completely digital business... which means NO SHIPPING! She designs embroidery and cut files and sells them as digital downloads on both Etsy and Shopify, and even though her designs are small items for less than $5 apiece, she still maintains a 6-figure online business!
    Tune in to hear about the resources she used to get started, how she overcame no natural drawing ability to become a 6-figure designer, and her tips for other online business-owners.
    You can check out Joy's website here: https://alphaliciousdesigns.com/
    Her Etsy here: https://www.etsy.com/shop/AlphaliciousApplique?ref=simple-shop-header-name&listing_id=606763247
    Her Facebook page here: https://www.facebook.com/alphaliciousdesigns/
    And join her Facebook group here: https://www.facebook.com/groups/alphaliciousdesignsclub/
    -------
    Are you following Damon & Parker on social media, too?
    Facebook: https://www.facebook.com/decoexchange 
    Instagram: https://www.instagram.com/decoexchange/ 
    YouTube: https://www.youtube.com/channel/UCJAN_9Npn3LIbe2klovUbUA
    Pinterest: https://www.pinterest.com/Decoexchange/_shop/ 
    Get Business Coaching from Damon: https://damonsbusinesscoaching.safechkout.net/
    Shop DecoExchange: https://www.decoexchange.com/
    Parker's Scaling Your Business with Assistants e-book: https://www.decoexchange.com/products/scaling-your-business-with-assistants-by-parker-stelly 

    • 12 min
    Episode 030: Maximize the Power of Relationships and Build Community with Roberto Candelaria

    Episode 030: Maximize the Power of Relationships and Build Community with Roberto Candelaria

    On this week's episode, Parker and Roberto Candelaria are talking all about maximizing relationships in order to network and grow your business!
    Everyone needs relationships to succeed in business - whether that's building a network for sponsors, affiliates, or building your own community... it's essential to build authentic relationships with the people around you.
    There are tons of people around you, and you are building relationships with them - either intentionally or unintentionally - all the time. So it is critical to consider what you want to be known as - or known for. Who do you want to be?
    Roberto believes you need to be asking yourself a few other important questions, as well. What do you bring to the table? And what do you hope to get from the table? It's not just about making sales, it's about finding more people you can serve, and also about making connections with people who can serve you.
    You can learn more about Roberto on his website: https://robertocandelaria.com/
    He also has a Facebook group called Community Growth & Profits! Join here: https://www.facebook.com/groups/propelyourprofits 
    -------
    Are you following Damon & Parker on social media, too?
    Facebook: https://www.facebook.com/decoexchange 
    Instagram: https://www.instagram.com/decoexchange/ 
    YouTube: https://www.youtube.com/channel/UCJAN_9Npn3LIbe2klovUbUA
    Pinterest: https://www.pinterest.com/Decoexchange/_shop/ 
    Get Business Coaching from Damon: https://damonsbusinesscoaching.safechkout.net/
    Shop DecoExchange: https://www.decoexchange.com/
    Parker's Scaling Your Business with Assistants e-book: https://www.decoexchange.com/products/scaling-your-business-with-assistants-by-parker-stelly 
     

    • 18 min
    Episode 029: What is MLM? How Multilevel Marketing Can Help You Grow as an Entrepreneur and Diversify Your Income with Marissa Sayers

    Episode 029: What is MLM? How Multilevel Marketing Can Help You Grow as an Entrepreneur and Diversify Your Income with Marissa Sayers

    This episode is all about MLM! What is MLM, you might be asking? It stands for Multi-Level Marketing... and Marissa Sayers has both a successful creative Etsy shop in addition to her own MLM business! 
    In this episode, Marissa and Parker break down several myths about MLM, the major mistakes some MLM entrepreneurs make, and what to look for in an MLM.
    An MLM is a business! Not a hobby. It's a great opportunity for Makers because you already have an audience and are used to selling physical products online. When entrepreneurs treat MLMs like hobbies instead of businesses, they tend to rely on their friends and family and personal networks, instead of building their own online community with their ideal customers!
    Plus, Marissa recommends entrepreneurs consider MLMs because it's another opportunity to diversify your income! The more revenue streams, the better. 
    When considering an MLM, some things to think about and explore include:
    1) Who you might want to sign up under and what they can offer you in terms of support and coaching
    2) What outside coaching and training influences you can pursue to support your MLM business
    3) Finding a company that aligns with who you are and how you like to spend your time 
    4) Consider how you will get paid as part of a particular organization and make sure you understand all the ins and outs of any contracts
     
    Marissa is a passionate entrepreneur with multiple businesses, a mom and wife, and is planner and stationery obsessed! She loves to help people figure out how to monetize their gifts and make their dreams come true.
    You can learn more about Marissa and her various business endeavors here: http://www.marissamaesayers.com/
    You can follow her on Facebook here: https://www.facebook.com/MarissaMaeSayers 
    Follow her on Instagram here: https://www.instagram.com/marissamaesayers/?hl=en & here: https://www.instagram.com/sayersandco/?hl=en 
    And check out her Etsy shop here: https://www.etsy.com/shop/sayersandco/ 

    • 19 min

Customer Reviews

4.9 out of 5
242 Ratings

242 Ratings

BFMHDAAA ,

Such a wealth of knowledge

I found Damon & Parker through another rockstar business owner Sarah Williams and I’m truly grateful for to have the opportunity to learn from them all. It’s not often that in business especially, people are willing to share their experiences, give you help & nuggets of awesome info along the way. I am learning so much & you will too.
Thanks y’all for this!

star_12_ ,

Awesome Content!

I’m so inspired by Parker and Damon. I follow these amazing guys on social media and I recently stumbled across their podcast. I’m learning so much from this podcast. I’m currently enrolled in the Recycle Your Content Course. I’m hoping to grow as a business owner. What I admire the most about this team is that they give back to their community by helping raise money for special causes. What a tremendous gift. Thank you for sharing your skills and talents with us all.

Xoxo
La Toya❤️

jacksmom571 ,

Awesome!

Just beginning to get going with DecoExchange! I’m so eager to learn and earn! Thank you so much! Setting up Etsy account now.

Top Podcasts In Business

Listeners Also Subscribed To