Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
To Be Continuous... Google Mobile Search Results
This week on Marketing O'Clock, the team discusses Google rolling out continuous (not infinite) scroll. Facebook announces that they are hiring 10,000 in the EU to help build the metaverse, and we also help Mark Zuckerberg come up with some new names for the Facebook rebrand. Plus, Twitter is testing a new in-conversation ad format. All that and much more!
The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads
This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertising is Just an Analytics Scam?
A-Ten-Hut! New Google Ads Budget Report(ing) For Duty
On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook dominated all the news. Lastly the gang covers Facebook's new ad reach estimates and the noticeable range gap included. From there PPCGreg's Twitter spice dominated the ICYMI and the Take of the Week. After a very news-heavy lightning round the team gives mark an audio present to walk out to.
Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere
On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.
Page Amongst the Machine: Google Launches Advertiser Pages
This week on Marketing O’Clock, Google reveals Advertiser Pages as the next part of their efforts to make ads more transparent. Facebook announces updates for businesses, including changes to Click-to-Message Ads and a change that we are personally invested in. Google also rolls out new automobile search features that have the auto industry up in arms.
Summertime, and the Algo's Crazy: Glenn & Lily on the Mic with MOC
The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest in SEO to discuss the impact across sites, verticals, and the web as a whole.
Our SEO experts are:
Lily Ray: Senior Director of SEO and Head of Organic Research at Amsive Digital
Glenn Gabe: SEO consultant at G-squared interactive
Greg Finn: Partner at Cypress North and Marketing O’Clock cohost
First, Google announced Core Web Vitals and the Page Experience Update. Then, in the months ahead of the rollout, they seemed to drop one update after another. With all these fluctuations, how can SEOs even begin to assess the impact on site performance?
We break down all the updates from recent months:April 8: Product Reviews Update
June 2: Core Update
June 15: Page Experience Update starts rolling out
June 23: Spam Update (Part One)
June 28: Spam Update (Part Two)
July 1: Core Update
July 26: Link Spam Update (took until Aug 24 to fully roll out)
Sep 2: Page Experience Update finished rolling out (with News changes to finish within the following week.) Plus, our experts tell you what you need to know about the changes in Google’s Web Titles and share advice for surviving and thriving across future core updates.
What Can I say? These Guys Feel Like My Friends!
This is another podcast you should listen too weekly and make sure to listen until the end when they “shoot the heck”. My favorite part is straight out of our accounts into your ears. It’s funny and relevant!
A no BS podcast
One of the best weeklies out there.
Awesome Podcast to Subscribe to!
Kudos! Looking forward to your next episodes!