246 episodes

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

Marketing O'Clock - Your Weekly Digital Marketing News Podcast Cypress North

    • Business
    • 5.0 • 32 Ratings

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

    The Twitter Takeover Drama Heats Up... No Bots About It.

    The Twitter Takeover Drama Heats Up... No Bots About It.

    This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on TikTok and all the digital marketing news you missed this week.

    Intro : 00:00

    📰  Main News -



    Elon Musk Twitter Deal : 7:40

    TikTok Branded Mission : 11:10



    🔥 Take of the Week - Spooky Search Term Tweet : 14:44



    🔎 ICYMI - What Brands Want from Agencies Thread : 16:18



    ⚡  Lightning Round ⚡

    Paid : 19:15

    Organic : 26:22

    Social : 36:56



    ⚙️ Working Hard, or Hardly Working : 44:01



    🛠️ CoolTool : 46:13



    🧠 Must Read Marketing Article of the Week : 47:28



    🎉  Shootin' the Heck : 50:21

    • 56 min
    Google's My Ad Center Lets You Bid Sensitive Categories ADieu

    Google's My Ad Center Lets You Bid Sensitive Categories ADieu

    This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical.



    Intro : 00:00

    📰  Main News -

    Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39

    Google's Digital Marketing Course Offers Bad SEO Advice : 14:00

    Google's Responsive Display Ads go Vertical : 21:40

    🔥 Take of the Week - Performance Max retail Adoption : 25:31

    🔎 ICYMI - SpotifyAds Offering $125 Ad Credit : 28:08

    ⚡  Lightning Round ⚡

    Paid : 31:12

    Organic : 37:23

    Social : 50:27

    ⚙️ Working Hard, or Hardly Working : 1:09:13

    🛠️ CoolTool : 1:12:00

    🧠 Must Read Marketing Article of the Week : 1:13:39

    🎉  Shootin' the Heck : 1:18:44

    • 1 hr 26 min
    Introducing Twitter Circle. The Bird Continues to Play aRound With New Features.

    Introducing Twitter Circle. The Bird Continues to Play aRound With New Features.

    This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) match in Google Ads, And Microsoft Advertising is rolling out new auto-generated remarketing lists and certifications.



    Intro : 00:00

    📰  Main News -

    Microsoft Advertising Rolling out Auto-generated Remarketing Lists & more : 6:16

    Google to use Customer Match Lists for Smart Bidding : 10:25

    Twitter Circle: Limit who can view your Tweets : 12:15

    Microsoft Advertising has new Certification badges, levels, and a new learning center : 16:49

    🔥 Take of the Week - Google Paid Search Analyst Tweet : 18:29

    🔎 ICYMI - Give Nextdoor a Second Chance : 19:15

    ⚡  Lightning Round ⚡

    Paid : 21:04

    Organic : 30:44

    Social : 36:16

    ⚙️ Working Hard, or Hardly Working : 46:09

    🛠️ CoolTool : 48:23

    🧠 Must Read Marketing Article of the Week : 49:26

    🎉  Shootin' the Heck : 54:49

    • 1 hr 3 min
    Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

    Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

    This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts.

    Intro : 00:00

    📰  Main News -

    PMax Campaigns Gain New Customer Acquisition Goals : 10:17

    Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13

    How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18

    🔥 Take of the Week - MER Tweet : 27:38

    🔎 ICYMI - Account Inheritance Hygiene : 28:58

    ⚡  Lightning Round ⚡

    Paid : 30:50

    Organic : 45:16

    Social : 50:38

    ⚙️ Working Hard, or Hardly Working : 58:52

    🛠️ CoolTool : 1:00:40

    🧠 Must Read Marketing Article of the Week : 1:01:28

    🎉  Shootin' the Heck : 1:04:46

    • 1 hr 11 min
    Tag Me In! Tag Your Favorite Products On Instagram

    Tag Me In! Tag Your Favorite Products On Instagram

    This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you want, and Pinterest's new partnership aims to Woo over more ecommerce brands.

    Intro : 00:00

     📰  Main News -   

    Instagram Product Tagging : 5:33 

    Google Ads Custom Columns : 9:20 

    Elon Musk Offers to Buy Twitter : 13:43 

    Import UA Goals into GA4 : 20:27 

    Pinterest Announces New Partnership with WooCommerce : 22:00  

    🔥 Take of the Week - Rant on SEO for Blogs : 24:58  

    🔎 ICYMI - Exit a Negative Keywords List in Google Ads : 29:41  

    ⚡  Lightning Round ⚡ 

    Paid : 31:25 

    Organic : 49:05 

    Social : 58:08  

    ⚙️ Working Hard, or Hardly Working : 1:11:20

     🛠️ CoolTool : 1:12:43 

    🧠 Must Read Marketing Article of the Week : 1:13:53

     🎉  Shootin' the Heck : 1:17:36

    • 1 hr 27 min
    Google: Into the Multi-search

    Google: Into the Multi-search

    This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads.

    Intro : 00:00

    Google Multisearch : 6:26

    Google Shares Deeper Audience Signals Insight : 9:28

    Meta Bug Turns Off Some Facebook Ads : 15:14

    Overlay Ads are Coming to Facebook Reels : 19:39

    Take of the Week - SMX Advanced 2022 is Completely Free : 23:23

    ICYMI - Google Impression Share Categorization Fix : 25:37

    Lightning Round

    Paid : 27:05

    Organic : 34:58

    Social : 53:19

    Working Hard, or Hardly Working : 1:07:06

    Cool Tool : 1:09:59

    Must Read Marketing Article of the Week : 1:10:37

    Shootin' the Heck : 1:13:27

    • 1 hr 23 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Kate F8 ,

Awesome & relevant podcast!

I love this Podcast and look forward to it each week. It is very informative and a must listen for any modern marketer.
And the tone and different takes on things are relatable. It is like listening to friends talk about marketing trends. I learn something new (many things, actually) each week. Thanks for doing this, Cypress North team!

christophtrappe ,

Love it - a bit heavy on paid

Great content and great hosts. They share stuff you can actually use. For example their insights got me into Spotify video podcasting in no time. A little heavy on the paid side but decent mix overall of the different areas of marketing.

Runnerkik ,

What Can I say? These Guys Feel Like My Friends!

This is another podcast you should listen too weekly and make sure to listen until the end when they “shoot the heck”. My favorite part is straight out of our accounts into your ears. It’s funny and relevant!

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