16 episodes

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Marketing Operators Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

    • Business
    • 5.0 • 5 Ratings

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    E016: Breaking Down Twitter's Hot Takes!

    E016: Breaking Down Twitter's Hot Takes!

    00:00 Introduction

    07:31 Optimizing Team Size and Roles

    17:27 Exploring the Retail vs. Online Sales Landscape

    22:13 The Impact of OpEx and Gross Margin on Profitability

    25:29 The Importance of Iterations and Net New Concepts in Ad Creation

    32:29 The Cost of Inefficient Ad Spend

    33:51 Measurement Tools and Ad Spend

    35:18 Attribution and Top-of-Funnel Marketing

    40:02 The Benefits of Product Seeding

    53:31 Balancing Networking Events and Focused Work

    58:09 Unlocking the Potential of YouTube for DTC Brands




    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠



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    Prescient AI.⁠⁠⁠

    http://prescient-ai.io/operators



    Richpanel.⁠⁠⁠

    https://www.richpanel.com/⁠⁠⁠



    Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

    • 1 hr 7 min
    E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads

    E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads

    00:00 Introduction and Overview

    10:01 Analyzing Ad Creative: Knives Ads

    25:08 Analyzing Ad Creative: Hype Reel Ads

    28:31 Optimizing Ad Spend with Prescient AI

    30:47 Helping Brands Scale Spend Confidently with AI-powered Marketing Mix Models

    31:22 The Power of Copy-Dependent Ads and Non-Traditional Value Propositions

    36:11 Embracing Creative Diversity for Effective Ad Campaigns

    45:43 Optimizing for Different Stages of the Customer Journey

    57:29 The Effectiveness of Long-Form Landing Pages



    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


    Powered by:

    Motion.
    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Prescient AI.⁠⁠⁠
    http://prescient-ai.io/operators


    Richpanel.
    ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠


    Haus.
    ⁠⁠⁠http://Haus.io/operators

    Subscribe to the 9 Operators Podcast here:
    https://www.youtube.com/@Operators9

    • 1 hr
    E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

    E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

    00:00 Introduction

    11:55 YouTube Ads in Media Mix and Account Management

    21:52 Ad Formats and Viewer Behavior on YouTube

    26:27 Challenges of Measuring YouTube Ad Effectiveness

    28:50 Using AI-Powered Marketing Mix Models for Optimization

    30:20 Challenges and Strategies for Measuring YouTube Attribution

    32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing

    36:32 The Benefits of Organic YouTube Content

    44:24 The Value of Organic Views and the Potential for Virality

    53:26 Distribution of YouTube Content: Email Campaigns, Organic Social Posts, and Paid Media

    01:01:07 YouTube Partnerships and Sponsorships

    01:02:00 The Value and Brand Building Opportunity of YouTube Partnerships

    01:03:25 Measuring the Long-Term Impact of YouTube Videos

    01:04:22 Setting CPM Rates for YouTube Partnerships

    01:08:03 The Influence of the Creator Economy



    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠



    Powered by:

    Motion.

    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠



    Prescient AI.⁠⁠⁠

    http://prescient-ai.io/operators



    Richpanel.⁠⁠⁠

    https://www.richpanel.com/⁠⁠⁠



    Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

    • 1 hr 31 min
    E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...

    E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...

    00:00 Introduction

    03:16 Life Updates

    06:04 Introduction to Tyson Drake and his Background

    11:46 Merchandising and Marketing in Different Industries

    27:39 Creating Effective Marketing Campaigns

    30:54 Product Classification: A Tiered Approach

    32:43 Category Expansion: Becoming a Kitchenware Brand

    36:30 Forecasting and Inventory Management

    50:58 Measuring the Effectiveness of Top-of-Funnel Advertising

    01:01:49 Measuring the Effectiveness of Marketing Channels

    01:02:49 Challenges of Measuring TV and Streaming TV

    01:06:14 Post-Purchase Surveys and Media Mix Modeling

    01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys

    01:11:01 Creating Mental Availability and Being Part of the Consideration Set

    01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music





    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


    Powered by:

    Motion.
    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Prescient AI.⁠⁠⁠
    http://prescient-ai.io/operators


    Richpanel.
    ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠



    Haus.
    http://Haus.io/operators



    Subscribe to the 9 Operators Podcast here:
    https://www.youtube.com/@Operators9

    • 1 hr 32 min
    E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences

    E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences

    00:00 Introduction
    12:55 Defining Customer Experience and its Relationship with Brand
    25:30 The Role of Retail Stores in Customer Experience
    31:19 The Impact of Product Information on Customer Experience
    36:26 Educating Customers and Pre-Purchase Support
    42:42 AI for Customer Support
    45:35 Creating Video Content for Customer Education
    48:52 The Importance of Trusting Your Gut
    53:36 Funnels in Marketing and Business
    01:05:00 Balancing Discounts and Brand Value
    01:08:49 The Impact of Pricing and Offer Positioning
    01:10:17 Testing Messaging and Perception





    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


    Powered by:

    Motion.
    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Richpanel.
    ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠



    Prescient.

    https://www.prescient-ai.io/operators



    Subscribe to the 9 Operators Podcast here:
    https://www.youtube.com/@Operators9

    • 1 hr 12 min
    E011: Going Global: How We're Approaching International Expansion

    E011: Going Global: How We're Approaching International Expansion

    00:00 Introduction: Going International
    08:16 Memorial Day Sales and Performance
    12:24 Successes and Challenges of International Expansion
    28:10 Early International Sales and Easy Wins
    29:32 Timing and Team Building for International Expansion
    31:23 Shipping Challenges and Localization
    33:15 Building Dedicated Teams for International Markets
    34:41Timing and Localization: Key Factors in International Expansion
    38:32 Team Structure and Communication for International Growth
    48:04 Translation: Challenges and Considerations for International Markets
    55:47 Media Mix: Diversifying Channels for International Reach
    57:04 Influencer Partnerships: Expanding Brand Reach in International Markets
    01:02:45 Market Nuances and Adaptation: Keys to Success in International Expansion



    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


    Powered by:

    Motion.
    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Richpanel.
    ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠



    Prescient.

    https://www.prescient-ai.io/operators


    Haus.
    ⁠⁠⁠http://Haus.io/operators



    Subscribe to the 9 Operators Podcast here:
    https://www.youtube.com/@Operators9

    • 1 hr 9 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

ShopCube ,

Way better than operators pod :P

Jk… but not really

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