49 episodes

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

Marketing Smarts from MarketingProfs MarketingProfs

    • Business
    • 4.6 • 62 Ratings

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

    Understanding Web3 Through a Marketing Lens: Tony Pham on Marketing Smarts [Podcast]

    Understanding Web3 Through a Marketing Lens: Tony Pham on Marketing Smarts [Podcast]

    How do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that question and more, including what the differences are between Web2 and Web3 and where the Internet stands today.

    • 39 min
    How to Build a Great Marketing Team in 2023: Paul Flaharty on Marketing Smarts [Podcast]

    How to Build a Great Marketing Team in 2023: Paul Flaharty on Marketing Smarts [Podcast]

    Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs.

    • 37 min
    The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]

    The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]

    George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey--even more so than collecting dat

    • 33 min
    Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]

    Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]

    Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.

    • 32 min
    Using Video Testimonials as a Tool for B2B Growth: Alexander Ferguson on Marketing Smarts [Podcast]

    Using Video Testimonials as a Tool for B2B Growth: Alexander Ferguson on Marketing Smarts [Podcast]

    There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all.

    • 28 min
    Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]

    Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]

    A kind of fear surrounds AI content writing--mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.

    • 27 min

Customer Reviews

4.6 out of 5
62 Ratings

62 Ratings

Adarcus ,

A marketer’s best friend!

Marketing Smarts’ talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show MarketingProfs- keep up the great work!

Alexstrath1 ,

Actionable and inspiring

The team at marketing profs brings you a wide variety of marketing topics to unpack and leave you with an idea or two for how you can improve your marketing

Rendzen ,

Hooray 💫! Smart podcast.

Hooray 💫! Smart podcast with out of the box thinking and interviews. Thank you putting this into the world!

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