414 episodes

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.



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Marketing Today with Alan Hart Alan B. Hart

    • Business
    • 5.0 • 604 Ratings

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.



Hosted on Acast. See acast.com/privacy for more information.

    407: Does Your Career Align with Your Values? with Regina Lawless, Author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life

    407: Does Your Career Align with Your Values? with Regina Lawless, Author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life

    Regina Lawless is an inspiration. She is a recent empty nester, founder of Bossy & Blissful, a community for black women executives and business owners, and author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life.
    After graduating with her BA in communications from California State University-Sacramento, Regina got her first job in human resources at Target. After about 8 years in retail HR, she did a stint in banking, then moved to the airline industry, and in 2016 she pivoted to tech. This led her to Meta, where in 2020 she became the head of diversity, equity, and inclusion (DEI) at Instagram. About 6 months into that role, her husband of 21 years, Al, passed away unexpectedly. This life-changing loss set her on a journey of healing and rediscovery inspired by her late husband’s last text message to her: “Do you, babe. Don’t worry about anything else.”
    Through that journey, she realized that she had learned some lessons the hard way that could really help others. So, in 2023, she left corporate America, launched the community she was looking for, Bossy & Blissful, and wrote her first book that outlines a five-part framework she has developed to help you live a “MeaningFULL Life".
    In this episode, Alan and Regina discuss why she wrote the book, what she hopes people get out of it, the state of DEI today, and what life is like on the other side of corporate America. Regina also talks about how her childhood impacts the work she is doing today, the double-edged knife of constant connectivity without real community, the way Gen Z is rolling back the clock, and what the loneliness epidemic could mean for employers. 
    In this episode, you'll learn:
    How the death of her husband changed everything in Regina’s lifePractical ways to navigate grief and start finding yourself againWhat the loneliness epidemic could mean for employers
    Key Highlights:
    [01:55] Thriving as a new empty nester[03:15] Regina path[05:05] What inspired “Do You”?[06:25] Tips for grieving[09:10] How do you “do you”?[12:50] Navigating fear around making the leap[16:50] What’s it like to leave corporate America?[20:50] The current state of DEI[25:05] From NoCal to the Burbs[29:00] Don’t be afraid to “do you."[30:30] The AI portion of the show[31:40] Back to flip phones![34:15] The loneliness epidemic
    Looking for more?
    Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest!
    Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.



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    • 37 min
    406: The Punk Rock Innovation Strategy with Paul Stonick, VP of SCADpro at Savannah College of Art and Design

    406: The Punk Rock Innovation Strategy with Paul Stonick, VP of SCADpro at Savannah College of Art and Design

    Paul Stonick is a punk. Like, an “opened for Red Hot Chili Peppers before they were cool” kind of punk. He started in web design in the mid-90s, then pivoted to UX in 2012. With 18 years in e-commerce, fashion, beauty, home improvement, and automotive, as well as 15 years in executive design leadership roles, he has over two decades of “tra-digital” experience in brand creative, visual, and UX design. Now, in the third act of his career as Vice President of SCADpro at Savannah College of Art and Design, Paul tells us it's the opportunity to develop the next generation of design leaders as they work to integrate design innovation and overcome old-school obstructionism that inspires him. 
    Savannah College of Art and Design is not an art school. They are a creative university, preparing students for their creative professions. SCAD was founded in 1978, and today they have over 17,500 students, over 100 different majors and minors, and a 99% rate of employment after graduation. SCADpro, Paul's department, is the university's collaborative innovation studio. He tells us they sit at the intersection of art design and business by generating business solutions for the world's most influential brands, like Google, Amazon, Apple, NASA, Delta, BMW, Volvo, Uber, Mayo Clinic, The Home Depot, P&G, and Chick-fil-A.
    In this episode, Alan and Paul discuss the new book he contributed to, his early brushes with punk royalty, and what makes Savannah College of Art and Design more than just an “art school." They talk about what SCADpro is doing, some of the partnerships they have developed, and what type of work they have done to date. Paul also tells us why design has to be integrated into the top ranks of businesses, what he is teaching students about navigating corporate obstruction and finding like-minded people, and how the punks are taking over corporate America.
    “Some of my greatest work will never appear in my portfolio.”
    In this episode, you'll learn:
    Why Savannah College of Art and Design is NOT just an “art school”The Chick-fil-A drive-through and other SCADpro projectsHow the punks are taking over corporate America 
    Key Highlights:
    [02:20] A lover of music, maybe even INXS[03:40] Opening for the Red Hot Chili Peppers?! [05:15] From Anthony Kiedis to the next generation of design leaders[07:20] Savannah College of Art and Design is not an art school.[08:00] SCADpro: the university's collaborative innovation studio[09:00] The BDR side of SCADpro[09:45] Love the Chick-fil-A drive-through? Thank SCADpro![12:10] “Innovation” is being abused.[13:25] Show the math![15:05] Navigating corporate obstruction and finding like-minded people[18:05] Punks and Pinstripes [21:40] Be unconventional[23:45] “The data will set you free.”[24:50] It’s all about the Gen Z mindset.[25:45] No, really, it’s all about the Gen Z mindset (and AI).
    Looking for more?
    Visit our website for links to resources mentioned in this episode and ways to connect with the guest!
    Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.



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    • 28 min
    405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert Argerich

    405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert Argerich

    Llibert Argerich is a hardworking triathlete from Andorra, one of the smallest countries in the world. At 11, Llibert lost his father and learned his work ethic firsthand as he watched his mother raise three children on her own as a waitress. His desire to expand his worldview beyond the valley has led him to live in five different countries on two continents over the last 20 years. After completing his bachelor’s degree in economics from the University of Toulouse in France, Llibert started doing market research for a small start-up, but it didn't take long for him to fall in love with marketing. After moving to London to learn English, he got his “lucky break” by faking it until he was making it and got hired on at Expedia. From there, he went to work for eBay, where he was able to achieve his 16-year-long goal of moving to the US. Most recently, Llibert served as Senior Vice President of Marketing at Udemy before he was hired as Chief Marketing Officer at Thumbtack in August 2023.
    In this episode, Alan and Llibert discuss how he approached his first 100 days at Thumbtack, his view on integrating brand and performance, what is and is not working in marketing today, and how to become your CFO’s best friend. Llibert also outlines the guiding principles and operating philosophy that Thumbtack implements based on data and testing to determine how they spend marketing dollars.
    Thumbtack is a platform that connects homeowners to professionals in the home service area, making it a dual-sided marketplace. As CMO, Llibert oversees the entirety of the marketing and communications platform, and he is also the DIR (Directly Responsible Individual) for the consumers and all company metrics that link to the homeowners (the demand-side consumer). Llibert tells us he and his team have found a more functional synergy by leveraging the Directly Responsible Individual structure rather than breaking the team into supply and demand sides. Marketers are often unfairly categorized as either performance experts or brand experts when in reality, they should be fluent in both languages. Llibert believes that true success will come from a 360-degree approach that leverages various channels to meet consumers where they are and can measure impact and performance across the whole spectrum.
    In this episode, you'll learn:
    Llibert's approach to his first 30, 60, 90, and 100 days in his new roleStructuring marketing to benefit both sides of a dual-sided marketplaceThumbtack's guiding principles and operating philosophy that drive brand and performance
    Key Highlights:
    [02:00] Growing up in one of the smallest (and oldest) countries in the world[05:30] “The right path is the hard path.”[10:15] What is Thumbtack?[16:00] First 30, 60, 90, and 100 days in a new role[20:00] Structuring marketing with a dual-sided marketplace[23:15] Directly Responsible Individuals[23:50] Getting brand and performance to work together[28:30] The gaps in marketing[32:10] How to befriend your CFO[34:45] Teamwork makes the dream work.[35:30] The impact of losing his father at a young age[37:10] Advice to his younger self[38:30] The Gen AI portion of the show[41:37] Trends in fashion and sports marketing[42:40] The dangers or false sense of marketing precision
    Looking for more?
    Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest!
    Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.



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    • 44 min
    404: Big Brothers Big Sisters of America is Using Stories to Inspire Change with CMO Adam Vasallo

    404: Big Brothers Big Sisters of America is Using Stories to Inspire Change with CMO Adam Vasallo

    Adam Vasallo is not only a volunteer for Big Brothers Big Sisters of America, but he is also their Chief Marketing Officer. Since joining the organization in 2018, he has been leading his team in generating awareness for the mission, inspiring volunteerism, and bringing the organization’s brand and commitment to youth equity and empowerment to life on national stages. Prior to joining Big Brothers Big Sisters of America, Adam spent 11 years at HSN, where he held several senior-level development and marketing roles, including Director of New Business Development and Entertainment Marketing. During his time at HSN, Big Brothers Big Sisters of America came to their offices to recruit mentors, and Adam, being a young professional who knew he wanted to give back, signed up to become a "big" that very same day. Adam is now a two-time Big Brother and is currently matched with his Little Brother, Giovanni.
    In this episode, Alan and Adam discuss his experience as a Big, what Big Brothers Big Sisters of America is trying to accomplish through their new national campaign, and the innovative ways they are showing up in the culture. Big Brothers Big Sisters of America was founded in 1904 in NYC as an innovative alternative to the juvenile justice system. Over the past 120 years, it has grown from a small start-up to more than 230 agencies serving more than 5000 communities operating in all 50 states.
    Currently, 1 in 6 American kids says they are growing up without a caring mentor. This statistic inspired Big Brothers Big Sisters of America's new campaign, “It takes little to be big." Created as a marketing platform without an ending, "It takes little to be big” is intended to be versatile, attract volunteers, and resonate with donors. Through market research, Big Brothers Big Sisters of America identified the main barriers people felt in regards to becoming mentors, then designed the campaign to intentionally change the narrative and encourage involvement. Big Brothers Big Sisters of America is targeting specific pop culture spaces where mentorship is already happening, like sports, fashion, and music, to partner with existing brands and individuals who help advance their message in innovative ways.
    In this episode, you'll learn:
    Adam's experience as a Big and what it’s like to volunteer with Big Brothers Big Sisters of AmericaThe innovative ways Big Brothers Big Sisters of America is changing the narrative around mentorshipInspiring volunteers and donors with the “It takes little to be big" campaign and culturally relevant partnerships
    Key Highlights:
    [02:30] Adam’s first experience with Big Brothers Big Sisters of America[04:15] From TV Journalist to CMO[08:40] What is Big Brothers Big Sisters of America and why was it founded?[12:30] "It takes little to be big."[14:45] Alumni messaging specifically for volunteers and donors[16:10] Barriers to overcome with recruitment and reactivation of volunteers[20:40] Executing authentic cultural connections[28:05] Understanding mentorship as a first-generation American[33:00] Advice to his younger self[34:45] Automations with authenticity and impact storytelling[37:10] Intergenerational sneakerhead subcultures[40:35] Maximizing time and riding the rapid change
    Looking for more?
    Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest!
    Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.



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    • 44 min
    403: Leveraging “Jake from State Farm” and Prioritizing Contextual Relevancy with Alyson Griffin, Head of Marketing at State Farm

    403: Leveraging “Jake from State Farm” and Prioritizing Contextual Relevancy with Alyson Griffin, Head of Marketing at State Farm

    Alyson Griffin is back! She is a musician, mother, and marketing leader born and raised in Silicon Valley with over 25 years of experience leading marketing, branding, and thought leadership teams. Alyson originally planned on being a pharmacist, but she eventually realized it wasn't the right fit for her. As soon as she walked into her first advertising class, the rest was history. She eventually got her degree in communications and started at a PR agency right after graduation. She went client side with HP in 2000, where she worked her way up to VP of Marketing, then served as VP of Global Marketing at Intel Corporation until 2019. She left to do consulting when the pandemic hit, but it wasn't long before Alyson got a perfectly timed call from State Farm. Alyson joined the team as Head of Marketing in 2021, where she has been tasked with revolutionizing the 100-year-old brand.
    In this episode, Alan and Alyson discuss her non-traditional path from pharmacy school to technology to insurance, and of course, we talk about Jake! State Farm has seven iconic brand assets, the most famous and well-cultivated being Jake from State Farm. Alyson tells us the story behind the iconic Jake character, the strategy behind it now, and how he is helping the brand resonate with Gen Z. After realizing that they had the older audience well secured, State Farm began to focus on expanding to the younger generation and investing in future demand generation. They have several diverse partnerships and spokespeople, from Disney to NBA 2K to Jimmy Fallon, that help the brand connect with the public and, specifically, young people. Like most insurance companies, State Farm leverages humor in these marketing efforts, but what sets them apart is maintaining contextual relevance and strategically utilizing their assets, like Patrick Mahomes, to reach the audience he is most relevant with, people watching Monday Night Football. Alyson also tells us why sports play such a large role in the marketing strategy and how her team is working with large media partners to cobrand and integrate naturally into entertainment content.
    In this episode, you'll learn:
    The story behind Jake from State Farm, why he is so unique, and how they are leveraging the asset to reach Gen ZHow they are creating future demand through strategic partnerships and doubling down with gamersWhy State Farm prioritized maintaining a large presence in sports
     Key Highlights:
    [02:30] Intergenerational music lovers[04:48] From musician to future pharmacist to marketer[06:40] From Intel to State Farm[08:45] Gaining confidence through change[10:20] Why insurance relies on marketing so much[11:30] Jake was real!?  [15:45] Jake has entered the metaverse.[17:15] Jake is playing NBA 2K.[23:45] Jake has entered the Swiftverse.[24:30] Diverse, yet values-aligned, partnerships[29:05] How State Farm thinks about marketing overall[32:45] Why sports are a strategic marketing move[34:55] Only Murders in the (State Farm insured Building[37:55] What shaped her risk tolerance, vision, and passion?[39:15] “Have confidence and trust your gut."[39:55] Leveraging AI while staying true to the brand and jumping on trends[42:30] Positive PR stunts[42:25] Acting Swiftly
    Looking for more?
    Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest!
    Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.



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    • 44 min
    402: How CommonSpirit Health delivers on an emotional brand promise with Mark Viden, SVP of Brand

    402: How CommonSpirit Health delivers on an emotional brand promise with Mark Viden, SVP of Brand

    Mark Viden is a wine lover with an English degree who never expected to end up in healthcare but always had an interest in marketing and advertising. After graduating from college, working client-side, managing a small marketing team, and moving to San Francisco, Mark had the opportunity to join Dignity Health, part of CommonSpirit Health, where he stayed for 18 years. In 2019, he was hired as Senior Vice President of Brand for CommonSpirit Health, where he now drives brand development, advertising, and digital strategies that promote growth, awareness, and consumer preference across the organization.
     
    CommonSpirit Health is a healthcare company you probably have never heard of, but with a house of brands serving over 20 million patients in 23 states, they are the 7th largest healthcare organization in the country. CommonSpirit Health was created in 2019 when two legacy healthcare systems merged. Since then, they have acquired other organizations and developed partnerships with renowned research institutions. Mark tells us his job is to connect all of these consumer-facing brands through a single brand promise, “Hello Humankindness," which communicates the organization’s approach to care through kindness and connection. He is currently leading the platform’s national expansion by showcasing touching moments and ensuring patients, physicians, and employees are intrinsically aware of an unyielding commitment to humanity.
     
    In this episode, Alan and Mark discuss the “Hello humankindness” brand platform, how it came about, and how it comes to life across people, practices, and communications. Mark reminds us that people enter healthcare because they have a calling, a passion, and a purpose. No one wants to think about healthcare until they need it, so CommonSpirit Health's strategy is to stay present in the subconscious, so when you do need them, they come to mind first. By focusing on the emotional connections, Mark and his team are sowing the seeds of values alignment, awareness, and trust to create category differentiation. After patents are in the door, their experience is top of mind. They have to feel like the promise that they have been served up is coming to life through the interactions and the visual cues they see.
     
    In this episode, you'll learn:
    How “Hello humankindness” encourages connection and improves health outcomesHow to deliver on the brand promise through in-person patient experienceHow to create category differentiation by keeping alignment of values, awareness, and trust top of mindUse cases associated with making Gen Ai more empathetic 
    Key Highlights:
    [02:00] Forget Napa, we’re going to Anderson Valley.[03:30] How an English major got into marketing healthcare[06:00] The 7th largest healthcare company you’ve probably never heard of[07:10] “Hello humankindness”[11:00] Human connection impacts health outcomes.[12:30] How the humankindness sausage is made[15:00] Found footage and real connections[15:55] The role emotion and connection play in a patient's selection of care[18:10] Technology in human connection[22:50] Working for and with smart, creative people[23:40] Advice to his younger self[24:05] Understanding and defining GenAI[24:35] Music is an important component of advertising.[27:05] The answer really is Gen Ai.
    Looking for more?
    Visit our website for links to resources mentioned in this episode and ways to connect with the guest!
    Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.



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    • 28 min

Customer Reviews

5.0 out of 5
604 Ratings

604 Ratings

jnjnmkkakakkakaamsksms ,

Diverse range of guests

Although this podcast is focused on Marketing, Alan does a great job bringing on guests with different backgrounds to share unique perspectives. Alan is also a great interviewer. I enjoy the show!

squash97 ,

The Perfect Podcast for Marketers, Companies, and Business Leaders Alike!

Marketing Today with Alan Hart is the perfect podcast for any marketing professional wanting to stay up to date on the latest marketing techniques and trends from a wide variety of industries. Alan is a fantastic host who really does his research and asks questions that his audience wants to know. I can’t wait to learn what guests/topics Alan will cover next!

Nathan Burke (Axonius) ,

Always Be Learning

I love this podcast because I’m a learning junkie. Hearing others give their perspectives always keeps me on my toes and takes me out of my echo chamber. Love it.

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