337 episodes

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Marketing Today with Alan Hart Alan B. Hart

    • Business
    • 5.0 • 700 Ratings

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

    Next Level Brand Promises with Tim Hackbardt, CMO of Del Taco

    Next Level Brand Promises with Tim Hackbardt, CMO of Del Taco

    Tim Hackbardt’s professional journey has included ventures into consulting, advertising, and even broadcasting, but his path repeatedly brought him back to Del Taco, where he is now CMO. Del Taco is one of many restaurant chains Tim’s worked at, but he says it’s his favorite because the business model offers countless opportunities to increase sales.

    In this episode, Alan and Tim discuss how he’s working to take a new brand promise and make it the essence of the company’s culture. Listen in to learn how to foster “brand love”, an idea all the most successful organizations can boast.

    In this episode, you'll learn:


    How to apply brand promises internally as well as externally
    Sometimes you have to push past a failure and wait until the time is right to try a bold idea again
    Find opportunities to break out of day-to-day demands and take time to build emotional connections with your customers

    Key Highlights

    [02:21] Becoming an accidental marketing genius [11:04] The importance of brand versatility [14:11] The evolution of the QSR marketplace [16:47] How the CMO role is defined at Del Taco [18:52] Applying brand promises internally and externally [24:09] Pushing past prior failures [29:27] The experience that defines Tim [32:50] Advice Tim would give his younger self [34:47] What marketers should be learning more about [36:14] Brands and companies to take notice of [38:53] The biggest opportunity or threat for marketers today

    Resources Mentioned:


    Tim Hackbardt
    Del Taco
    Del Taco launches Epic Tortas
    Del Taco Fresh Flex concept location launch
    Brands mentioned: Pizza Hut, BJ’s Restaurant, Fosters Freeze, Popeye’s, Arby’s, Carl’s Jr.
    Brands to watch: Cooper’s Hawk, REI

    Follow the podcast:


    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

    Connect with the Guest:


    https://www.linkedin.com/in/timhackbardt/
    https://twitter.com/timhackbardt
    https://twitter.com/DelTaco

    Connect with Marketing Today and Alan Hart:


    Twitter Alan B Hart - http://twitter.com/abhart
    LinkedIn Alan - https://www.linkedin.com/in/alanhart
    Twitter Marketing Today - http://twitter.com/themktgtoday
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 40 min
    The Sound of Brands with Amp’s Michele Arnese

    The Sound of Brands with Amp’s Michele Arnese

    Michele Arnese has always had a love for music, but it was only after spending ten years as a management consultant that he was able to found amp, a sonic branding agency, and his passion became his profession. As Global Founder and CEO, Michele expertly weaves sound into some of the most recognizable brands in the world, such as MasterCard and Mercedes-Benz.

    In this episode, Alan and Michele discuss what branding with sound really is, why it’s so important to the brand experience, and the use of data and insights into the world of sonic branding.

    In this episode, you'll learn:


    What sonic branding is and how it’s different from jingles
    How companies like MasterCard and Mercedes-Benz are using sonic branding
    What amp’s copyrighted “Sonic DNA” is and how they created their custom sonic brand index

    Key Highlights

    [02:23] Michele’s path to founding amp

    [05:10] What is Sonic Branding and why brands need sound

    [08:27] Why sound is resurging and the evolution of the jingle

    [10:42] What is the perfect example of sonic branding

    [14:17] MasterCard’s sonic brand strategy

    [19:36] Mercedes-Benz’s sonic branding

    [22:08] How using data and technology is impacting sonic branding

    [24:00] Michele’s index of the best audio brands and the first sonic branding magazine

    [26:21] An experience that defines Michele

    [27:22] Michele’s advice for his younger self

    [28:00] What marketers should be learning more about

    [28:47] Brands and causes we should notice

    [30:30] The largest opportunity or threat for marketers today

    Resources Mentioned:


    Michele Arnese
    amp
    The Sound of Mastercard
    The Sound of Mercedes-Benz
    Best Audio Brands report from this year below, as well as the
    Automotive issue of Amplify (the world's first sonic branding magazine)
    EP252 with Mastercard CMO Raja Rajamannar

    Follow the podcast:

    Listen in iTunes (link: http://apple.co/2dbdAhV)

    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)

    Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

    Connect with the Guest:

    https://www.linkedin.com/in/michelearnese/

    https://twitter.com/michelearnese

    https://twitter.com/BrandingAmp

    Connect with Marketing Today and Alan Hart:

    Twitter Alan B Hart - http://twitter.com/abhart

    LinkedIn Alan  - https://www.linkedin.com/in/alanhart

    Twitter Marketing Today - http://twitter.com/themktgtoday

    Facebook Marketing Today - https://www.facebook.com/themktgtoday/

    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 32 min
    Building for Your Customers’ Future Journey Today with Andrew Zimmerman, CEO of Journey

    Building for Your Customers’ Future Journey Today with Andrew Zimmerman, CEO of Journey

    Andrew Zimmerman is theCEO of Journey, an innovation and design consultancy that works across the physical, digital, and virtual landscape. Andrew recently formed this future-forward company with the help of enthusiastic backers and several acquisitions, allowing it to quickly expand and scale.

    In this episode, Alan and Andy discuss how brands can leverage emerging technologies to envision and create the next evolution of customer experience.

    In this episode, you'll learn:


    Why you should be developing a voice interface for your product or organization
    How to think about what your customer’s journey will look like in the future
    Why you can’t apply traditional thinking to the new ‘worlds’ being created today

    Key Highlights


    [01:42] A teaser for Andy’s bestseller “Journey”
    [08:00] Andy’s move from CEO of Frog to CEO of Journey
    [12:25] What made it easy for Andy to raise funds
    [14:36] Looking at the next generation of customer journeys
    [19:15] Why Andy calls voice interfacing the “unheard channel”
    [22:40] Analyzing the wild, wild west that is the Metaverse
    [28:33] Blurring the lines between physical, immersive, and virtual worlds
    [34:25] What marketers should be learning more about
    [38:40] The biggest opportunity or threat for marketers today

    Resources Mentioned:


    Andrew Zimmerman
    Journey
    EP227 with Andy when he was CEO of frog
    Journey (book by Andrew Zimmerman)
    Journey acquisitions – ICRAVE, Futures Intelligence Group, Skilled Creative
    Looking ahead: Immersive design, Web3 social, Gaming, PR for the metaverse
    Epic Unreal Engine available for all creators
    GPT-3
    MidJourney

    Follow the podcast:


    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

    Connect with the Guest:


    https://www.linkedin.com/in/andrewzimmerman1/
    https://twitter.com/zimmermanandy

    Connect with Marketing Today and Alan Hart:


    Twitter Alan B Hart - http://twitter.com/abhart
    LinkedIn Alan - https://www.linkedin.com/in/alanhart
    Twitter Marketing Today - http://twitter.com/themktgtoday
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 40 min
    Growth Marketing in the Crowded Space of FinTech with Michael Goodbody, CMO of Dave

    Growth Marketing in the Crowded Space of FinTech with Michael Goodbody, CMO of Dave

    Michael Goodbody’s journey to CMO of FinTech company Dave is certainly a unique one—starting in professional sports, moving to journalism, then switching to FinTech marketing. Spending time at fast-growing financial institutions like Wise (formerly TransferWise) and Credit Karma gave him an exceptional growth marketing lens within a space known for growth leveling.

    In this episode, Alan and Michael discuss his marketing process, his focus on products that achieve what people are looking to do, countering the competition, and Michael’s thoughts on the type of talent he’s looking for in marketing today.

    In this episode, you'll learn:


    Keys to differentiation in the FinTech Space
    The difference between creative growth marketers and data-driven creatives
    What type of creative talent is needed for FinTech marketing

    Key Highlights


    [01:30] Michael's path to marketing
    [06:56] All about Dave
    [08:41] How Dave’s unique background contributed to current success
    [10:24] Approaching the role of CMO
    [12:37] Growing within the FinTech space
    [21:48] Continuing to stand out in a crowded marketplace
    [28:16] What marketing looks like at Dave
    [33:01] Defining marketing talent at Dave
    [38:19] An experience that defines Michael
    [40:06] Michael's advice for his younger self
    [42:38] What marketers should be learning more about
    [46:05] Brands and causes we should notice
    [48:14] The biggest opportunity or threat for marketers today

    From our sponsor:

    I want you to have the same easy experiences I do for all my podcasting and content needs. If you go to zencastr.com/pricing and enter promo code (marketingtoday), you’ll get 30% off your first three months. It’s time to share your story!

    Resources Mentioned:


    Dave (Neobank)
    John Goodbody (related sports journalist)
    Fintech experience: Wise, Credit Karma
    ExtraCash™ Overdraft Limit to $500
    Career openings at Dave
    Other fintechs to watch: CashApp, Robinhood,Truebill, Coinbase

    Follow the podcast:


    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

    Connect with the Guest:


    https://www.linkedin.com/in/michaelgoodbody/
    https://twitter.com/michgoodbody
    https://twitter.com/davebanking

    Connect with Marketing Today and Alan Hart:


    Twitter Alan B Hart - http://twitter.com/abhart
    LinkedIn Alan  - https://www.linkedin.com/in/alanhart
    Twitter Marketing Today - http://twitter.com/themktgtoday
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 51 min
    The Future of Green Products with Seventh Generation’s CMO, John Moorhead

    The Future of Green Products with Seventh Generation’s CMO, John Moorhead

    John Moorhead, CMO of Eco-focused product company Seventh Generation, was a reluctant marketer. In fact, he “thought it was for the birds” until one day he realized the business impact it could have on one of his passions–the outdoors. It was then that he knew marketing would become his path to change the way people think about the products they use.

    In this episode, Alan and John discuss his passion for environmentalism, how Seventh Generation is creating the future of green products, the new look of the brand, and the role of advocacy that businesses play in the world today.

    In this episode, you'll learn:


    How Unilever and Seventh Generation utilize marketing in traditional and e-comm retail
    Where businesses can impact sustainability and environmentalism
    How Seventh Generation amplifies advocacy for their company and consumers

    Key Highlights


    [01:08] John’s path to marketing
    [06:07] All about Seventh Generation and the acquisition by Unilever
    [08:53] Seventh Generation’s brand refresh
    [13:00] The future of green products
    [14:05] Technology and science helping at the shelf
    [16:27] Marketing’s challenge to address sustainability
    [19:02] Connecting traditional marketing channels with e-comm
    [22:34] Business’s roles in sustainability and climate
    [26:16] An experience that defines John
    [28:40] John's advice for his younger self
    [30:20] What marketers should be learning more about
    [31:20] Brands and causes we should notice
    [32:59] The biggest opportunity or threat for marketers today

     

    From our sponsor:

    I want you to have the same easy experiences I do for all my podcasting and content needs. If you go to zencastr.com/pricing and enter promo code (marketingtoday), you’ll get 30% off your first three months. It’s time to share your story!

     

    Resources Mentioned:


    John Moorhead
    Seventh Generation
    Unilever
    Brand Identity Refresh
    EasyDose Laundry
    Nike, Domino’s, Ben & Jerry’s

    Follow the podcast:


    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

    Connect with the Guest:


    https://www.linkedin.com/in/john-moorhead-he-him-a1816717/
    https://twitter.com/SeventhGen

    Connect with Marketing Today and Alan Hart:


    Twitter Alan B Hart - http://twitter.com/abhart
    LinkedIn Alan  - https://www.linkedin.com/in/alanhart
    Twitter Marketing Today - http://twitter.com/themktgtoday
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 36 min
    Building the Marketing Roadway for the Next Generation of Campers with Kampgrounds of America’s Whitney Scott

    Building the Marketing Roadway for the Next Generation of Campers with Kampgrounds of America’s Whitney Scott

    From gems to government to camping, Whitney Scott has lived the idea that “once you learn marketing, you can adapt to almost any job in any industry.” As CMO of Kampgrounds of America (KOA) and COO of the newly opened Terramor Outdoor Resort in Maine, Whitney’s marketing strategies bolster the common mission of connecting people to the outdoors and to each other.

    In this episode, Alan and Whitney discuss how she’s using marketing to connect with the new demographic interested in camping, and how data is the key to backing up your marketing tactics. Whitney also introduces KOA’s newest brand, the Terramor Outdoor Resort, now open in Bar Harbor, ME.

    In this episode, you'll learn:


    How to keep a 60-year-old brand relevant
    How KOA is upgrading the camping experience for a new demographic
    Understanding how to scale your digital presence

    Key Highlights

    [01:37] Whitney’s secret talent

    [02:55] Whitney’s path to Kampgrounds of America (KOA)

    [05:08] Introducing the new Terramor Outdoor Resort

    [09:00] KOA’s history and where it is today

    [13:22] Maintaining a 60-year-old brand and keeping it current

    [15:28] How target customer data has changed over the years

    [19:38] Keeping up with the changing needs of KOA’s customers

    [21:45] How technology has played a role

    [25:19] Big learnings as CMO of KOA and COO of Terramor Outdoor Resort

    [27:49] An experience that defines Whitney

    [29:36] Whitney’s advice for her younger self

    [31:23] What marketers should be learning more about

    [35:44] Brands and causes that we should be taking notice of

    [38:56] The biggest opportunity or threat for marketers today

     

    From our sponsor:

    I want you to have the same easy experiences I do for all my podcasting and content needs. If you go to zencastr.com/pricing and enter promo code (marketingtoday), you’ll get 30% off your first three months. It’s time to share your story!

     

    Resources Mentioned:


    Whitney Scott
    Kampgrounds of America
    TerraMor Outdoor Resorts
    North America Glamping Report
    North America Camping Report
    Delta Airlines Skymiles Loyalty Program
    Coterie Diapers

    Follow the podcast:


    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

    Connect with the Guest:


    https://www.linkedin.com/in/whitney-scott-7082b116/
    https://twitter.com/KOAKampgrounds
    https://twitter.com/terramorresort

    Connect with Marketing Today and Alan Hart:


    Twitter Alan B Hart - http://twitter.com/abhart
    LinkedIn Alan  - https://www.linkedin.com/in/alanhart
    Twitter Marketing Today - http://twitter.com/themktgtoday
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 41 min

Customer Reviews

5.0 out of 5
700 Ratings

700 Ratings

Marvin Reeves ,

Great info

At last found such a splendid episode with great content

Barbara Rost ,

Love it!

Super amazing podcast with the best host!! Highly highly recommended.

Pamela Fleetwood ,

Best one

I absolutely love this podcast, Great conversations!

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