209 episodes

Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!

Marketing with Purpose MayeCreate Design

    • Business
    • 5.0 • 27 Ratings

Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!

    Color Theory for Brands - What Your Colors Really Say About You

    Color Theory for Brands - What Your Colors Really Say About You

    Have you ever stopped to think about why red dominates fast food chain brands while banks gravitate towards green? 
    It’s because colors impact everything from our mood to our appetite. And those branding pros know color is just one more tool in their marketing tool box. Between 62% and 90% of a product’s first impressions are determined by its colors.
    If you've ever wondered why your logo's color matters or what they mean, this episode is just for you! 
    MayeCreate’s co-art directors, Monica and Tyler, teamed up to plan this long anticipated and totally dorky chat explaining the basics of color theory and how different colors make people feel.
    Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/color-theory-for-brands/ 
    P.S. Stay tuned for our next episode too!  We’re putting all this color theory into action explaining how to choose good logo and brand colors with a tutorial to do it yourself!
     
    Featured Resource: Marketing on a Shoestring
    https://youmayecreate.com/marketing-on-a-shoestring/?utm_source=mayecreate_CTA

    • 34 min
    The 4C Content Marketing Method That Won't Take Up All Your Time with Guest Sarah Block

    The 4C Content Marketing Method That Won't Take Up All Your Time with Guest Sarah Block

    If you have a really small marketing department, (like maybe just a quarter of a person ) this episode is for you.
    MayeCreate's own marketing team waivers between a half and full person (and at least one dog) depending on the day, so when Sarah said she had tips to get it done faster, we were all ears.
    In this interview Sarah shares her 4 C framework to get organized, get results and most of all…get it done:

    Core Content: Think of it like the bread and butter of your content strategy - stuff like regular podcasts, blog posts, or live streams. It's what keeps your audience engaged and coming back for more.
    Campaign Content: This is all about promoting your latest offers or products. Content tailored to support your marketing campaigns and grab your audience's attention.
    Collab Content: Where you team up with others, like doing guest spots on podcasts or co-creating content with industry experts. It broadens your audience, builds relationships, and taps into the expertise of others.
    Curated Content: All about sharing existing content that your audience will love. It could be compiling podcasts, articles, or videos from different sources into handy lists or guides. It saves you time and provides value to your audience at the same time.

    Dig into each of the 4 C’s with Sarah and I, PLUS get the skinny on the tools she loves that keep her marketing running.
    Get the full transcription and show notes for this episode at: https://mayecreate.com/blog/4c-content-marketing-method-sarah-block/ 

    • 41 min
    Good to Great: MayeCreate's Top WordPress Plugin Picks

    Good to Great: MayeCreate's Top WordPress Plugin Picks

    Tyler and Rebecca, MayeCreate’s lead developers, are super, mega smart.
    Everyday we find new reasons to be thankful to have them on our team.
    And in today’s episode you get to meet them as they lift the hood to peer inside the websites at MayeCreate and document the WordPress plugins they deem good enough to make the cut. 
    They explain:

    Using plugins responsibly.
    Must have plugins to make your site show up on Google and load quickly.
    The best compliance and security plugins.
    Plus plugins that solve problems and put websites to work. 

    Monica shares her favorites as well and jumps in from time to time and translate their tech awesomeness for our less techy listeners
    Read the fully formatted blog post to accompany this episode with links to all these awesome plugins at: https://mayecreate.com/blog/good-to-great-wordpress-plugins/

    • 52 min
    Creating a Sales Page That Sells - 5 Levers to Pull for Major Conversions with Guest Tiff Carey

    Creating a Sales Page That Sells - 5 Levers to Pull for Major Conversions with Guest Tiff Carey

    A pretty website is one thing. One that sells is quite another.
    And writing copy that sells is not easy! It’s a marriage of education and psychology, both an art and a science.
    In this episode, our favorite sales copywriter tells just how she does it, workshop style!
    Tiff Carey digs deep into levers we can pull for major conversions including:

    How to use sexy bullets to entice window shoppers to become long-time buyers
    Using social proof/testimonials to carry prospects through the sales conversation
    When to replace emotional appeals with data/factoids to gain reader trust
    Using buttons - how many is too many and how many isn't enough

    Transform your copy from pretty to profitable with Tiff's advice!
    Get the full transcript and links to Tiff’s contact info on our website: https://mayecreate.com/blog/creating-a-sales-page-that-sells/

    • 57 min
    Podcasting 101 Part 2 - Podcast Startup Tech Talk

    Podcasting 101 Part 2 - Podcast Startup Tech Talk

    We promised you in Podcasting 101 Part 1 that Monica would flip on her tech switch and now she's here to deliver.
    She geeked out (and loved EVERY minute of it ) explaining the ins and outs of:

    Hardware: We start with the basics - microphones. Then dig into essential accessories to enhance your recording setup and minimize background noise.
    Software: Navigating recording and editing software can be daunting, but fear not. We outline options for beginners along with tips for remote interviews to maintain audio quality.
    Podcast Hosting: Hosting service comparison complete with checklist to help you pick the one that’s right for you.
    Podcast Website: The best ways to share your podcast on your site from simple to SEO boosting.
    Production Management: Tips to save time and streamline your podcasting workflow plus our favorite tools.

    Join Monica in this Podcasting 101 Part 2 episode to put your podcast startup tech worries to rest!
    Read the fully formatted blog post and download the PDF guide to accompany this episode at: https://mayecreate.com/blog/podcasting-101-podcast-startup-tech-talk/
    Make sure to hop back over to part 1 of this series for our podcast start up checklist to guide you through 3 strategic pre-recording decisions: Your human resources (for set up and production), publishing schedule, and show details.

    • 37 min
    Podcasting 101 Part 1 - Getting Started Checklist

    Podcasting 101 Part 1 - Getting Started Checklist

    We’ve fielded a lot of questions about starting podcasts lately. Enough questions we started to think the universe was telling us we should do a few podcasts about starting a podcast. 
    Luckily, with over 200 episodes under our belt, we're getting this whole podcast thing figured out.
    We cataloged our misadventures and advice into two podcast focused episodes starting right here with:
    Podcasting 101 Part 1: Getting Started Checklist 
    A practical checklist to guide you through the essential 3 pre-recording decisions: your show's human resources, frequency, and brand details.
    Read the fully formatted blog post and download the PDF guide accompanying this  episode at: https://mayecreate.com/blog/podcasting-101-getting-started-checklist/
    Stay tuned for Podcasting 101 Part 2: Tech Talk 
    (This publishes in a few weeks but you can listen now on our website!)
    In this episode we go full tech geek on you and explain the ins and outs of choosing the right equipment, technical aspects of recording, editing, podcast website set up, podcast host comparisons, and production management tips.
     
     

    • 32 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

roundpeg ,

Practical marketing tips delivered in a non-nonsense style

I love Monica’s approach to marketing. She’s got great energy as a host. Ask good questions and keeps her guests on track.

AJ Optimist ,

Amazing energy…

Oh my, Monica! Such amazing energy, interest and knowledge of her topic. She makes everything easy to understand and fun.

kixdeuce ,

Optimism Wrapped in Expert Advice

My favorite marketing podcast! There’s such great optimism that you can meet your goals if you follow the expert tips, tricks, and processes. It’s a helpful podcast that also makes you happy to listen to it!

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