Marketplace and Alternatives

Takeaways

The strategy canvas serves as a visual map for businesses.
Understanding market alternatives is crucial for strategic positioning.
The four actions framework helps identify key factors for business innovation.
Eliminating industry assumptions can lead to new opportunities.
Thinking beyond industry boundaries fosters creativity and innovation.
Reflection on biases is essential for effective strategy development.
Market research should encompass a broader perspective than just the industry.
Identifying customer needs requires a deep understanding of the marketplace.
The framework is a starting point, not a complete solution.
Collaboration and open-mindedness are key to successful strategy implementation.

📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne

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