Masters of Creativity

Advertising Week
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Masters of Creativity

Advertising Week Africa (AWAfrica) is the sixth instalment of the Advertising Week franchise. Sticking to our commitment to creating a stage for topical Africa-centred discussions, this show, hosted by Tosin Lanipekun the Executive Director of AWAfrica, addresses topical business and advertising issues on the continent. We hold light-hearted conversation with our guests looking at our industry and how we influence culture and importantly, how our industry navigates forward in these times of great change.

  1. 12/17/2021

    Episode 18 with Nkiru Olumide-Ojo – Work-Life Integration: A New Model for Busy Executives

    In this episode, Nkiru Olumide-Ojo, Africa Region Executive Head, Marketing Corporate Communications & CSI, Standard Bank Group, takes us into her journey from the field of science into a marketing leader in the financial services industry. Furthermore, Nkiru highlights shifting consumer behaviors that the pandemic has accelerated and new tactics marketers need to embrace to succeed in 2022 and beyond. Finally, she discusses the trajectory and experience of female executives within the corporate workplace.

    36 min

  2. 12/02/2021

    Episode 17 with Jerry Sawyer – New Rules For PR In The Digital Era

    In this episode, Jerry Sawyer, General Manager of Redwood Consulting, looks ahead at the future of Public Relations in a fast-changing business landscape. He also discusses the value of developing a high-quality talent pipeline. Finally, Jerry highlights new rules for driving deep customer engagement.

    38 min

  3. 11/15/2021

    Episode 16 with David Adeleke – Creative Innovation in Africa

    In this episode, David Adeleke; media analyst and founder of digital magazine Communiqué, speaks about the under-utilized opportunities that abound and the innovative technologies being deployed in the African media space. Furthermore, David discusses the rise of the creator economy. Finally, he speaks on ways to unlock Africa’s youth potential and maximize its untapped talent.

    31 min

  4. 10/12/2021

    Episode 15 with Kudzai Kanyangarara

    Media Trends in a Digital-First WorldIn this episode, Kudzai Kanyangarara, Commercial Director Southern Africa at Euronews, discusses the changing media landscape and new digital opportunities that this shift creates. Kudzai also highlights changing consumer behaviours and the increased focus on digital-first consumption. Finally, he speaks on the role of the African continent’s media industry in taking control of their narrative.

    53 min

  5. 09/13/2021

    Episode 14 with Onyeka Okoli – Brand Building in 2021 & Beyond

    In this episode, Onyeka Okoli, Group Portfolio Marketing Manager at The JOTNA Group, takes us through the exciting career transitions that led to his first marketing role. He helps to unpack the new fundamentals and current trends to pay attention to when building brands as the world makes its way out of the pandemic.

    32 min

  6. 07/14/2021

    Episode 13 with Bronwen Auret – Africa Reopens for Business

    In this episode, the conversation is with Bronwen Auret, Brand and Marketing General Manager for South Africa Tourism. Bronwen shares the unexpected yet progressive decisions that South African Tourism had to make during the pandemic, as well as the importance of collaborations and partnerships. Bronwen also highlights how the pandemic has changed the ways we share experiences and best practices helping us merge the pre-pandemic experience with tech advancements in a way that preserves engagement. Finally, she speaks about culture as Africa’s most significant export and highlights the best ways to leverage this as a credible asset for the African continent.

    38 min

  7. 06/10/2021

    Episode 12 with Nonye Omotola – Building Back Better

    In this episode, Nonye Omotola, Programmes Communication Country Lead at Mastercard Foundation, talks about work-life balance and adjustments during the lockdown. The conversation looks at possible steps to rebuild and forge stronger partnerships around Africa post-lockdown.

    47 min

  8. 05/27/2021

    Episode 11 with Karabo Songo – Key Trends Pointing Towards Progress in Africa

    Kicking off our second season, Karabo Songo, Group Chief Executive Officer, Brave Group joins Tosin Lanipekun in a conversation that covers the insights and challenges shaping the marketing industry in South Africa and around the continent. Karabo talks about signs that point to progress within Africa’s marketing industry.

    49 min
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Advertising Week Africa (AWAfrica) is the sixth instalment of the Advertising Week franchise. Sticking to our commitment to creating a stage for topical Africa-centred discussions, this show, hosted by Tosin Lanipekun the Executive Director of AWAfrica, addresses topical business and advertising issues on the continent. We hold light-hearted conversation with our guests looking at our industry and how we influence culture and importantly, how our industry navigates forward in these times of great change.

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