62 episodes

Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.

The TrustMakers Advertising Week

    • Business
    • 3.9 • 7 Ratings

Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.

    Siemens’ Lynette Jackson on Moving Content Beyond Relevance Toward Value

    Siemens’ Lynette Jackson on Moving Content Beyond Relevance Toward Value

    Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context. “To build trust, you need to think about the value of your content and making it accessible,” Lynette says. 







    If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/1qcEl6OCpQJ2syDbPP_n4IA9g8d

    • 22 min
    Papa Johns’ Jaclyn Ruelle on Innovating a Beloved Food Brand

    Papa Johns’ Jaclyn Ruelle on Innovating a Beloved Food Brand

     Jaclyn Ruelle, Vice President and Head of Brand at Papa Johns, joins Smita Reddy, Global Client Leader at Edelman, to discuss evolving the legacy quick-service pizza restaurant’s brand to be culturally relevant to new and existing customers. “Every single day is not going to be pizza day, so how do we show up in ways that amplify, extend or elevate [customers’] day-to-day?” Jaclyn says. 







    If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

    • 26 min
    Allegra’s Jordana Barish on Developing a Trusted Tech Tool

    Allegra’s Jordana Barish on Developing a Trusted Tech Tool

    Jordana Barish, Allegra’s North American Zone Head, sits down with Justin Westcott,  Global Technology Chair of Edelman (a DJE company), for a conversation at South by Southwest (SXSW). They discuss how the trusted health brand is helping allergy sufferers through a new tool called Allegra Airways, which launched at SXSW. “To build trust with our consumers it’s all about relevance and meaning and providing something that is truly of value based on an insight about something that they need,” Jordana says. 

    • 13 min
    Duolingo’s Katherine Chan on Making the Brand a TikTok Phenomenon

    Duolingo’s Katherine Chan on Making the Brand a TikTok Phenomenon

    Edelman’s Smita Reddy sits down with Katherine Chan, Global Head of Social Media at Duolingo, to talk about the brand’s social media strategy, their latest Super Bowl ad, and viral presence on Tik Tok. “On social, you have three seconds to make an impact and in order to do that you have to get people to have an emotional response as quickly as possible,” Katherine says. 

    • 26 min
    Experts on How Businesses Should Speak Out Amid Controversy

    Experts on How Businesses Should Speak Out Amid Controversy

    Harvard Business School professors Sandra Sucher and Peter Tufano and the Edelman Trust Institute’s Head of Research David Bersoff discuss their new article in Harvard Business Review with Justin Blake, Executive Director of the Edelman Trust Institute The piece gives guidance to business leaders on navigating contentious societal issues amid widespread polarization. “The pressure being put on companies to defend what they’re doing is forcing them to be more thoughtful about what issues they weigh in on and how,” David says. 







    Read “How Companies Should Weigh In on a Controversy: A better approach to stakeholder management” in Harvard Business Review: https://edl.mn/48cTSdP

    • 27 min
    Inside Ad Council’s Most Impactful Campaigns with Jenn Walters

    Inside Ad Council’s Most Impactful Campaigns with Jenn Walters

    Ad Council VP Group Campaign Director Jenn Walters joins Edelman’s Global Chair of Food and Beverage Smita Reddy to take listeners inside of some of the organization’s most impactful campaigns – from Smokey Bear to Love Has No Labels. She discusses what it takes for Ad Council to change hearts and minds on important societal issues. “When you have the opportunity to put a human face and a human story to an issue, that is so incredibly meaningful,” Jenn says.







    If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

    • 24 min

Customer Reviews

3.9 out of 5
7 Ratings

7 Ratings

Go Sixt! ,

Fantastic!

This is simply outstanding.

GrandPoobah2000 ,

I can’t listen to this

Interesting topics and good guests but they all talk so fast that it is now tiring to listen to.

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