The TrustMakers Advertising Week
-
- Business
-
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
-
Professor Scott Galloway: Brands Must ‘Act Up, Not Speak Up’
To close out The TrustMakers’ series on the ground at the 2024 Cannes Lions International Festival of Creativity, Scott Galloway, professor of marketing at NYU Stern School of Business and podcast host, sits down for a conversation with Edelman CEO Richard Edelman. Richard gets Scott’s reactions to the new 2024 Edelman Trust Barometer Special Report: Brands and Politics. “If [brands] feel strongly about issues, they need to act up, not speak up. What I find is a lot of them are speaking, but the music doesn’t match the words,” Scott says.
See the full findings from the 2024 Edelman Trust Barometer Special Report: Brands and Politics: https://edl.mn/3VDrzCn -
Creators Colin & Samir on What It Takes to Run a Creator Business
The TrustMakers is continuing our series of episodes from on-the-ground at the Cannes Lions International Festival for Creativity. Colin Rosenblum and Samir Chaudry are hosts of “The Colin and Samir Show,” a YouTube show and podcast that breaks down the latest in the creator economy from the perspective of creators. They sit down with Edelman’s Smita Reddy to discuss the ins and outs of the business – and what this new landscape means for both creators and brands.
-
New York Times’ Astead Herndon on the New Political Landscape for Brands
The TrustMakers is on the ground at the annual Cannes Lions International Festival for Creativity to talk with guests about what they’re up to at the festival and get their reactions to the 2024 Edelman Trust Barometer Special Report on brands and politics. Astead Herndon, National Politics Reporter at the New York Times, sits down with Edelman CEO Richard Edelman to discuss consumers’ political expectations for brands – particularly in the U.S. during an election year. “Consumers and grassroots voters are looking for authenticity and honesty – and then they’re willing to be moved,” Astead says.
See the full findings from the 2024 Edelman Trust Barometer Special Report: Brands and Politics: https://edl.mn/4bVyKvs -
GLAAD CEO Sarah Kate Ellis on Being an Agent for Change
GLAAD CEO Sarah Kate Ellis joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how businesses should engage on LGBTQ+ rights issues, the state of LGBTQ+ representation in the media, and GLAAD’s evolution as an advocacy organization. “We go where culture is created to be an agent for change,” Ellis says.
If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d -
Axios CEO Jim VandeHei on Leading with ‘Just the Good Stuff’
Axios Co-Founder and CEO Jim VandeHei joins Edelman CEO Richard Edelman for a conversation about his new book, “Just the Good Stuff,” and the state of trust in the media and business leaders. “People who run companies have a real obligation to understand that people are trusting corporate and business leadership more than ever – and we should carry that burden responsibly,” Jim says.
If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d -
Nature’s Magdalena Skipper on Standing Up for Science
Magdalena Skipper, Editor in Chief of Nature, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss the state of trust in science. She gives insights on combatting misinformation and on the 2024 Edelman Trust Barometer Special Report: Trust and Health. “When science comes under fire, it should be down to each one of us to stand up for science,” Magdalena says.
If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d
Download the full 2024 Edelman Trust Barometer Special Report: Trust and Health: https://edl.mn/3U4k7hz
Customer Reviews
Fantastic!
This is simply outstanding.
I can’t listen to this
Interesting topics and good guests but they all talk so fast that it is now tiring to listen to.