A Podcast from Edelman and Advertising Week
The Growing Role of Business in Society in 2022 with Frank Cooper, Global CMO of BlackRock
This week, CEO Richard Edelman speaks with Frank Cooper III, Global Chief Marketing Officer of BlackRock, to unpack the findings of the recently released 2022 Edelman Trust Barometer Report. Among all institutions studied, business was revealed as the big trust winner of this year’s report, while government and media were seen to be fueling a cycle of distrust. Richard and Frank discuss the societal obligations now incumbent on business to help pick up the slack. As Frank notes: “Business can’t do it alone. We need government to step up and fill the void.”
Meet The TrustMakers with Antonio Lucio
Principal of 5S Diversity and Executive Fellow at Yale School of Management. Richard and Antonio focus on the role business must play as today’s most trusted institution, the significance of brands in people’s lives, and how they can address societal issues with purpose-driven action.
This is simply outstanding.