30 episodes
The Sonic Truth Advertising Week
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- Business
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5.0 • 8 Ratings
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How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
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The Sound of Confidence – with SmileDirectClub
Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve. On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality […]
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Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of […]
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Building a Brand Sound – With Google and The Elements Music
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. In this episode, we meet at the intersection of art and science with Nellie Rajabi, former Music Supervisor at Google, who has since moved to Apple, and J Bonilla, founder of The Elements Music. Where is music for brands headed? Will it all […]
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Part 2: The 9 Innings of Audio with Rishad Tobaccowala
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time […]
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Part 1: The 9 Innings of Audio with Rishad Tobaccowala
Download The Audio Intelligence Infographic. In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now, to simply why […]
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Getting Creative With Audio Advertising
Tony Mennuto is the President of the creative and consulting agency Wordsworth and Booth, which creates award-winning audio advertising for clients like Burger King, Pepsi, Fiat, and more. On this latest episode of The Sonic Truth, Tony sits down with Veritonic’s Scott Simonelli to discuss their creative approach, including a look at recent work they […]
Customer Reviews
5 stars
VERY insightful and entertaining podcast!