Masters of Home Service Jobber

Tap into the power of social media to boost your home service business. Learn practical strategies from a seasoned pro for growing your Instagram following and converting them into loyal customers. Explore how personal stories and authentic engagement can set you apart from the competition. This episode is packed with expert advice to help you navigate the social media landscape effectively and grow your business. Join host Adam Sylvester and Katrina Teeple, owner of Operation Organization.
 
Introduction to the episode and guests [0:35]
Katrina shares how started her business in home organization [1:10]
The use of social media to gain clients, focusing on the impact of Instagram [2:08]
The reach of social media and expanding business locations [3:06]
Utilizing Instagram to generate followers and convert them into clients [4:37]
Sharing personal stories on social media [5:48]
Personal brand versus company brand on social media platforms [7:23]
Interacting with followers and managing comments [8:27]
Content quality over quantity and maintaining a manageable schedule [10:52]
Staying creative and spontaneous content creation opportunities [13:58]
Using Jobber to run an operationally efficient business [15:22]
Effective Instagram reels and tips on content creation [16:40]
Effectiveness of paid promotions on Instagram [19:18]
Sharing too much business knowledge on social media [20:37]
Building community among peers [23:12]
Tips for creating and editing content directly within Instagram [24:10]
Adam’s 10 takeaway tips from the episode [26:41]
 
Adam Sylvester: https://www.adamsylvester.com/
Katrina Teeple's Website: https://operationorganization.com/
Katrina Teeple's Instagram: https://www.instagram.com/operationorganization

Explore the world of effective marketing and get new business with the powerful strategy of retargeting. Learn how successful businesses leverage customer lists, use innovative email and text messaging techniques, and make use of digital tools to keep their services top of mind for their customers. Discover practical tips on maintaining engagement through personalized content and segmenting email campaigns for maximum impact. Whether you're a new entrepreneur or an established business owner, these insights can transform the way you connect with your customer lists and drive growth. Join host Adam Sylvester and Phil Risher, owner of Phlash Consulting.
 
Introduction to the episode and guests [0:32]
The three key parts of a marketing plan: visibility, conversions, and retargeting [1:29]
The value of maintaining engagement with previous customers [2:33]
Using newsletters for continuous engagement and cross-selling [3:07]
Using email campaigns as a retargeting strategy [6:09]
The impact of being proactive with marketing messages [7:17]
Email and text message marketing to retarget customers [8:20]
Maintaining customer interest through personalized texts [10:07]
Best practices in email marketing to ensure engagement and relevance [11:15]
How an email Adam sent by mistake still earned him business [12:24]
What Phil and Adam love about Jobber [13:55]
Using tools like SendJim for targeted local marketing campaigns 15:17]
Digital retargeting through display ads and pixel tracking [17:16]
Converting leads to sales through timely follow-ups and educational content [18:57]
Setting up effective email marketing automations in MailChimp [20:06]
Practical tips for collecting emails through website interactions [21:29]
Segmenting email lists to send relevant content to different types of subscribers [22:40]
Starting steps for businesses new to email marketing [24:35]
Adam’s takeaway tips [26:42]

In this episode, learn how to overcome plateaus in your business, hearing invaluable insights on market saturation, creativity in marketing, and the mindset shifts needed for breakthrough growth. Discover how to transform stagnation into opportunity, ensuring your business not only survives but thrives in the most challenging markets. Join host Adam Sylvester, Eric Krupin, owner of Kroopin's Poopin Scoopin, and Paul Jamison, host of the Green Industry Podcast.
 
Introduction to the episode and guests [0:28]
Market saturation and its impact on businesses [1:14]
The importance of creating awareness for your industry [2:40]
The role of creativity and understanding your ideal customer [3:40]
Strategies for overcoming internal plateaus [4:15]The necessity of aggressive marketing to stand out [4:39]
Selling convenience, not just the service [5:46]
Re-evaluating and updating marketing strategies [6:20]
The importance of reinvesting in your business for growth [7:03]
Mindset shifts needed to overcome plateaus [7:28]
How Jobber helps businesses become more efficient [9:11]
More practical ways to change your mindset around plateaus [10:54]
Benefits of audiobooks and self-education [12:09]
Returning to basics to overcome plateaus [13:01]
Viewing plateaus as quiet growth periods [13:38]
The importance of prioritizing stability before scaling [14:34]
Reevaluating the business for efficiency and profitability [15:31]
Highlighting the significance of profit over revenue [16:36]
Acknowledging and planning to move past plateaus [17:49]
The necessity of making proactive changes for improvement [18:01]
Adam’s takeaway tips [18:40]

This episode takes a look at the shift from viewing trade work as merely a job to embracing it as a fulfilling career. Join our guests as they discuss effective recruitment and mentorship strategies that meet the expectations of a younger workforce while protecting the brand you worked hard to build. Christine shares her insights on hiring and developing young talent, while Jason highlights the updated approach to mentorship he’s now able to implement thanks to the Jobber Grant he received last year. Join host Adam Sylvester, Jason Savage, Current Electric System and 2023 Jobber Gants recipient, and Christine Hodge, CEO of Clearview Washing.
 
The importance of framing trade work as a career, not just a job [1:03]
Advocating for a shift in how career paths are presented to young people [2:38]
The significance of starting trade careers early [4:51]
Christine's approach to hiring and developing younger employees [6:39]
Methods for recruiting young workers through job postings and referral bonuses [10:33]
Jason’s updated approach to mentorship [13:15]
What Adam, Jason, and Christine love about Jobber [17:10]
Adam’s hack for managing recruitment costs on Indeed [19:22]
Understanding the expectations of a younger workforce [21:09]
Adam’s takeaway tips [25:11]

Ready to get creative? This episode is all about the not-so-subtle art of business branding. We’ll explore the critical role of using your brand to develop customer trust, common mistakes to avoid, and the power of clear, consistent messaging. You’ll also get expert tips on selecting a business name, picking a standout color palette, and identifying the best logo for your brand. Plus, essential elements for memorable branding and recommendations for when to enlist professional help. Join host Adam Sylvester, and Jason Ford, Creative Director at Jobber.
 
Introduction to the episode and guests [0:30]
The role of branding when building trust with customers [2:00]
Common branding mistakes and the dangers of overcomplication [2:34]
The importance of clear and straightforward messaging in business branding [4:57]
Tips for selecting a business name that reflects your company [6:43]
Strategies for standing out using a color palette and other branding elements [8:11]
Advice on font and logo selection that aligns with your brand’s identity [9:48]
What Adam and Jason love about Jobber [11:07]
Key considerations for effective logos [12:30]
How to create an effective color palette and the importance of legibility [13:25]
When to hire a professional while creating a brand for your business [14:41]
Why you should hire a designer who understands both aesthetics and marketing [16:42]
Adam’s takeaway tips [18:51]

Dive into the world of landing and managing large contracts. Learn about the art of relationship building and the requirements of having solid processes. Gain expert advice on tailoring marketing strategies for different scales and the strategic decision-making to drive business growth. This episode is a must-listen for anyone looking to go after larger contracts or commercial work. Join host Adam Sylvester, Dan Guest from Guest Plumbing & HVAC and Judith Virag, owner of Clean Club Calgary.
 
Introduction to the episode and guests [0:30]
What guests consider to be large contracts in their fields [0:57]
Profitability of large contracts [2:09]
Strategies for starting small and scaling up to handle large contracts [3:46]
Marketing strategies for large contracts vs. regular jobs [4:25]
Nurturing long-term relationships with clients, especially in commercial contracts [5:20]
How business models differ in residential versus commercial sectors [8:20]
Setting up and maintaining large contracts, including legal and financial considerations [10:30]
What guests love about Jobber [11:46]
Developing meaningful relationships with commercial clients and understanding their business needs [13:38]
The role of the owner vs. sales team in relationship building [15:54]
Starting a business with a focus on large contracts vs. scaling up [18:35]
Operational differences in handling large contracts [25:17]
Adam’s takeaway tips [27:38]