72 episodes

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman iHeartPodcasts

    • Business
    • 4.7 • 85 Ratings

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

    Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”

    Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”

    You might be surprised to learn that legendary sportscaster Colin Cowherd rarely checks his ratings. As he puts it: checking your ratings doesn’t make your ratings better. Instead, Colin has some other tried-and-true ways to build an engaged audience— and it shows. With his program on Fox Sports and two podcast networks in partnership with iHeartPodcasts, Colin hasn’t just built an audience, he’s built an empire. Colin joins Bob to share insights on audience growth, his advice for advertisers and what lessons from pro athletes we can apply to any industry.
    See omnystudio.com/listener for privacy information.

    • 37 min
    Christian Juhl: "I have to predict the future just slightly better than everybody else."

    Christian Juhl: "I have to predict the future just slightly better than everybody else."

    Throughout the tumultuous pandemic, Christian Juhl kept a steady hand at the helm of GroupM at WPP—the world’s largest advertising and media investment company. The key to Christian’s powerful leadership lies within his early experiences in the eye of the dot com boom and bust. The memories of wondering whether his paychecks would cash have not faded, and neither have the corresponding lessons. Listen as Christian shares those lessons with Bob; plus, how Christian and his team are leveraging GroupM’s size to change the industry, and the world, for the better.
    See omnystudio.com/listener for privacy information.

    • 34 min
    Mike Meldman: "If the product is bad, no matter who is behind it, it won’t work.”

    Mike Meldman: "If the product is bad, no matter who is behind it, it won’t work.”

    After a brief stint as a Blackjack dealer, Mike Meldman thought he’d try his hand as a real estate developer. Cut to the present: Mike and his team at Discovery Land Company have created over thirty luxury communities worldwide. But Mike is not just providing four walls and a roof: he’s providing community. Bob sits down to find out how Mike has achieved that— and where Casamigos, the award-winning tequila brand Mike co-founded, fits in.
    See omnystudio.com/listener for privacy information.

    • 31 min
    Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”

    Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”

    Although Byron Sharp grew up on a sheep farm, he’s spent his career defying herd mentality. As Director of the Ehrenberg-Bass Institute for Marketing Science, Byron has debunked marketing conventions and helped brands stick to what works. Along the way, he wrote the seminal book “How Brands Grow,” which you can find on any CMO’s desk who is worth their salt. In today’s special episode of Math & Magic, Bob shares the mic with iHeart’s CMO Gayle Troberman for a conversation with Byron on the marketing strategies backed by science.
    See omnystudio.com/listener for privacy information.

    • 38 min
    Stephanie Ruhle: “I want the world to get better and smarter.”

    Stephanie Ruhle: “I want the world to get better and smarter.”

    It’s impossible to make good business decisions with bad information. That’s where truth-seeking reporters like Stephanie Ruhle come in. Host of the 11th Hour on MSNBC and Senior Business Analyst for NBC News, Stephanie has brought truth and accountability to power by breaking momentous stories like the London Whale loss. Bob talks to Stephanie about how she navigated a major career pivot, the surprising role New York City restaurants played in her career advancements, and how companies can get media coverage (spoiler alert: it’s easier than you think!).
    See omnystudio.com/listener for privacy information.

    • 38 min
    Tony Coles: “We are sourcing stories that mainstream newsrooms would never tell.”

    Tony Coles: “We are sourcing stories that mainstream newsrooms would never tell.”

    In 2019, the Black Information Network— a full-time news service by and for the black community— was in the early stages of planning at iHeartMedia. But when George Floyd was murdered, Tony Coles, one of iHeart’s Division Presidents who had been overseeing BIN’s development, knew the platform needed to launch immediately. Tony, now President of BIN, reflects on how he and his team were able to spring into action so effectively, some stories that have made the biggest impact, and why triumphs deserve as much coverage as tragedies.
    See omnystudio.com/listener for privacy information.

    • 44 min

Customer Reviews

4.7 out of 5
85 Ratings

85 Ratings

Osimoto ,

As a marketer and student of advertising, this podcast inspires.

Bob knows how to talk to people and equally important are the people he brings in to interview. I have one solid takeaway from 90% of the Math and Magic episodes.

Marketing at it’s best.

Mercury Forward ,

More magic than math

Update: If you only listen to one episode, try the one with Bobbi Brown. Her career is a testament to magic!

Having worked at MTV Networks along with Pittman and several of his guests, I can attest to the importance and focus on math (data), but the real stars always involve more than a little magic.✨ So a podcast that includes and informs on both? Makes sense to me! There can be a lot to learn from pioneers, even if nobody has said “I want my MTV” for a couple decades. These folks are pioneers, like the Mercury astronauts were pioneers. 🚀 Would we even be in space without them?

TownsendFitnessSystems ,

The BEST in the game!

Bob brings the top business + media professionals in the game to sit down for an ultra practical + tactical strategy. This is one of the best shows out there - BAR NONE! Thanks Bob for sharing a refreshing breath of air in a sea of informational diversity!

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