249 episodes

The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners.
Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

Millionaire Car Salesman Podcast Dealer Synergy

    • Business
    • 4.7 • 85 Ratings

The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners.
Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

    Six Proven Principles: The Secrets to Growing Your Dealership 800%

    Six Proven Principles: The Secrets to Growing Your Dealership 800%

    In this riveting episode, two titans of the automotive industry, Sean V. Bradley, President of Dealer Synergy, and LA Williams, the Blind Master, delve into the riveting journey of Glenn Lundy! They uncover the strategic maneuvers and philosophies behind Lundy's record-setting success in growing a Chevy dealership by 800%. The conversation unfolds insights into intentional leadership, team motivation, and innovative dealership management that cuts across traditional boundaries.
    Glenn Lundy imparts his unique perspective on effective dealership growth strategies, emphasizing the importance of daily motivational routines, organizational culture shifts, and scalable processes. His enlightening discussion with Sean V. Bradley goes beyond surface-level tactics, digging into the mindset transformations required for massive dealership success. Each recount of the journey brings out the crisp details of the methods that can turn any average dealership around to face a trajectory of exponential growth.
     
    🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you OVER 60% OFF! 🏎️✨ 
    Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
     
    #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
     
    Key Takeaways
    Dealerships can achieve unprecedented growth by reassessing and transforming their organizational culture and daily routines.
    Effective leadership in automotive sales involves celebrating your team's victories, reinforcing positive behavior, and fostering development.
    Understanding and theorizing car sales as a function of professional speaking can provide a competitive edge in communicating and persuading customers.
    Adapting to market changes, focusing on used car sales, and being proactive rather than reactive are essential strategies for sustained success post-pandemic.
    Creating a dedicated vehicle buying center with skilled buyers can drastically improve inventory quality and dealership profitability.
    Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=MCS24
     
    About Glenn Lundy
    Glenn Lundy is known for his transformative impact in the automotive sales industry. As the former General Manager of Dan Cummings Chevrolet & Buick, he led his team to a monumental 800% growth within six years. His expertise doesn't end there; Lundy stands out as a mentor, motivational speaker, and strategist, who empowers dealership managers and owners to exceed their professional goals. His winning strategy dubbed the "800% Club," is encapsulated in a lifestyle revolving around eight pillars that extend beyond work into personal growth domains.
     
     
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
     
    The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
    Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synerg

    • 1 hr 11 min
    Sell More, Spend Less: The Right Way to Auto Transport

    Sell More, Spend Less: The Right Way to Auto Transport

    In this dynamic episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley unveils the transformative strategies propelling the automotive industry forward! Joining Sean is Mike Trudeau. Mike Trudeau is the Executive Vice President of Business Development at Montway Auto Transport. 
    Mike, with a wealth of experience in automotive logistics, unravels the complex web of auto transport management. He educates dealers on consolidating various vendors to enjoy a seamless one-stop shop experience! Moreover, Mike explores strategic car acquisitions beyond traditional channels, shedding light on innovative approaches to sourcing vehicles and optimizing inventory management!
    Tune in to this episode to gain a deeper understanding of the dynamic forces shaping the future of automotive sales and discover practical strategies for staying ahead in this rapidly evolving industry!
     
    🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you OVER 60% OFF! 🏎️✨ 
    Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
     
    #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
     
    Key Takeaways
    Utilizing auto transportation services like Montway can provide customers with a seamless experience in both purchasing and receiving their vehicles.
    Dealers can strategically incorporate transportation costs into the car deal, creating additional revenue streams or providing competitive advantages.
    Streamlining a dealership's auto transport needs into one provider can lead to significant savings and a more organized logistics process.
    Innovative approaches to car acquisition, like partnering with non-traditional entities and utilizing transportation cost tools, can boost both inventory and profits.
    The automotive retail environment is evolving, with a focus on ease and convenience signaling the post-pandemic new normal in customer expectations and dealership operations.
    Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=MCS24
     
    About Mike Trudeau
    Mike Trudeau is Montway’s accomplished Executive Vice President of Business Development. Since joining the company in 2018, Mike has been instrumental in expanding the logistics division and supporting the company’s growth.
    He is known for implementing impactful sales initiatives that significantly contribute to Montway’s success. One of his key achievements was spearheading the launch of the Montway Automation Portal (M.A.P.), an advanced platform that provides business-to-business customers with complete transparency into their auto transport processes and costs. Under Mike’s leadership, Montway has expanded its customer base nationwide. 
    Mike boasts a rich professional background in the automotive industry, spanning logistics, car rental and remarketing. Prior to joining Montway, he held the position of Remarketing Group Sales Manager at Enterprise Rent-A-Car for seven years, honing his skills and gaining invaluable experience. He also worked for United Road Services, building a foundation in sales, operations and customer service.
    Recognized for his expertise and insights, Mike has been featured in various media, sharing his perspectives on the evolving landscape of the auto transport and logistics industry. With his remarkable track record in business development, Mike is an important asset to Montway.
     
     
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also

    • 39 min
    EP 8:27 Across the Pond: A Deep Dive into UK vs. US Car Sales Processes

    EP 8:27 Across the Pond: A Deep Dive into UK vs. US Car Sales Processes

    In this captivating episode of the Millionaire Car Salesman podcast, hosts Sean V. Bradley teams up with industry and branding expert, Tianna Mick aka T Got Your Keys, with special guest Isabella Tutt joining from the UK! Listen in to be treated to a cross-continental exploration of sales strategies and best practices!
    The discussion delves into the comparative analysis of automotive sales techniques and methodologies employed in the US and UK markets, highlighting both similarities and differences. Drawing from their extensive experience, the guests share insider insights into the nuances of car sales, from lead generation and customer engagement to negotiation tactics and closing strategies!
    Cultural factors that shape consumer behavior and preferences in each market are explored, offering valuable perspectives for sales professionals seeking to connect with diverse clientele. Listeners are treated to a wealth of effective sales strategies and techniques proven to drive success in both the US and UK automotive industries, with practical tips for implementation!
    The episode underscores the value of international collaboration and knowledge sharing among sales professionals, highlighting the benefits of learning from different perspectives and approaches! The show host and guests engage in a dynamic Q&A session, addressing listener questions and providing personalized advice on overcoming sales challenges and maximizing opportunities in the global marketplace.
    Whether you're a seasoned sales veteran or a newcomer to the automotive industry, this episode offers invaluable insights and actionable advice for excelling in today's competitive sales landscape, regardless of geographical boundaries. Tune in to gain a deeper understanding of automotive sales across continents and unlock the secrets to sales success on a global scale!
     
    🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you OVER 60% OFF! 🏎️✨ 
    Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
     
    #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
     
    Key Takeaways
    The automotive sales profession in the UK shares similar public perceptions to those in the U.S., with professionals striving to change dated stereotypes.
    Effective customer engagement in car sales entails asking open-ended questions, creating personalized experiences, and maintaining long-term relationships.
    Building one's personal brand and leveraging community networks can significantly boost sales and create new opportunities within the automotive industry.
    The Women Automotive Network is championing diversity and gender inclusivity, providing mentorship, and connecting automotive professionals.
    Sales strategies should adapt to the modern consumer who is typically well-researched and internet-savvy, requiring salespeople to be proactive and knowledgeable.
    Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=MCS24
     
    About Isabella Tutt
    Isabella Tutt, a distinguished automotive sales professional hailing from the UK, boasts an impressive 13-year tenure in the industry, primarily focused on selling cars under the esteemed Peugeot brand. Beginning her career at the age of 19, Isabella swiftly earned full Peugeot accreditation, setting a high standard for herself from the outset.
    Throughout her tenure, Isabella has excelled in various sales domains, including new car sales, business-to-business transactions, and mobility sales, demonstrating her versatility and adaptability in diverse market segments. Her dedication to excellence has been consistently recognized, with accolades such as Customer Satisfaction and

    • 1 hr 1 min
    The Keys to BDC Success: Mastering Follow-Up and Engagement in the Internet Department

    The Keys to BDC Success: Mastering Follow-Up and Engagement in the Internet Department

    In this enlightening episode of the Millionaire Car Salesman podcast, titled "Mastering the Internet Director Department," hosts Sean V. Bradley and L.A. Williams welcome automotive industry expert Keric Davis to explore the intricacies of running a successful internet department in an auto dealership! The conversation dives deep into the importance of crafting a cohesive strategy that empowers sales professionals to leverage digital tools effectively, streamline customer interactions, and ultimately drive sales to new heights!
    Kicking off the discussion, Sean highlights the pivotal role of an internet director, emphasizing the need for prompt responses to inbound leads and the significance of consistent follow-up efforts! The episode also addresses common misconceptions surrounding internet and BDC management roles, shedding light on the invaluable contributions these departments make to the dealership's overall success! Drawing from his extensive experience, Keric shares valuable insights into the evolving landscape of automotive sales, emphasizing the growing importance of technology-driven customer interactions!
    Listeners will gain valuable insights from the hosts' practical advice on achieving operational excellence, including strategies for maintaining control over engagements, optimizing time management, and enhancing lead follow-up processes! Furthermore, the episode underscores the importance of fostering a collaborative environment within the dealership, where internet directors play a vital role in facilitating synergy between BDC representatives, sales managers, and other key stakeholders!
    Tune in to this episode to discover actionable tips and strategies for mastering the internet director department and driving unprecedented success in automotive sales!
     
    🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you 25% OFF! 🏎️✨ 
    Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
     
    #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
     
    Key Takeaways
    Effective leadership for an Internet or BDC Department requires managers to be proactive in managing live customer engagements and tracking leads meticulously.
    Encouraging a paradigm shift amongst sales managers to view Internet or BDC management roles as opportunities rather than demotions or secondary responsibilities.
    The significance of real-time 'T.O.' processes in Internet sales, ensuring no customer interaction ends without a managerial touchpoint.
    A department's success is largely dependent on its adherence to follow-up protocol, perseverance, and a high volume of contact attempts.
    Fostering an interdependent and synergistic culture amongst BDC reps, point-guards, and salespeople is key to driving consistent sales growth.
    Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=DEALERSYNERGY
     
    About Keric Davis
    Keric Davis is a seasoned automotive professional based in Boise, Idaho. With over eight years of experience in the industry, he currently holds the dual role of Internet Manager and Floor Manager at Dennis Dillon Nissan. Originally from Portland, Oregon, Keric's journey in automotive began in 2000. Throughout his career, he has held diverse roles including desk manager and sales manager, showcasing his versatility and adaptability. Known for his adeptness at leveraging new technologies and communication methods, Keric excels in his position as Internet Manager, where he leads with a combination of extensive experience and strategic sales management skills.
     
     
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, te

    • 45 min
    SEO Strategies & SEM Secrets That Built a Multibillion-Dollar Automotive Group

    SEO Strategies & SEM Secrets That Built a Multibillion-Dollar Automotive Group

    In this insightful episode, marketing professionals and automobile aficionados are treated to an engaging discussion with Joe Zumpella, the Director of Marketing for the Cochran Automotive Group! The conversation swiftly homes in on innovative methods for creating customer loyalty, leveraging the power of digital advertising, and establishing a palpable presence in local communities. With an unwavering dedication to both customer value and communal involvement, Zumpella's narratives offer a masterclass in balancing successful automotive marketing with corporate social responsibility!
    Joe Zumpella's journey from a casual dealership visitor to a marketing maven for a vast dealer network is as unconventional as it is intriguing! He underscores the effectiveness of geo-targeted digital campaigns, the significance of maintaining a positive community footprint, and the importance of press outreach in amplifying humanitarian efforts. The dialogue transitions smoothly to the technical realm of digital marketing. Discussions about SEO and SEM highlight the necessity of a cohesive relationship between dealership representatives and marketing vendors to realize the full potential of these platforms! Tune in to hear WHO Joe uses to maintain being the marketing master of his region!
     
    🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you 50% OFF! 🏎️✨ 
    Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
    #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
     
    Key Takeaways
    Joe Zumpella shares his unexpected entry into the automotive industry and the importance of community-driven marketing strategies.
    Number one Cochran Automotive Group stands out in its commitment to philanthropy, highlighting specific charitable programs and initiatives.
    Zumpella offers insights into effective use of earned media strategies to promote community-oriented events and causes.
    The conversation reveals the impact and significance of SEO and SEM in automotive marketing, and the value of vendor partnerships.
    Tips on building relationships with local media and leveraging free press opportunities as part of a comprehensive marketing strategy.
    Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=DEALERSYNERGY
     
    About Joe Zumpella
    Joe Zumpella is an expert marketing professional with two decades of experience, including five years dedicated to the automotive industry. His journey began in the golf industry, where he excelled in sales and spearheaded the creation of golfhq.com. As the Director of eCommerce, Joe navigated the digital landscape, propelling the brand to the top 10 golf retail sites nationally.
    Transitioning to a boutique digital marketing company in Cleveland, Joe continued to lead successful digital marketing teams. His foray into the automotive sector commenced at Autosoft DMS, where he blended his marketing expertise with insights into the automotive business.
    A fateful encounter at Sweeney Chevrolet Buick GMC marked a pivotal moment. Initially just passing time with his daughter, Joe's experience caught the eye of the sales manager, leading to an unexpected interview. This twist of fate landed him a role as the Digital Marketing Director, steering the dealership's marketing efforts.
    The narrative took another turn when the dealership underwent acquisition by #1 Cochran. Undeterred, Joe expanded his responsibilities, overseeing marketing for a network of seven dealerships in northeast Ohio. Today, Joe Zumpella stands at the helm of both digital and traditional marketing for this thriving platform, shaping strategies and driving success in the dynamic auto

    • 50 min
    The Future is Female: How to Tap into 87% Buying Power

    The Future is Female: How to Tap into 87% Buying Power

    Kicking off Women’s History Month, the Millionaire Car Salesman podcast is bringing you an enlightening episode that takes a deep dive into the underrepresentation of women in the automotive industry! Sean V. Bradley, the show's host, along with co-host Tianna Mick aka T Got Your Keys, engages with Stephanie May from the Women Automotive Network to uncover the challenges and opportunities for women in automotive sectors globally!
    The episode kicks off with Sean highlighting the disproportionate ratio of women to men on car sales floors and management positions, despite women having significant purchasing power in the automotive market. The discussion navigates the nuances of recruiting and retaining women in automotive roles, focusing on the need for change in dealership culture and practices. With a universal theme of gender diversity, the talk underscores that understanding your customer base leads to a more successful dealership - a rule of thumb that transcends geographical boundaries.
    Stephanie elaborates on the mission of the Women Automotive Network, emphasizing the importance of including men in the conversation to truly effect change. From London to Detroit, the discussion sheds light on the similarities of challenges faced by women across the automotive industry, regardless of location. Listen in as the episode progresses, and we are introduced to the various initiatives by the Women Automotive Network!
     
    🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you 50% OFF! 🏎️✨ 
    Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
    #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
     
    Key Takeaways
    There is a significant gap in the representation of women in the automotive industry, despite their substantial purchasing power.
    The Women Automotive Network seeks to support and empower women globally in the automotive sector, emphasizing the inclusion of men in the conversation.
    Cultivating a diverse and inclusive dealership culture can be beneficial from both a business and employee satisfaction perspective.
    Mentorship programs offered by the network play a crucial role in connecting and supporting women's growth in the industry.
    The Women Automotive Network is organizing their first physical event in Detroit in June, focused on diversity, empowerment, and community building in automotive.
    Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=DEALERSYNERGY
     
    About Stephanie May
    Stephanie May, a visionary in the automotive industry, has been a driving force in fostering inclusivity and collaboration. Since 2016, she has spearheaded initiatives that have transformed the landscape, culminating in the establishment of the Women Automotive Network – a global community with a staggering 34,000+ members.
    In 2016, Stephanie took the reins, initiating panels, breakfasts, and workshops at regional automotive events. However, her true mark was made with the launch of the inaugural Women Automotive Summit in Stuttgart, Germany, in June 2019. The event drew 176 attendees and laid the foundation for something far more expansive.
    When the pandemic forced events to migrate online, Stephanie seized the opportunity to redefine their purpose. The Women Automotive Network emerged, transcending the confines of a traditional event series. As of January 2024, it stands as a global force, boasting a myriad of activities. From a monthly newsletter to a bi-annual mentorship program, a leadership interview series, a job vacancy platform, and both online and in-person events in Detroit and Germany, Stephanie has curated a thriving community.
    Stephanie

    • 53 min

Customer Reviews

4.7 out of 5
85 Ratings

85 Ratings

dinhdidit ,

Great podcast

Great guests and very informative. Could be entertaining at time, but for the most part it’s a very good informative listen.

Kericdavis6977 ,

Phenomenal content

By far the most relevant, most up to date and most encouraging for anyone at any level in the automotive business

obacker19 ,

Energizing, Inspiring and Insightful! 🔥

Regardless of your experience level as a salesperson - this is a must listen! Sean does an incredible job covering all the insights, innovations and skill sets you need to know about to stay ahead of the curve at your dealership - with the energy, motivation and experience of a leader who’s actually walked the path. Highly recommend listening and subscribing!

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