134 episodes

The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners.
Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

Millionaire Car Salesman Podcast Dealer Synergy

    • Business
    • 4.8 • 61 Ratings

The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners.
Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

    BDC Director, Sebrinner Blair Breaks Down How She Generated Approximately $1.6 Million In Profit From AutoWeb Leads This Year

    BDC Director, Sebrinner Blair Breaks Down How She Generated Approximately $1.6 Million In Profit From AutoWeb Leads This Year

    This week on the Millionaire Car Salesman Podcast, Sean V Bradley discusses the importance of the Internet sales department and BDC.  More specifically, how AutoWeb’s third party leads paired with the right process will have an immediate impact on a dealership's bottom line.  AutoWeb’s high quality leads can easily generate an additional $1.6 Million in additional gross profit each year.
    Joining Sean today is Sebrinner Blair-Henry and Paul Maglio.  Sebrinner is the BDC Director at Ritchey Autos and Paul is a Director of Client Success at AutoWeb.  Being experts on third party lead providers and the best practices in regards to process, they drop a tremendous amount of knowledge to help dealerships sell more leads.
    About Sebrinner Blair
    Sebrinner Blair-Henry is the BDC Director at Ritchey Autos.  Ritchey Autos is located around the Orlando, FL area and has four brands at three locations.  Their locations include: Ritchey Cadillac Buick-GMC in Daytona Beach, FL, Daytona Subaru in Daytona Beach, FL, and Subaru Volvo of Melbourne in Melbourne, FL.
    Sebrinner oversees and handles a majority of all communications for the auto group.  With current market conditions during the pandemic and the inventory crisis, Ritchey Autos sells a combined average of 330 cars each month.  This is largely due to Sebrinner and the BDC which generates about 60% of those units, averaging 200 sales per month.
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
    For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
    The Millionaire Car Salesman Podcast is Proudly Sponsored By:
    Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit  www.callsource.com.
    AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.
    CarNow: Sell more cars now!  Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

    • 57 min
    SEO Secrets & Reality Checks From The CEO Of MarketPage, Wayland Myers

    SEO Secrets & Reality Checks From The CEO Of MarketPage, Wayland Myers

    This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP dives deep into SEO for automotive dealerships.  Joining Sean Bradley is Wayland Myers, the CEO of MarketPage.  They discuss how website platforms are the biggest problems for automotive dealerships and their SEO.  This is proven when you do a search in your local market for a year, make, and model.  Look at who is ranking.  It typically isn’t the dealership, rather it is the aggregators, such as CarGurus and AutoTrader.
    In addition to the lack of SEO, these website platforms have a low time on site and a very high bounce rate.  Dealerships need to stop competing with their manufacturers, 3rd party providers, aggregators, and their competition.  Dealerships need to protect their marketing budget and have a scalable SEO strategy.  All of this and more in today’s Millionaire Car Salesman Podcast episode.
    About Wayland Myers
    Wayland Myers has dedicated his professional career to advancing digital marketing technology and tactics for the largest online brands in the toughest digital markets.  As the CEO of MarketPage for over 14 years, formerly known as the Myers Media Group, Wayland is far from the typical CEO.  He is the subject matter expert of search engine optimization at MarketPage.  Not only does he do all of the product design and research, but Wayland also works closely with his clients to develop new features and capabilities.
    Wayland and MarketPage work with some major brands.  These brands include Expedia, Travelocity, Orbitz, Advanced Auto Parts, Airbnb, and many more.  However, they are now moving into a brand new vertical.  Entering into the retail automotive industry, Wayland and the team at MarketPage have a new mission: to help automotive dealerships to dominate their markets in the digital space.
    MarketPage's scalable SEO strategy that has been proven successful with some of the largest brands is now available to automotive car dealerships.  They have already worked with a handful of dealerships, including an automotive group in Philadelphia.  The results have been astounding.  The dealerships utilizing Marketpage have seen a significant increase in organic traffic.
    Free Automotive Sales Training & SEO Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
    For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
    The MarketPage Platform is a suite of Large-Scale Audience Acquisition technologies that captures significantly more of your market, improves customer conversion, and drives scalable revenue growth for medium to large companies in highly competitive spaces.
    The Millionaire Car Salesman Podcast is Proudly Sponsored By:
    Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit  www.callsource.com.
    AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.
    CarNow: Sell more cars now!  Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

    • 46 min
    Live Phone Coaching & Training With The Blind Phone Master & Young Jedi

    Live Phone Coaching & Training With The Blind Phone Master & Young Jedi

    This week on the Millionaire Car Salesman Podcast, L.A. Williams dives deep into phone calls.  Joining L.A. is Malik “Young Jedi” Bronner.  With the Internet and phones being the new showroom, sales associates need to develop the phone skills needed for today’s market.  With this in mind, L.A. and Malik pull phone calls on today’s podcast.  They give on the spot tips and advice on how to handle different situations and questions over the phone.
    About Malik Bronner
    Malik joined the Dealer Synergy team in December 2018 as a client call quality analyst.  Through his hard work and drive for knowledge over the past three years, Malik worked his was up to a performance coach.  While well versed in automotive sales, his specialty is with Internet sales and phone training, coaching, and monitoring.  Additionally, through his Young Jedi Counsels, he has made it his mission to help automotive sales reps across the globe with their phone skills.
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
    For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
    The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
    Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit  www.callsource.com.
    AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.
    CarNow: Sell more cars now!  Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

    • 52 min
    Tips & Best Practices For Handling Automotive Internet Sales Leads

    Tips & Best Practices For Handling Automotive Internet Sales Leads

    This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the best practices for the automotive Internet sales department and tips for handling leads.  The automotive industry has seen significant changes over the past 15 years. How we communicate with customers today is different.  More importantly, the information customers have at their disposal and how they communicate with dealerships is completely different.  Today, there are departments specifically meant to handle automotive Internet sales leads and special finance leads. And, when it comes to quality automotive leads, AutoWeb is hands down the best.
    Joining Sean V. Bradley, CSP today is Laura Whitten.  Laura is an Internet Sales Director and has been in the automotive industry for over 15 years. She works with Northstar Kia Mitsubishi, a five rooftop dealer group, based in Queens, New York.  Laura’s dealer group sees about 10,000 leads a month, but she is able to crush it because of AutoWeb and the quality of their leads.
    Sean and Laura cover many different topics.  Not only do they talk about the great lead debate of quantity vs quality, but they also discuss how to handle different types of leads.  Laura prides herself on how she handles special finance leads, as they require a different approach.  From following up with leads, leads that are on the fence, and your CRM strategy, Sean and Laura provide a plethora of knowledge, tips, and best practices.
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
    For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
    The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
    Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit  www.callsource.com.
    AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.
    CarNow: Sell more cars now!  Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

    • 1 hr 3 min
    How To Double The Sales Of The Average Car Salesman In Your First Month: Robert Lowery

    How To Double The Sales Of The Average Car Salesman In Your First Month: Robert Lowery

    This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Robert Lowery, a sales associate at Lexus of Winter Park in Winter Park, FL.  They discuss how you can make as much money as you can earn in the automotive industry.  As a green pea or a seasoned veteran, any automotive sales associate can make an extraordinary amount of money.  Robert Lowery started doing so his first month on the sales floor.
    About Robert Lowery
    Robert Lowery entered the auto industry in 2010.  He started working as a technician at a Ford dealership after attending Universal Technical Institute in Orlando, Florida.  After two years at a Ford dealership, Robert made the move to Infiniti dealership.  He worked at this dealership for 8 years as a technician.  With the desire to be more and make more, Robert wanted to take the step up to a management position.  His GM informed him that becoming a service advisor would be the next step.  Quickly becoming the top performing service writer, Robert remained in this role for 3 years.
    While Robert was training, the top sales associate at his dealership sold 23 cars that month.  Robert set his goals high.  He wanted to sell 30 cars his first month.   While he fell short at 22 sales, he broke the dealership’s all time gross sales record.  At 22 cars, Robert more than doubled the sales of the average sales associate in the United States.
    Working bell to bell everyday, along with his days off, all of Robert’s sales were fresh ups.  Robert talks about the work-life balance and how he did not hide behind this balance.  Instead, he incorporates his work with his life and makes it one.   
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
    For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
    The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
    Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit  www.callsource.com.
    AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.
    CarNow: Sell more cars now!  Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

    • 57 min
    One Of The Largest Honda Dealerships In The World Closes More Deals With Bradley On Demand

    One Of The Largest Honda Dealerships In The World Closes More Deals With Bradley On Demand

    This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews David Holmerud, the GM at Norm Reeves Honda Superstore Irvine in Irvine, CA.  Norm Reeves Dealerships has the #1 Honda dealership in the world, and while Dave is not the GM of that store, his store is in the top 30. 
    Sean and Dave discuss how automotive sales associates can work their way up to being a GM of a car dealership.  While there are skills needed to become a successful sales manager, the biggest thing Dave looks for is the right personality.  The right person will be a coach and mentor to the team.  They need to give the team the tools to be successful, and then take them under their wing and show them how to get the job done.  Dave attributes these qualities and his persistence to his success, claiming that persistence will wear down resistance.
    About Dave Holmerud
    Dave Holmerud started as a sales associate for an event company in the auto industry.  After a slow start, Dave finally sold his first vehicle and took off from there.  He worked in this role for five years before transitioning to a dealership employee.  From there, he worked his way up through persistence, determination, and working hard to becoming the GM of one of the largest Honda dealerships in the world.
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
    For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
    The Millionaire Car Salesman Podcast is Proudly Sponsored By:
    Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit  www.callsource.com.
    AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.
    CarNow: Sell more cars now!  Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

    • 1 hr 3 min

Customer Reviews

4.8 out of 5
61 Ratings

61 Ratings

Corey G.C. ,

Amazing Content!

I can’t believe they give away tho content foe free! The podcast + the FB group is filled with a wealth of knowledge.

jessthebest92 ,

Best sales podcast!!

I learned about this podcast from my boss Justin!!! There’s a ton of valuable information on here. Truly motivates and inspires salesman to reach to the top!!

-Jess Rivera

buywithbritt ,

Daily listener

I LOVEE this podcast and I honestly listen to it on my way to work, everyday! I have learned so much from overcoming objections to branding myself and I couldn’t have the confidence, I have, without this podcasts inspiration 🔥

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