My Curious Colleague ~ CPG CX

Denise Venneri
My Curious Colleague ~ CPG CX

My intent is to Educate, Celebrate and Elevate the Consumer Relations function in CPG (Consumer Product Goods) companies, especially for Brand Specialist and Analysts roles and responsibilities... !

  1. SEP 11

    110 Curious about...Guidance for Effective Packaging Artwork Review in the Consumer Relations Role

    In Episode 110 of the My Curious Colleague Podcast...Denise Venneri (host/creator of the pod) discusses the importance of effectively reviewing packaging artwork in the consumer relations role. Denise emphasizes the need to approve and create artwork that can reach consumers, And provides guidance on specific information to focus on, such as contact details, hours of operation, and language support. She also highlights the importance of checking nutrition facts, ingredient statements, allergen information, and preparation instructions.  Thoughts: Effectively reviewing packaging artwork is important in the consumer relations role to ensure it can reach consumers.,,!Focus on specific information like contact details, hours of operation, and language support.Check nutrition facts, ingredient statements, allergen information, and preparation instructions for accuracy and clarity.Be close to the brand and consumers to identify potential issues and improve the product's appeal and avoid confusionChapters 00:00 Introduction: The Importance of Reviewing Packaging Artwork in Consumer Relations 02:49 Checking Specific Information in Packaging Artwork 04:10 Ensuring Accuracy and Clarity in Nutrition Facts and Ingredient Statements 05:36 The Significance of Preparation Instructions and Allergen Information 06:34 Being a Second Pair of Eyes for Consumer-Friendly Packaging 07:03 Considering Romance Language, Recycling Information, and Front-of-Pack Design

    10 min
  2. SEP 3

    109 Curious about...Product Development Concepts for the Contact Center w/Tamanna Remesh, Food Scientist & Industry Leader

    🔬In this conversation Ep #109 of the My Curious Colleague CPGCX podcast, Denise Venneri🔍My Curious Colleague and Tamanna Ramesh, MS, MBA discuss working effectively and successfully with product developers in the contact center. Tamanna shares her background in food science and product development, as well as her passion for empowering women and minorities in STEM. They explore product development key concepts plus the process of product development, from generating ideas to commercialization, and the importance of collaboration between product development and consumer affairs. Link to episode in Comments below... Special Offer: Tamanna offers a special opportunity for listeners to consult with her on their career challenges & questions. The first 5 listeners who reach out to Tamanna Ramesh, MS, MBA via DM on LinkedIn https://lnkd.in/gSD5Q9qu will have the opportunity for a free 15-20 minutes consultation w/Tamanna to discuss pressing career questions and gain strategic guidance. Tamanna's side passion project is owner/coach at Spark Career Services. www.sparkcareerservices.com Chapters 00:00 Introduction and background 02:48T he importance of relationships in the contact center 05:09 The process of product development 07:45 Key concepts in product development 16:16 Collaboration between consumer affairs and product development 19:05 Career coaching opportunity with Tamanna Ramesh * product development, contact center, collaboration, consumer affairs, food science, STEM, innovation, sensory attributes, line extension, specifications

    24 min
  3. JUN 11

    #106 Curious about… Creating FAQs that Boost your Agent’s Confidence & Your Consumers’ Experience

    Hello My Curious Colleagues! This Tuesday 6/11/24, on Episode #106 of the My Curious Colleague Podcast, I’m Curious about…Creating FAQs that Boost your Agent’s Confidence & Your Consumers’ Experience.  🌟 Tune in to discover how to craft the perfect FAQ that empowers your agents and enhances your consumer's experience.  Here's a sneak peek of some of what you'll learn: 🔹 🗣️Voice Matters: Ensure your FAQs reflect your brand's voice, especially for social media channels. 🔹 🔐 Transparency is Key: Balance sharing necessary information while keeping proprietary details confidential.  🔹 💪 Empower Your Agents: Equip your team with up-to-date product info and images to boost their confidence and engagement.  Don't miss this episode, packed with actionable tips to elevate your contact center! 🚀 🔗 Check it out now: www.mycuriouscolleague.com P.S. Visit my new website for past episodes, YouTube videos, and grab your free official sticker! 🎉 SPONSORSHIP: My new website – mycuriouscolleague.com -  is sponsoring today’s episode. Do, check out my new website at www.mycuriouscolleague.com for more content, including past podcast episodes, YouTube videos, and even a free official sticker! Show your support for our function and for the My Curious Colleague Podcast. Let's keep learning together! 🙌   TRANSCRIPT: https://dashboard.transistor.fm/shows/my-curious-colleague-cpg-cx/episodes/106-curious-about-creating-faqs-that-boost-your-agent-s-confidence-your-consumers-experience/transcripts #contactcenter #customerexperience #faq #customerengagement #cpgcx #marketingtips  #podcast

    15 min
  4. MAY 28

    105. Curious about…”Supporting the Food Service side of the Business in the Contact Center” w/Vicky Cherne | Manager of Consumer Affairs and Customer Concerns at Land O'Lakes

    In this week’s episode, I'm Curious about…”Supporting the Food Service side of the business in the Contact Center .” My guest, @Victoria Cherne, is a true Pioneer in this area. Vicky is Manager of Consumer Affairs and Customer Concerns at Land O'Lakes and active on the Board of Directors of our industry group, @SOCAP (Society of Consumer Affairs Professionals) as VP, Member Services.  Links here to Episode #105:  Apple Podcast: https://lnkd.in/eg8CASq Spotify: https://lnkd.in/eqSQKJx   Here's some highlights of what we discussed: 🔄 Dual Support Dynamics: We explored the merging of retail and food service responsibilities, predicting a future where all consumer CPG colleagues handle both sides due to evolving service models. 🤝 Best Practices: Vicky emphasized the importance of building strong internal relationships and detailed how her team manages complex food service interactions, highlighting their project management approach. 📈 Future Outlook: We discussed the growing trend of combining retail and B2B business models, which can expand agent skill sets and improve quality tracking across products. SPONSORSHIP: My new website – mycuriouscolleague.com -  is sponsoring today’s episode. Do, check out my new website at www.mycuriouscolleague.com for more content, including past podcast episodes, YouTube videos, and even a free official sticker! Show your support for our function and for the My Curious Colleague Podcast. Let's keep learning together! 🙌  TRANSCRIPT: https://dashboard.transistor.fm/shows/my-curious-colleague-cpg-cx/episodes/105-curious-about-supporting-the-food-service-side-of-the-business-in-the-contact-center-w-vicky-cherne-manager-of-consumer-affairs-and-customer-concerns-at-land-olakes/transcripts #podcast #consumerrelations #consumeraffairs #foodservice #cpg #socapinternational

    17 min
4.9
out of 5
19 Ratings

About

My intent is to Educate, Celebrate and Elevate the Consumer Relations function in CPG (Consumer Product Goods) companies, especially for Brand Specialist and Analysts roles and responsibilities... !

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