Networking and Marketing Made Simple

Scott Aaron
  • 4.9 (93)
  • MARKETING
  • UPDATED SEMIWEEKLY
Networking and Marketing Made Simple

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. How To Transform Your Social Media Marketing Strategy

    15H AGO

    How To Transform Your Social Media Marketing Strategy

    Katie Brinkley is transforming social media marketing with her less is more 4-post strategy. With two decades of expertise, Katie's unique method helps clients achieve more growth while posting less. Leveraging platform-agnostic storytelling, Katie tailors tactics to each brand's goals, driving measurable results efficiently. Katie Brinkley has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients. She has a unique insight into and unparalleled understanding of how to get your ideal client interested in and engaged with YOUR business! Whether it is one-on-one training with you or group training with your team, she will develop the RIGHT online strategy for your business. As a keynote speaker, Katie draws from her seasoned experience at the forefront of digital marketing. She informs and entertains audiences with: Actionable tips for high-impact social media strategies, Case studies demonstrating targeted platforms and content, Motivation to improve brand presence through quality engagement, and Keys to unlocking business growth with smart social techniques. Katie blends big picture concepts with on-the-ground execution. Attendees walk away strategic yet inspired to make meaningful connections on social media. She is also the author of the best-selling book, "The Social Shift.", In an era where Artificial Intelligence and Web 3.0 are reshaping our digital interactions, it's more important than ever to stay grounded in authenticity. This book is an urgent call to action for entrepreneurs, marketers, and anyone who uses social media to forge meaningful connections in a landscape increasingly driven by consumption. Grab your copy here: https://a.co/d/2jpfykQ Learn all about Katie and her agency here: https://yournextstep.agency/ Don't forget to register for our FREE "Clients on Command: Your LinkedIn Content Strategy" Workshop, HERE

    30 min

  2. 3D AGO

    LinkedIn Adds Video Covers for Articles and Newsletters

    LinkedIn Just Unlocked a Game-Changing Upgrade for Your Articles & Newsletters LinkedIn now allows video clips to be used as header visuals for both articles and newsletters. These short, auto-playing videos appear in the feed and display as video thumbnails in email alerts, perfect for boosting engagement. Why this matters: Stop scrollers in their tracks: - LinkedIn reports that video posts are shared 20× more often and drive 1.4× more engagement than text or static images. Plus, views are up 36% year-over-year. Enhance your newsletter strategy: - A compelling video header not only grabs attention, but it also increases clicks and subscriptions by previewing your message. One-size-fits-all content: - Use the same 30-second clip in feed and email, extra tools required. LinkedIn recommends a 16:9 horizontal format for optimal results. Whether you're building a newsletter, launching articles, or promoting your next training, get ready because this new feature will help you to stand out in the feed. Don't forget to register for our free "Clients on Command - Your LinkedIn Content Strategy" Workshop from July 28th - 30th here: https://www.thetimetogrow.com/LinkedInContentRoadmap

    12 min
  3. The Best and Easiest Way To Sell and Create Digital Products

    6D AGO

    The Best and Easiest Way To Sell and Create Digital Products

    Jillian Leslie is the founder of MiloTree, a software startup that helps online entrepreneurs sell digital products and grow their audiences with ease. She is also the host of The Blogger Genius Podcast, where for the past six years, she has interviewed top online entrepreneurs, content creators, and industry experts. Jillian is passionate about empowering entrepreneurs to build thriving online businesses that give them the freedom and flexibility they desire. She lives in Austin, TX, with her husband and co-founder, David, and their daughter, Lainey, who will be attending Stanford in the fall. Connect with Jillian here: https://www.linkedin.com/in/jilliantohberleslie/ https://www.facebook.com/milotreeapp https://www.instagram.com/milotree/ https://milotree.com/ Don't forget to sign up for our FREE Clients on Command workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

    28 min

  4. JUN 30

    Is The Fear of Visibility Killing Your Coaching Business on LinkedIn?

    Fear of visibility is the hidden reason why talented coaches and consultants aren't attracting their ideal clients, despite having great content and proven strategies. In this episode, we reveal why "needing more leads" is rarely the real problem and show you how to overcome the deeper fear that's keeping you invisible to your perfect clients. Perfect for coaches, consultants, and service providers who feel stuck despite having the right tools and training. We break down the psychology behind visibility fears and give you practical steps to show up more confidently and consistently. What you'll discover: 1. The real pattern behind "content ghosting" and why even experienced coaches struggle with visibility 2. How comparison culture masks the true issue 3. The costly impact of hiding your expertise 4. And a simple mindset shift that transforms how you show up online Ready to Master Content That Converts? If you've been struggling with visibility and want to finally create LinkedIn content that builds trust and attracts your ideal clients, we have something special for you. The LinkedIn Content Roadmap: 3-Day Workshop Master the Art of Content That Converts for Service Professionals We're going to teach you: ✅ How to create posts that build trust and convert leads ✅ Using polls for market research AND engagement ✅ Newsletter strategies that establish serious authority 📅 July 28-30 ⏰ 12-1 PM EST daily This isn't another generic content workshop. We're diving deep into the psychology of what makes people stop scrolling, engage meaningfully, and ultimately reach out to work with you. Click this link to register for FREE: https://www.thetimetogrow.com/LinkedInContentRoadmap

    16 min
  5. Let's Make Sales Great Again

    JUN 26

    Let's Make Sales Great Again

    Benjamin Dennehy is not your average sales trainer—he’s the UK’s Most Hated Sales Trainer. Known for his brutally honest and no-nonsense approach, Benjamin has helped thousands of salespeople and business owners worldwide revolutionize their approach to selling. With over 10 years of experience, Benjamin’s Sales Matrix Training methodology eliminates weak sales habits and replaces them with battle-tested techniques that lead to predictable, consistent success. He’s a global speaker, trainer, and YouTuber, renowned for exposing the REAL reasons why salespeople fail—fear, poor prospecting habits, and a lack of control in sales conversations. His approach forces sales professionals to confront their limiting beliefs, embrace rejection, and become top-performing closers. Benjamin is here to challenge the outdated sales mindsets, shatter misconceptions, and help business owners and sales professionals stop quoting and hoping—and start closing deals with confidence. Connect with Benjamin here: https://www.linkedin.com/in/benjamindennehy/ https://www.facebook.com/benjamindennehyuk https://www.instagram.com/benjamindennehy www.uksmosthatedsalestrainer.com www.salesmatrixcourses.com Don't forget to sign up for our FREE LinkedIn Content Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

    26 min
  6. Are LinkedIn Video Shorts Still Worth Doing?

    JUN 23

    Are LinkedIn Video Shorts Still Worth Doing?

    That’s the question I asked myself recently…Because something wasn’t adding up. I was posting short-form videos (under 1 minute and 30 seconds) — the kind that show up in LinkedIn’s new “video-only” feed. But my engagement didn’t reflect the effort. So I took a step back and asked a better question: Where is my network spending its time? I tested it. I posted some content exclusively optimized for the short video feed, as well as other content for the general LinkedIn content feed, specifically videos that were over 1 minute and 31 seconds long. And here’s what I found: 👉 My network is spending more time in the general content feed, not the short-form, video-only feed. That one insight changed the way I show up on the platform. It’s not that short videos aren’t valuable, but if your audience isn’t seeing them, your message might not land. So here’s my recommendation: Don’t guess. Test. Try both types of video. Track which ones get more impressions, reactions, comments, and shares. Then double down on where the attention is, not where the trends say it should be. Because the best content isn’t just short or long. It’s strategic. Don't forget to click below to download our FREE LinkedIn High Impact Post Templates: https://www.thetimetogrow.com/ecsposttemplates 1:59 – What sparked the question about LinkedIn Shorts 3:58 – The difference between the video-only feed and the general feed 5:57 – How I tested both formats with my audience 7:56 – The surprising results from my LinkedIn video engagement 9:55 – What this means for your video strategy moving forward

    13 min
  7. How Marketing and Storytelling Drive Business Revenue

    JUN 20

    How Marketing and Storytelling Drive Business Revenue

    https://www.linkedin.com/in/davidmmastovich/ https://davidmmastovich.com/ Want to create better content on LinkedIn? Grab our FREE LinkedIn High-Impact Post Templates here: https://www.thetimetogrow.com/ecsposttemplates

    27 min

  8. JUN 16

    Master Your Workday, Maximize Your LinkedIn Impact

    If you’ve ever felt like you’re throwing spaghetti at the wall with your schedule or your LinkedIn content, this episode is your reset button. In this episode, Nancy and I break down how to structure your workday for focus, consistency, and client success, with a special emphasis on staying visible and effective on LinkedIn. Inside the episode: Why 5 focused hours can outperform a 12-hour hustle The shift from “busy work” to intention-based productivity How your daily habits directly impact your content quality on LinkedIn Why building authority online starts with offline structure Plus, a free resource: the LinkedIn High-Impact Post Templates that help you write scroll-stopping content in minutes Whether you're scaling your coaching or consulting business or just tired of chaotic days and inconsistent visibility online, this episode helps you lock in your rhythm and lead like a pro. 👉 Grab the free LinkedIn content templates mentioned in the episode at: https://www.thetimetogrow.com/ecsposttemplates

    17 min
See All (737)

4.9
out of 5
93 Ratings

About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada