Networking and Marketing Made Simple

Scott Aaron
Networking and Marketing Made Simple

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. How To Transform Your Social Media Marketing Strategy

    15H AGO

    How To Transform Your Social Media Marketing Strategy

    Katie Brinkley is transforming social media marketing with her less is more 4-post strategy. With two decades of expertise, Katie's unique method helps clients achieve more growth while posting less. Leveraging platform-agnostic storytelling, Katie tailors tactics to each brand's goals, driving measurable results efficiently. Katie Brinkley has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients. She has a unique insight into and unparalleled understanding of how to get your ideal client interested in and engaged with YOUR business! Whether it is one-on-one training with you or group training with your team, she will develop the RIGHT online strategy for your business. As a keynote speaker, Katie draws from her seasoned experience at the forefront of digital marketing. She informs and entertains audiences with: Actionable tips for high-impact social media strategies, Case studies demonstrating targeted platforms and content, Motivation to improve brand presence through quality engagement, and Keys to unlocking business growth with smart social techniques. Katie blends big picture concepts with on-the-ground execution. Attendees walk away strategic yet inspired to make meaningful connections on social media. She is also the author of the best-selling book, "The Social Shift.", In an era where Artificial Intelligence and Web 3.0 are reshaping our digital interactions, it's more important than ever to stay grounded in authenticity. This book is an urgent call to action for entrepreneurs, marketers, and anyone who uses social media to forge meaningful connections in a landscape increasingly driven by consumption. Grab your copy here: https://a.co/d/2jpfykQ Learn all about Katie and her agency here: https://yournextstep.agency/ Don't forget to register for our FREE "Clients on Command: Your LinkedIn Content Strategy" Workshop, HERE

    30 min
  2. JUN 30

    Is The Fear of Visibility Killing Your Coaching Business on LinkedIn?

    Fear of visibility is the hidden reason why talented coaches and consultants aren't attracting their ideal clients, despite having great content and proven strategies. In this episode, we reveal why "needing more leads" is rarely the real problem and show you how to overcome the deeper fear that's keeping you invisible to your perfect clients. Perfect for coaches, consultants, and service providers who feel stuck despite having the right tools and training. We break down the psychology behind visibility fears and give you practical steps to show up more confidently and consistently. What you'll discover: 1. The real pattern behind "content ghosting" and why even experienced coaches struggle with visibility 2. How comparison culture masks the true issue 3. The costly impact of hiding your expertise 4. And a simple mindset shift that transforms how you show up online Ready to Master Content That Converts? If you've been struggling with visibility and want to finally create LinkedIn content that builds trust and attracts your ideal clients, we have something special for you. The LinkedIn Content Roadmap: 3-Day Workshop Master the Art of Content That Converts for Service Professionals We're going to teach you: ✅ How to create posts that build trust and convert leads ✅ Using polls for market research AND engagement ✅ Newsletter strategies that establish serious authority 📅 July 28-30 ⏰ 12-1 PM EST daily This isn't another generic content workshop. We're diving deep into the psychology of what makes people stop scrolling, engage meaningfully, and ultimately reach out to work with you. Click this link to register for FREE: https://www.thetimetogrow.com/LinkedInContentRoadmap

    16 min
  3. Are LinkedIn Video Shorts Still Worth Doing?

    JUN 23

    Are LinkedIn Video Shorts Still Worth Doing?

    That’s the question I asked myself recently…Because something wasn’t adding up. I was posting short-form videos (under 1 minute and 30 seconds) — the kind that show up in LinkedIn’s new “video-only” feed. But my engagement didn’t reflect the effort. So I took a step back and asked a better question: Where is my network spending its time? I tested it. I posted some content exclusively optimized for the short video feed, as well as other content for the general LinkedIn content feed, specifically videos that were over 1 minute and 31 seconds long. And here’s what I found: 👉 My network is spending more time in the general content feed, not the short-form, video-only feed. That one insight changed the way I show up on the platform. It’s not that short videos aren’t valuable, but if your audience isn’t seeing them, your message might not land. So here’s my recommendation: Don’t guess. Test. Try both types of video. Track which ones get more impressions, reactions, comments, and shares. Then double down on where the attention is, not where the trends say it should be. Because the best content isn’t just short or long. It’s strategic. Don't forget to click below to download our FREE LinkedIn High Impact Post Templates: https://www.thetimetogrow.com/ecsposttemplates 1:59 – What sparked the question about LinkedIn Shorts 3:58 – The difference between the video-only feed and the general feed 5:57 – How I tested both formats with my audience 7:56 – The surprising results from my LinkedIn video engagement 9:55 – What this means for your video strategy moving forward

    13 min
4.9
out of 5
93 Ratings

About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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