50 episodes
Park Street Insider Podcast Park Street Companies
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- Business
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5.0 • 10 Ratings
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The Park Street Insider Podcast is dedicated to understanding the business strategies of the most interesting and successful thought leaders in the alcohol beverage space. In each episode we discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. The podcast will also feature shorter episodes with commentary from industry leaders on time-sensitive topics.
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Essential Talks— Preparing Your Finances For Year End
If you're new to running a business, getting your books in order for year-end can seem like a sizable hurdle. But with the right organizational tools and know-how brand owners can cut down on the stress of this process. Maria Pearman, a CPA specializing in beverage alcohol, joins the Park Street Insider Podcast to shed some valuable insights and strategies that will help streamline the process of year-end accounting.
Accounting Housekeeping - Pearman covers key aspects of staying organized with accounting; advising on the importance of ensuring that retained earnings align with prior years and reviewing open transactions before submitting to a tax preparer.
Tax Strategy - Pearman urges companies to plan for tax distributions to partners to cover potential tax burdens.
1099s & W2s - She also emphasizes the importance of early preparation and communication with payroll providers to navigate complexities such as fringe benefits for S corporations.
In this episode you'll hear from:
Maria Pearman, Principal, GHJ
Mentioned in this episode:
GHJ
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What It Takes— Maison Ferrand Owner & Master Blender Alexandre Gabriel
Few entrepreneurs have built a portfolio of brands quite like Alexandre Gabriel. His vision helped transform a once dormant cognac house into the leading global supplier that is Maison Ferrand today. Join Emily Pennington as she examines what it takes to build a leading global portfolio of alcohol brands through the eyes of one of its most beloved entrepreneurs.
Gabriel will share key insights about:
Balancing Priorities
The ability to adapt to early missteps in brand building will go a long way to determining your brand's trajectory. Gabriel wants entrepreneurs to set the balance between appreciating the science behind producing the liquid and understanding the financial structures that prop it up as early as possible. Industry Evolution
Despite building brands across a spectrum of categories, Gabriel managed to apply similar entrepreneurial principles to each one to bring them to the fore. After decades spent managing each, he's seen how the industry has evolved to expect new ideas across these sectors. You'll hear how the cognac, gin, and rum categories have developed over time to become what they are today. The value of partnerships
Whether it's building strong connections between the farmers that give suppliers raw materials or developing the right connections with distributors, Gabriel sees maintaining quality relationships as paramount to the success of any business. Learn about how he leveraged a family tradition of farming and his business background to develop Maison Ferrand into a global portfolio. In this episode you'll hear from:
Alexandre Gabriel, Owner & Master Blender, Maison Ferrand
Mentioned in this episode:
Maison Ferrand
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Essential Talks- Building a Modern Marketing Model With Juliet Wine
Very few categories have as much heritage and tradition as wine, and innovators in the space often fight an uphill battle. In this Essential Talk from Alison Luvera, Founder & CEO of Juliet Wine, she discusses the brand's journey to becoming an industry disruptor in boxed wine. She explains the brand's three pillars of marketing and how authenticity and intentionality lead to the brand's breakthrough success.
Reversing Negative Stigmas- Alison discusses how the mission of Juilet Wine is to reimagine boxed wine for the modern consumer. Box wine has a longer shelf life and a smaller carbon footprint than its bottle counterpart, and the stubborn negative stigma surrounding boxed wine is preventing innovation in the space.
Culture, Community, Change- The three pillars of Juilet Wine's marketing strategy are culture, community, and change. Alison provides real-world examples of how the brand leverages each pillar in its marketing.
The Forefront of Premiumization- Alison discusses what separates Juilet Wine from traditional boxed wine to allow the brand to be embraced by upscale on-premise accounts.
In this episode you'll hear from:
Alison Luvera, Founder & CEO, Juliet Wine
Mentioned in this episode:
Juliet Wine
Entrepreneurial Insights: Juliet's Modern Marketing Model
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Essential Talks— The Real Cost of Spirits Production
Many of the Park Street podcast guests extoll the importance of vision to the brand-building process. But before a vision can materialize, an understanding needs to form around the actual cost of goods that will be incurred during the production process. With this Essential Talk from Paul Monahan of Matchbook Distilling, a contract distillery based in Long Island, we're taking a granular look at the financial implications and timelines for producing a spirit.
To give founders an effective template for costing out production Paul covers:
Production unit economics - Paul delivers a comprehensive breakdown of the timeline it takes to produce both 300 and 600-gallon runs of a given spirit. He highlights the associated costs and issues the total expenses that you can expect for spirits production.
Glass economics - After the spirit is produced, it's time to put it in a bottle. Paul combs through the associated costs of securing glass and runs through the supply chain expenses that coincide with this process.
Data analysis - Taking an active approach to understanding the data behind the cost of goods is the only way founders can get the full picture of how much they actually want to spend before making commitments. Paul uses label pricing and finished cocktail breakdown to explore this principle.
In this episode you'll hear from:
Paul Monahan, COO, Matchbook Distilling
Mentioned in this episode:
Matchbook Distilling
2023 Craft Spirits Data Project - Distillers Survey
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What It Takes— Tanteo Spirits President Neil Grosscup
Across the industry, beverage alcohol brands are looking to sure up their long-term prospects by investing along the lines of high-growth categories. So when cult favorite whiskey brand Ole Smoky decided it was time to invest in their future, they didn't have to look much further than high-flying tequila maker Tanteo Spirits. On this episode, Neil Grosscup, President of Tanteo Spirits, joins the Park Street Insider Podcast to share his experience in the spirits industry and the development of Tanteo up through the point of sale.
Grosscup will share key insights about:
Managing a Successful Career Arc
If you go from being an unpaid intern to CEO of a spirits brand in less than four years, chances are you're doing something right. Grosscup's story is a reminder that with passion and hard work, there are many paths to success in beverage alcohol. How to Win Over Retail Accounts
Tanteo's hyper-focused approach to winning over bartenders was part of the reason they were able to develop the brand into an attractive investment. Grosscup will explain the methods they used when doing in-market visits to attain menu placements and drive sales. Overseeing A Sale and Merger
Grosscup gives listeners an inside look at the decision-making process leading up to Tanteo's sale to Ole Smoky and what owners should look out for when undergoing a merger.
In this episode you'll hear from:
Neil Grosscup, President, Tanteo Spirits
Mentioned in this episode:
Tanteo Tequila
Ole Smoky
2023 Craft Spirits Data Project - Distillers Survey
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Essential Talks— Cole Clark On Creating A Label That Connects With Consumers
Consumers aren’t all alcohol connoisseurs; many rely on labels to inform their in-store purchase decisions. In this Essential Talk, Cole Clark, President of AmygdaLaunch, wants to help brands optimize their approach to labeling to help drive purchase decisions. Clark discusses the implications of label data and how beverage alcohol brands can interpret the findings.
In this episode, you'll hear from:
Cole Clark, President, AmygdaLaunch
You'll hear key insights about:
The key factors for how successful labels can help drive purchases. Clark dives into the importance of assessing data on different label aspects to ensure success using descriptive terms, color combinations, and contrast. Ultimately, he wants brands to create a label that reflects the values of their target consumer.
How certain labels perform given seasonality factors. Clark investigates a case study from a major wine supplier that noticed a stark change in label preferences based on the time of year.
Mentioned in this episode:
AmygdaLaunch
2023 Craft Spirits Data Project - Distillers Survey
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Customer Reviews
Fantastic Industry Info
Just finished another Park Street Insider podcast. As cofounder of a new bourbon RTD, the information we’ve gathered from Park Street episodes has been incredibly helpful. It has helped us avoid mistakes and certainly shortened our learning curve for this industry. For anyone new to the alcohol business, Park Street is essential listening!
Davos Brands discussion very insightful
Loved listening to the Davos episode - amazing what Andrew and Guillaume were able to do - very inspirational for other entrepreneurs!
Good interview with Rob Maron of DISCUS
Emily's interview with Rob Maron of DISCUS was very informative as they discussed the impact of recent decisions surrounding Tariffs and their effect on the sales of distilled spirits. Emily's background is well suited to this format. Keep up the good work.