Passionate & Prosperous with Stacey Brass-Russell

Stacey Brass-Russell
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Passionate & Prosperous with Stacey Brass-Russell

Passionate & Prosperous is the only podcast that teaches coaches, creatives & service-oriented individuals how to trust in themselves and leverage their unique message, experience and expertise to attract their ideal audience, create clients and organically build soul-aligned businesses.

  1. 3 DAYS AGO

    Ep 166 | How to Use Live Events to Attract & Convert Clients—No Matter What Stage of Business You’re In

    If you’re a coach, expert, or service provider, you’ve probably heard that hosting a live workshop, masterclass, or event is one of the best ways to attract and convert clients. But if you’ve ever hesitated to do it—or you’ve run an event that didn’t lead to sales—you’re not alone. In this episode of Passionate & Prosperous, I’m breaking down why live, experiential content is one of the most effective strategies for growing your business and how to start thinking about using it the right way. Because here’s the truth: most people approach live events the wrong way, and that’s why they don’t convert. One of the biggest things I see people misunderstand is the difference between launching a one-to-many program (like a course or group offer) and selling 1:1 coaching—and how that affects the way you use live events. There’s a huge difference between what we mean by a live launch vs. hosting a high-converting workshop that leads directly to clients. If you’re unsure about how live events fit into your business model, this episode will help you get clear. I’m sharing what I’ve learned from years of running successful live events—from my early days as a yoga teacher hosting workshops to now growing a thriving coaching business where live experiences are a key part of how I attract and enroll clients. You’ll hear why live events build trust and authority faster than anything else and why they are an essential piece of your business strategy—whether you’re brand new or scaling. What You’ll Learn in This Episode:✨ Why live workshops and masterclasses are the fastest way to attract paying clients ✨ The biggest mistakes entrepreneurs make when hosting events (and why they don’t lead to sales) ✨ The difference between live launching a group program vs. selling 1:1 coaching (and how that affects your strategy) ✨ Why experiential content is more powerful than just teaching information ✨ How live events allow potential clients to experience your coaching style before they invest ✨ The power of personal invitations and why they’re key to filling your events ✨ Why you don’t need a big audience to have a successful workshop or masterclass ✨ How your existing skills and background can shape the way you deliver live events This episode isn’t about giving you a step-by-step event formula—it’s about helping you see why live events work, where people go wrong, and how to start using them effectively in your business. Because if you’re struggling to convert in your business, I can almost guarantee that shifting to a live, experiential model is what’s missing. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

    1h 2m

  2. FEB 12

    Ep 165 | Coaching Session: How to Believe in (and Build) the Business That Works for You

    If you’ve ever found yourself caught between wanting more in your business and wondering if you even have the capacity to take on more, this episode is for you. In this special coaching episode, I’m working with Melissa Abouchakra, a health and fitness coach, mom of four, and entrepreneur who’s been navigating the challenges of balancing business growth with family life. Melissa won this coaching session by participating in The Profitable Coaching Business Bootcamp, and we’re diving deep into the mindset shifts and business strategies she needs to create a sustainable, profitable, and aligned business. Like so many coaches and service-based business owners, Melissa struggles with clarity, consistency, and confidence in her messaging and client attraction strategy. She’s also exploring the world of monetizing social media (especially TikTok), building a scalable business model, and how to focus on the right strategies instead of falling into the comparison trap. Together, we uncover the real mindset blocks and practical shifts needed to build a business that works for her—without the overwhelm. In This Coaching Session, We Cover: ✨ The tension between wanting more clients and fearing the time commitment of a growing business ✨ How to stop second-guessing your messaging and attract the right clients (not just any clients) ✨ The power of reverse engineering your goals to create a business model that truly works for you ✨ Why “shiny object syndrome” (constantly chasing new strategies) keeps you stuck—and what to do instead ✨ The truth about monetizing social media and whether it should be your primary strategy ✨ How to stay visible and market your business without feeling like you have to be “on” 24/7 ✨ The role of emotional intelligence and self-trust in building long-term success ✨ Why outsourcing and delegation are essential for sustainable business growth ✨ How to create effective lead magnets and messaging that overcomes objections Melissa, like so many coaches, has been caught in the cycle of questioning what’s working, comparing herself to others, and feeling like she’s constantly in marketing mode. But what if the secret isn’t doing more—but doing the right things in a way that actually works for you? This episode is packed with insights, clarity, and practical coaching strategies that can help you stop spinning your wheels and start building a business that fits your life—without the burnout. What You’ll Walk Away With: ✔ A fresh perspective on how to balance business growth with personal priorities ✔ A roadmap for simplifying your client attraction strategy without overcomplicating your marketing ✔ The confidence to own your message, refine your offer, and create demand for your services ✔ Clarity on how delegation and releasing non-serving commitments can free you to focus on what actually moves your business forward ✔ A reminder that you don’t have to do everything alone—support and strategy make all the difference Mark Your Calendar! 🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of. If you’ve ever felt torn between wanting more and wondering if you can handle it, this episode is for you. Hit play now! Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

    1h 36m

  3. FEB 5

    Ep 164 | Identity Marketing: How to Market with Integrity and Impact with Veronica Romney

    Marketing isn’t just about getting people to buy—it’s about inviting them to become. In this episode of Passionate & Prosperous, I’m joined by the incredible Veronica Romney, marketing expert, keynote speaker, and author of the newly released book, Identity Marketing. We’re diving into a conversation that will shift the way you think about marketing, messaging, and attracting the right clients for your transformational business. So many coaches, service providers, and business owners feel disconnected from traditional marketing strategies—the scarcity-driven urgency, the pressure to “pitch slap” people into buying. If that doesn’t resonate with you, this episode is for you. Veronica shares a new way forward—one that’s not about pushing offers, but about creating identity-based messaging that invites people into transformation. Traditional marketing methods often rely on urgency, scarcity, and pressure tactics that can feel off for transformational business owners. But what if marketing wasn’t about convincing people to buy, but instead about showing them who they can become? Veronica breaks down the psychology behind Identity Marketing—a powerful approach that focuses on crafting messaging that resonates deeply with your audience by reflecting their desires, values, and aspirations. In This Episode, We Cover:✨ The core concept of Identity Marketing and how it changes the way you attract clients ✨ Why people don’t just buy products or services—they buy who they want to become ✨ The psychology of identity and how to use it to create trust, resonance, and loyalty in your audience ✨ How your personal identity and story play a role in drawing in the right clients ✨ Why traditional marketing tactics often don’t work for transformational businesses ✨ The biggest mistakes entrepreneurs make when trying to attract ideal clients ✨ How to shift your messaging so that it speaks to who your audience is becoming, rather than what they’re lacking Marketing should feel empowering, not manipulative. Instead of focusing on “pain points” and fear-based selling, Identity Marketing helps you create an emotional connection that builds trust and long-term relationships with your audience. Your ideal clients are looking for someone who reflects who they aspire to be—and understanding how to speak to that can completely shift the way you approach visibility, messaging, and offers. If you’ve ever felt like you should be marketing a certain way, but it doesn’t sit right with you, this episode will help you rethink everything. Marketing isn’t about gimmicks—it’s about creating real, lasting relationships with the people you are meant to serve. Veronica’s insights on Identity Marketing will change how you approach everything from social media to sales calls, helping you create a values-driven business that attracts the right clients with ease. Whether you’re growing your personal brand, refining your messaging, or simply looking for a way to make marketing feel good, this conversation will inspire you to approach things differently. Ready to transform your marketing and attract the right clients with authenticity? Hit play now! If you want to connect with Veronica, you can find her on Instagram and LinkedIn. Get Full Show...

    1 hr

  4. JAN 29

    Ep 163 | How Your Communication Habits (And Skills!) Determine Your Success In Life & Business

    How you show up in your communication is how you show up in your life and business. In this week’s episode of Passionate & Prosperous, I’m inviting you to take a deeper look at your relationship with connection and communication. Have you ever stopped to reflect on how your behaviors—what you say (or don’t say), how you interact, and how you respond to others—are shaping your business, your relationships, and your ability to create success? As I come off the heels of my latest launch, I’ve been thinking about how communication is at the core of everything we do. It’s not just about having the “right words” or making polished offers—it’s about emotional intelligence, authenticity, and the courage to connect with others in a way that builds trust and opens doors, even when it’s uncomfortable. This episode is a call to action: to step into a new level of awareness around how you engage with clients, colleagues, and your community, and to recognize the limiting beliefs or fears that may be holding you back. If you want to build a thriving business, strong relationships, and meaningful impact, it all starts with mastering communication. In This Episode, You’ll Learn:✨ Why communication is about so much more than just talking—it’s about building connection and trust ✨ How your communication habits reflect your approach to life and business ✨ The mindset shifts needed to overcome fears or limiting beliefs about communication ✨ How to cultivate emotional intelligence to engage more authentically and effectively ✨ Practical ways to elevate your communication and unlock greater opportunities for success Effective communication isn’t just a skill—it’s a reflection of your emotional intelligence, self-awareness, and willingness to connect. When you improve how you communicate, you don’t just build stronger relationships—you create a foundation for business growth, personal fulfillment, and lasting impact. If you’ve ever struggled to articulate your value, hesitated to make an offer, or felt uncomfortable in conversations, this episode will challenge you to reflect on your behaviors and start making intentional changes. Because how you show up in one area of your life is how you show up everywhere—and it’s time to start showing up in a way that aligns with your goals and vision. Mark Your Calendar! 🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days to create the business and life of your dreams. Ready to elevate your emotional intelligence and transform how you connect with others? Hit play now! Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

    52 min

  5. JAN 22

    Ep 162 | Money Mindset, Profitability and Building A Sustainable, Joyful Business with Belinda Rosenblum

    Money management is one of the most crucial—and most misunderstood—parts of running a profitable coaching or service-based business. For passionate coaches and service-providers striving for consistent revenue and financial freedom, this episode of Passionate & Prosperous is packed with actionable strategies to help you shift your mindset, simplify your finances, and build a sustainable, joyful business. I’m joined by my good friend and business money coach Belinda Rosenblum, creator of the Cashflow CEO system, who specializes in helping female experts take control of their finances and grow their profits with confidence. Together, we dive into what it really takes to move beyond financial stress, demystify your business numbers, and design a business that supports the life you want. Whether you’re stuck trading time for money, feeling overwhelmed by inconsistent revenue, or unsure how to prioritize your time and investments, this episode will give you the clarity, confidence, and tools to step into your role as a cashflow CEO. What You’ll Learn in This Episode: ✨ How to move beyond the fear of finances and start tracking and managing your money with ease ✨ Why profitability isn’t just about revenue—and how to create a sustainable profit plan ✨ The importance of moving away from trading time for money and building high-ticket offers ✨ How to recognize when (and where) to invest in your business for growth ✨ Why your time is a fixed resource—but your ability to make money is unlimited Key Takeaways: ✨ Shift from an “employee mindset” to a “CEO mindset” to scale your business sustainably ✨ The three pillars of building a profitable coaching or service-based business ✨ Why prioritizing profit over revenue is the secret to long-term success ✨ How to simplify your business finances and gain confidence in your numbers ✨ Belinda’s personal journey from financial overwhelm to becoming a “cashflow CEO” This conversation isn’t just about numbers—it’s about creating a business that aligns with your values, supports your goals, and gives you the freedom and confidence to thrive. Whether you’re just starting out or ready to take your business to the next level, this episode will help you demystify your finances, simplify your business, and build a foundation for long-term prosperity! Get Belinda’s new “Pay Yourself Calculator” so you can finally start paying yourself better! Connect with Belinda on Instagram, Facebook and LinkedIn. And be sure to sign up for Belinda’s free masterclass so you can finally create the freedom to say YES to the life you’ve dreamed of! Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

    1h 15m

  6. JAN 15

    Ep 161 | Make A Scene: Amplifying Your Impact Through Speaking, Storytelling and Stages with Mike Ganino

    Mike Ganino knows how to make a scene—and now, he’s sharing his brilliance with the world in his newly released book, MAKE A SCENE! In this episode of Passionate & Prosperous, I’m joined by my brilliant friend Mike Ganino—storytelling coach, keynote director, and all-around master of performance and presence—to explore how storytelling, performance, and mindset all come together to help you connect deeply with your audience and create meaningful impact. Whether you’re stepping onto a stage, showing up on social media, or even just speaking to a small group, Mike’s expertise in presence and delivery will inspire you to rethink how you communicate and connect with your audience. This conversation isn’t just about learning to tell stories; it’s about embracing who you are, overcoming fears of judgment, and finding your voice in a way that feels both authentic and powerful. We talk about the art of performance, how to use your voice to captivate, and the mindset shifts that can help you overcome insecurities and truly step into your message. What You’ll Learn in This Episode: ✨ How to overcome the fear of judgment and find your unique voice ✨ The mindset shifts needed to embrace vulnerability and step into visibility ✨ Mike’s “Five Stage Languages” and how they elevate your communication, delivery, and confidence ✨ The art of performance: balancing authenticity with presence and theatricality ✨ Why your personal story (no matter how ordinary it feels) is enough to make an impact This conversation is packed with practical tips and deep insights to help you rethink the way you show up, use your voice, and connect with your audience. If you’ve ever doubted your ability to “own the stage” or felt like your story wasn’t good enough, this episode will change the way you think about sharing your message. Key Takeaways: ✨ Visibility isn’t about perfection—it’s about connection and authenticity ✨ The secrets to amplifying your natural strengths and using them to captivate any audience ✨ How to turn any platform (big or small) into a stage for your voice and ideas ✨ Why storytelling is the ultimate tool for building trust, credibility, and connection This episode is packed with inspiration, actionable tips, and the kind of mindset shifts that will change the way you think about sharing your message. If you’re ready to take up space and make your story heard, this one’s for you. Ready to amplify your voice, embrace your story, and make a scene? Hit play now! You can also connect with Mike on Instagram and Facebook! Mark Your Calendar! 🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

    1h 19m

  7. JAN 8

    Ep 160 | How to Build a Simple, Profitable Business You Love (While Staying True To Yourself)

    Having a thriving, successful, and profitable coaching or service-based business doesn’t have to be complicated. But with all the noise out there about funnels, ads, and “scaling fast,” it’s easy to lose sight of what you really set out to do—create a business you love—one that feels aligned, impactful, and profitable. In this episode of Passionate & Prosperous, I’m sharing how to build a simple, human-centered business that stays true to your passions, values and in alignment with your skills and expertise!   One of the biggest mistakes I see entrepreneurs make is giving up too soon or changing their business model out of fear that it’s “not working” or when things feel harder than they expected them to be. This episode is here to remind you that it’s totally possible to build (and scale!) a thriving coaching business as long as you have clarity, consistency, and patience - the real keys to long-term success. We’re also diving into the mindset shifts you need to stay grounded and focused, even when progress feels slow. Whether you’re just starting out or ready to refine and scale your business, this conversation is packed with insights to help you build something sustainable and joyful. Here’s what we’ll cover: The five pillars of a simple, profitable coaching business modeWhy a high-ticket, human-centered approach is the foundation of a transformational businessHow to stay committed to your vision without getting distracted by shiny objects or quick-fix solutionsThe mindset shifts that keep you motivated and focused during the ups and downs of entrepreneurshipWhy understanding client psychology is essential for creating offers that sell Building a profitable business isn’t about doing everything—it’s about doing the right things. This episode will inspire you to reconnect with your passion, simplify your approach, and stay aligned with your vision as you grow your business. What you’ll take away: How to create a core offer that feels aligned and irresistibleThe truth about profit vs. revenue (and why simpler businesses often make more money)Practical tips to find and attract your ideal clients in an authentic way Mark Your Calendar! 🌟 The Profitable Coaching Business Bootcamp kicks off January 13th! This free, live, 5-day masterclass is designed to help you create a high-touch, high-impact business that aligns with your goals and values. Register here! 🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of. If you’re ready to simplify, align, and build a business that lights you up, this episode is for you. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

    1h 9m

  8. JAN 1

    Ep 159 | 10 Powerful Ways To Make 2025 Your Best Year Ever

    Are you ready to make 2025 your best year yet? This episode is packed with everything you need to set yourself up for success, joy, and fulfillment over the next 12 months. Whether you’re a coach, creative, or entrepreneur, these 10 strategies are designed to help you align your actions with your values, build resilience, and create a life and business you love. Mark Your Calendar! 🌟 Profitable Coaching Business Bootcamp kicks off January 13th! This free, live 5-day masterclass will help you create a thriving, high-touch business that aligns with your values and goals. SAVE YOUR SEAT HERE! 🌟 Save The Date! Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

    1 hr
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Passionate & Prosperous is the only podcast that teaches coaches, creatives & service-oriented individuals how to trust in themselves and leverage their unique message, experience and expertise to attract their ideal audience, create clients and organically build soul-aligned businesses.

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