The New Generation Entrepreneur Podcast

Brandon Lucero
  • 5.0 (196)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The New Generation Entrepreneur Podcast Podcast

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

  1. The Numbers That Tell You That Your Content & Ads Are Working

    20 HR. AGO

    The Numbers That Tell You That Your Content & Ads Are Working

    When it comes to business, your data and numbers can literally tell you where the gold is. Earnings per lead (EPL), cost per lead (CPL), opt-in rates, open rates, etc – this is where all your marketing breakthroughs are hidden! If you know how to read the numbers and what data to look at, you’re able to see what to focus on, what’s working, what’s not, and not only how to bring in sales… but how to bring in MORE sales. Unfortunately, most people starting out don’t know how to look at the numbers for their webinars, launches, or funnels.   And, while you may have to do a bit of creative work when you’re just starting out, you still need numbers to guide you on the way (otherwise, you waste precious time and money), which is exactly what I’m breaking down on this episode of the podcast. Listen in and learn what numbers and data to look at when, how to read the numbers to create effective content, a behind-the-scenes look at how we read numbers in our business, and how to know what’s working, what’s not, and when to test. With the right information and numbers at hand, you can tell if what you create is what your audience wants, if it will convert, and if you’re teaching in the most effective way. This is the simplest way to read, monitor, and measure so you can get the results you want in your business.   Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 13th to answer questions about what numbers you should be looking at in your business. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    31 min
  2. The Anatomy Of A High-Converting Headline

    SEP 3

    The Anatomy Of A High-Converting Headline

    One of the most overlooked parts of messaging is writing headlines. Entrepreneurs tend to focus so much on the content of the webinar, the email, the blog post, the ad… and the headline gets shuffled to the side. But the headline is what pulls people in! It’s one of the most crucial pieces in your messaging, and on this episode of the New Generation Podcast, I’m going to share how you can write effective headlines over and over again.   Listen in and discover 4 persuasive techniques to use when writing your headlines, examples and helpful comparisons to see each in action, my favorite technique for ad headlines, and how to incorporate promises. The truth is that 90% of our buying decisions are made subconsciously. So, if you want to reach your audience where they are, knowing helpful and proven techniques will help you get there much faster. And that’s exactly what’s in this episode!   Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 6th to answer questions about crafting high-converting headlines. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    20 min
  3. The 3 Most Underrated Elements Needed To Grow A Course Business

    AUG 27

    The 3 Most Underrated Elements Needed To Grow A Course Business

    I’ve been in business for 11 years and built multiple businesses to 6 and 7-figures (and even multiple 7-figures now). From zero to $100k and then $250k… then to $500k and beyond, I’ve experienced every stage of growing a business and there are THREE elements you need at each stage that are rarely talked about – and I don’t think I’ve ever heard them talked about together.   Every successful entrepreneur selling online courses and/or consulting uses all three elements and they each make a massive difference in growth. Ready to hear the three underrated elements and how they work? I’m breaking it down in this episode! Listen in and discover the three elements you need for success, the Be, Do, Have model and how it can help you grow, the best way to figure out what’s working and what’s not, and the #1 thing to let go of.   Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group on Friday, August 30th to answer YOUR questions about the elements needed to grow a course business. Register here to get access to the group and apply for a hot seat later this week - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    46 min
  4. What Makes An Offer Irresistible

    AUG 20

    What Makes An Offer Irresistible

    We’ve built several irresistible offers over the years, and I’ll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the process. they focus on how many modules to include and the number of bonuses – but this is your product. Not your offer.   So how does it work? How do you build a HIGHLY successful offer?   Listen in to this episode of The New Generation Mastery podcast and learn the #1 mistake people make when creating an offer, how I changed things up to make WAY better results, what to focus on data-wise to create each offer, and how to align your messaging with your product. Get insights into how we make no-brainer offers, provide tons of value, and create solid bonuses over and over again (and how you can do the same!).   Want to dive deeper into this topic with me? I'm hosting a call in our private Facebook group on Friday, August 23rd to answer YOUR questions about crafting irresistible offers. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    24 min
  5. Break Past That Waiting Game You're Playing Because It's Killing Your Business

    AUG 13

    Break Past That Waiting Game You're Playing Because It's Killing Your Business

    What’s really keeping you from getting the results you want? After working with thousands of students over the years, I’ve noticed the #1 thing holding them back is “waiting” or “overthinking.” And I’ve put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another is overthinking what could happen.   Either of those sound familiar? If so, you’ll love this episode of the New Generation Mastery podcast! Listen to this powerful episode and learn why I don’t see myself as a coach, what “waiting” and “overthinking” can look like and how to move past it, helpful reframes you can use throughout the day and in your business right now, and examples and stories from my own business. It’s time to break past the waiting that’s holding you back!   If you want the results you’ve been working so hard for… stop waiting and overthinking. These reframes have helped me and many of my most successful students. I hope it helps you, too!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

    34 min
  6. 5 Mistakes That Are Killing Your Launches

    AUG 6

    5 Mistakes That Are Killing Your Launches

    Information is only ONE way to give value. There are so many different ways to help people other than giving away your best stuff or offering more information. In fact, another highly effective way to give value is to tell people what NOT to do (or what to avoid). You’re able to bring awareness to the problem in a new light.   And this is exactly what I’m sharing with you on this episode of the podcast! Tune in and learn the 5 mistakes (I see all the time) that are ruining your launches. Want more momentum with your launches? Listen in and discover the 5 mistakes and how to avoid them, what people need before buying, how to stand out in a crowded market (no dancing or wild strategies necessary), and examples and stories for complete clarity in what to do for your own business.   Each mistake I share today is what I call a “brake pedal.” It doesn’t matter how hard you hit the gas, how great your sales strategy is, or who’s on the team… if your foot is on the brakes, then you won’t move forward. Sometimes, the MOST growth can come from letting go of something. Let me show you how in this episode!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero  Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

    30 min
  7. Turning Your Organization Into An Infinity Loop Of Growth with Frankie Russo

    JUL 30

    Turning Your Organization Into An Infinity Loop Of Growth with Frankie Russo

    Usually, I keep our VIP guest speakers private and exclusive to New Generation Mastery + Mentorship members and students. However, the recent feedback on a particular training was so HUGE that I wanted to share it with you!   One of the hardest things to do when growing a business is growing a team and building a strong culture. It’s also crucial to the growth of your business. So if you want to be a better leader and help people feel empowered on the team, don’t miss this training with entrepreneur Frankie Russo, founder and CEO of Russo Capital. Listen in and discover how to focus on culture and build an empowered team, what to do when business growth is stagnant, the secret to making decisions (that can make or break a business), and how to use the “S curve” for growth and momentum. You’ll even learn what to double down on for the best results (it’s a really fun breakthrough)!   Frankie has over 20 years of experience and has used these techniques to grow multiple companies focused on culture and empowered team members. He shares takeaways I can’t wait to implement with my team, and I know you’ll love this episode.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag @iambrandonlucero and @frankierusso! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

    1h 11m
  8. 4 Powerful Areas To "Let Go" Of In Order To Grow

    JUL 23

    4 Powerful Areas To "Let Go" Of In Order To Grow

    When working on your business, many entrepreneurs focus on what needs to be done next. What new strategy should I try? What should I change? What’s the latest funnel hack? But sometimes, the MOST growth can come from letting go of something.   Listen to one of our most powerful episodes on the New Generation Mastery podcast and discover what it means to let go of something, the 4 areas to “let go” of in order to grow, ways to be more present in your life and business, and examples and stories from my own business. Instead of sprinting after the latest algorithm or marketing hack, try thinking about what you can stop doing or what you can let go of in order to grow today. This, by far, has been one of the most helpful lessons for myself and my students inside our programs.   I can’t wait to hear what you’ll let go of this week!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

    51 min
See All (243)

5
out of 5
196 Ratings

About

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada