The New Generation Entrepreneur Podcast

Brandon Lucero
  • 5.0 (199)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The New Generation Entrepreneur Podcast

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

  1. How To Know When Your Messaging Isn't Converting & What To Do To Fix It

    4D AGO

    How To Know When Your Messaging Isn't Converting & What To Do To Fix It

    It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there… if your messaging is off, nothing you try will lead to conversions. But I see this all the time! A course creator’s sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up the content. Instead, you have to go to the root of the problem –  your communication and messaging After working with thousands of students and business owners in my courses, my team and I have noticed 5 signs that your messaging is off. If your sales have plateaued or you’re not bringing in sales, don’t miss this episode! Listen in and discover the 5 signs your messaging is off, how to start fixing each one, the three levels of trust your audience needs to buy, and analogies and stories to make sure you know how to use each solution. By the end of this podcast, you’ll be able to diagnose whether or not you have a messaging problem, and if you do, you’ll know how to fix it! Stop switching up the platform you use and the content you share, and take a moment to source where the problem is actually coming from. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. [LIMITED TIME ONLY] Enrollment for Built To Convert is open! - https://learn.brandonlucero.com/sales-page   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    35 min
  2. Part 5: Teaching Styles That Sell - The Conversion Messaging Series

    MAR 11

    Part 5: Teaching Styles That Sell - The Conversion Messaging Series

    Welcome to the final episode of our series on conversion messaging! In this episode, I'll delve into the importance of enhancing your teaching skills to boost sales.   Listen and discover practical examples, how to understanding key concepts can lead to automatic reactions and trust in your process, and insights on content that naturally leads to conversions. Instead of merely focusing on offers and pitches, you want to find concepts that resonate with your audience's specific situations.    Tune in to learn how to transform your teaching approach!   DON'T FORGET TO REGISTER for our FIRST EVER Master Your Conversion Messaging FREE 3-hay Event! learn.bradndonlucero.com/pod Get the PDF worksheet for this episode here: learn.brandonlucero.com/pdf Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    12 min
  3. Part 4: Unstoppable Sales and High-Quality Leads - The Conversion Messaging Series

    MAR 4

    Part 4: Unstoppable Sales and High-Quality Leads - The Conversion Messaging Series

    If you want to change your messaging to bring in higher quality leads and more sales… Then you don’t want to miss today’s episode! It’s the 4th part of our 5 part Conversion Messaging Series and I’m going to give you two tools that will immediately help you stand out online today. Yup… if you implement messaging techniques, you’ll see a difference in your business.    Listen in and discover what really helps drive sales, 2 tools to help you implement this in your business today, the three types of trust to build and how these techniques help you, and examples of each type and how to use them in your business    Create connections, remove objections, and discover simple messaging tools to help you bring in more sales now and as you grow.    We’ve talked about how to get more clicks, building engagement, and keeping your audience’s attention → Here’s how to bring in more sales.    Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    17 min
  4. Part 3: Hooks That Hold Attention On Any Content - The Conversion Messaging Series

    FEB 25

    Part 3: Hooks That Hold Attention On Any Content - The Conversion Messaging Series

    In part 3 of our Conversion Messaging Series, I dive into the art of keeping your audience engaged with your content. I'll break down different hooks, the importance of teaching concepts over information, and the strategies to keep your audience engaged.   Listen in and discover ways you can improve watch time, how to ensure viewers follow your call to action, what you need to do to become a better teacher, how to avoid common pitfalls like overwhelming your audience with too much information or diving too deep too soon.    Want to enhance your webinars, videos, and other content to make them more engaging, efficient, and effective? This one is for you.    Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    17 min
  5. Part 2: The Most Powerful Triggers That Drive Clicks To Any Title - The Conversion Messaging Series

    FEB 18

    Part 2: The Most Powerful Triggers That Drive Clicks To Any Title - The Conversion Messaging Series

    In the second episode of our series on conversion messaging, I delve into the concept of relevancy triggers. If you want to start crafting compelling content and titles that drive conversions, this one is for you!   Listen in and disocver the four main types of relevancy triggers—identity, problems, benefits, and mistakes—and how to use them to make your content hyper-relevant to your audience, plus practical examples of how incorporating these triggers can increase click-through rates and audience engagement, and more.   Tune in to learn how to implement relevancy triffers to refine your email subject lines, ad headlines, and content titles!   Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    12 min
  6. Part 1: Discovering The Gold Mine Of Engaging Topics - The Conversion Messaging Series

    FEB 11

    Part 1: Discovering The Gold Mine Of Engaging Topics - The Conversion Messaging Series

    Welcome to the first episode in our new five-part series on conversion messaging! In this episode, I'll explore how to identify compelling topics and craft powerful titles that attract clicks and views.   Listen in and discover the importance of focusing on the decision-making part of your audience's brain, avoiding common mistakes like irrelevant topics or misleading survey data, and how to address people's concerns in your messaging.   Want to transform your knowledge into effective content, and discover how to choose and structure topics that resonate and convert? Tune in!   Get the PDF and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    17 min
  7. Major Marketing Mistakes #4 and #5: Marketing vs Offer and Paid Vs Organic? Let the Battle Begin!

    FEB 4

    Major Marketing Mistakes #4 and #5: Marketing vs Offer and Paid Vs Organic? Let the Battle Begin!

    To wrap up this series, I'm tackling TWO major marketing mistakes that can hinder your business growth and settling the score once and for all. If you're struggling to move from initial revenue stages or feel stuck, you're probably making these. Mistake number four is not differentiating between your marketing and your product offer. Mistake number five is thinking you must choose between paid or organic marketing. Listen in and discover how to meet people where they are, the importance of addressing their immediate wants rather than overwhelming them with product specifics, and how to boost your campaign's reach and efficiency by combining paid and organic content.  If you're looking for the key to more effective marketing, this episode is for you. P.S. Our BRAND NEW 3-Day Conversion Messaging Event is coming soon! Stay tuned for a new series leading up to the training... Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    19 min
  8. Major Marketing Mistake #3: Over Teaching on Webinars and How To Fix It!

    JAN 28

    Major Marketing Mistake #3: Over Teaching on Webinars and How To Fix It!

    Do you struggle with how much information to put in your webinar? Overteaching might be what's hindering your engagement, show-up rates, and sales. Instead of overloading your audience with information, you need to build trust and connection.   Listen in a discover how to teach relevant concepts and back them up with stories and analogies, ways you can build trust and connection with your audience, and tips for creating demand for your products or services.    You can keep your audience excited and invested but the first step is to stop overwhelming them.    Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    20 min
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    199 Ratings

    About

    You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

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