76 episodes

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

    • Technology
    • 5.0 • 5 Ratings

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

    Episode 75: How to pick a vertical for your MSP

    Episode 75: How to pick a vertical for your MSP

    In this week’s episode

    If you want to make your marketing 10x easier, you need to pick a vertical or niche to target. Many MSPs have a vertical that sits alongside their general business. In today’s podcast, Paul tells you the easy way to pick a vertical, and how to dip your toe in to see if it’s the right vertical for you
    Also on the show this week, when you should and shouldn’t hand over your marketing to an agency
    Plus – what are your personal goals? How does your business help you get to those goals? How are your goals changing over time? Paul’s special guest this week is an MSP owner talking about stretching yourself to achieve what you really want

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Paul mentioned a couple of example marketing agencies, including Purechannels and Marketopia
    Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com
    Listen back to episode 24 for more details about how to ‘niche’ your marketing
    Paul mentioned the book Unstoppable Referrals by Steve Gordon
    You can join Paul in the MSP Marketing group on Facebook
    Find out the subject and book your free place on Paul’s next Live MSP Monthly Profit Booster webinar
    Paul’s special guest was Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business
    John mentioned Bruce Lee’s book Tao of Jeet Kune Do
    Many thanks to Jason Kemsley from Uptime Solutions for recommending the book Eat Their Lunch by Anthony Iannarino
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    On April 27th Paul will be joined by Luis Giraldo from

    • 30 min
    Episode 74: A roadmap for your MSP’s development

    Episode 74: A roadmap for your MSP’s development

    In this week’s episode

    Do you create technology roadmaps for your clients? Then you really should create a development roadmap for your own business too. This week Paul details how you can create a clear plan for the next couple of years, to help you focus on the right things
    Also on this week’s show, did you know bees and your prospects have something in common? In the same way flowers use something called “signals” to attract bees, Paul talks about which signals need to be in your marketing to attract prospects
    Plus listen out for a brilliant motivational interview with Paul’s special guest. And there’s a great book recommendation for controlling your finances

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Paul recommended the books Traction by Gino Wickman
    Paul mentioned the ticketing portal used by one of his clients CloudRadial
    Paul discussed the work from Rory Sutherland on ‘marketing signals’ (as heard in his audiobook Alchemy)
    Find out more about Paul Green’s MSP Marketing Edge
    Paul’s special guest was John Davis, the ‘Corporate Action Hero‘ talking about how to become a better version of yourself in business
    John mentioned Bruce Lee’s book Tao of Jeet Kune Do
    Many thanks to former MSP owner Pete Matheson for recommending the book Profit First by Mike Michalowicz
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    On April 20th Paul will be joined by Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
    Paul Green:
    Hello. How are you doing today? Here’s what we got coming up in this week’s epi

    • 31 min
    Episode 73: Stop your MSP’s staff repeating the same mistakes

    Episode 73: Stop your MSP’s staff repeating the same mistakes

    In this week’s episode

    Does your team make the same mistakes again… and again… and again? Ever considered that this is actually down to you? This week Paul has some great insight into how you can eliminate this problem
    Also on this week’s show, a financial expert joins Paul to talk about which numbers you need to focus on, to grow and increase your profits
    Plus, what’s your ‘happy balance’ score? Paul explains what this is and how you can improve it

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Paul recommended the books The Checklist Manifesto by Atul Gawande, The E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow
    Register for a free copy of Paul’s book
    Paul’s special guest was Stephen King from GrowthForce talking about how to get your pricing right
    Many thanks to Paul Charnock from Plexa for recommending the book The Chimp Paradox by Dr. Steve Peters
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    On April 13th Paul will be joined by John Davis, the ‘Corporate Action Hero‘ talking about how to become a better version of yourself in business
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
    Paul Green:
    Hi there. Welcome back, and how are you doing today? Here’s what we’ve got coming up in this week’s show.
    Stephen King:
    Pricing is the single most important decision any business will make. It’s the difference between companies that are knocking it out of the park and those that are struggling to survive.
    Paul Green:
    I’m also going to tell you how you can get a free copy of my boo

    • 31 min
    Episode 72: How to convert break/fix clients to managed services

    Episode 72: How to convert break/fix clients to managed services

    In this week’s episode

    One of the reasons why it’s REALLY hard to turn a break/fix client into a managed services client, can be down to how they perceive you. Join Paul this week to find out how you can encourage them to flip over and become Monthly Recurring Revenue
    Also on this week’s show, what the future looks like for your helpdesk solution. Paul’s special guest gives insight into the most robust way to support your users
    And, as Paul’s campaign for you to hire a ‘telephone person’ continues, find out exactly what they should be talking to your leads and prospects about

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Paul mentioned services on his website, including the MSP Marketing Edge and The War Room
    Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan
    The conversation regarding vendors moving to subscription-based models was in Episode 67
    Sign up for Paul’s entry-level Marketing Accelerator training
    Paul’s special guest was Jason Kemsley from Uptime Solutions talking about what the future could hold for your helpdesk solution
    Many thanks to Jay McBain from Forrester Research for recommending the book The Tipping Point by Malcolm Gladwell
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    On April 6th Paul will be joined by Stephen King from GrowthForce talking about how to get your pricing right
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
    Paul Green:
    Hello and welcome back to the show. Here’s what we’ve got coming up for you this week.
    Jason Kemsley:
    With these really high ticket volumes, tell them we’re seeing these large volumes, but we will be dealing with your issue and we’ll be back to you by this time.
    Paul Green:
    Plus, we’re going to be looking at how you can convert more of your brea

    • 29 min
    Episode 71: Do you procrastinate? Get back to me on that one…

    Episode 71: Do you procrastinate? Get back to me on that one…

    In this week’s episode

    When can cleaning the dishes suddenly become really appealing? Or when does Facebook become welcome, rather than be an annoying distraction? That’s easy – it’s when you’re procrastinating! This week Paul looks into why we let ourselves get distracted and what we can do to stay focused
    Also on the show this week, Paul’s special guest talks about something that Steve Jobs used to transform Apple – the humble whiteboard – and how it could do the same for your MSP
    Plus Paul explains why your MSP could grow faster if you personally work less. And there’s a listener book recommendation all about brilliant positioning

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Read more about the Zeigarnik effect and how it can help beat procrastination
    Find out the subject and book your free place on Paul’s next Live MSP Monthly Profit Booster webinar
    Paul’s special guest was Mark Edwards from Whiteboard Strategies talking about how grab attention and sell more on video meetings
    Many thanks to Brenna Loury from Todoist for recommending the book Obviously Awesome by April Dunford
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    On March 30th Paul will be joined by Jason Kemsley from Uptime Solutions talking about what the future could hold for your helpdesk solution
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
    Paul Green:
    Hello, and welcome to episode 71. Here’s what we got coming up for you this week.
    Mark Edwards:
    Done in the right way by the right person, the combination of the visual element and the verbal is very, very powerful.
    Paul Green:
    We’ve also got a great book suggestion from a productivity expert, and we’re going to explore how you can avoid procrastination.
    Voiceover:
    Paul Green’s MSP Marketing Podcast.
    Paul Green:
    Have you ever asked why you find it so hard to stop doing so much yourself or why you find it so hard to outsource things to people outside the business or delegate to within your team? Well, it’s probably because you’re an intolerable control freak. And don’t worry, I’m an intolerable

    • 21 min
    Episode 70: Stop using the words “users” and “tickets”

    Episode 70: Stop using the words “users” and “tickets”

    In this week’s episode

    Words have power – be careful which ones you use! This week Paul unpicks the terrible words used by many MSPs, that can be a real turn off for your clients and prospects
    Also in this week’s show, an MSP customer satisfaction expert details how best to survey clients and what to do with the results
    Plus Paul talks about the kind of meetings that will help your MSP to grow (and which could have the opposite affect). And there’s a listener book recommendation all about brilliant branding

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about planning better meetings, Paul recommended the book Traction: Get A Grip On Your Business by Gino Wickman
    Find out more about Paul Green’s MSP Marketing Edge content service
    Paul’s special guest was Andrew Wallace from SmileBack talking about how to keep your clients for longer by collecting feedback
    Many thanks to Steve Pailing from Plexa for recommending the book Building Strong Brands by David Aaker
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    On March 23rd Paul will be joined by Mark Edwards from Whiteboard Strategies talking about how grab attention and sell more on video meetings
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
    Paul Green:
    Somehow we’re already 10 weeks into 2021. Seriously, how did that happen? Here’s what we’ve got coming up for you on today’s show.
    Andrew Wallace:
    Businesses tend to focus more on growth than we do on retaining our existing customer base.
    Paul Green:
    I’ve got a great book suggestion for you later on about how to build a great brand for your MSP. Plus, we’re going to be talking about meeting rhythms, how often you should meet and who you should meet with on your team in order to grow your business.
    Voiceover:
    Paul Green’s MSP Marketing Podcast.
    Paul Green:
    There’s a word that far too many MSPs use in their marketing. And I hate it, hate it, hate it. That word is user or users, because to us, you and I, we know what users are, they&#821

    • 25 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

The Corporate Action Hero ,

Fun and Important podcast

I was honored to be a guest on Paul’s podcast. He is an insightful host with fun attitude that really allowed us to shares some great peak performance skills.

jimjawn ,

Paul Gets It!!!

I can’t believe that there aren’t more reviews and that I’m the first. Paul’s content and suggestions are spot on.

I appreciate his philosophical outlook on running a tech business, his tongue-in-cheek yet super practical self-promotion segments and his varied and industry specific guests. Content is relevant, pithy and useful. Great post-pandemic commute listening.

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