Next in Media

Mike Shields
  • 4.8 (43)
  • MARKETING
  • UPDATED WEEKLY
Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

  1. 5 DAYS AGO · BONUS

    The former President of Cameo Wants to Help Brands Go Shopping for Creators

    Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring some order to creator and brand matchmaking. Leopold also talked about why other tech startups have failed in this realm, and why AI will help brands feel more safe about which creators they hand the keys to.

    30 min

  2. NOV 19

    How to Reach Multicultural Audiences in the Stream-First Era

    Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences media habits, the challenges in programming in the FAST space, and why cable TV still makes sense for some media companies.

    23 min

  3. NOV 14 · BONUS

    Ian Schafer on Why Creators Might Need Upfronts

    Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he's trying to help brands connect with the top 1% of creators, while helping those folks build out full fledged media businesses.

    21 min

  4. NOV 12

    What's it like for Advertisers to Wait Around for the DOJ, and Google

    Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why it's so hard to bake creators into traditional media planning, and what's really going on with sustainability.

    28 min

  5. NOV 7 · BONUS

    How CookIt Media Is Helping Brands And Creators Break Bread

    Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print's golden age to trying to wrangle the YouTube ecosystem. Buckle also talked about what brands get right and wrong about this space, and why food is so perfect for other revenue streams.

    28 min

  6. NOV 5

    Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

    Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he thinks about the Google trial, and why publishers may have to start working together to compete for consumers' time and advertisers' wallets.

    33 min

  7. OCT 31 · BONUS

    What's Really Holding Back Big Media From Doing More With Creators

    Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.

    21 min

  8. OCT 29

    Sir Martin on AI, Google, and Trump

    Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad business heading into a very uncertain year. Sorrell gave his take on Google's trial, the US Election, the future of ad agencies, and why the media business is a tale of two cities.

    27 min
See All (189)

4.8
out of 5
43 Ratings

About

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Information

  • Creator
    Mike Shields
  • Years Active
    2020 - 2024
  • Episodes
    189
  • Rating
    Clean
  • Copyright
    © 2024 Next in Media
  • Show Website
    Next in Media

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