Perpetual Traffic DigitalMarketer

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?
 
In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.
 
Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process.



IN THIS EPISODE YOU’LL LEARN:
How to avoid a common mistake when building your company’s avatar The best places to get research on people who don’t have your product yet The why behind Tom’s controversial opinion that control groups don’t matter How to give your creative team more time while still meeting deadlines


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Tier 11


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Choosing the right marketing agency is critically important for businesses on a growth path.
 
It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.
 
If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.



IN THIS EPISODE YOU’LL LEARN:
How to get clear on what you want/need before approaching an agency  Why you shouldn’t pay huge amounts of money to an ad agency upfront  What qualifications/certifications a marketing agency needs to have  How to figure out which agencies are effective at tracking/reporting


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Tier 11 Solutions 8 Montessori schools Google Data Studio


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You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.
 
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.
 
Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.



IN THIS EPISODE YOU’LL LEARN:
How to be strategic with a smaller ad budget  How to get an edge in digital marketing when everything is automated What you need to know about offline conversion tracking and value adjustment How to mitigate the risk when building on top of Google


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Traffic & Conversion Summit (Sept 13-15) Optmyzr Digital Marketing in an AI World (Fred’s first book)
 
Unlevel the Playing Field (2nd book releasing soon) The Social Dilemma (Netflix)  
PPC Town Hall on YouTube Episode 308: Spending Too Much on Customer Acquisition? Follow Fred on Twitter: @siliconvallaeys (best Twitter handle ever)  
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
 
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In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.
 
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.
 
Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit!



IN THIS EPISODE YOU’LL LEARN:
Why your business can’t survive without a CRM  The most important question your lead magnet should answer  Why your creative should intrinsically qualify your prospect (and what that means) What you need to know about UTM parameters and URL data


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Tweet a positive podcast review to @ralphhb for FREE T&C tix! Traffic & Conversion Summit (Sept 13-15) Tier 11 CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft) Episode 317 with Angela (IG branded content ads) Dead Wake (book by Erik Larson) Donald Miller’s Storybrand UTM parameters  
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
 
iTunes not your thing? Find us on Stitcher.
 

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.
 
In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.  
 
Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective.
 
IN THIS EPISODE YOU’LL LEARN:
The pros and cons of YouTube ads compared to Facebook Why placement targeting is a good place to start for YouTube ads  The 3 phases of YouTube advertising and what to do differently in each one Tips for getting your YouTube ads to show up in your competitor’s videos  
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Traffic & Conversion Summit (Sept 13-15) Tier 11 Eugene Schwartz’s Awareness Curve Tom Breeze’s Aducate Formula  
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
 
iTunes not your thing? Find us on Stitcher.
 

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.
 
In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.
 
Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim?



IN THIS EPISODE YOU’LL LEARN:
Which customers, products, and services lend themselves to sales funnels What we lose with the iOS 14 update—and how to get it back The key difference between intent-based vs interrupter marketing The benefits of letting a customer engage on their own terms  
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Perpetual Fridays on YouTube Ep. 304: How to Get Insane Google Smart Shopping ROAS w/Kasim Aslam Russell Brunson, inventor of sales funnels Traffic & Conversion Summit LIVE  
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
 
iTunes not your thing? Find us on Stitcher.