299 episodes

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffi‪c‬ DigitalMarketer

    • Marketing
    • 4.8 • 648 Ratings

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    How 'The Teach & Pitch Video Formula' 52X'd a Business in 18 Months

    How 'The Teach & Pitch Video Formula' 52X'd a Business in 18 Months

    This week we’re featuring a case study that Tier 11 just presented to Facebook (yup, it was that good). In this episode, Ralph explains how Tier 11 helped a client go from $8,000 in revenue to $430,000 in revenue in just 18 months. Listen to learn Tier 11’s 5-step process, the importance of audience levels, the video formula that brought it all together, and more.
    RESOURCES MENTIONED IN THIS EPISODE
    Get Results Like This with Tier 11
    Work at Tier 11
    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
    60+ Free Ad Creatives For Social (thanks No Limit Creatives!)
    How Video Ads Work on Facebook
    Facebook Ads Guide
    Facebook Lead Ads
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 54 min
    EP294: How to Build Campaigns for Massive Scale Using The Ads Lab™

    EP294: How to Build Campaigns for Massive Scale Using The Ads Lab™

    Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon).
    RESOURCES MENTIONED IN THIS EPISODE
    Work with Tier 11
    Tier 11 is Hiring! | Careers at Tier 11
    How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic
    Get one month of FREE blogging from BKA Content
    The eCommerce Segmentation Handbook | Sendlane
    Facebook: About the Data-Driven Attribution model
    Facebook blocks users from sharing news in Australia
    Apple: IDFA iOS 14 Change Coming Early Spring
    The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 41 min
    The Little Known ‘90 Day Strategy’ We Use to Scale Our Businesses

    The Little Known ‘90 Day Strategy’ We Use to Scale Our Businesses

    Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready).
    RESOURCES MENTIONED IN THIS EPISODE
    Work with Tier 11
    Tier 11 is Hiring! | Careers at Tier 11
    How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic
    Get one month of FREE blogging from BKA Content
    The eCommerce Segmentation Handbook | Sendlane
    Traction: Get a Grip on Your Business by Gino Wickman
    Good to Great by Jim Collins
    Scaling Up: How a Few Companies Make It...And Why the Rest Don’t by Verne Harnish
    ELITE Growth Accelerator
    Episode 292: How Live Bearded Exploded Their Online Conversions with Justin Christianson
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 40 min
    How Live Bearded Exploded Their Online Conversions with Justin Christianson

    How Live Bearded Exploded Their Online Conversions with Justin Christianson

    Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analyzes a brand new client and takes us through his revenue optimization for ecommerce brand Live Bearded.
    RESOURCES MENTIONED IN THIS EPISODE
    Work with Tier 11
    How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic
    Get one month of FREE blogging from BKA Content
    The eCommerce Segmentation Handbook | Sendlane
    Live Bearded
    Live Bearded Collections
    True Beardsman Beard Kit from Live Bearded 
    Live Bearded Cart Page
    Live Bearded Check Out Page
    Conversion Fanatics
    Justin on socials
    Episode 291: Are You Making This 1 Big Digital Marketing Mistake in 2021?
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 59 min
    Are You Making This 1 Big Digital Marketing Mistake in 2021?

    Are You Making This 1 Big Digital Marketing Mistake in 2021?

    With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more. 
    RESOURCES MENTIONED IN THIS EPISODE
    Work with Tier 11
    Available Jobs at Tier 11
    The eCommerce Segmentation Handbook Digital Marketer
    How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic
    Christopher Kimball’s Milk Street
    Midway Automotive
    Apple to roll out awaited app tracking feature in 'early spring'
    Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 40 min
    The Path to Evergreen Webinar Profits By Getting Off “The Launch Hamster Wheel

    The Path to Evergreen Webinar Profits By Getting Off “The Launch Hamster Wheel

    Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do if you don’t have a story that perfectly aligns with your message), an example of how Deadline Funnel weaves stories into their webinars, and more.
    RESOURCES MENTIONED IN THIS EPISODE
    Work with Tier 11
    Deadline Funnel
    Shamwow
    Perry Marshall
    Jon Benson
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 50 min

Customer Reviews

4.8 out of 5
648 Ratings

648 Ratings

StripesCCA ,

Ralph is a stud

Ralph is a stud

LilEntrepren ,

?

Could someone recommend a good episode that would change my mind about this podcast? Seems like they’re mostly trying to promote their businesses or their friends’ businesses.

Dan321321321 ,

Too much infomercial, too little useful specifics

I'm a small business owner. To keep a podcast, the podcasters have to insure real, useful content at least every 5-10 minutes minimum.

This podcast it out there with way too much informercial time plus promotion time for too little time with useful specifics. Also, often the useful content is extremely basic. Perhaps this podcast is designed for beginners who are more likely to hire out?

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