195 episodes
Pipeline Visionaries Caspian Studios
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- Business
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4.8 • 34 Ratings
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CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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The Proverbial Question of ROI
Learn from Stephen Gold, Chief Sales and Marketing Officer (Previous) at SparkCognition about finding success within a long sales cycle.
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Stop Using Someone Else’s Playbook
Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites.
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Stop Fighting with Your Collateral and Make Better Content
Learn from Eric Thum, Head of Marketing at VTS, about how to design better content.
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Leveraging AI to Forecast Meaningful Project Plans
Learn from Chris Mills, VP of Product Marketing at Wrike, about leveraging AI to increase internal efficacy.
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Why You Can Never Spend Too Much Time with Your Customers
Learn from Alison Lindland, CMO at Movable Ink, about gleaning insights from your customer advisory board.
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How CMOs Should Think About Building a Strategic Narrative
Learn from Andy Raskin, Strategic Narrative Consultant, about crafting your strategic narrative and getting CEO buy-in.
Customer Reviews
Enjoying this series
Best marketing pod out there and I'm not even a huge podcast lover. 10/10 would recommend (TikTok voice)
Average CMO?
Just because a CMO has a short tenure and had the audacity to try a version of a program that worked in another organization, doesn’t mean they are average. There are a lot of factors at play in an organization that can impact a CMO’s tenure. 99% have zero to do with marketing. Ian did a great job of pulling some good content from you but you blew it at the end with that cruel comment given what is happening in the market right now with CMOs. But, I will read the book recommendation so thank you for that.
Inspiring
Great podcast that gives me new ideas and inspiration on how to be a better marketer and help grow my career
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