190 episodes

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

Pipeline Visionaries Caspian Studios

    • Business
    • 4.9 • 33 Ratings

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

    How CMOs Should Think About Building a Strategic Narrative

    How CMOs Should Think About Building a Strategic Narrative

    Learn from Andy Raskin, Strategic Narrative Consultant, about crafting your strategic narrative and getting CEO buy-in.

    • 45 min
    The Buyer’s Journey is the New Brand

    The Buyer’s Journey is the New Brand

    Learn from Kelly Hopping, CMO at Demandbase, about collaborating with sales on ABM strategy, and making sales love the marketers.

    • 41 min
    Creating a Total Social Strategy to Hype New Products

    Creating a Total Social Strategy to Hype New Products

    Learn from Katie Berg, VP of Marketing at Klue, about building high quality content for your core audience.

    • 47 min
    Getting Crafty as a Lean, Mean Team

    Getting Crafty as a Lean, Mean Team

    Learn from Clare Dorrian, CMO at SugarCRM, about avoiding strategic decisions based conjecture.

    • 43 min
    Where to Play and How to Win

    Where to Play and How to Win

    Learn from Kady Srinivasan, CMO at Lightspeed Commerce about being deliberate when choosing the markets in which to play.

    • 42 min
    Showing Up for Customers Through Your Product

    Showing Up for Customers Through Your Product

    Learn from Smita Wadhawan, CMO at SimplePractice, about making sure that your product delivers on your value proposition.

    • 42 min

Customer Reviews

4.9 out of 5
33 Ratings

33 Ratings

Leah C L ,

Enjoying this series

Best marketing pod out there and I'm not even a huge podcast lover. 10/10 would recommend (TikTok voice)

kawika_g ,

Inspiring

Great podcast that gives me new ideas and inspiration on how to be a better marketer and help grow my career

JLib21 ,

Best in class

Best marketing pod if you’re interested in learning from the top B2B tech minds out there!

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