PodCatalyst: The Official Podcast of IABC PodCatalyst

Earlier this summer, IABC hosted communicators from all over at its annual World Conference, held this year in Chicago. In this special edition of PodCatalyst, we catch up with attendees between sessions to get their aha moments.

From insights around how they’re are thinking about AI, to
better practices for accessibility, rethinking hiring practices with cognitive biases in mind, training the next generation of comms pros and more, consider this episode a peek into the minds of your IABC peers.

Special thanks to Edgewood College for sponsoring this
episode. Visit online.edgewood.edu to learn about their innovative Business Communication and
Leadership online master’s program.



LINKS

16 Things We Learned at IABC World Conference
2024



Connect With IABC on social media

https://twitter.com/iabc

https://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld 

https://www.youtube.com/user/IABClive

https://www.instagram.com/iabcgram/



Visit IABC Online

https://www.iabc.com/

https://catalyst.iabc.com/

In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator.

As we navigate the Wild West era of AI, allowing
misinformation to spread easier than before, how can communicators come armed with facts? What tactics and strategies must be used, and in what instances does a wider network of experts need to be tapped into?

Tune in to this edition of In Under 10 to get Candace’s take
— and a little good news — on how we can approach this complex topic.



Candace Denison's two-decade legacy in communications champions innovation, adaptability, and leadership. As she advances her Masters of Arts in Leadership, her thesis, "Strategies for Leaders to Counteract Misinformation," promises to be a cornerstone for contemporary managers. Denison’s dedication to the PR industry's evolution makes her a torchbearer in navigating the complexities of misinformation. Through her expertise, she facilitates genuine, trust-based connections in the ever-evolving communication landscape.

LINKS

Connect With IABC on social media

https://twitter.com/iabc

https://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld 

https://www.youtube.com/user/IABClive

https://www.instagram.com/iabcgram/

Visit IABC Online

https://www.iabc.com/

https://catalyst.iabc.com/

In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication.

Today, she remains a staunch advocate for communicators in the C-suite, advocating for a clear designation of the role that complements — not competes with — marketing and PR.

In her 20s, Becca learned she was neurodivergent. After time and research, she learned how to embrace the ways her mind worked and used it to her advantage. During this conversation, we learn more about addressing neurodivergence in the workplace and where the role of the communicator overlaps.

Becca has also built her personal brand on
LinkedIn successfully the last few years, and shares her take on how to make the most of the professional platform.

Tune in for this episode that will help you think
differently about the way you approach professional development, embracing diversity in the workplace and personal branding.



LINKS

Connect With Becca on LinkedIn

https://www.linkedin.com/in/beccapchambers/



Connect With IABC on social media

https://twitter.com/iabc

https://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld 

https://www.youtube.com/user/IABClive

https://www.instagram.com/iabcgram/

 

Visit IABC Online

https://www.iabc.com/

https://catalyst.iabc.com/

https://wc.iabc.com/

In the latest installment of In Under 10, we talk to Emily
Caister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. 

Tune in as we discuss the pop star’s approach to branding,
as well as how dialing into pop culture more broadly can help communicators tap in to the human element of their work.



Emily Caister will present at this year’s World
Conference, 23-26 June in Chicago. Learn more about her session online here.



LINKS

Connect With IABC on social media

https://twitter.com/iabc

https://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld 

https://www.youtube.com/user/IABClive

https://www.instagram.com/iabcgram/

 

Visit IABC Online

https://www.iabc.com/

https://catalyst.iabc.com/

https://wc.iabc.com/

“Everybody wants to be heard, but not many people are
interested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst.



So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being?    



Tune in as Julian shares how listening has become a lost skill and the ways we can practice it to improve relationships, increase customer/client satisfaction and ultimately help navigate an increasingly polarized world.



At the end of the day, Julian believes better listening
leads to understanding — and that is a prize worth fighting for.



Julian will be a spotlight speaker at this year’s World
Conference, 23-26 June in Chicago. Learn more about his session online here.



LINKS

Connect With IABC on social media

https://twitter.com/iabc

https://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld 

https://www.youtube.com/user/IABClive

https://www.instagram.com/iabcgram/

 

Visit IABC Online

https://www.iabc.com/

https://catalyst.iabc.com/

https://wc.iabc.com/

Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops.



What happens when an app fades from existence — or gets legislated out of the hands of the public? What does it mean for the communities created and the communicators who are leveraging those platforms?



In this edition of In Under 10, we sat down with Jodie Lack and Lenny Zaleski, two members of IABC’s Student and Early Career SIG, to get their perspective on why communicators should pay attention to the potential ban on TikTok, as well as the growing popularity of short-form video content.



Mentioned in This Episode


TikTok and Policy: Losing
Community, by Lenny Zaleski


Student/Early Career Shared Interest Group (SIG)  


IABC SIGs



Lenny Zaleski is a Chicago native currently studying public relations and political science at the University of Dayton and on track for an accelerated master’s in public administration. Zaleski has worked primarily for nonprofits and government agencies focusing on the environment, climate change, housing and human rights. His main areas of expertise include brand strategy, media relations, social media strategy, strategic communications and digital marketing.



Zaleski is a member of the IABC Greater Cincinnati chapter and the director of public affairs for the Student/Early Career SIG.

 

Jodie Lack is a high-performing early career public
relations professional. She has an eager and passionate interest in the areas of tourism, B-Corporation, not-for-profit and government. With over two years of industry experience, Lack’s skills have been highly developed in media relations, social media, website design and event management. She graduated from Deakin University with a bachelor of communication (public relations) with a distinction in 2023.

 

LINKS

Connect With IABC on social media

https://twitter.com/iabc

https://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld 

https://www.youtube.com/user/IABClive

https://www.instagram.com/iabcgram/

 

Visit IABC Online

https://www.iabc.com/

https://catalyst.iabc.com/

https://wc.iabc.com/