104 episodes

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app.

Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn

PodCatalyst: The Official Podcast of IABC PodCatalyst

    • Business
    • 4.6 • 5 Ratings

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app.

Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn

    Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure

    Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure

    “Everybody wants to be heard, but not many people are
    interested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst.



    So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being?    



    Tune in as Julian shares how listening has become a lost skill and the ways we can practice it to improve relationships, increase customer/client satisfaction and ultimately help navigate an increasingly polarized world.



    At the end of the day, Julian believes better listening
    leads to understanding — and that is a prize worth fighting for.



    Julian will be a spotlight speaker at this year’s World
    Conference, 23-26 June in Chicago. Learn more about his session online here.



    LINKS

    Connect With IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld 

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/

     

    Visit IABC Online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com/


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    Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

    • 28 min
    In Under 10: TikTok, Policy and Losing Community

    In Under 10: TikTok, Policy and Losing Community

    Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops.



    What happens when an app fades from existence — or gets legislated out of the hands of the public? What does it mean for the communities created and the communicators who are leveraging those platforms?



    In this edition of In Under 10, we sat down with Jodie Lack and Lenny Zaleski, two members of IABC’s Student and Early Career SIG, to get their perspective on why communicators should pay attention to the potential ban on TikTok, as well as the growing popularity of short-form video content.



    Mentioned in This Episode


    TikTok and Policy: Losing
    Community, by Lenny Zaleski


    Student/Early Career Shared Interest Group (SIG)  


    IABC SIGs



    Lenny Zaleski is a Chicago native currently studying public relations and political science at the University of Dayton and on track for an accelerated master’s in public administration. Zaleski has worked primarily for nonprofits and government agencies focusing on the environment, climate change, housing and human rights. His main areas of expertise include brand strategy, media relations, social media strategy, strategic communications and digital marketing.



    Zaleski is a member of the IABC Greater Cincinnati chapter and the director of public affairs for the Student/Early Career SIG.

     

    Jodie Lack is a high-performing early career public
    relations professional. She has an eager and passionate interest in the areas of tourism, B-Corporation, not-for-profit and government. With over two years of industry experience, Lack’s skills have been highly developed in media relations, social media, website design and event management. She graduated from Deakin University with a bachelor of communication (public relations) with a distinction in 2023.

     

    LINKS

    Connect With IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld 

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/

     

    Visit IABC Online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com/


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    Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

    • 8 min
    In Under 10: Understanding Digital Accessibility With Matisse Hamel-Nelis

    In Under 10: Understanding Digital Accessibility With Matisse Hamel-Nelis

    In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too.



    In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot water for not following standards, ways communicators can lead the charge by staying up on the latest regulations and more. 



    Download a transcript of this episode.



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    Matisse Hamel-Nelis, ADS, CPACC, is a distinguished Métis communications and digital accessibility consultant and PR professor at Durham College. She is also the founder and dynamic host of the influential PR & Lattes podcast, a collaborative space where professionals (emerging, new and established) can share their insights and ideas on public relations, communications and marketing topics. 



    Her commitment to fostering an inclusive environment extends into her leadership roles within the professional community. As a professional communicator deeply proud of her Métis heritage, she expertly blends traditional storytelling with modern strategies to create impactful and inclusive narratives. As the vice president of inclusion, diversity, equity and accessibility (IDEA) for IABC/Toronto, Matisse is pivotal in shaping policies and practices that embrace diversity. Additionally, her influence is further amplified in her capacity as the chair of the Diversity, Equity and Inclusion (DEI) Committee for IABC, where she spearheads initiatives to enhance inclusivity within the profession.



    She holds credentials as a Certified Professional in Accessibility Core Competencies (CPACC) and an Accessible Documents Specialist (ADS), awarded by the International Association of Accessibility Professionals. These designations underscore her expertise and commitment to advancing accessibility in digital communications, making her a respected authority in her field.



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    LINKS

    Mentioned in This Episode

    https://www.accessible-social.com/

    https://www.w3.org/

    https://www.accessibilityassociation.org/s/

    LinkedIn hashtag
    #A11y



    Connect With IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld 

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/



    Visit IABC Online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com/


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    Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

    • 8 min
    ‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman

    ‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman

    What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015.

    So he went back to basics, embarking on an extensive listening tour with thousands of employees — and in time, things turned for the better.

    We sat down with Oscar to learn about that journey, what’s changed since and the value of deploying this strategy.

    Oscar will lead a spotlight session at IABC World Conference 2024, “Leadership Is an Act of Extended Storytelling.” The format will be part fireside chat and part town hall, to which Oscar says in this episode: “Bring it!” Bring your best questions, ask him about failure and get ready for a refreshing way to kick off your time at World Conference.

    Tune in to this inspiring conversation and make plans to see Oscar this June in Chicago. 

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    Oscar Munoz is the former CEO and chairman of United Airlines (UAL) and serves on the board of directors of Salesforce, CBRE, TelevisaUnivision, and Archer Aviation, a leading Urban Air Mobility company and developer of all-electric vertical take-off and landing (“eVTOL”) aircraft. He serves on the Pentagon’s Defense Business Board, is a trustee of the University of Southern California and the Brookings Institution, as well as an independent trustee for Fidelity.

    He is the author of the Wall Street Journal best-selling memoir, “Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” published by Harper Business in May 2023. He is co-chair of the 2023 Blue Ribbon Commission for the National Association of Corporate Directors, the authority on best boardroom practices. Since 2022, the Oscar and Cathy Munoz Pave it Forward Foundation has proudly partnered with the American Heart Association (AHA) to create the AHA’s Social Impact Fund, providing financial grants and low interest loans for evidence-based, community-driven work to address heart health inequality.

    Under his leadership, United Airlines demonstrated rapid improvement, delivering industry-leading operational reliability, and sustained financial success, with stock value increasing 54 percent during that period. Munoz formally retired as UAL’s executive chairman in May 2021.

    Previously, Munoz served as president and chief operating officer of the North American rail-based transportation supplier CSX Corp. A decade of excellent financial performance, including a boost in operating income of nearly 600 percent, earned CSX recognition on the list of Most Honored Companies by Institutional Investor magazine.

    He has served in various financial leadership positions across diverse industries, including U.S. West, AT&T, Coca-Cola, and PepsiCo. 

    He earned his undergraduate degree from the University of Southern California’s Marshall School of Business and an MBA from Pepperdine’s Graziadio Business School.

    Hispanic Business magazine twice named Munoz one of its 100 Most Influential Hispanics, honoring his journey as an immigrant who, to this date, remains the only person of Hispanic heritage to run a U.S. airline.

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    LINKS

    Mentioned in This Episode

    "Leadership Is an Act of Extended Storytelling”: A Fireside Chat and Town Hall With Oscar Munoz

    IABC World Conference 2024

    “Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” by Oscar Munoz

    Connect With IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld 

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/

    Visit IABC Online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com/


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    Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

    • 17 min
    PR Education: What Does the Next Generation Need to Succeed?

    PR Education: What Does the Next Generation Need to Succeed?

    Founded in 1973, the Commission on Public Relations Education
    (CPRE) provides recommendations on public relations education for
    universities and professional associations around the world.

    CPRE’s latest signature report, “Navigating
    Change: Recommendations for Advancing Undergraduate PR Education,” offers
    an in-depth look into what’s needed and expected of educators and practitioners
    when it comes to guiding the next generation of PR professionals. The report is
    based on a survey of nearly 200 educators and just over 460 practitioners,
    including members from IABC. 

    Matt Tidwell, IABC board member, sits down with Drs.
    Elizabeth Toth and Pamela Bourland-Davis, lead editors of the report, to
    understand the research and its findings.

    Tune in as they discuss key findings of the report, from the
    role of ethics to DEI, data/analytics, the future of the workplace and more.

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    Matt Tidwell, PhD, APR, is on the faculty
    of the William Allen White School of Journalism and Mass Communications at the
    University of Kansas and directs KU’s master’s degree in digital and integrated
    marketing communications. Tidwell is a member of IABC’s International Executive
    Board.

    Pamela
    Bourland-Davis, PhD, is professor of public relations and professional communication and
    leadership at Georgia Southern University, where she also served as department
    chair. She was co-editor of the Commission on Public Relations Education’s
    signature 2023 report, “Navigating Change.” She was the Journal of Public
    Relations Education’s editor from 2021-2023, SSCA’s past president, and she
    served in a variety of roles within AEJMC and its PR Division.

    Elizabeth L. Toth, PhD, is professor
    emerita of the Department of Communication at the University of Maryland,
    College Park. She has produced 10 books and more than 90 refereed journal
    articles, book chapters, monographs and conference papers on public relations.
    She has won numerous awards for her research and service. She co-edited the
    CPRE 2023 Report on Undergraduate Public Relations Education, “Navigating
    Change.”

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    LINKS

    Mentioned in This Episode

    Commission on
    Public Relations Education website

    Navigating
    Change: Recommendations for Advancing Undergraduate PR Education

    Connect With IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld 

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/

    Visit IABC Online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

    • 24 min
    In Under 10: Guiding Principles for the Ethical Use of AI

    In Under 10: Guiding Principles for the Ethical Use of AI

    In Under 10:
    Guiding Principles for the Ethical Use of AI

    As a complement to the association’s Code of Ethics, IABC
    recently released Guiding Principles for the Ethical Use of AI by Communication
    Professionals.

    In this first edition of “In Under 10,” Kristin Frankiewicz,
    IABC content manager, sits down with Simon Murphy, a member of the IABC Ethics
    Committee, to learn more about these principles.

    Tune in as Murphy shares how the principles were created,
    the importance of the human-led element in these new guidelines, how they’re
    intended to be used and more. 

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    Simon Murphy
    is head of business marketing for Edelman in Asia Pacific (APAC). An adept
    corporate affairs and communications specialist with over 25 years of
    international experience, Murphy brings hands-on commercial understanding of
    the many reputational issues faced by industry today.

    In his
    current role, he focuses on delivering the strategy for integrating
    Edelman’s business to business offerings and programs across practices, sectors
    and client work in APAC. And as a senior client advisor he brings the best of
    Edelman’s B2B capabilities to Edelman’s clients whilst ensuring the highest
    level of commercial problem solving with impact.

    Based in Melbourne, Simon is also presently Edelman’s
    international client lead for Microsoft Asia and has general responsibility for
    all aspects of regional client strategy and activity.

    ++++++++++++++

    “In Under 10” is a new series from PodCatalyst that
    explores the latest news and trends in comms, in under 10 minutes. Got a
    suggestion? Reach out to the team at catalyst@iabc.com.

     

    LINKS

    Resources Mentioned in This Episode

    IABC Guiding
    Principles for the Ethical Use of AI by Communication Professionals

    IABC
    Code of Ethics for Professional Communicators

    “Does
    ‘Do the Right Thing’ Change Over Time? The Evolution of Ethical Guidance for
    Communication Professionals,” by Jennifer Wah via Catalyst  

    Connect With IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld 

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/

    Visit IABC Online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

    • 5 min

Customer Reviews

4.6 out of 5
5 Ratings

5 Ratings

sicem530 ,

Change is in the Air … Is it a good thing?

First and foremost, I really enjoyed Dan Gold leading the IABC podcast. He’s a total pro and knows how to produce amazing audio content. While I enjoyed hearing Bonnie’s perspective — she’s a rockstar — I think the new show misses on a few key areas: (1) Peter seemed too scripted and his questions seemed forced. (2) His is audio was subpar.

Moving forward, I hope these two items can be corrected. When it comes to podcasting, audio is king and it is something that cannot be sacrificed.

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