Private Practice Workshop John Clarke from Private Practice Workshop

For the 200th episode of the podcast, John sits down with fractional CFO and accountant, Sophie Plappert, to discuss how to make a financial plan for your practice.
 
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Bio: Sophie Plappert has over 10 years experience in accounting, bookkeeping, wealth management, and financial planning. Having experienced many sides of the financial services world, she developed a passion for getting deeper into her client's businesses, understanding their goals, and helping create a plan to reach them. She founded SJP Services Group in 2020 after leaving the corporate world in search of more flexibility and a way to make a bigger impact.
Website: sjpservicesgroup.com
Instagram: @sjpservicesgroup

John sits down with Jeff Fulkerson, founder of FroBro Web Technologies, to discuss what exactly is a clear and marketable website for therapists and how you can have one for your practice. John and Jeff will talk about the value of a good first impression when it comes to private practices and putting people at ease.  
Bio: Jeff Fulkerson is the founder of FroBro Web Technologies, a company whose goal is to help position your business for success online. He believes that every business needs an effective professional website to thrive, even if your actual services don't involve anything digital. He personally knows the impact a great website (or fro) can have on your image and on the perception of others, and wants to help other business owners stand out and be represented online in the best way possible.
Website: https://www.frobroweb.com

John sits down for a solo episode to answer your burning questions. From digital marketing, to referal networks, to grad school, to starting your business, John covers it all. 
 
Links: https://www.privatepracticeworkshop.com/

John sits down with Justin Crawmer, founding partner of Webtek Interactive, an SEO and online marketing agency to discuss what digital marketing is worth investing in for a private practice owner. Justin will share his expertise on the client's journey (how they go from online searching to becoming clients) and how understanding this sequence will convert your digital marketing methods into paying clients.  
Bio: Justin Crawmer is the founding partner of Webtek Interactive, an SEO and online marketing agency. Justin is an experienced, results-focused marketing professional, with particular specialization in the healthcare space, and has a deep background in both online business and technical sciences. He has worked in house for Skullcandy, CHG Healthcare Services and consulted with over 300 businesses worldwide.
Website: https://webtek.co/

John sits down with Lisa Haggis, marketing consultant and founder of Realize Your Brand, to discuss why private practice owners must discover what actually makes them unique beyond their marketing strategies to create an incomparable and unrepeatable therapy brand.  
About Lisa: Lisa Haggis helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. (Hint: It begins with having something original to say!) She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method -- an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create.
Checkout Lisa's work here:
Website: https://realizeyourbrand.com/

John sits down with Digital Empathy and remote work expert and author McKenna Sweazey to discuss how to be an effective group practice or private practice owner when managing your team remotely.
About: McKenna Sweazey is a Digital Empathy and remote work expert and author. With a career spent working in global organizations, from corporates to start-ups, managing remote teams around the world, she’s refined her communication skills to be as effective in person as from 6,000 miles away. Her book, How to Win Friends and Manage Remotely, is coming this fall from Career Press. She’s also currently the VP of Marketing at a data start-up in Silicon Valley.
Find her on LinkedIn or at mckennasweazey.com