110 episodes

Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.

Product Powerhouse Podcast Erin Alexander

    • Business
    • 5.0 • 31 Ratings

Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.

    Why I Created DIY Shopify

    Why I Created DIY Shopify

    Do you have big dreams for your business but don’t want to share your website with the world? You’re not alone. Many business owners don’t like or are even embarrassed by their websites. Thankfully this doesn’t have to be you any longer! This week, episode 109 of the Product Powerhouse Podcast is about why I created my evergreen course, DIY Shopify! 
    In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a website you’re proud of and actionable steps you can take right now to change your personal narrative from a “what if I worked on my website” to a “wow - I am so glad I learned how to make a website!”. In this episode I also go over my story - how I started my own entrepreneurship journey and why I am so passionate to help you get it right too.
    I want to encourage you to check out DIY Shopify! Use code PODCAST for $$ off your order, too! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    YouTube
    Show Notes
    Work with Erin!
    Simplified SEO Course
    DIY Shopify Course






    Increase your Shop Sales with DIY Shopify today!

    • 15 min
    Growing your ECommerce Business through PR Connections with Alicia Boateng

    Growing your ECommerce Business through PR Connections with Alicia Boateng

    Imagine being able to say that your product was shared by the likes of Tiffany Haddish, Octavia Spencer, and even Whoopi Goldberg! That’s what happened for Alecia Boateng, the celebrity cup designer.  This week, episode 108 of the Product Powerhouse Podcast is about growing your eCommerce business with PR! 
    Alicia Boateng has always loved creative pursuits, but it wasn’t until she left her career as a wedding planner that she started to think about turning her own designs into a full-time gig. It was her morning cup of coffee that turned out to be the inspiration she needed, and her line of handcrafted mugs started to come to life. Today she runs her business Alicia Boateng Designs, alongside her husband, churning out festive mugs that come in various styles.
    In this episode of the Product Powerhouse Podcast, Alicia Boateng is sharing the importance of creating sincere connections with PR representatives and actionable steps you can take right now to get your products in front of the eyes of more people. 
    Some of the talking points Alicia and I go over in this episode include:
    The journey from creating everything to focusing on a product that lit her up and her customers truly wanted.How Alicia got in front of her first celebrity and how that snowballed with a touch of giving and chance.The intention that needs to be there when creating connections with celebrities and how to do so honestly. Why working with a PR coach helped shift her business and how she continues to cultivate connections today.You can get more eyes on your products when you create genuine connections with people. And when you do it with heart, you’re more likely to see results that are beneficial to your success. It goes back to being curious about your outreach and marketing.
    Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
    Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
    CONNECT WITH ALICIA BOATENG:
    Press For Success
    Website
    Instagram
    Facebook
    Essence Festival
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    YouTube
    Show Notes
    Work with Erin!
    Simplified SEO Course


    DIY Shopify Course






    Increase your Shop Sales with DIY Shopify today!

    • 39 min
    One Powerful Refresh to Your Shopify Storefront You Can Make in the Next 10 Minutes

    One Powerful Refresh to Your Shopify Storefront You Can Make in the Next 10 Minutes

    Are you embarrassed by your website? Are you scared to send new or potential clients to your site because you don’t like how your site looks and you don’t have the budget for a professional one? This is the episode for you! If I told you that just 10 minutes from now you could have a website that you’re proud of and that actually makes sense? If you’re nodding your head in agreement right now, then keep listening! This week, episode 107 of the Product Powerhouse Podcast is about a powerful refresh you can do in the next 10 minutes! 
    In this episode of the Product Powerhouse Podcast, I’m sharing the importance of your header and footer and actionable steps you can take right now to make your website more visually appealing and more user-friendly. I share my tips for creating a simple yet beautiful and functional header. We discuss things to include, and things to leave out, when it comes to prioritizing the space correctly. I also shared why the footer may just be the most overlooked opportunity to engage with your customers. 
    This episode will help you turn up the heat on your website and allow you to feel proud of your site so you send more people there to shop! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

    Download a simple 10 minute refresh checklist here: https://www.productpowerhouse.co/refresh
    Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    YouTube
    Show Notes
    Work with Erin!
    Simplified SEO Course
    DIY Shopify Course


    Increase your Shop Sales with DIY Shopify today!

    • 22 min
    Time Efficiency and the Three Day Work Week with Cailen Ascher

    Time Efficiency and the Three Day Work Week with Cailen Ascher

    Does moving your business to a 3 day work week scare you? Does it seem impossible? It’s something I have been thinking about for months now, and if you’ve listened to any recent episode you’ve heard me talk about the concept around a 4 day work week or just spending more time with family, and less on the business, while still keeping my business sustainable. I brought on Cailen Asher, award-winning business coach, to offer us insight into her 3 day work week which she’s maintained for 7 years, and she’s going to walk us through where to start. This week, episode 106 of the Product Powerhouse Podcast is about the three day work week! 
    In this episode of the Product Powerhouse Podcast, Cailen and I are sharing the importance of time efficiency and actionable steps you can take right now to work less while keeping your business sustainable. 
    Some of the talking points Cailen and I go over in this episode include:
    The three-day work week: how to create an ideal work schedule based on how you currently function in your business today.How to adjust your schedule to allow for time off, less hours worked each week, and how best to track your time.How to sustain your business while working less through managing your time most efficiently.Cailen provides the reminder we all need when it comes to your worth being tied to your business worth, or the business success being tied to how you define success for yourself.After listening to this episode, you will understand that a 4 day or 3 day work week is possible, and the best starting place for you to get started in living the life you want and running your business at the same time! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
    CONNECT WITH Cailen Ascher:
    Website
    Instagram
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    YouTube
    Show Notes
    Work with Erin!
    Simplified SEO Course
    DIY Shopify Course


    LINKS MENTIONED: 
    The Compound Effect
    Tosha Silver Books




    Increase your Shop Sales with DIY Shopify today!

    • 41 min
    Ethical Marketing for Small Businesses

    Ethical Marketing for Small Businesses

    Ethical marketing is a topic that has been heavy on my heart lately, especially in conversations with my clients recently. It is important, both for our overall business success as well as ethically it’s just the right thing to do, to market in an honest, genuine way that doesn’t lie, cheat, or scam customers. Today I share the 1979 Code of Conduct by the US Department of Health and Welfare and the three guiding principles that they outlined in this code of conduct, but also how it pertains to our product-based business. This week, episode 105 of the Product Powerhouse Podcast is about how to create ethical marketing for your product-based business! 
    In this episode of the Product Powerhouse Podcast, I’m sharing the importance of ethical marketing and actionable steps you can take right now to increase customer satisfaction while also being ethical. 
    Some of the talking points I go over in this episode include:
    The 1979 Code of Conduct and why the three guiding principles - Respect for others, Altruism, and Justice - and how they relate to our marketing efforts.Ways product-based businesses can be ethical and honest in their product descriptions and listings.The importance of market research for ethical marketing, by way of not assuming customer needs and also by understanding the market around your industry.Why being ethical can improve your reviews, overall ratings, and customer satisfaction, while also being the right thing to do.We as marketers and business owners should respect our customer’s right to choose to buy, to act in the well-being of our customers, and benefits both you as the business owner and the customer. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    YouTube
    Show Notes
    Work with Erin!
    Simplified SEO Course
    DIY Shopify Course


    LINKS MENTIONED:
    1979 Code of Conduct
    Contract Shop
    Generator from Shopify
    Survey Monkey
    Hub Spot



    Increase your Shop Sales with DIY Shopify today!

    • 21 min
    Taking Time Away From Your Business with Erin Flynn

    Taking Time Away From Your Business with Erin Flynn

    Do you ever feel like you’re permanently glued to your work computer? Erin Flynn did. In fact, Erin was checking her sales on her wedding day, and this, along with other big life events that made her feel addicted to her business, were what prompted her to drop her hours and live her life. This week, episode 104 of the Product Powerhouse Podcast is about how to spend less time glued to your computer, and more time living your life! 
    In this episode of the Product Powerhouse Podcast, Erin Flynn is sharing the importance of removing the pieces of your business that you do not enjoy to work less and actionable steps you can take right now to feel better about your limited time with your business. 
    Some of the talking points Erin and I go over in this episode include:
    The first few things you can do to detach from your computer and step away from your business.How to manage the day-to-day tasks, like customer service, while being an out-of-the-office entrepreneur.How to evaluate the tasks you’ve put pressure on yourself to do, and how to easily remove or reestablish them as needed. Ways product based businesses can continue to make money even if they are hospitalized, on maternity leave, or on vacation. There is power in being an entrepreneur who is not glued to their work all the time; the power to take a vacation, have that time flexibility or even handle emergencies as they arise in our lives, is far more important than burning out doing everything we think we have to do to be successful. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
    CONNECT WITH Erin Flynn:
    Website
    Instagram
    Facebook
    Pinterest
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    YouTube
    Show Notes
    Work with Erin!
    Simplified SEO Course
    DIY Shopify Course


    Links Mentioned: 
    Ep 94: Product based businesses you can do with little/no inventory




    Increase your Shop Sales with DIY Shopify today!

    • 39 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

Stroud's Simply Southern ,

Amazing podcast for product based business owners

I just started listening and I have been binging every episode! They are all so valuable and give great information that business owners can use. No fluff here. Many podcasts for product business aren’t helpful or don’t give tangible tasks to do. Highly recommend

Offonawhim ,

Always gives a takeaway

Erin’s podcast always leaves me feeling better and gives me a takeaway of something practical I can do to tweak my business. I love that she is so normal and down to earth, and shares the stumbles and things she is challenged with in her daily life.

jennrizzocollins ,

Practical advice!

I loved not only bring a guest on Erin’s podcast, but also listening in on other episodes. Erin asks really thoughtful questions that help the business owner who is listening to really glean some practice advice they can apply right away!

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