7 episodes

Hey! Welcome to the Product Powerhouse Podcast, my name is Erin Alexander, I’m the host of the show. I’m the founder of Alexander Design Company, a Shopify web design and marketing agency for e-commerce businesses. I believe that running a shop is a completely different ball game than other types of online businesses and I created this podcast to bring you the support and inspiration you need to make your shop a success!

Product Powerhouse Podcast Erin Alexander

    • Marketing
    • 5.0, 12 Ratings

Hey! Welcome to the Product Powerhouse Podcast, my name is Erin Alexander, I’m the host of the show. I’m the founder of Alexander Design Company, a Shopify web design and marketing agency for e-commerce businesses. I believe that running a shop is a completely different ball game than other types of online businesses and I created this podcast to bring you the support and inspiration you need to make your shop a success!

    Nine Things Your Shop Website Must Include To Support Your Customers

    Nine Things Your Shop Website Must Include To Support Your Customers

    Your job as an online business owner is to make your customers feel comfortable shopping with you. If customers visit your website and don't feel like your website is professional they will not spend their money with you. No one wants to get ripped off from a sketchy online store. This episode is a list of the things your website must include to make your shoppers feel comfortable placing an order, and it includes a few things you are legally obligated to include on your shop site.
     
    For the show notes go here: https://alexanderdesignco.com/?p=2496

    • 19 min
    From Creative Outlet to 6 Figure Online Store with Jeana Rushton

    From Creative Outlet to 6 Figure Online Store with Jeana Rushton

    Today's guest is a dear friend of mine, Jeana Rushton from the Fox and Stone. She has an incredible story of starting her business when she desperately needed a therapeutic creative outlet and now runs her six-figure online store with her husband, Jared. Jeana digs into some of her past successes and failures and shares her realistic approach to business with us in this episode.
    Check out the show notes at https://alexanderdesignco.com/?p=2477

    • 42 min
    Shopify is the Best E-Commerce Website Platform

    Shopify is the Best E-Commerce Website Platform

    In this episode, we are talking about all the reasons why Shopify makes the best platform for e-commerce businesses. From small online businesses to large companies with multiple locations. Shopify is the way to go.

    See the show note: https://alexanderdesignco.com/ep-04-shopify-is-the-best-e-commerce-website-platform/

    • 13 min
    Creating a Strategic Brand for Your Store with Shaina Longstreet

    Creating a Strategic Brand for Your Store with Shaina Longstreet

    Today, we are talking to Brand Strategist and Squarespace Designer, Shaina Longstreet from Your Ampersand Studio, about how to create a solid foundation for your brand through a strategic branding process. Shaina goes into detail about how your brand shapes all of the touch points of your customer's experience when they are shopping from you.
     
    Go to the show notes. 
     
     

    • 25 min
    Give Your Shop A Visibility Boost

    Give Your Shop A Visibility Boost

    Today we are talking about how to give your store a visibility boost. This is really focused around ways to improve your SEO or search engine optimization, which is just a technical way of improving visibility. 

    You can just download a PDF version of this at https://www.alexanderdesignco.com/boost if you are listening in the car or while on walk. 

    Visit the show notes: https://alexanderdesignco.com/give-your-shop-a-visibility-boost/

    • 17 min
    Behind the scenes of my "success" story

    Behind the scenes of my "success" story

    Every business owner has to deal with different struggles and hurdles to survive. Here's my own success story, and spoiler alert, it hasn't been a walk in the park.

    And the background that led me to starting this podcast for shop owner.

    Visit the show notes here: https://alexanderdesignco.com/ep-01-behind-the-scenes-of-my-"success"-story/

    • 10 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Nikki Zazz ,

Love all this info!

I’m a solopreneur jewelry designer and I know NOTHING about SEO, website design or site optimization. Erin’s podcast is packed full of helpful information on these topics and so much more!! Add this to your podcast rotation.

LindaHHHHH ,

Great honest energy & advice for shop owners

I was thrilled when I heard Erin was launching a podcast & I was FLOORED with how good it was already! Worth a listen for anyone involved with product businesses, even service providers like me.

Liz Kosa ,

Love Erin’s Story!

Very inspiring story. Clear, nice and easy to listen too. It feels like she’s right here in the room with you. So excited to hear more!

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