58 episodes

Hey! Welcome to the Product Powerhouse Podcast, my name is Erin Alexander, I’m the host of the show. I’m the founder of Alexander Design Company, a Shopify web design and marketing agency for e-commerce businesses. I believe that running a shop is a completely different ball game than other types of online businesses and I created this podcast to bring you the support and inspiration you need to make your shop a success!

Product Powerhouse Podcast Erin Alexander

    • Business
    • 5.0 • 20 Ratings

Hey! Welcome to the Product Powerhouse Podcast, my name is Erin Alexander, I’m the host of the show. I’m the founder of Alexander Design Company, a Shopify web design and marketing agency for e-commerce businesses. I believe that running a shop is a completely different ball game than other types of online businesses and I created this podcast to bring you the support and inspiration you need to make your shop a success!

    Creating a Mission-Driven Product Business with Jessica Gebauer

    Creating a Mission-Driven Product Business with Jessica Gebauer

    Many of us as business owners want to ensure that we are creating a business that aligns with our mission and  That’s why episode 57 of the Product Powerhouse Podcast is about creating a mission-driven product business! 
    In this episode of the Product Powerhouse Podcast, Jessica Gebauer and I are sharing the importance of attracting the right clients and actionable steps you can take right now to do things differently to ensure you can focus on your mission-driven business. 
    Some of the talking points Jessica Gebauer and I go over in this episode include:
    Misconceptions about people who make handmade productsHaving a handmade business doesn’t make it less legitimate than any other “normal” businessIf you are a creative person, you need to have business education.Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH JESSICA GEBAUER:
    LinkedIn
    Instagram - Jessica 
    Instagram - Krysset
    Shop
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    Show Notes
    Work with Erin!
    Simplified SEO Course

    LINKS MENTIONED IN THIS EPISODE:
    The Craft Boner

    • 44 min
    Podcast 1 Year Anniversary!!!

    Podcast 1 Year Anniversary!!!

    After sitting on the idea of starting a podcast for 8 months, I finally had the courage to launch in 2020 and it was one of the best decisions I have made. That’s why episode 56 of the Product Powerhouse Podcast is celebrating one year of the podcast! 
    In this episode of the Product Powerhouse Podcast, I’m looking back on one year of podcasting and sharing some of my tips and tricks!
    Some of the talking points I go over in this episode include:
    Sharing some highlights, stats, and reviews from my first year of the podcast. My favorite and least favorite parts of podcasting. The top 3 most popular Product Powerhouse episodes you might want to revisit. My top 3 episodes from the beginning that you may not have heard yet, but you definitely should. Thank you from the bottom of my heart! The people who are here listening in weekly are the reason I am able to keep spreading knowledge. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
     
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    Show Notes
    Work with Erin!
    Simplified SEO Course


    LINKS MENTIONED IN EPISODE:
    Galati Media 
    Episode 23 with Amber Keller
    Episode 44 with Emily Kurth 
    Episode 40 with Gari-Ann Kia
    Episode 11 with Megan Stanczak 
    Episode 7 with Bridget Harriss
    Episode 5 with Jeana Rushton

    • 20 min
    Scaling Your Business Without Losing The Personal Touch with Katie Heddleston

    Scaling Your Business Without Losing The Personal Touch with Katie Heddleston

    If you show your personality in your small business, you attract a community that supports you, and when you base your business around that community, you will find great success. That’s why episode 55 of the Product Powerhouse Podcast is about how Katie pivoted her business towards the needs of customers during the pandemic and how she has scaled her business without losing the personal touch. 
    In this episode of the Product Powerhouse Podcast, Katie Heddleston shares the importance of staying true to yourself in your business and how she has used her own advice to scale her BAMR bands business from a Facebook group to an ecommerce website. 
    Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop. 
    Some of the talking points Katie and I go over in this episode include:
    How implementing some of the community-based factors from her VIP Facebook group into the creation of her website has allowed her to scale her business while keeping that personal touch.  Ways in which her VIP Facebook Community stepped up during the pandemic to provide frontline workers with headbands with buttons that give relief to those having to wear masks all day. Being open to letting your customers see you for who you authentically are throughout every stage of your business. The trial and error of experimenting which social media platform works best for you and your business. Doing what works for YOUR business even if it doesn’t work for others. Learn from what works for your business but don’t be afraid to pivot a little and merge the old and the new ways together. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH KATIE HEDDLESTON:
    Shop
    Use code “POWERHOUSE” for 10% off all throughout 2021
    Facebook
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    Show Notes
    Work with Erin!
    Simplified SEO Course

    • 32 min
    How to Utilize Instagram for a Meaningful Customer Journey with Nicole Doumato

    How to Utilize Instagram for a Meaningful Customer Journey with Nicole Doumato

    Are you struggling with  That’s why episode 54 of the Product Powerhouse Podcast is about how to utilize Instagram for a meaningful customer journey! 
    In this episode of the Product Powerhouse Podcast, Nicole Doumato and I are sharing the importance of using Instagram to sell your products and actionable steps you can take right now to create a deeper connection with your potential buyers. 
    Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop. 
    Some of the talking points Nicole Doumato and I go over in this episode include:
    The power of Instagram to build connections and marketing your businessHow product based businesses can leverage the ability to make deeper connections using social mediaWays to build a picture for your ideal customer to be drawn into purchasing your productsBe sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH NICOLE DOUMATO:
    Facebook
    Instagram
    LinkedIn
    Lattes for Lunch
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    Show Notes
    Work with Erin!
    Simplified SEO Course

    • 31 min
    Building Buzz Around your Rebrand or Relaunch

    Building Buzz Around your Rebrand or Relaunch

    By treating your rebrand the same as a product or collection launch, you can create immediate excitement around your long term ROI. That’s why episode 53 of the Product Powerhouse Podcast is about building buzz around your rebrand/ relaunch! 
    In this episode of the Product Powerhouse Podcast, I’m sharing the importance of building up buzz prior to your launch date and actionable steps you can take right now to get your customers excited and on board to participate in your launch. 
    Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop. 
    Some of the talking points I go over in this episode include:
    Navigating downtime while your site is under construction. What is a soft launch and why it might be a good idea for your business.Directing the dialogue so customers can easily see why this launch would benefit them and their shopping experience. Some of my favorite content ideas to get the word out there and build the buzz around your launch. Jumping over your mindset hurdles to build traction. Don’t be scared to spread the word to anyone and everyone you know. You have put a lot of hard work into this launch so make it count. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    Show Notes
    Work with Erin!
    Simplified SEO Course

    • 21 min
    How to Scale your Product Business without Burnout with Pip Harland

    How to Scale your Product Business without Burnout with Pip Harland

    As a product business owner, it’s easy to get tied up in working around the clock on your business; but that’s the quickest way to burnout. That’s why episode 52 of the Product Powerhouse Podcast is about how Pip Harland helps product business owners scale to seven figures without the burnout! 
    In this episode of the Product Powerhouse Podcast, Pip Harland and I are sharing the importance of letting your business work for you rather than working it nonstop. We also chat about actionable steps you can take right now to create space in your business to grow. 
    Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop. 
    Some of the talking points Pip and I go over in this episode include:
    Learning to step away from working inside of the business and scheduling both CEO time and blank time into your calendarHow you use your day in a sustainable and practical wayOne of the biggest mistakes that most business owners make is not delegating and hiring early enough to support continued growth.What truly matters in taking the steps to grow your businessBe sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH PIP HARLAND:
    Instagram
    Website
    CONNECT WITH ERIN ALEXANDER:
    Facebook
    Instagram
    Show Notes
    Work with Erin!
    Simplified SEO Course

    • 41 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

HandmadeinLA ,

Thank you!

I’m so happy to have found this podcast from the Thrive by Design pod when Erin was interviewed over there! I’ve been sitting on the fence about moving my jewelry business from Etsy (ugh!) to Shopify. I’ve actually been paying for a Shopify store for about 6 months now but haven’t done anything with it yet- eek! I’m only a few episodes in and already feeling confident and motivated to move forward- it finally feels possible now with the info I’ve gained. Thank you Erin, so grateful for your knowledge and the reassurance that if I can’t figure it out myself I can purchase one of your products or hire you for design ☺️!

Start here! ,

Small business owners! Listen in!

If you are a small business owner/entrepreneur, you need to tune in to this amazingly resourceful podcast. Erin does such a great job of curating her guests and literally every single episode is chock full of info. Highly recommend!

Brmcneil17 ,

Intro is key

I think it would be good to introduce yourself— your name and what you do as soon as you come on. It’s a little weird when you just talk at the beginning and no one knows who you are. Great info but break down some of the information as many people aren’t at the same level of learning and doing websites.

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