Ranking Revolution

Doug Cunnington, PMP
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Ranking Revolution

The Ranking Revolution Podcast is the source for strategies and ideas for SEO, growth, and business. Join me as we embark on a journey to go deep into the weeds of SEO, content creation, and organic growth. Each episode is a deep dive into the tactics and strategies employed by the masters in the industry. And some episodes will feature my own strategies about operations, project management, or mindset. Those episodes should be short, bite sized, and easy to consume. I’m your host, Doug Cunnington. Founder of Niche Site Project and creator of the Keyword Golden Ratio.

  1. 10/09/2024

    48. SEO Consultancy | Paul Andre de Vera | Part 2

    I interview Paul Andre de Vera, also known as Dre, about his work in SEO consultancy. Dre shares insights about his solo operation, working mainly with startups and B2B clients, often former colleagues. He covers the challenges of being a consultant, his pricing strategies, and potential future steps like starting an agency.  Connect with Dre: Main WebsiteYouTubePodcastInstagramLinkedIn 00:00 Introduction to the Interview with Dre 00:49 Dre's SEO Consultancy Journey 05:07 Challenges and Benefits of Consulting 08:54 Building a Personal Brand 11:35 Pricing Strategies for Consultants 15:24 Final Thoughts and Advice 18:49 Conclusion

    20 min

  2. 10/02/2024

    47. YouTube & Personal Branding | Paul Andre de Vera | Part 1

    I interview Paul Andre de Vera, a 20+ year B2B digital marketer renowned for his innovative SEO strategies and live streaming expertise. We  cover building a personal brand on YouTube, and he shares his experiences in live streaming and content creation. Additionally, we discuss practical tips for securing sponsorships and leveraging Google entities for better search ranking.  Connect with Dre: Main WebsiteYouTubePodcastInstagramLinkedIn 00:00 Introduction and Episode Overview 00:55 Meet Paul Andre de Vera 02:36 Dre's Journey into Digital Marketing 03:10 From Corporate to Entrepreneurship 05:05 The Birth of SEO Video Show 08:22 Live Streaming Challenges and Toastmasters 17:33 Monetizing the YouTube Channel 18:47 Subscriber Milestones and Earnings 19:40 Ad Revenue and Sponsorships 20:24 Live Streaming and Ad Interruptions 21:48 Sponsorship Strategies 23:49 Event Coverage and IRL Streaming 25:39 Monetization Tips and Media Kits 28:28 Sponsorship Management 33:58 Final Thoughts on YouTube and Live Streaming 35:30 Conclusion and Upcoming Content

    36 min

  3. 09/25/2024

    46. KPIs and Dashboards | Doug Cunnington

    I explore Key Performance Indicators (KPIs) and their significance in SEO, content creation, and online business. I explain what KPIs are, discusses their benefits, and elaborate on the importance of KPI dashboards to provide clear visual data for better decision-making.  00:00 Introduction to the Ranking Revolution Podcast 00:13 Understanding KPIs: Key Performance Indicators 01:34 The Importance of Dashboards in Tracking KPIs 04:01 Leading and Lagging Indicators Explained 04:56 SEO Examples of Leading and Lagging Indicators 06:54 Setting Expectations with Clients 08:20 Conclusion and Upcoming Episodes

    9 min

  4. 09/18/2024

    45. Growing an SEO Blog, Newsletter and Podcast | Olga Zarr | Part 2

    I continue my conversation with Olga Czar as she discusses her journey in the SEO industry, including the origins of her blog SEO Sly, her methodology for creating in-depth content, and the the importance of building a personal brand.  Olga shares insights on how she leveraged social media, particularly Twitter and LinkedIn, and repurposed content to grow her brand and client base. She also touches on the use of AI to optimize and enhance her content strategy.  SEO Course📌 Course will open up in November so sign up for the waitlist!🎤 I'm an affiliate for the above, so if you sign up, I get a commission. Thanks! NewsletterSEOslySEOsly CloudYoutube00:00 Introduction and Recap of Part One 01:09 Olga's Journey into SEO 03:14 Building SEO Sly and Early Success 05:05 Transition to Full-Time SEO Consultant 06:07 Current Work and Future Goals 08:08 Content Strategy and AI Utilization 18:50 Advice for Aspiring SEO Experts 20:53 Conclusion and Final Thoughts

    23 min

  5. 09/11/2024

    44. How to do Technical SEO Audits for $5,000| Olga Zarr | Part 1

    I interview Olga Czar, an experienced SEO consultant known for her detailed and comprehensive SEO audits. The discussion focuses on the intricacies of performing SEO audits, including techniques, tools, and pricing.  SEO Course📌 Course will open up in November so sign up for the waitlist!🎤 I'm an affiliate for the above, so if you sign up, I get a commission. Thanks! NewsletterSEOsly00:00 Introduction and Episode Overview 01:17 Meet Olga Czar 02:00 Olga's Journey in SEO Auditing 04:28 The SEO Audit Process 13:01 Tools and Techniques for SEO Audits 16:11 Ideal Clients and Pricing 24:29 Challenges and Client Management 30:14 Final Thoughts and Course Promotion 31:40 Conclusion and Next Steps

    33 min

  6. 09/04/2024

    43. How to Use the Keyword Golden Ratio to Help Land Clients for Your SEO Agency | Doug Cunnington

    I dive into the Keyword Golden Ratio (KGR) and its potential to attract clients to your SEO agency. I explain the fundamentals of KGR, along with the advantages and limitations. I also provide step-by-step guidance on integrating KGR into your sales process, addressing client pain points, showing case studies, and creating a content plan, all designed to help you land more business and upsell additional services. 00:00 Introduction to the Ranking Revolution Podcast 00:26 Understanding the Keyword Golden Ratio (KGR) 02:35 Why KGR Matters for SEO Agencies 04:39 Implementing KGR in Your Sales Process 09:06 Pros and Cons of Using KGR 11:36 Conclusion and Final Thoughts

    13 min

  7. 08/28/2024

    42. Keyword Golden Ratio | Kyle Roof | Part 2

    I chat with SEO expert Kyle Roof about the Keyword Golden Ratio (KGR). We explore its benefits, pitfalls, and how it can be a pivotal tool for small to large agencies to achieve client success.  The discussion includes tips on combining KGR and avalanche theory for a highly effective SEO strategy, and they also touch upon the impact of AI in the SEO industry and the importance of foundational SEO practices. 00:00 Introduction to the Ranking Revolution Podcast 00:26 Meet Kyle Roof: SEO Expert and Innovator 01:34 Deep Dive into the Keyword Golden Ratio (KGR) 04:47 Understanding Avalanche Theory and Its Application 07:44 Combining KGR with Avalanche Theory for SEO Success 15:19 Practical Tips for Agencies Using KGR 18:16 Future of KGR and SEO in the Age of AI 21:01 Conclusion and Final Thoughts

    23 min

  8. 08/21/2024

    41. Effective SEO Testing | Kyle Roof | Part 1

    I interview Kyle Roof, an expert in SEO testing and co-founder of the SEO Estonia Conference. The discussion revolves around running effective SEO tests, common pitfalls, and best practices. Kyle provides valuable insights on how to set up and execute SEO tests, and reveals how he uses these strategies to inform his approach to on-page SEO with tools like Page Optimizer Pro (POP).  POP: Page Optimizer ProYouTube00:00 Introduction to the Ranking Revolution Podcast 01:01 Meet Kyle Roof: SEO Expert and Innovator 03:10 SEO Testing: Methods and Common Mistakes 05:54 Running Effective SEO Tests: Practical Examples 10:40 Advanced SEO Testing Techniques 18:57 The Importance of Scientific Method in SEO 29:48 Page Optimizer Pro: Features and Benefits 31:08 Conclusion and What's Next

    32 min
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About

The Ranking Revolution Podcast is the source for strategies and ideas for SEO, growth, and business. Join me as we embark on a journey to go deep into the weeds of SEO, content creation, and organic growth. Each episode is a deep dive into the tactics and strategies employed by the masters in the industry. And some episodes will feature my own strategies about operations, project management, or mindset. Those episodes should be short, bite sized, and easy to consume. I’m your host, Doug Cunnington. Founder of Niche Site Project and creator of the Keyword Golden Ratio.

Information

  • Creator
    Doug Cunnington, PMP
  • Years Active
    2K
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    ©2024 Ranking Revolution Podcast
  • Show Website
    Ranking Revolution

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